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EP 214: Lindsay Housman, Founder and CEO of Hettas - Engineering the Female Stride
For International Women's Day, we're burning the "shrink it and pink it" playbook. This week on the Athletics Ontario Running Podcast, Lindsay Housman, Founder and CEO of Hettas, joins us to explain why your running shoes have a gender problem.
A woman's foot isn't just a smaller version of a man's—so why is the industry still treating it like one? We're diving deep into the biological grit: how hormones impact your ligaments, why your stride mechanics are unique, and how Hettas is using independent research to prevent the injuries the big brands ignore.
From funding biomechanical studies to…
The skinny
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