How Brands Are Using Dark Social to Grow Without Algorithms

Marketing Made Simple with Fexingo: Branding, SEO, and Digital Strategy for Beginners · Jul 4, 2026 · 11m · transcript

Most brand content gets shared invisibly — in private messages, texts, and closed groups. This episode digs into dark social: the 80-plus percent of social sharing that happens outside public feeds. Lucas and Luna break down how Rad Power Bikes turned customer WhatsApp conversations into a referral engine that drives 15 percent of their new orders, why brands like Everlane and Sephora are redesigning their sharing buttons for dark channels, and the three metrics every marketer should track in 2026 if they want to measure true word-of-mouth. If you've ever wondered why your public…