Latest / Loud & Lifted / Building Confidence and Community Through Golf with Jamie Mowery

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Building Confidence and Community Through Golf with Jamie Mowery · Loud & Lifted

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Welcome to loud and lifted the podcast. It's
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all about women who show up lift each other up
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and dare to do things differently Today's best
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is swinging big and not just on the golf course
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I'm so excited to welcome Jamie Maori co -founder
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of she said golf a fast -growing community That's
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not just about playing the game but about changing
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it Jamie and her sister Julie grew up around
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golf But like many women didn't always feel like
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it was a place for them now They're rewriting
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the narrative one tee at a time She said golf
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isn't about scorecards and swing speeds. It's
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about confidence, connection, and creating a
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space where women feel welcome, supported, and
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inspired to try something new. It's about saying
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yes to the challenges, the awkwardness, the learning
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curve, and most importantly, to yourself and
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all it takes to place in a fun and inclusive
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environment. In addition, Jamie is the owner
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and founder of Anthem Marketing Group. where
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they provide strategic branding, social media,
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and web design. This episode is a hole -in -one
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for anyone who believes in the power of bringing
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women together and community. Let's get loud
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and lifted with the fearless and fun Jamie Mowry.
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I promise I won't use any more silly golf lingo.
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Oh, I loved it. I loved it. That was so good.
1:25
Thank you so much for being here. And as I was
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saying to you earlier, when I started Loud and
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Lifted, you were on my short list of guests that
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I had to have on the podcast because you were
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doing what I talk about. You're bringing women
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together and lifting them up and supporting them
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in a big way, in a fun way. So thank you for
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doing that. And let's dig into how you even got
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started with She Said Golf. Yeah so thank you
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so much for having me and i love how you just
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said doing enough fun way i think we forget that
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fun is like the goal of life and we're just you
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know if we can make money and you know have fun
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doing it it's just amazing so i'm so glad that
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you said that because i do really think that.
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We started with fun in mind. We, as you mentioned,
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my sister and I grew up around golf, our dad,
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our mom, our brother, and we would go out and
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golf with them and we would do lessons when we
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were younger, but it was always just us and a
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bunch of boys. All of our friends were playing
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peel and hockey and softball. We naturally just
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wanted to do what the rest of our friends were
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doing. But then when we got into the corporate
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world, as I know you understand and a lot of
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women here understand is golf is kind of a big.
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Deal around corporate a lot of scrambles a lot
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of tournaments a lot of work goes down on the
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golf course and My sister and I started getting
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invited to a lot of those tournaments because
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they knew that we golfed But then we started
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hearing from other women like hey, I would love
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to learn I'm always left out of my company's
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golf and you know, I I want to do it too. Like
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how do you learn and We didn't have a solution
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for them because unless you're a member at a
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club, there's really no opportunity to go learn
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golf. And you're not just going to go buy hundreds
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of dollars worth of clubs and outfits and go
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get lessons unless you decide if you even like
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it or not. So we really just kind of said, you
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know, something about my sister and I is we're
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just doers. We're just activators. We come up
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with an idea and we think, you know, like, let's
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try it out. You know, if it doesn't work. it's
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okay, but let's just see the interest. And we
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planned our very first She Said Golf event in
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May of 2023, and it was just a range meetup.
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We just met at Liberty Forge. They have a great
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driving range there. We just invited women that
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we knew. I think we posted about it maybe once
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or twice, and we had like over 80 women join
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us. On the first event. First event. That's amazing.
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I mean, we had one pro come to kind of help,
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but we were just We had nothing official. We
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just said, like, hey, if you want to learn how
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to golf, come meet us and we're going to just
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do our best trying to get you into it. So when
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we saw that turn out, we were like, oh, wow,
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like this is a need. There is a missing. Link
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here of women, you know wanting to get involved.
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Maybe their husband plays their boyfriend plays
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But they just have never been introduced to it
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So that's really how we got started with it is
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just kind of seeing that there was a need out
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there and Deciding hey, let's just do something
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and see see if it's see if it works Yeah. Yeah.
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And you're so right. I mean, that whole story
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resonates with me. When I was working in corporate,
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there were all of these golf outings and you
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either were working or you went to the golf outing.
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So I'm like, wait, I should learn how to golf.
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I'm athletic. How hard can it be? And then the
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first time you pick up a club, you're like, Oh,
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okay. This is not something I'm just going to
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be great at and, you know, a few times at the
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driving range. And that intimidated me because
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I didn't want to go out and suck and look horrible,
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especially around a bunch of men who knew what
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they were doing. So having a place like that
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didn't exist when I first started golfing, but
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I would have been I probably would be better
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than I am now. That's not even about being good.
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What we mean when we've been out on the golf
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course and we're the only women is a lot of the
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men are bad, too. You know, and I think we just
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have this. mindset of like, oh, if we're bad,
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we don't belong. And that's, that's crazy. I
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mean, you never do something once and expect
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to be good at it, right? Like, you have to practice,
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you have to go out and try and the thing about
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these scrambles in these tournaments is you don't
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have to be good to play in them. I mean, scramble
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is, you know, you hit the best, whoever's ball
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was best, you go up and go from there. So I think
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it's more of like, Feeling the confidence to
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just go out there and do it because you know
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the rules, you know what? To hit you know not
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to step on someone's line like that kind of stuff
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is what we're really trying to Help women with
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because at the end of the day men shank the ball
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to have awful shots You know, it's really that
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is not that is not you know, but your point it's
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the confidence and and I did and it's I I still
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say this, and I've been golfing for how many
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years, is my goal was just not to suck and be
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embarrassing. I don't have to be great. I want
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to hit the ball every once in a while, solid
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at least, but let's not be embarrassing. That
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was my bar. They'd rather play with someone who
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might not be able to hit the ball that well,
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but they at least know how to keep pace of play.
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They pick up the ball and just move on. They're
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fun. That's what people care about. They don't
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really care if you hit. a ball 207 yards they
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care if like you kind of understand the concept
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of golf. Keep a good pace and have fun. That's
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what I bring. Right. Exactly. It's definitely
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the fun part of that for sure. So for those who
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aren't familiar, tell a little bit more. What
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does She Said Golf all entail? Yeah. So we now
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do probably 50 events a year and they all range
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from range meetups. So we try to do a range meetup
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once a month. We just had our first one of the
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year last week, which was great. So that entails
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really showing up to the range. If you don't
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have clubs, we bring clubs. So that's not an
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issue. You get unlimited balls. We all hang out
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underneath the bays. We get a drink. They have
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food there. We have a couple pros that come to
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help with your swing. And you really just, it's
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a great opportunity to just meet women who are
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also interested in golf. It's super low pressure.
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And then we do clinics, which is really helpful
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because we'll, you know, do different specific
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ones, like an intro to golf clinic or more intermediate
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clinic, clinics just about like getting it out
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of the sand. Like we just try to do some nice
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basic clinics to help. And that's great for all
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levels, you know, even if you've been golfing
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for a couple of years, it's it's so great. And
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then we do some scrambles throughout the year.
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So, Betsy, I know you've joined us. Yes, the
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last two. Yes, we do one at the end of the year,
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which is like a really fun theme. We get whole
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sponsors and then we give part of the proceeds
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to girls on the run because we really feel a
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connection with what they do for young women
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and what we're doing for. older women as kind
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of a similar concept of just instilling confidence.
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So that's where we're at right now in terms of
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She Said Golf. We're just in central PA, but
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our reach has expanded through social media,
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which has been really fun posting there and getting
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some followers from all over the country. So
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what you're saying is we need to make this a
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national thing. I think so. Absolutely. No, and
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I think to the point about meeting people, because
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when I first started golfing, I didn't know any
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other women who were golfing or if they did,
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I didn't know that they were. So once you started
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seeing people post or at events, I'm like, oh,
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wait, you golf? Let's go out. So it gave me someone
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to golf with because the only poor person who
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was golfing with me is my husband, which he's
9:17
patient and didn't care. So it was just having
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that connection to other people. Like, hey, we're
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kind of on the same level -ish. Let's go out
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some Saturday and hit nine. Honestly, Julie and
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I started it out of selfish reasons because we
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didn't have any friends that golfed. We were
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like, there has to be more women out there that
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can golf or at least are interested. So really
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that's kind of how it started was like, let's
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find some other women that golf. Yeah. Yeah.
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And let's talk about the vibe because you're
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explaining this all very nicely, but if someone
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checks out your Instagram, they'll quickly get
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the vibe. Talk about the vibe when you come to
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these meetups. Yeah. So Julie and I have played
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in so many scrambles, so many tournaments, and
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they are kind of blah. right? I mean, they're
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just like, kind of the same thing over and over
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again. And yes, most of them go towards some
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type of nonprofit. And there's, you know, a meaning
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behind it, which is wonderful. But it just seems
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like they're all kind of the same. And Julie
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and I were like, let's create a scramble that's
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totally different. That is actually fun to play
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in. It's funny because a lot of times people
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say women are slow golfers and we have played
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in scrambles where it's all men and they take
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six hours to play. Right. Because everything
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has to be perfect. Yeah. Our scrambles are opposite.
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We honestly really care about pace of play. We're
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like, hey, not playing well, pick up your ball.
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None of us are going into the LPGA. We're not
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playing for money. Let's just keep it fun. So
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yeah, our scrambles are definitely fun. They
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are play music, have drinks, hit your ball. If
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it goes five feet, pick it up. Cheer people on.
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I'm such a big cheerleader at golf, and it's
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funny when I do play with men. They're like,
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oh, I'm like, amazing. Great hit. Do that. You're
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supportive. And they're like, uh, um, so yeah,
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we, our first one was a Barbie scramble. Um,
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our, our last one last year was the tea hall.
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It was a rodeo. We had line dancing. We, um,
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you know, talking about supporting other women.
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We really try to. bring other women businesses
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in. So even like at our last range meetup, we
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had a young girl who's 18 that started like a
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bracelet company. So she came and was doing custom
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bracelets. So we really do try to bring as many
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women together as possible. Even if you have
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no association with golf, we've really tried
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to let everybody kind of join in. You really
11:53
know how to throw a party and make a theme. I
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mean, everything I've been to is just so well
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done that like, oh right, I'm here to golf, but
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also this is so fun. We can all just hang out
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and meet people. And you know, while part of
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it's intended to be that obviously social, but
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also the business piece, like I've met people
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that, you know, have certain connections within
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the market. You're like, oh wait, I need somebody
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to do this. I know I met this woman at She Said
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Golf. So it is... professional besides the super
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fun social part. Yes. I think that's something
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Julie and I realized right away was the women
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that were attending our events were really wonderful
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women, regardless of golf. Like they were realtors,
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they were financial advisors, they were in the
12:35
insurance industry, they owned their own businesses.
12:38
Some were stay at home moms who had just raised
12:40
their kids and now we're looking for things to
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do outside of that. So we kind of thought right
12:47
away. Like this is a huge opportunity for people
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to get to know each other. We just had our first
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trip. We did our first she said golf trip over
12:56
a master's weekend. We went down to Dewey Beach,
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Delaware. We wanted to play on something where
13:00
it was close enough to still drive. However,
13:03
we had women that flew in from Michigan, Florida.
13:07
We had women from Maryland that had never attended
13:10
anything. She said golf. So even that was huge
13:13
of like reaching people. you know, talking about
13:16
the vibe, they were able to see our vibe from
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Instagram and know like, oh, OK, we're going
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to have fun or we're going to fit in, you know,
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just kind of by seeing that. But we had a group
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of girls there that all lived in the same neighborhood
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in Mechanicsburg, but never knew each other.
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Oh, geez. Oh, that's funny. And they met there
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and they were like, oh, my gosh, you live on
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whatever street. And they're like, yeah. And
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now they're like hanging out. Oh my gosh, they're
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already together. And I'm like, that is the freaking
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goal at the end of the day is like that people
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that live live down the street from each other
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are now meeting because of she said golf. That's
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so awesome. And at any event that I've attended
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to, obviously there's a bunch of women, but it
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feels so inclusive. There isn't, I mean, sure
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there's groups of people who may know each other,
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but it doesn't feel clicky. There's nobody sitting
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or standing by themselves like awkwardly in a
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social situation. Everybody's just so warm and
14:09
welcoming, even if you don't know anybody to
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go and show up. So the fact that you've been
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able to build this community that's so authentic
14:17
and real and like for real supportive, you're
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right. The amount of cheering that goes on. Maybe
14:23
not like on the regular golf days, but it is
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so supportive. And you're right. Somebody has
14:29
a great shot. You're so proud of your friend
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or person you just met. Well, because people
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will say to me like, oh, are you good at golf?
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And I'm like, sometimes. It's not really something
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like I'm like, oh yeah, I'm good. No, like some
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days I'm good. Some days I can't hit the ball.
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Just like everybody else. Yeah. And I'm so glad
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you said that about the inclusivity because I
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think There are groups that say they empower
14:53
women or they are all about bringing women together.
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But we grew up with a father who would make us
15:00
sit at different tables at family functions you
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know like we would go to Thanksgiving and maybe
15:07
want to sit together and my dad would be like
15:08
go sit with your cousin who you haven't seen
15:10
in a while or we would go to you know an event
15:14
with him for work and he would say like okay
15:17
go mingle don't hang out with me you know like
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this is your opportunity and I really think that
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that comes across when it you know when it comes
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to our events is we really are there to like
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meet people um and to talk to people and to you
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know learn people's names and you know that that
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quote like you can lead a horse to water but
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you can't make them drink like i think all of
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our women they show up which i'm so proud of
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them for because that in and itself is hard to
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you know you sign up one day and you're like
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oh i'm so excited and then the day comes and
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all of a sudden you're like Oh, you know, do
15:53
I really have the social battery? But, um, you
15:56
know, we have women, I think because they have
15:59
showed up to our events alone that they get it.
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And so now they're like, are she said golf ambassadors?
16:03
Like they walk right up to people when they can
16:06
tell that they're new and they're like, Hey,
16:08
what's your name? Have you been golfing? Like
16:10
what, you know, they really start to try to get
16:12
to know them. And I think that really is such
16:15
a big part of it because we've all walked into
16:16
events where It's like awkward. You know, you
16:18
walk in and no one's saying hi and no one's and
16:22
we pretty much do the opposite of that. We're
16:23
like, hello, hi, what's your name? No, you're
16:27
so right. And that's that whole, when you're
16:30
getting comfortable with being uncomfortable
16:31
and that is any part of your life and social.
16:35
And I get it. Some people are more extroverted.
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I'm super extroverted. I have no issue walking
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into a room and not knowing anybody else. I'll
16:41
find someone to talk to, but putting yourself
16:43
out there, going to these events. Oh, and then
16:45
by the way, picking up a golf club that maybe
16:47
you've never done before. You're just getting
16:49
people out of their comfort zone, which to me
16:51
ultimately just helps you grow, especially talking
16:54
to new people. Kim said that on our second episode,
16:58
and she's right, she would yell at us in corporate
17:00
events if we were sitting with our... coworkers,
17:03
like go talk to somebody you don't know, put
17:05
yourself out there. And you never know where
17:06
those relationships were going to go from in
17:09
the future. And we all are like two degrees of
17:10
separation or whatever that saying is. Like you
17:12
can always find something to talk about or someone
17:16
that knows somebody. And, you know, it's funny,
17:19
I am actually, I consider myself introverted,
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which I don't think anyone else would consider.
17:26
I know, but I really, I'm super Creative I'm
17:31
very like I get energy from being alone Where
17:35
my sister Julie she's extremely extroverted and
17:38
she gets energy from being with people So I just
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think it's honestly just like the mindset you
17:44
put yourself in like if you come to one of our
17:46
events and meet one person That's a win. You
17:49
know, you don't have to walk in and try to meet
17:51
everybody even if you come to one of our beds
17:54
meet one person and find out how that you were
17:57
gripping the club wrong and now you know how
17:59
to grip it right and now you can hit the ball
18:01
better like we have women that say oh my gosh
18:03
I came to the range meetup and one of the pros
18:05
totally all he did was like tell me to move my
18:09
wrist one way and now I'm hitting the ball so
18:12
well you know so it's even if you just get like
18:15
an ounce and we keep all of our events extremely
18:18
affordable we're just so big on that because
18:21
the whole Point of she said golf was to make
18:24
it accessible for everybody you know not everybody
18:27
especially in today's day and age if a lot of
18:29
women are single a lot of women you know don't
18:31
have aren't married with a husband that might
18:34
normally get that country club membership or
18:37
they might not want to spend a thousand dollars
18:39
a month the cost to be a member so we're just
18:42
like you should be able to learn golf and go
18:44
golf places without. Having to be a member at
18:47
a club. So we try to keep it extremely accessible
18:50
for everybody to join That's a great point. So
18:54
is anything surprised you about this community
18:56
that you've built? Surprised me You know, I think
19:03
that when we are younger we have so many opportunities
19:07
where we're jumping into new things right like
19:09
we are learning sports, and it's easy because
19:13
we're just so ingrained. We're learning new subjects.
19:16
We're in new classes, and we're just so used
19:19
to the newness of learning things. And I think
19:21
as we get older, we get really stuck in, OK,
19:25
this is what I'm comfortable at. You know, this
19:27
is my thing. And there is this quote that I love
19:30
that says, like, what you love, even if you left
19:34
it, it will welcome you back. So I always think
19:37
like I used to sing. I can still go sing. There's
19:39
no reason I need to stop just because I haven't
19:42
done it in a while. And I think a lot of people
19:44
think of that when it comes to something like
19:46
golf, with a lot of women say, oh, I used to
19:48
play. Or when I was younger, I played. Well,
19:52
come try again. And I think we just get so stuck
19:55
in just doing the same things in the routine.
19:59
And I think you had said earlier, like, it just
20:02
starts to get you out of your comfort zone. And
20:04
the way that trickles down into other aspects
20:06
of life is huge. So that part has surprised me.
20:10
Like I'll see women, they'll come to some, she
20:12
said golf stuff. And then all of a sudden there,
20:15
I see them working out in a new gym and all of
20:17
a sudden doing all of these new things. We have
20:19
this one girl, Emily, who we just absolutely
20:21
adore. And she was one of our. OG, she said,
20:24
golf girl, she had never golf before. And she
20:28
now is obsessed with spinning classes and was
20:30
like, I never would have gotten into spinning.
20:33
And now she's like doing all of these new things.
20:35
And she said it stemmed from coming to She Said
20:38
Golf and like starting to get that confidence
20:40
of doing all of this other new stuff. So I just
20:44
think, you know, it's that one thing that that's
20:47
all it takes. And I've just seen that happen
20:50
so much with our group. I love that. So that's
20:53
not positive. And I don't mean to go negative,
20:55
but has there been negative or not maybe everybody
20:59
embracing, I guess is the right word outside
21:01
of this amazing group. Like, is there, you know,
21:04
clubs or organizations or men? You know, like,
21:07
what are you guys doing? Men? Yeah, we have not
21:11
had. Much negativity at all regarding our group
21:15
internally I think that you know You just kind
21:17
of find out some of the things that you like
21:19
or don't like you so what some women are really
21:21
good now So like some of our clinics don't work
21:24
for them anymore because they've exceeded You
21:28
know the intro which is great and we're growing
21:31
with that and starting to offer some other options
21:33
for them But yes, the men part I would say that
21:39
was It's getting a lot better. But one of our
21:44
reels that really went viral was we were playing
21:48
at a local course. And within the first half
21:52
an hour of being there, we got four comments
21:55
from random men that we were so used to. You
22:00
know, like Julie and I have heard all of that
22:02
so many times. But one of the girls that we were
22:05
playing with was new to she said golf. And she
22:08
was like, what? Is this normal like this isn't
22:12
normal and we were like, oh no it is and she's
22:14
like This is why people are uncomfortable coming
22:16
to play and you know, the comments were oh did
22:19
your husband's let you out of the house today?
22:23
I Don't have a husband, you know, like I Awful
22:27
comment another one was how much did they charge
22:30
you to play here? Another one was are they letting
22:34
you play 18 or are you only allowed to play nine
22:37
holes today? Oh my gosh like awful comments.
22:40
And I think Julie and I just let those roll off
22:42
because we were so used to hearing stuff like
22:44
that. And the girl we were playing with was like,
22:46
this is why I would never come golfing. Oh my
22:48
gosh. Were these older men just curious? Yes.
22:51
Yeah. But honestly, not, I think it's just such
22:55
a stereotype that even the younger guys like
22:57
kind of take that type of talk on as well. And
23:03
then we've had where the men are like, Hey, I
23:05
have a daughter who's eight and I want her to
23:08
get Oh, that's cool. So I would love to like,
23:11
if you guys are, you know, offer anything for
23:13
like younger girls. So I think, you know, there
23:15
is a plethora of, of comments that we have received.
23:19
I think that is why we were so adamant on like,
23:23
teaching the rules and keeping pace of play because,
23:26
you know, we're already going to get the comments.
23:30
Yeah, I've had that happen too at a club course
23:33
where they want to go in front of my husband
23:35
and I because they think I'm going to be slow
23:36
and sack. I'm like, you have no idea how fast
23:38
I am, to your point. If I'm having a bad day,
23:40
picking up that ball and moving on. So I think
23:43
we did let them go in front of us because I didn't
23:45
want to be having that pressure the entire time.
23:47
And they were terrible. They were terrible. I'm
23:49
better than you. Always happens. Just assuming
23:53
I wouldn't be able to hang. So that's not frustrating.
23:57
I think as our group is two years old now, and
24:00
I just think you do see so many more women at
24:03
the driving range. And, you know, maybe still
24:06
not as many on the course, which we're really
24:08
trying to change that. But I do think it's it's
24:11
helping a little bit where, you know, we the
24:15
comments are less and less. But that is just
24:19
something. And I think if you're not comfortable,
24:21
we can we can hit the ball far and we still get
24:24
the comments. So I can only imagine. Yeah, for
24:26
starting off. But I love when I go to the club
24:29
and there's the foursome of the older 70s, maybe
24:33
80s, definitely past 60s year olds golfing and
24:36
they're out there all the time. And I'm like,
24:38
so that's amazing that women at that and they're,
24:40
they're decent, right? So it's amazing women
24:42
at that age. started probably when it was really
24:45
not acceptable and here they are. This is something
24:47
you can do when you're retired and out with your
24:50
friends or your husband or whatever. Our grandma
24:53
is 93 years old and she still golfs. Oh my gosh.
24:56
That's amazing. It's amazing. You see a lot of
25:01
stuff too of like women mad because their husbands
25:03
are going to golf or you've seen like, oh, now
25:07
is it tis the season ladies, your husbands are
25:09
going to be gone for six hours on a Saturday
25:11
and you're stuck with the kids. I look at it
25:14
opposite, like you come to learn how to golf
25:17
too, so that. The next Saturday, you can be out
25:20
playing golf with the girls and you guys can
25:22
switch or you guys can do your date nights. Like
25:24
my sister and I grew up, our family, that was
25:26
like a thing we did together, our parents golf
25:28
together. So we grew up seeing that and seeing
25:30
how fun that could be, you know, like going out
25:33
on a Friday night and going to golf and doing
25:35
a date night. And I think like trying to change
25:39
that stigma of like, oh, only the men goes in
25:41
golf and then the woman stays home. Like, no,
25:45
girlfriend, come golf with us too and learn how
25:47
to golf or go golf with your husband. So really
25:50
trying to change that narrative as well. I know.
25:53
I'm trying to get my teenage daughters into it
25:55
and they're like, oh, it looks boring. I'm like,
25:57
let's go try it. Really golfing sure is boring
26:00
after a while, but like, let's go to the driving
26:01
range, just hit some balls. So I think I've convinced
26:03
the younger one to give it another shot. She
26:05
did it a few years ago, but it is to get them
26:07
out. Alright, so I have to switch gears a little
26:10
bit. So you posted on LinkedIn a couple weeks
26:12
ago, a post that totally resonated with me and
26:14
kind of sticks with these labels that we give
26:17
people. And you talked about when you started
26:19
your career that you were called the marketing
26:22
girl. Again, I can totally relate. I was totally
26:25
called the marketing girl. And then you talked
26:27
about the girl boss label, which same thing.
26:30
I can't stand it. Like, why are you calling me
26:32
a girl boss? So why do you think people still
26:34
use those labels? And then how do you think we've
26:37
flipped the script on that so that we're helping
26:39
the next wave of women and our wave to step up
26:42
to that? Yeah. I think that, you know, I say
26:46
girlfriend a lot. Like, I'll be talking to someone.
26:48
I'm like, hey, girlfriend. Hey, girl. Like, I,
26:50
and I do, I do do that. And I think that it's
26:54
friendly. I don't think there's anything wrong
26:56
with the way you want to speak to somebody. But
27:00
I think professionally, it can be really detrimental
27:04
to say words like that. So I remember one of
27:07
my first jobs, I was consistently called the
27:10
marketing girl over and over and over again.
27:13
And it was like the head of the company would
27:15
loop me in on email and say, like, our marketing
27:18
girl will handle this. And I know deep down,
27:23
He what he's not a bad person and wasn't doing
27:26
it. We're saying it to make me feel any sort
27:29
of way, but it made me feel a sort of way. It
27:32
made me feel like. I think in this marketing
27:38
position, I think the position that I that I
27:42
had and that I even have now is predominantly
27:45
women that have that are in these social media
27:47
roles, and I think they have been paid very poorly.
27:52
these positions because, and I kind of came up
27:55
in my career where social was very much a thing
27:58
and no one would listen to me. I would say, you
28:01
should start posting on LinkedIn. You need to
28:03
start building your brand on LinkedIn. And I
28:05
was saying this like 10 years ago. And some of
28:07
the insurance agents would look at me and say,
28:09
well, what's the ROI on that? Why would I spend
28:12
time doing that? What's the ROI? And I would
28:14
say the ROI is you're posting consistently, putting
28:18
stuff out there that people are getting to know
28:20
you again for free. And when their premiums go
28:25
up and they're having a bad experience with their
28:28
agent now, they think, oh, that's right. Joe
28:32
Smith is always posting. I think he's an insurance.
28:35
I should reach out to him. And it's so funny
28:39
because now that's all that's out there. People
28:41
are posting, doing their personal branding all
28:43
on LinkedIn. So I think I always took it offensively
28:46
because, you know, the word girl is someone young.
28:51
someone that probably doesn't have much experience,
28:54
someone that probably doesn't know what they're
28:55
talking about. And I always kind of felt like
28:58
I do know what I'm talking about. My title is
29:01
marketing coordinator, marketing executive, the
29:04
marketing manager. those titles are there because
29:09
I started out as a coordinator and now I'm an
29:12
executive and now I'm a manager. It's because
29:14
I'm going up in the ranks and I'm learning more
29:17
and I have more to give and I have more experience.
29:20
And by calling me a marketing girl, you're putting
29:22
me back down to someone that doesn't have much
29:25
experience and someone that doesn't know a lot.
29:28
And I think that's the same thing with the girl
29:30
boss roles. When we're saying girl boss, it's
29:34
putting it out there that we're different. We
29:37
are somehow a different type of boss because
29:40
we're a woman and we're not. We're just the boss.
29:43
We're just someone that owns the company, that
29:45
runs the company, that is doing whatever just
29:48
as a man is. So I think it's critical that we
29:52
start calling ourselves for what we are and who
29:56
we are. And I know a lot of people don't even
29:58
go with titles anymore, which I'm kind of the
30:00
same. I don't really know what people's titles
30:02
are, but You better not call me a girl. I'll
30:08
tell you that much. What happens when they do
30:10
or for other people? Do you correct them? Do
30:11
you say, hey? I used to. Yeah. I would say I
30:14
don't get called. I don't get called a marketing
30:17
girl anymore, but I also work for myself. So
30:20
maybe some of my clients might say, oh, we have
30:22
a marketing girl. I don't really know. I do hear
30:26
them say a lot more often, like we have a marketing
30:28
team or we use Anthem to help with our marketing.
30:32
So I have seen, I don't see it really as much
30:35
anymore, but I remember when I was called it.
30:39
started calling my boss out at the time. I would
30:42
say, like, please. You do have to. You can do
30:44
it in a respectful way and a nice way, but you
30:46
do. And I even, not that long ago in my career,
30:49
had somebody, a consultant who came in and he
30:52
kept referring to the women on my team as girls.
30:55
Oh, I gotta talk to the girls. And I'm like,
30:56
who are the girls? Are you talking about your
30:58
grandkids? Like, and I said to him, serious,
31:00
but joking. And he's like, oh, I'm like, they're
31:02
not girls. They're 30 -some -year -old women.
31:05
So say the team or whoever, but please don't
31:08
call them girls." And he was like, oh, so it
31:10
wasn't malicious, right? I don't think it was
31:12
intentional, but he just wasn't even aware. Well,
31:15
until you say it, boys. That's where I think
31:18
all of a sudden - Let's call the ops boy. Yes.
31:21
All of a sudden, I think when you say that, all
31:23
of a sudden men are like, oh yeah, that does
31:25
sound bad. It does sound bad. Yeah. You wouldn't
31:26
say, oh, the boys that are sitting over there.
31:28
You just would never. You would never say it.
31:30
the more we can just change that of like and
31:34
you know people will comment on a post of mine
31:36
or something and say like you're such a girl
31:37
boss and I wouldn't I don't comment back saying
31:39
like don't call me that but I think if we can
31:42
just lead the way and yeah. But we've made that
31:46
almost like a cool thing. There's, you know,
31:48
merchandise and there's name tags and people,
31:50
especially I think when women say it, they do
31:52
think it's a positive thing. Because again, we've
31:54
just been programmed to think that that's okay.
31:57
So I think a lot of times it's never been intentionally
32:00
to be mean or disrespectful, but it does. And
32:03
it's the same thing with a girl golfer. Like,
32:05
no, I'm just a golfer. That's said a lot and
32:09
that's on merch a lot. Like, oh, this golf girl.
32:13
What, what's another one that well, it's the
32:16
same with like where it will say like, you know,
32:18
hit it like a girl or run like a girl, all of
32:20
that kind of stuff. When you put that like a
32:23
girl, you are diminishing what it actually is.
32:27
Like, no, you're just a golfer or no, you're
32:29
just a runner. You were just, you know, you don't
32:32
have to like, verify or make another word for
32:38
it. You just are a golfer. It's okay. You don't
32:41
have to be a girl golfer. You can just walk away
32:44
golfers. Right. It sounds so ridiculous when
32:47
you say, boy, we talked about this all day. So
32:49
I'm going to end this with a rapid fire round.
32:53
So just first thing that comes to your mind,
32:54
your favorite post or during golf drink. Transfusion.
32:59
Oh, okay. More intimidating, your first swing
33:02
or your first business pitch? Swing. Walk -up
33:07
song if you were teeing off at Augusta? Oh my
33:11
goodness. That's so good. I have to say Pink
33:13
Pony Club right now. That's the best song. That's
33:16
so great. Worst golf advice you'd ever heard?
33:20
Keep your head down. And one word to describe
33:24
what golf means to you now? Community. That's
33:29
perfect. Great. Well, thank you so much for being
33:31
here and thank you for sharing She Said Golf.
33:33
And like I said, I appreciate that you are doing
33:36
what we talk about is you're getting loud and
33:38
you're getting lifted with golf in the local
33:40
community. So people want to find out more about
33:43
She Said Golf, Instagram. Yeah, follow us on
33:46
Instagram, She Said Golf. Our website is SheSaidGolf
33:49
.com. We keep all of our events on there. You
33:52
can register right on our website for anything
33:55
that you see. We're always adding things to the
33:58
calendar as well. And if you want to reach out,
34:01
just DM us. That's me on Instagram, so I'll respond.
34:05
And any way that you think either yourself wants
34:08
to get involved or your organization, we're open
34:11
to any ways that we can just come together and
34:15
help each other. We have partnered with Golf
34:17
Galaxy in Mechanicsburg. They have pros that
34:21
are so helpful, and they have fitted so many
34:23
of our women for clubs and lessons. So they've
34:26
been a wonderful resource to us. In any way that
34:30
you think we could help you or help a group that
34:33
you're in, we're open to just making it happen.
34:37
Awesome. That's great. And let's give a plug
34:38
for Anthem Marketing, who I had the opportunity
34:40
to work with recently too, who does awesome work.
34:43
So definitely LinkedIn and website for Anthem
34:45
Marketing because you clearly know how to build
34:47
brands. I mean, that's what you've done with
34:50
She Said Golf. So congrats to you. Thank you.
34:52
Thanks, Betsy. Big thanks to Jamie for reminding
34:55
us what real leadership looks like. It's not
34:57
just about winning ourselves. It's about making
34:59
room for more women to get in the game. Jamie's
35:02
not tearing from the sidelines. She's building
35:03
a course, handing out the invites and saying,
35:05
let's go have fun together. She said golf is
35:08
more than a brand. It's a movement to show up,
35:11
to try something new, to feel awkward, but to
35:13
belong anyway. Say yes to the things that challenge
35:16
you and yes to supporting the women. If you're
35:19
waiting for a time to try something new, this
35:22
is it. Grab the club, start the business, take
35:24
the leap. If you like this episode, please subscribe,
35:27
leave review, and share it with the women in
35:29
your foursome. Until next time, keep showing
35:32
up, keep swinging, and remember confidence is
35:34
just a vibe, it's a power play. Keep getting
35:36
loud and lifted.