Latest / Retail Media Breakfast Club
The Revenge Of The Catalog Team (Amazon Sponsored Prompts, Part 2)
Advertising has always been the glamorous side of ecommerce, while product catalog maintenance, reviews, inventory, and other operational work have often been underfunded. But with Amazon’s Sponsored Prompts, that relationship is changing dramatically. This is Part 2 of my Sponsored Prompts series (check out Park 1 here), I’m digging into why your advertising account is now downstream of everything happening in your operations, and why content is no longer just an input to your ads; it is the ad.
I’m also taking a closer look at product reviews, reporting limitations, bidding, and what…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.