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EP. 255- To Serve the Customer, You Must Lead- Truth #18

What if being “helpful” is actually keeping your sales team from serving customers well?

In this episode of Sales with ASLAN, Tom Stanfill and Tab Norris unpack Truth #18 from ASLAN’s 30 Truths for 30 Years series: To Serve the Customer, You Must Lead.

This episode is especially relevant for inbound sales reps, account managers, contact center teams, channel sellers, retail sales teams, and anyone who works with customers who arrive already asking for a specific product, service, or solution.

Tom and Tab explain why simply answering the customer’s questions can leave the customer responsible…

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