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589. Get Your Talk Ready to Rock: Turning Your Voice Into Influence with Leisa Reid · Daily Influence

• 0:10
  [SPEAKER_00]: Welcome to the daily influence where our mission is to deliver a daily dose of positive influence that can uplift you personally or be shared within your sphere of influence.
• 0:20
  [SPEAKER_00]: While not every episode may directly apply to your unique circumstances, we strive to provide insights and inspiration relevant to most people's daily, weekly, and monthly lives.
• 0:30
  [SPEAKER_00]: Whether you are tuning in during the morning, noon or night, the daily influence is here for you.
• 0:35
  [SPEAKER_00]: Listen, share, and embrace the power of influence in your life.
• 0:40
  [SPEAKER_02]: Welcome to Daily Influence.
• 0:42
  [SPEAKER_02]: I'm Greg Kulino.
• 0:43
  [SPEAKER_02]: Today I'm thrilled to welcome Lisa Reed.
• 0:46
  [SPEAKER_02]: Known as the speaking strategy mentor.
• 0:48
  [SPEAKER_02]: Lisa is the founder of Get Speaking Gigs now and the CEO of International Speaking Network.
• 0:56
  [SPEAKER_02]: With over 600 talks delivered and nine books authored, she's helped countless business owners transform their impact and income through the power of speaking.
• 1:06
  [SPEAKER_02]: Lisa's down to Earth approach and proven system shows that speaking isn't just about giving a talk, it's about creating a strategy that keeps you booked
• 1:16
  [SPEAKER_02]: built meaningful influence and opens the door to lasting client relationships.
• 1:21
  [SPEAKER_02]: Beyond her professional work, she's a lover of 80s music, live concerts, and enjoys life in Southern California with her family.
• 1:29
  [SPEAKER_02]: Please so welcome to Daily Influence.
• 1:31
  [SPEAKER_02]: I'll thank you Greg, so lovely to be here.
• 1:33
  [SPEAKER_02]: Lisa, can you share a bit about your background and what led you to where you are?
• 1:37
  [SPEAKER_02]: Today is a mentor speaker and leading in the industry.
• 1:41
  [SPEAKER_01]: You know, I actually started my love for speaking a long, long time ago.
• 1:46
  [SPEAKER_01]: I even have a bachelor's and master's degree in speech communication.
• 1:50
  [SPEAKER_01]: I taught interpersonal communication when I was a grad student at the right age of 22 years old, but interestingly enough, I didn't at that time realize
• 1:59
  [SPEAKER_01]: You could be a speaker.
• 2:00
  [SPEAKER_01]: I didn't really know what to do with that.
• 2:02
  [SPEAKER_01]: I was like, do I become a speaking communicator?
• 2:04
  [SPEAKER_01]: I didn't really know how to do that.
• 2:07
  [SPEAKER_01]: So I went into different careers of entrepreneurship, business ownership, executive leadership.
• 2:13
  [SPEAKER_01]: And when I was 40 years old, I had an opportunity to work for a company.
• 2:18
  [SPEAKER_01]: And my job was business development.
• 2:20
  [SPEAKER_01]: And they said, go out and speak to as many groups as possible and invite them into our work.
• 2:29
  [SPEAKER_01]: On my own and delivered them and brought in hundreds of clients to the company started a speaker network, which is now the international speaker network and through the network.
• 2:41
  [SPEAKER_01]: People would always ask me for help with speaking.
• 2:44
  [SPEAKER_01]: They're like, how did you get on so many stages?
• 2:46
  [SPEAKER_01]: What are you doing, Lisa?
• 2:48
  [SPEAKER_01]: And could I pick your brain, those type of questions?
• 2:51
  [SPEAKER_01]: It wasn't until I had given a couple hundred talks that I decided, okay, I think there is something to this.
• 2:56
  [SPEAKER_01]: There's clearly a piece missing for those business owners and entrepreneurs who want to speak, but just don't know how to get on the stage.
• 3:04
  [SPEAKER_01]: And that's when gets speaking gigs now.com was born.
• 3:07
  [SPEAKER_02]: That's wonderful.
• 3:09
  [SPEAKER_02]: You know, our I&T series often explores responsible influence.
• 3:14
  [SPEAKER_02]: How do you see speaking is a tool of influence and what responsibility do speakers carry when they step on the stage?
• 3:21
  [SPEAKER_01]: I think of a speaker as like the captain of the ship or the tour guide, and when you're the tour guide or the captain, you are responsible for the crew, the people, all the people on the tour.
• 3:34
  [SPEAKER_01]: So for me, I think of it as a safety thing, not so much safety like protecting physically, usually that's not going to come up, but what I do notice is that oftentimes,
• 3:47
  [SPEAKER_01]: there could be something in the room that's happening and we need to ensure that the the whole room is okay and the whole room is safe so meaning even if you're a speaker you want to have a message that people are getting value from that's one way of creating safety you also want to make sure you deliver what you promise you're going to deliver another way of safety you want to make sure that they're clear on that next step like what's that next call next.
• 4:14
  [SPEAKER_01]: step that logically makes sense for them.
• 4:17
  [SPEAKER_01]: That's another way to create safety.
• 4:18
  [SPEAKER_01]: So those are some of the responsibilities I see as influencing from the front of the room.
• 4:24
  [SPEAKER_02]: Can you tell us about a moment or experience where you felt you made a positive impact on someone's life?
• 4:29
  [SPEAKER_01]: He was pretty much early retired, meaning he didn't choose to retire, but he got to offer he couldn't refuse.
• 4:34
  [SPEAKER_01]: And he owned many, many, many franchises.
• 4:38
  [SPEAKER_01]: And so,
• 4:40
  [SPEAKER_01]: someone offered to buy all these franchises from him, but he had so much still left to give.
• 4:45
  [SPEAKER_01]: He didn't want to not give out that knowledge.
• 4:50
  [SPEAKER_01]: And he had so many stories.
• 4:52
  [SPEAKER_01]: We actually started to narrow them down, because he had been working in the industry for decades and had helped so many businesses make so much money.
• 4:58
  [SPEAKER_01]: Once we were able to isolate some of the key stories, he was actually at a meeting and to work with an equity firm.
• 5:10
  [SPEAKER_01]: a multi-million dollar contract based on some of the stories that we created.
• 5:13
  [SPEAKER_01]: So it's interesting.
• 5:14
  [SPEAKER_01]: It's not always about speaking on stage.
• 5:17
  [SPEAKER_01]: It's sometimes just being able to articulate the actual stories and the increase that you've given in other people's lives.
• 5:25
  [SPEAKER_02]: Yeah, so true.
• 5:26
  [SPEAKER_02]: You know, you often talk about creating strategies to get booked and stay booked.
• 5:32
  [SPEAKER_02]: How does building consistency and speaking, translate into building long-term influence and impact in business?
• 5:40
  [SPEAKER_01]: for speakers.
• 5:42
  [SPEAKER_01]: It's a way to move from one to one to one to many.
• 5:45
  [SPEAKER_01]: And what's nice about when you define your message like your signature talk, you can then repurpose and reuse that content for multiple different things.
• 5:54
  [SPEAKER_01]: You can have that in your programs.
• 5:56
  [SPEAKER_01]: You can have that in your coaching.
• 5:58
  [SPEAKER_01]: You could write a book about it.
• 5:59
  [SPEAKER_01]: You could use it in a podcast.
• 6:00
  [SPEAKER_01]: You could use it in an email post, social media post.
• 6:02
  [SPEAKER_01]: it goes on and on and on.
• 6:04
  [SPEAKER_01]: So once we define like this is my stake in the ground, this is what I stand for.
• 6:08
  [SPEAKER_01]: This is what I'm speaking for.
• 6:09
  [SPEAKER_01]: These are the values that I want to put out there are the tips of the strategies.
• 6:13
  [SPEAKER_01]: You can honestly reuse that so many different ways.
• 6:16
  [SPEAKER_01]: And that's what I love about defining that.
• 6:18
  [SPEAKER_01]: I call it get your talk ready to rock for you.
• 6:20
  [SPEAKER_01]: Like, okay, this is what I'm going to talk about.
• 6:22
  [SPEAKER_01]: We have usually decades of knowledge we're sitting on, but you can't tell everything like this podcast is holding a few minutes long.
• 6:29
  [SPEAKER_01]: So how do you
• 6:31
  [SPEAKER_01]: narrow it down to those little juicy nuggets that you want to share.
• 6:35
  [SPEAKER_02]: That's great advice, you know, many leaders here being seen as two salesy or imperfect.
• 6:42
  [SPEAKER_02]: How do you coach business owners to embrace authenticity and still create influence that moves people to action?
• 6:51
  [SPEAKER_01]: Well,
• 6:52
  [SPEAKER_01]: Yes, that's something I call speakerscript tonight where it'll be like the perfectionitis, the comparisonitis, the not enoughness, and that shows up in all these different ways.
• 7:01
  [SPEAKER_01]: So what we usually do is we'll like identify, okay, what is actually going on?
• 7:05
  [SPEAKER_01]: Or is it a fear of being salesy or you don't want people to judge you?
• 7:09
  [SPEAKER_01]: There's all different ways that we hold those different.
• 7:12
  [SPEAKER_01]: stories in our mind that can hold us back from being visible, sharing our brilliance.
• 7:17
  [SPEAKER_01]: So usually we'll need to identify, like, where did that come from?
• 7:20
  [SPEAKER_01]: What's going on there?
• 7:21
  [SPEAKER_01]: And then bring it to present of, like, is that occurring now?
• 7:25
  [SPEAKER_01]: And then, okay, what do we want it to look like in the future?
• 7:28
  [SPEAKER_01]: And when it comes to being salesy, it's really important to me that each client of mine is in love with our offer.
• 7:37
  [SPEAKER_01]: I always say, I want you to, I want you to be so in love with your offer, you want to marry it.
• 7:41
  [SPEAKER_01]: Because if you're not, if you feel weird about it, creepy about it or like, oh my gosh, or you're trying to do it perfect, then it will trans that feeling, will translate to the audience.
• 7:50
  [SPEAKER_01]: And so oftentimes, especially like when I do I get your
• 7:58
  [SPEAKER_01]: And to find that and get clear on that, I find a lot of times if we're not clear on our call to action, then the audience doesn't know where to go and then that creates confusion.
• 8:09
  [SPEAKER_01]: It doesn't instill confidence.
• 8:13
  [SPEAKER_01]: And it is something that needs to be considered, and I say, like, with our intention, with our higher consciousness, like, let's really make a decision.
• 8:21
  [SPEAKER_01]: What would be the best way to have invite people into the next step?
• 8:25
  [SPEAKER_01]: that doesn't feel like we really want to flush that out.
• 8:30
  [SPEAKER_01]: And it goes back to the safety in the room.
• 8:32
  [SPEAKER_01]: It goes back to being the tour guide, the captain of the ship.
• 8:36
  [SPEAKER_01]: If the captain does not know where the ship is going, I would not feel confident about being on that ship.
• 8:43
  [SPEAKER_01]: So being clear and being confident is really important.
• 8:48
  [SPEAKER_02]: That's really good advice.
• 8:49
  [SPEAKER_02]: A hot topic these days is AI.
• 8:52
  [SPEAKER_02]: Are you using AI in your work?
• 8:53
  [SPEAKER_02]: And if you are, how are you leveraging it to support your speaking and your mentoring programs?
• 8:58
  [SPEAKER_01]: I use it sparingly and efficiently.
• 9:03
  [SPEAKER_01]: I just want to say because honestly, especially at this moment, you can go down a billion rabbit holes, even just with one AI tool.
• 9:12
  [SPEAKER_01]: And then that can be, I used to call it,
• 9:15
  [SPEAKER_01]: When we get down into content, we can be seduced.
• 9:19
  [SPEAKER_01]: Like I need to make more courses.
• 9:20
  [SPEAKER_01]: I need to make more videos.
• 9:22
  [SPEAKER_01]: I need to make more posts, whatever.
• 9:23
  [SPEAKER_01]: And you're just getting this content loop where you're not actually selling or serving your clients.
• 9:29
  [SPEAKER_01]: And AI can be a really great seduceer for that.
• 9:33
  [SPEAKER_01]: I was going to say seductress, but it could be.
• 9:36
  [SPEAKER_01]: It's not necessarily feminine.
• 9:38
  [SPEAKER_01]: It can be either way.
• 9:39
  [SPEAKER_01]: It can seduce you.
• 9:41
  [SPEAKER_01]: So.
• 9:42
  [SPEAKER_01]: But I do use it to refine things.
• 9:45
  [SPEAKER_01]: I use it for ideas lately.
• 9:47
  [SPEAKER_01]: I just used it in my new PowerPoint slides.
• 9:51
  [SPEAKER_01]: I thought, oh, I want to see what images.
• 9:52
  [SPEAKER_01]: It could create like.
• 9:54
  [SPEAKER_01]: Often times I like to use metaphors metaphorical images in my slides.
• 9:58
  [SPEAKER_01]: So instead of having, and I know back before AI was a thing, I would have to come up with it myself.
• 10:03
  [SPEAKER_01]: I was like, wow, like we were talking about perfectionitis.
• 10:06
  [SPEAKER_01]: I'm like, how would I.
• 10:08
  [SPEAKER_01]: How can I find an image that looks like perfectionitis without the words perfectionitis?
• 10:14
  [SPEAKER_01]: And so the one that I came up with, I saw I said to AI, I'm like, what are 10 metaphorical images that might be a good slide for that?
• 10:23
  [SPEAKER_01]: And then they gave me some choices.
• 10:24
  [SPEAKER_01]: And I'm like, okay, I like, number five.
• 10:25
  [SPEAKER_01]: And then they had, I ended up with one of a woman organizing her paper clips.
• 10:32
  [SPEAKER_01]: Right, because that is a trap we can easily relate to and get and and instantly, like, yes, I've been there where I'm trying to get them all exactly the same, which this is not where we want to spend our time.
• 10:43
  [SPEAKER_01]: So, so I'll use it for that.
• 10:45
  [SPEAKER_01]: I'll use it to refine content that my content my clients and I come up with, but what I don't like using it for is when someone comes to me and they're like, well, I had a right my talk for me.
• 10:57
  [SPEAKER_01]: And it's going to eight pages and then they think they have to memorize the whole thing and it's not really their voice and it's not really what they want to say and it's not brilliant.
• 11:04
  [SPEAKER_01]: I had a client also have a I use all her do all her images and the words are spelled wrong and it doesn't make any sense and they don't flow together.
• 11:11
  [SPEAKER_01]: So there's still this learning curve that were.
• 11:16
  [SPEAKER_01]: needing to harness and not overuse and not get to reliant but also it's interesting.
• 11:24
  [SPEAKER_01]: It's an interesting concept of like how do we use this big vehicle to our benefit?
• 11:31
  [SPEAKER_02]: Absolutely.
• 11:32
  [SPEAKER_02]: It's important it for it to be a responsible influence when we're using it.
• 11:37
  [SPEAKER_02]: Yeah.
• 11:37
  [SPEAKER_02]: These are one message or words of encouragement.
• 11:39
  [SPEAKER_02]: Would you like to share with our listeners who aspire to use their voice to make a
• 11:45
  [SPEAKER_01]: I would say that someday is not a day on the calendar, right?
• 11:48
  [SPEAKER_01]: If you were looking for a sign, you thought, oh, gosh, I'd like to be a speaker one day, or I saw someone speak and I could do that.
• 11:54
  [SPEAKER_01]: And why am I not up there on stage?
• 11:57
  [SPEAKER_01]: Then today, this is your sign.
• 12:00
  [SPEAKER_01]: It is never too late.
• 12:01
  [SPEAKER_01]: I have clients in their 70s and 80s because they were tired of waiting.
• 12:05
  [SPEAKER_01]: I'm like, oh my gosh, if I don't do this now, when am I going to do it?
• 12:08
  [SPEAKER_01]: And certainly we don't need to let that much time go by before you put your voice out there.
• 12:13
  [SPEAKER_02]: great advice.
• 12:13
  [SPEAKER_02]: Lisa, thank you for joining us today for sharing your wisdom on how speaking can be both a powerful influence and a responsible strategy.
• 12:22
  [SPEAKER_02]: If our listeners want to get in touch with you, what's the best way to do so?
• 12:26
  [SPEAKER_01]: They can find me on LinkedIn, although my name is spelled a little different, it's L-E-I-S-A-R-E-I-D, or an easier way is to get some more tips on speaking
• 12:40
  [SPEAKER_02]: Great, we'll put that information in the show notes.
• 12:43
  [SPEAKER_02]: Lisa, thank you so much for joining us and sharing your story than a vice.
• 12:47
  [SPEAKER_02]: Thank you.
• 12:48
  [SPEAKER_02]: Thank you for tuning into daily influence.
• 12:49
  [SPEAKER_02]: I hope today's conversation brought you inside an inspiration.
• 12:53
  [SPEAKER_02]: If it's spoke with you, share with someone who could use a little positivity today.
• 12:57
  [SPEAKER_02]: Remember, small actions create big impact, keep showing up, leading and growing one data time.
• 13:04
  [SPEAKER_02]: Until next time, stay inspired and keep having a positive responsible influence.
• 13:09
  [SPEAKER_02]: Bye-bye.