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Is it dangerous to label yourself a "black owned business?"
Finance PhD Dr. Boyce Watkins debates John Hope Bryant assessment that you shouldn't label your business as a Black-owned business.
According to Dr. Watkins, who has a PhD in finance, how you label your business is a nuanced decision that involves:
bread versus death
the ability to establish a niche
connecting to a cultural identity
whether or not you have a bottom line that relates to something more than just money
Dr. Boyce Watkins is a finance PhD, founder of the Black Business School, and a faculty member at Morehouse College. To learn more, please visit BoyceWatkins.com.
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