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Episode 339: How Can Book Publishers Utilize Bookstore Coop? w/Jane Friedman | A People's Guide to Publishing
Early episode drop this week due to the holiday!
Put simply, bookstore co-op is a tool publishers can use to incentivize bookstores for ordering and featuring their books, or hosting events with their authors. Is co-op right for your publisher? How do you best use it?
Jane Friedman of The Bottom Line is back to chat with Joe and Elly about co-op, Microcosm's experience with it, and how to communicate with buyers and reps about it.
Check out The Bottom Line here: https://janefriedman.com/the-bottom-line-janes-publishing-industry-newsletter/
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