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#802: eTail's Lena Moriarty on e-commerce in the year ahead
What happens when your best customer is no longer a person, but an AI agent acting on their behalf?
Agility requires not just adapting to new technologies, but fundamentally rethinking the customer journey when those technologies change the very definition of a customer. It demands a proactive stance on what’s next, rather than a reactive one.
Today, we're going to talk about the seismic shifts happening in e-commerce, fresh off the floor of NRF 2026, and what it all means for the year ahead. We’ll explore the real-world impact of AI on the customer experience, the rise of agentic commerce…
The skinny
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