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Latest / That SEC Football Podcast

Bobby Burton On Texas Football in studio

Bobby Burton of On Texas Football joins the show from our set on Music Row in downtown Nashville to talk all things Longhorn football. Bobby helped found Rivals, 247Sports & On3 before creating On Texas Football -- the No. 1 Texas YouTube channel in the world.

Bobby’s background (0:30), how much luck is involved in business success? (6:00), future of college football? (9:30), early days of recruiting coverage (13:15), future of college football media (16:00), how important is recruiting in 2025? (19:00), how much does Texas pay for its roster? (23:15), the SEC had “NIL” before NIL (29:00)…

The skinny

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