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Creator Journalism and the Future of Trust - Rahim Jessani - Marketing Agency Power Hour - Episode #48
In this episode of Marketing Agency Power Hour, host Cal Wilder sits down with Rahim Jessani, Founder of Bottom-Up Media, an independent journalism organization focused on creator-driven storytelling and rebuilding trust between newsrooms and communities.
Rahim shares how the journalism industry is rapidly evolving as audiences shift toward creator platforms like TikTok and YouTube for news and commentary. Through Bottom-Up Media, he is helping newsrooms, nonprofits, and creators adapt to this new landscape by embracing creator journalism, community engagement, and diversified monetization…
The skinny
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