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937. Jevons Paradox, Why Getting More Efficient Hasn't Given You More Time
In 1865, an English economist noticed that a breakthrough in efficiency led to more coal being burned, not less. More than 150 years later, the same pattern is quietly running the calendars of most business owners. In this episode, Brian explains Jevons Paradox in plain terms and shows how it explains why faster tools, smarter software, AI, and even new hires so rarely give anyone time back. If you've ever promised yourself you'd be home earlier once the next system was in place, this one is for you. Brian makes the case that the problem was never efficiency, and closes with a simple practice…
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