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Sub-Brands or Brand Refresh? How Recruitment Businesses Should Really Scale | Amity Watts, Kitto
When your recruitment business starts expanding into new markets, launching new services, or chasing emerging opportunities like AI or the US market, one big question inevitably follows...Should you launch a sub-brand, or should you strengthen the brand you've already built?In this episode of RecTalk, Nitin Sharma sits down with Amity Watts from Kitto to unpack one of the biggest strategic marketing decisions facing recruitment businesses today. Together they explore when a new brand genuinely makes sense, why so many businesses get distracted by logos before strategy, and how to avoid…
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