Latest / Inspirations for Your Life / Your “STUPID” Idea Might Actually Be BRILLIANT (S5) S39:E3 Monday
Transcript
- 0:23Well there, hello everyone, and welcome to the
- 0:26ever-popular Inspirations for Your Life show.
- 0:28It's great to have you here with me.
- 0:30It is Monday, September 21st, hopefully you guys
- 0:34all got through a wonderful, rested and relaxing
- 0:37weekend.
- 0:38If this is your very first time here,
- 0:40I want to take the opportunity to say
- 0:42welcome, and of course, I want to say
- 0:43thank you.
- 0:43If you've been here one time, five times,
- 0:4510, 100, million, or maybe even more, I'd
- 0:49like to say thank you, welcome, and of
- 0:52course, I'd like to say the words welcome
- 0:53back.
- 0:54It is really great to have everyone here
- 0:58with me.
- 0:59Don't forget to check out BelieveMeAchieved.com for
- 1:02more of my amazing, inspiring creations after this
- 1:04show is over.
- 1:07All right guys, if you're thirsty, if you're
- 1:08hungry, or what have you, I've got some
- 1:11RO water here.
- 1:11Feel free to go grab yourself something to
- 1:13snack, a beverage, fruit.
- 1:18Right here.
- 1:19RO water, filter seven times, and some fresh
- 1:21lemon.
- 1:23All right guys, yeah, let's get right into
- 1:25the show, because this is another great show
- 1:27that I think you guys are definitely going
- 1:29to enjoy, yes.
- 1:32So welcome everyone to another episode of the
- 1:34ever-popular Inspirations for Your Life show.
- 1:37I am John C.
- 1:39Morley, a serial entrepreneur, engineer, marketing specialist, video
- 1:42producer, podcast host, coach, passionate lifelong learner, graduate
- 1:46student at Montclair State University, and so grateful
- 1:49now to be a published author.
- 1:52Yes, it's great to be an author.
- 1:53And I don't know if I told you
- 1:55guys, but I'm working on my next book,
- 1:57The Truth About AI The World Is Never
- 2:00Going To Tell You.
- 2:01So I think that's an important thing to
- 2:03share with you guys.
- 2:04And I think you will definitely enjoy that
- 2:08when that comes out, probably sometime Q2 or
- 2:10Q3 next year.
- 2:14So today I'm talking about those ideas that
- 2:17enter your mind and make you immediately think,
- 2:20that's stupid.
- 2:21Nobody would ever do that.
- 2:22But what if you're dismissing them too quickly?
- 2:30That's the question.
- 2:31Creativity isn't always logical, guys.
- 2:35Polished or immediately practical.
- 2:38Sometimes an idea has to sound strange before
- 2:40you discover what it could actually turn into
- 2:43or become.
- 2:44So let's get into our 30 points to
- 2:46help get some clarity on this.
- 2:48Number one, great ideas don't always arrive looking
- 2:52great.
- 2:54I'm sorry, they don't.
- 2:55We look backward at successful ideas and assume
- 2:58their potential was obvious.
- 3:00Usually it wasn't.
- 3:02Early ideas can be awkward, incomplete, and difficult
- 3:06to explain.
- 3:08Don't judge the finished potential by the rough
- 3:11beginning.
- 3:12Never, never, never.
- 3:14Number two, stop rejecting ideas because they sound
- 3:17strange.
- 3:18You know, if people that invented things acted
- 3:21like that, they would have never invented anything.
- 3:23They would have just been like, well, I
- 3:25guess that's not going anywhere.
- 3:28So strange doesn't automatically mean bad.
- 3:30Sometimes it simply means unfamiliar.
- 3:33When your first reaction is, nobody does it
- 3:36that way, get curious instead of immediately shutting
- 3:40the idea down or being judgmental that it's
- 3:42probably bad.
- 3:45Number three, unusual ideas deserve a second look.
- 3:50You don't need to pursue every unusual thought,
- 3:54but before throwing one away, why not make
- 3:56the choice to examine it?
- 3:58There may be something valuable hiding inside an
- 4:01idea that simply isn't developed yet.
- 4:08Creativity often begins outside what feels normal.
- 4:11If you only think inside familiar boundaries, you'll
- 4:15probably produce familiar answers.
- 4:17Creativity asks you to explore beyond what you
- 4:20already know.
- 4:21Number five, write down the idea that makes
- 4:25you laugh.
- 4:26When an idea makes you think that's crazy,
- 4:30capture it.
- 4:31You don't have to show anybody.
- 4:33Writing it down gives you an opportunity to
- 4:35reconsider it later, right?
- 4:37You don't have to get the answer right
- 4:39now.
- 4:40Number six, don't confuse unfamiliar with impossible.
- 4:42I know a lot of people do that.
- 4:44They get into that corner that they kind
- 4:48of put themselves in.
- 4:49So never seeing something done before doesn't prove
- 4:53it can't be done.
- 4:55Separate the I've never seen this before from
- 4:58this is impossible to do.
- 5:01Those are very different statements and can have
- 5:06very different trajectories, but sometimes our perception can
- 5:09lead us down the exact same path, okay?
- 5:13I think that's an important thing to understand.
- 5:17And a lot of people don't know, but
- 5:21they just guess, right?
- 5:24Number seven, I want you to suppose and
- 5:28ask what would happen if that strange idea
- 5:31actually worked.
- 5:33Temporarily assume the idea works.
- 5:36What becomes possible, you're not ignoring reality.
- 5:39You're giving imagination enough room to show you
- 5:43something before practically entering the conversation.
- 5:47Number eight, give wild ideas time before making
- 5:51them practical.
- 5:52I think everybody says, well, you know, this
- 5:54doesn't look like the norm, right?
- 5:57But is it the norm or not?
- 6:02I think that causes people to maybe shut
- 6:06down before they even have a chance to
- 6:08get started.
- 6:08So don't force brainstorming and implementation to happen
- 6:13simultaneously.
- 6:13Let an idea be wild before worrying about
- 6:16budget, schedule, resources, and limitations.
- 6:19You're just brainstorming.
- 6:20You don't have to go with the idea.
- 6:25Number nine, logic doesn't have to lead every
- 6:29brainstorming session.
- 6:31If you think it does, then you probably
- 6:34have got a lot to learn, okay?
- 6:39I think that's important.
- 6:41Logic matters, especially when evaluating an idea, right?
- 6:44But too much logic too early can, well,
- 6:50shut the presses down, shut the exploration down.
- 6:54Let imagination lead occasionally and invite logic in
- 6:57afterward.
- 6:59Number 10, let imagination go somewhere unexpected.
- 7:04Follow an unusual connection.
- 7:06Ask a strange question.
- 7:08Imagine the opposite.
- 7:10Creativity often appears when your mind travels somewhere
- 7:14you weren't originally planning to go.
- 7:17That's the important thing.
- 7:20Number 11, guys, stop immediately explaining why something
- 7:24won't work.
- 7:29We're often great at finding problems.
- 7:32An idea appears and we instantly produce 10
- 7:34reasons it will fail.
- 7:36Save that skill for later.
- 7:37Don't destroy an idea before you've had a
- 7:39chance to fully explore it.
- 7:42And the reason that we shut down isn't
- 7:44because we want to shut down.
- 7:46It's because of perception.
- 7:48It's because of something somebody else has told
- 7:50us.
- 7:50And we feel, you know what?
- 7:51We don't have a chance, right?
- 7:53We don't have a chance.
- 7:55And the chance is that we have to
- 7:58believe in ourself.
- 8:01And by believing ourself, we can really make
- 8:07a very, very big difference.
- 8:11It's a minor perception, but that different perception
- 8:14could be the difference between success and failure.
- 8:18Number 12, ask how it could work instead.
- 8:22Change the question from why won't this work
- 8:26to what would happen for this to work?
- 8:30Or what would it look like if this
- 8:31worked?
- 8:32That shift will move your brain from rejection
- 8:34toward problem solving, right?
- 8:38Number 13, challenge assumptions everyone else accepts.
- 8:43Every workplace, industry, relationship, and routine has assumptions.
- 8:48Some exist for good reasons.
- 8:50Others survive because nobody has asked why they're
- 8:54still there.
- 8:56Number 14, what seems obvious today was once
- 9:00somebody's unusual idea.
- 9:05Many things we consider ordinary today once seem
- 9:10strange.
- 9:12That doesn't mean every unusual idea succeeds, okay?
- 9:17It means every opportunity out there isn't bad.
- 9:22It means unfamiliar alone isn't enough reason to
- 9:24reject one, right?
- 9:29We don't want to reject one, but yet
- 9:32a lot of people do reject.
- 9:33And the reason they reject is because they
- 9:35think that they're nowhere near the promised land.
- 9:39When you know what, guys, they actually are.
- 9:43They're closer to the promised land than you
- 9:46and I believe.
- 9:53That's an important thing, guys.
- 9:56Something that might change who you are, okay?
- 10:05That's a very important thing.
- 10:11Important because you can change things.
- 10:16Number 14, what seems obvious today was once
- 10:19somebody's unusual idea.
- 10:21Many things we consider ordinary, well, today once
- 10:25seem strange.
- 10:26That doesn't mean every unusual idea succeeds.
- 10:30It means unfamiliarity alone isn't enough reason to
- 10:33reject one.
- 10:37Number 15, guys, creativity often violates expectations.
- 10:45Original thinking doesn't always fit comfortably into what
- 10:48people expect.
- 10:49If every idea looks exactly like everything that
- 10:52already exists, you're probably staying safely inside familiar
- 10:56territory.
- 10:57And if you're safe, you're comfortable.
- 11:00If you're comfortable, you're not growing.
- 11:05Success doesn't live in the comfortable world.
- 11:09It doesn't start there, okay?
- 11:12That's probably the most important thing that I
- 11:13want to share with you.
- 11:14It does not start there, but we have
- 11:17to be aware of it, guys.
- 11:18We have to be very aware of what
- 11:21it actually means.
- 11:24Number 16, don't make originality pass a popularity
- 11:28test.
- 11:28There's no need for it.
- 11:29An idea doesn't become good because everybody immediately
- 11:32likes it, and it doesn't become bad because
- 11:36people don't immediately understand it.
- 11:41But this happens in so many companies and
- 11:42organizations.
- 11:44Popularity isn't the only measurement of creative potential,
- 11:47guys.
- 11:48Number 17, people may not understand an idea
- 11:51immediately.
- 11:54You probably spent more time thinking about your
- 11:57idea than the person hearing it for the
- 11:59first time.
- 12:00Give people time to understand what you're seeing.
- 12:05When you hear an idea from someone, if
- 12:07you don't really know it, do you shoot
- 12:09it down just because it seems unpopular?
- 12:14You know, there's something I want to share
- 12:15with you, and that is nobody seems to
- 12:18want to come on your plane that's safely
- 12:20in the hangar or the boat that's at
- 12:24the harbor.
- 12:25Or the train that's in the station, right?
- 12:28Or the plane that's on the runway.
- 12:31But they will risk their lives to get
- 12:34on these vessels when they're moving.
- 12:39Just like in life, you know, maybe you
- 12:42have an organization that hasn't gotten off the
- 12:43ground yet.
- 12:44Nobody wants to help you in the beginning,
- 12:46but they want to be part of the
- 12:48success once they see how you're growing.
- 12:52Kind of weird, but it's true.
- 12:54Number 18, confusion doesn't automatically mean the idea
- 12:58itself is bad.
- 13:00Confusion might mean you need to explore and
- 13:04explain the idea better.
- 13:05It might reveal a weakness, or it might
- 13:08simply mean a concept is unfamiliar.
- 13:10Find out which one it is before you
- 13:13decide to, you know, throw the towel in
- 13:15on it.
- 13:16Because it might just need a minor tweak.
- 13:19Number 19, explore before you defend.
- 13:22Don't become emotionally attached to proving every idea
- 13:26is right.
- 13:28Explore first, ask questions, find strengths and weaknesses.
- 13:33Curiosity will teach you more than defensiveness will.
- 13:38Number 20, test before you dismiss.
- 13:43Now, you might not get the chance to
- 13:45test, and I'll tell you why.
- 13:46Because you're believing that your success or your
- 13:50idea being good or bad is only based
- 13:54on what somebody else thinks or perceives.
- 14:00That's a key.
- 14:03It's a real key.
- 14:06And you might be saying to me, John,
- 14:08how does that change?
- 14:12It changes quite a bit.
- 14:15Stories that maybe are going to make your
- 14:17life different.
- 14:23It could change.
- 14:26But are you ready and open to that,
- 14:31right?
- 14:31I think that's an important thing for us
- 14:39to be aware of.
- 14:44And maybe something that a lot of people
- 14:47don't understand.
- 14:50But it is a potential, a perspective, if
- 14:56you will.
- 14:59Whenever possible, create a small experiment.
- 15:02Build a rough version.
- 15:04Try the process or gather some initial feedback.
- 15:08A simple test can teach you more than
- 15:11hours of speculation.
- 15:14Number 21, turn ridiculous ideas into experiments.
- 15:19If an idea sounds ridiculous and crazy, ask
- 15:23what the smallest version would look like.
- 15:25You don't have to risk everything.
- 15:27Give the idea an opportunity so it gets
- 15:29some legs to produce some evidence.
- 15:31And then you could make a truthful statement
- 15:34about whether this makes sense or whether it
- 15:39doesn't.
- 15:42I think that's a very important thing that
- 15:45many people miss today.
- 15:47Number 22, take one strange idea one step
- 15:52further.
- 15:52You don't need the entire plan.
- 15:55Sketch it.
- 15:56Research it.
- 15:57Write about it.
- 15:59Build something small.
- 16:00One step can reveal information you couldn't discover
- 16:04by thinking alone.
- 16:06Number 23, guys, combine two ideas nobody would
- 16:11normally combine.
- 16:13Creativity often happens through combinations.
- 16:18Take something from technology and connect it with
- 16:21education, entertainment with business, or something from a
- 16:24hobby and apply it somewhere completely different.
- 16:27I think when we do things like this,
- 16:30our brain likes it.
- 16:32And there is strong potential for growth and
- 16:36also, guys, profitability.
- 16:39Because you're doing something different.
- 16:42Number 24, ask the question nobody else is
- 16:47asking.
- 16:48Well, John, that's a great question.
- 16:49What is that?
- 16:53Sometimes the breakthrough isn't a better answer.
- 16:58It's a better question.
- 17:00Look at what everyone is discussing and ask
- 17:03yourself, what's missing?
- 17:06What's being overlooked?
- 17:07Or simply, what are we all assuming?
- 17:14And when you have a chance to clear
- 17:16away the noise, you can say, wait a
- 17:17minute.
- 17:17This actually makes sense.
- 17:20This actually makes sense that I actually can
- 17:23do this.
- 17:28And when you have a chance to understand
- 17:30that, you're going to realize that it's something
- 17:34that a lot of people don't pay attention
- 17:37to.
- 17:42And then when you have a chance to,
- 17:44let's say, think about that deeper, you could
- 17:47say, wait a minute.
- 17:48Maybe I'm misunderstanding something.
- 17:51Maybe I've got a false perception.
- 17:58Maybe.
- 18:00Maybe I was given wrong information.
- 18:03Maybe I ascertained the facts wrong when they
- 18:06were right.
- 18:16Interesting, right?
- 18:18That's the truth.
- 18:22And I know a lot of you out
- 18:23there are going to say, hey, you know
- 18:24what?
- 18:25This is interesting, but I don't know how
- 18:28I do this because I'm always so careful.
- 18:32Yes, you can be careful, but you can
- 18:33still miss details.
- 18:36Let me give an example.
- 18:37If you write something down, okay, a lot
- 18:41of times if you write something haphazardly, you
- 18:44may forget certain words, but they're in your
- 18:47mind.
- 18:48And when you read it, they're there.
- 18:49But then we come back to, wait a
- 18:50minute, that word's not there.
- 18:52You put it in your mind, put the
- 18:53word there and didn't even notice it wasn't
- 18:55on paper.
- 18:57That's why when you give it to somebody
- 18:58else to read, they're like, and this is
- 19:00the boat.
- 19:04That's sure.
- 19:05And it is at home.
- 19:09You're missing words, but you don't notice it
- 19:13because when you read it, you're filling in
- 19:17those missing words, at least when you first
- 19:19do it.
- 19:21I think that's important, right?
- 19:29I think thinking and understanding is something that
- 19:34most people don't realize how the perception can
- 19:38change you, but it really can change you
- 19:41in a very special way.
- 19:45Number 25, look where everyone else stopped looking.
- 19:52Yeah, go where other people stop going.
- 20:00People often stop searching when they find an
- 20:03acceptable answer.
- 20:05Creativity asks us whether another possibility exists.
- 20:10Sometimes the interesting discovery is one step beyond
- 20:13where everybody else is going or has stopped.
- 20:16Number 26, your weird perspective may be your
- 20:21unique advantage.
- 20:23Thinking differently can sometimes make you feel the
- 20:28outsider, but that difference may help you notice
- 20:33connections others will often miss.
- 20:36Don't automatically edit that part of yourself away
- 20:40because that might be your gift.
- 20:42That might be uniqueness of you that gets
- 20:45you to the next point.
- 20:48Something other people may not have.
- 20:52So even our flaws can be positive things
- 20:55for us.
- 20:57Number 27, don't remove personality from your ideas.
- 21:02Fear of judgment can make us sanitize ideas
- 21:04until there's nothing distinctive left.
- 21:07Let your experience, humor, curiosity, and personality influence
- 21:11what you create.
- 21:12Number 28, don't do what senior people do
- 21:16in hierarchical software development teams.
- 21:20They make everything at the low level.
- 21:23And then as higher magic gets involved, they
- 21:26suddenly filter out the bad stuff.
- 21:28And by the time it gets to the
- 21:29very top, oh, we're right on target.
- 21:32When they've shared what's wrong, like, well, we're
- 21:35a little behind or this isn't working.
- 21:37The next person was like, oh, we're having
- 21:39a slight delay on this.
- 21:40Oh, everything is right on track.
- 21:45That's important.
- 21:46Number 28, guys, originality requires risking being misunderstood.
- 21:54If you create something genuinely different, somebody may
- 21:57not understand it.
- 21:58You can't completely eliminate that risk without also
- 22:01eliminating much of what makes original thinking possible.
- 22:08Yeah, sometimes we cut off that last line,
- 22:12but the line that we didn't think we
- 22:14were needing is actually the one that's our
- 22:17lifeline.
- 22:18Number 29, give unconventional thinking somewhere to grow.
- 22:23Keep notes, build prototypes, experiment, play, talk with
- 22:29curious people.
- 22:30Give unusual ideas enough space to develop before
- 22:35exposing them only to people determined to explain
- 22:38why they won't work.
- 22:41Number 30, the ideas you're embarrassed to mention
- 22:44might be the one worth exploring.
- 22:50I'm not saying every embarrassing idea is a
- 22:54brilliant one.
- 22:55I'm saying embarrassment isn't a reliable test of
- 23:00true value.
- 23:02Sometimes you're uncomfortable because an idea is different,
- 23:06unfinished, or vulnerable.
- 23:08Explore it before you bury it anyway.
- 23:11And that's what I want you to think
- 23:12about today, ladies and gentlemen.
- 23:14How many ideas have you rejected before they
- 23:16had a chance?
- 23:17Maybe you thought somebody would laugh.
- 23:19Maybe you couldn't immediately explain how the idea
- 23:22would work.
- 23:22Maybe it seemed too different from everything around
- 23:25you.
- 23:26So you killed it before you tested it.
- 23:28Creativity doesn't require every idea to succeed.
- 23:32It requires enough freedom to explore possibilities without
- 23:35demanding certainty at the beginning.
- 23:39There, of course, will be bad ideas, guys.
- 23:41There will be experiments that fail.
- 23:43There will be things you create that lead
- 23:45absolutely nowhere.
- 23:48That's part of the process.
- 23:50The goal isn't to make every idea brilliant.
- 23:53The goal is to stop killing potentially brilliant
- 23:56ideas because they don't look brilliant yet.
- 24:01They don't have the luster, the shine, the
- 24:04nice cover.
- 24:05The polish.
- 24:07So when that strange idea appears, write it
- 24:11down.
- 24:13Ask what would happen if it worked.
- 24:16Ask how it could work.
- 24:17Challenge an assumption.
- 24:19Take the idea one step forward.
- 24:21Take a small version.
- 24:22Then see what you learn.
- 24:23You can evaluate practically anything later.
- 24:28You can study the risks.
- 24:30You can decide whether it's worth pursuing.
- 24:32But give your imagination a chance before asking
- 24:35logic to deliver a final verdict.
- 24:39Your strange idea, it might fail.
- 24:42It might also transform into something completely different
- 24:46and remarkable.
- 24:47It might lead you toward another idea you
- 24:49never would have discovered.
- 24:51Or that idea you almost threw away because
- 24:54it sounded stupid at first might be brilliant.
- 24:58Ladies and gentlemen, stay curious, okay?
- 25:01Keep experimenting.
- 25:03Ask different kinds of questions people aren't willing
- 25:08to ask.
- 25:09And don't be afraid to think differently.
- 25:11What would it look like when?
- 25:14What would happen if I change this?
- 25:22What would people do when?
- 25:29How would I improve this to be better?
- 25:33How would I make a difference that could
- 25:36be revolutionary?
- 25:41How can I get people to make my
- 25:44product a household name?
- 25:47What problem does my product or service solve?
- 25:51That's the real question, guys.
- 25:56What problem does it solve?
- 25:58Does it solve any problems?
- 26:01Or does it just create more issues for
- 26:04you?
- 26:06These are the things that seem very subtle.
- 26:10But they're also the differences between a success
- 26:13and a failure.
- 26:17There's such slight difference between success and failure.
- 26:23It's a slight pivotal shift is how I
- 26:26like to name it.
- 26:28It's a perception.
- 26:30It might be looking at a six instead
- 26:32of looking at as a nine.
- 26:33That's not a huge difference depending on what
- 26:36angle you're at.
- 26:36The six look at nine, the nine looks
- 26:38like a six, right?
- 26:39We've learned that from golf clubs.
- 26:41Six, nine, depending how you look at it,
- 26:43right?
- 26:43They had to put the line below to
- 26:45tell you it's a six.
- 26:47So you know you're looking at it that
- 26:48way.
- 26:50Those are important things, guys.
- 26:53I want you to stay curious, not because
- 26:54you have to, but because you should want
- 26:56to.
- 26:57Ladies and gentlemen, if you don't know who
- 26:59I am by now, allow me to reintroduce
- 27:02myself.
- 27:02I'm John C.
- 27:03Morley.
- 27:04I'm a serial entrepreneur, engineer, author, so much
- 27:06more.
- 27:07And this has been another amazing, powerful episode
- 27:11of Inspirations For Your Life.
- 27:13I thank you so much for choosing to
- 27:16spend this precious time with me today.
- 27:18And I want you to keep something in
- 27:21your heart.
- 27:22I want you to keep questioning, keep creating.
- 27:28And remember that the ideas you're embarrassed to
- 27:30mention might be exactly the ones worth exploring.
- 27:38Just because no one else is sharing your
- 27:41vision right now doesn't mean your ideas are
- 27:44bad, doesn't mean they don't have potential.
- 27:48That's the real truth, guys.
- 27:51That's the ultimate truth that can set you
- 27:54free from where you want to be.
- 27:57And ladies and gentlemen, I will see you
- 27:59real soon in the next episode.
- 28:00Check out BelieveMeAchieve.com for more of my
- 28:02amazing, inspiring creations.