Latest / CPG Week by BevNET & Nosh
Gatorade Gets A 'Lyte' Overhaul and Laird Goes On A Buying Spree
In this episode:
This week on the podcast, Nosh managing editor Monica Watrous and senior reporter Lukas Southard discuss how Gatorade is courting dehydrated non-athletes, Laird Superfood's acquisition strategy, the impact of GLP-1s on consumer purchasing behavior and what's happening in hemp.
Show Highlights:
0:20 - Gatorade is entering a "transformational new era" as it broadens its addressable audience beyond elite athletes and platforms with multiple tiers of hydration products.
2:45 - With help from its new majority investor, Nexus Capital Partners, Laird Superfood has made its second…
The skinny
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