Latest / Marketing in the Age of AI

Turn AI Into Revenue: Quantitative Marketing, ROAS & AI Workflows with Eric Samson 🚀
Episode Overview
AI can generate impressive outputs—but the real advantage comes from knowing what to ask, what metrics matter, and how to guide the final 10% that transforms AI from “interesting” into revenue-generating.
📚 What You'll Learn
Why most AI marketing systems fail without expert guidance
How Group 8A uses quantitative audits to evaluate ad performance
The importance of the “final 10%” in AI workflows
How AI can improve marketing operations and team management
Why prompting AI correctly matters more than ever
How AI is helping agencies build scalable internal tools
The role of…
The skinny
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