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Transcript

How to Build Trust with First-Time Customers · The World Knowledge

• 0:00
  Speaker 1: Um yeah the showers the truck stops that we have
• 0:03
  Speaker 1: to like this i'm talking interstate like people who like
• 0:05
  Speaker 1: are living on the road but again the transport industry
• 0:08
  Speaker 1: is a lot more than just this niche like there's
• 0:11
  Speaker 1: a lot of people that just get to go home
• 0:12
  Speaker 1: every night but the truck stops that we go to
• 0:15
  Speaker 1: like next to no healthy nutritious food options so if
• 0:19
  Speaker 1: you have not had time to prepare for your week
• 0:22
  Speaker 1: you are really stuffed um the truck stop showers are
• 0:26
  Speaker 1: atrocious most of the time um But like you just–
• 0:33
  Speaker 1: in my shower bag, I wear Crocs because I cover
• 0:35
  Speaker 1: my feet the most I can. I take really nice
• 0:38
  Speaker 1: smelling body wash so you feel nice. It takes a
• 0:41
  Speaker 1: nice moisturizer. You can do little things that make you
• 0:43
  Speaker 1: feel nice as well. There is definitely a stereotype in
• 0:47
  Speaker 1: the industry of what a truck driver is like and
• 0:49
  Speaker 1: I'm really hoping that by me showing up, it shows
• 0:52
  Speaker 1: that you.
• 0:52
  Speaker 2: Don't have to necessarily be that.
• 0:54
  Speaker 1: You can– if you just– some people– You know, I've
• 0:58
  Speaker 1: got people in my community who have been a nurse
• 1:01
  Speaker 1: and their whole career, their kids are finally growing, moving
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  Speaker 1: out of home. They're like, I want to be a
• 1:05
  Speaker 1: truck driver now. It's what I've always wanted to be.
• 1:07
  Speaker 1: Now I'm going to go do it. And by them
• 1:09
  Speaker 1: seeing my videos, they see that they can too. And
• 1:12
  Speaker 1: that's all I hope is just representation is enough just
• 1:16
  Speaker 1: by showing up shows that you can. I'm not trying
• 1:18
  Speaker 1: to give anyone special treatment or like say that like it's.
• 1:21
  Speaker 2: Going to be easy. It's not. But if you have.
• 1:24
  Speaker 1: the ability to sit in that car and drive for
• 1:27
  Speaker 1: hours and you love being out and about, it's a.
• 1:29
  Speaker 2: Great job for you. You can make really good money
• 1:31
  Speaker 2: as well.
• 1:32
  Speaker 3: Yeah. Well, you mentioned too, like the feminine side with
• 1:36
  Speaker 3: your hat. And I know earlier we were talking about
• 1:39
  Speaker 3: how you like to try not to focus on the
• 1:41
  Speaker 3: gender aspect of it. Because like you said, I mean,
• 1:44
  Speaker 3: also with Instagram and things, I think there can be
• 1:46
  Speaker 3: too much of an emphasis in a bad way on
• 1:48
  Speaker 3: gender on a certain, you know, female trucker or whatever.
• 1:52
  Speaker 3: And people are going to think a lot of things,
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  Speaker 3: not just trucker. But you did say like you like
• 1:58
  Speaker 3: to wear your pink hat and you like to show,
• 2:03
  Speaker 3: I suppose we call feminine colors, right? But I was
• 2:07
  Speaker 3: going to ask you like, what do you think it
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  Speaker 3: means to be feminine and a woman? Because I mean,
• 2:14
  Speaker 3: if you're a truck driver and you're trucking, and you're
• 2:18
  Speaker 3: not wearing pink and you're not wearing your hat, maybe
• 2:21
  Speaker 3: you're not wearing your pink boots, like what is deeper
• 2:26
  Speaker 3: for you to that meaning? Because I would think with
• 2:29
  Speaker 3: being in this industry so long, like you'd have to
• 2:31
  Speaker 3: have a more core foundation for what it means to
• 2:34
  Speaker 3: be that because many people would probably just judge you
• 2:38
  Speaker 3: based on appearance, but your appearance isn't going to always
• 2:40
  Speaker 3: match that.
• 2:41
  Speaker 2: Yeah.
• 2:42
  Speaker 1: I just, I always show up quite feminine like with
• 2:45
  Speaker 1: my stature because biologically I just am. how I am.
• 2:51
  Speaker 2: I'm a lot smaller. I'm only 5'4. You know, I'm
• 2:54
  Speaker 2: quite small.
• 2:58
  Speaker 1: As a woman, we can bring– I don't know about
• 3:00
  Speaker 1: the feminine thing because feminine– I'm trying to lean more
• 3:05
  Speaker 1: into my femininity, which is really a struggle for.
• 3:09
  Speaker 2: Me at the moment because, for example, I actively.
• 3:14
  Speaker 1: Avoid– women roles within my home. And it's because I
• 3:19
  Speaker 1: think for the last decade, I've tried so hard to
• 3:24
  Speaker 1: fit into being like an equal that I really didn't
• 3:30
  Speaker 1: want to fall into any of the stereotypes that is
• 3:32
  Speaker 1: a woman role. So I don't like when people say
• 3:37
  Speaker 1: it's a woman's responsibility to cook for the family. Like, well, why?
• 3:43
  Speaker 2: Like I, like it should be everyone's role.
• 3:46
  Speaker 1: And so I'm trying, like this morning I've, I'm trying
• 3:50
  Speaker 1: really hard to learn how to cook and I'm trying
• 3:53
  Speaker 1: really hard to learn how to meal prep meals for
• 3:56
  Speaker 1: us for when we're out on the road.
• 3:58
  Speaker 2: So I've cooked a meal.
• 4:00
  Speaker 1: This morning before our meeting I've put on a beef
• 4:03
  Speaker 1: stew in a slow cooker and I've got three more
• 4:05
  Speaker 1: meals to cook today.
• 4:06
  Speaker 2: But the only reason I'm able to do this is
• 4:08
  Speaker 2: because I'm home alone.
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  Speaker 1: I don't feel like anyone's judging me because, like, this
• 4:13
  Speaker 1: is meant to be something that I'm, like culturally I'm
• 4:15
  Speaker 1: just meant to be good at or enjoy and I
• 4:18
  Speaker 1: just don't yeah um so I really have I think
• 4:22
  Speaker 1: I've really lost touch of a few of the things
• 4:25
  Speaker 1: that I I probably would just be really good at
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  Speaker 1: if I didn't like try so hard to push a
• 4:31
  Speaker 1: gate away from it all because I've just tried to
• 4:33
  Speaker 1: be one of the guys for so long that like
• 4:36
  Speaker 1: I've I've actively like been repulsed by anything when it's
• 4:38
  Speaker 1: like oh you.
• 4:39
  Speaker 2: Should just do that because you're a girl well that's
• 4:42
  Speaker 2: the woman's role um.
• 4:44
  Speaker 1: So I think that's a really, I'm really like kind
• 4:47
  Speaker 1: of in a bit of an awkward space with that
• 4:50
  Speaker 1: question at the moment. I'm in a transition period of
• 4:53
  Speaker 1: like I have been the person who's been out working
• 4:56
  Speaker 1: for 87-hour weeks, working away, just grinding, and now I'm
• 5:01
  Speaker 1: the one at home and I really struggle with this
• 5:03
  Speaker 1: role of being like a housewife. It doesn't sit right
• 5:06
  Speaker 1: with me. But also at the same time, I've just
• 5:08
  Speaker 1: got to like take a breather and just accept that
• 5:13
  Speaker 1: it's not necessarily a bad thing. Just because I can
• 5:16
  Speaker 1: lean into this doesn't mean I'm losing touch with this
• 5:18
  Speaker 1: person who I've worked so hard to be over the
• 5:20
  Speaker 1: last decade.
• 5:23
  Speaker 2: Yeah, I've always struggled with that.
• 5:25
  Speaker 1: I've never wanted, you know, growing up it's always been like, oh,
• 5:28
  Speaker 1: all the wives and girlfriends go into that room and
• 5:31
  Speaker 1: all the girls hang out and the boys are going
• 5:32
  Speaker 1: to hang out over here. And I've always struggled with
• 5:34
  Speaker 1: that because I naturally just find men conversations more interesting
• 5:39
  Speaker 1: or like I want to be out on the bikes
• 5:40
  Speaker 1: with the boys and I don't want to be the
• 5:42
  Speaker 1: girls getting lunch ready for everybody. That's like a chore
• 5:46
  Speaker 1: for me. I want to be out doing the fun things.
• 5:48
  Speaker 1: Why do the boys get to do the fun things?
• 5:49
  Speaker 1: So I've always struggled with that. I definitely haven't answered
• 5:53
  Speaker 1: your question how you asked it, but that's an area
• 5:57
  Speaker 1: that I guess I struggle with. Because especially online, I'm
• 6:01
  Speaker 1: very conscious that I don't show up and I don't
• 6:04
  Speaker 1: sexualize myself.
• 6:06
  Speaker 2: And that's really sad as well that I have to
• 6:07
  Speaker 2: think of that.
• 6:09
  Speaker 1: You know, like I Sometimes I'll go to film something
• 6:11
  Speaker 1: and I'm like, oh, shit, I'm just going to change
• 6:13
  Speaker 1: that into something less form-fitting so that I'm not showing
• 6:16
  Speaker 1: the shape of my body or I'm not showing off
• 6:19
  Speaker 1: too much because then very quickly as you do that,
• 6:22
  Speaker 1: then you are instantly put into this pigeonhole of, oh,
• 6:25
  Speaker 1: you're just doing it for attention.
• 6:27
  Speaker 2: So I've always been just to try.
• 6:29
  Speaker 1: And like size up my clothes and stuff like that.
• 6:31
  Speaker 1: And now that I'm not, I'm trying to relearn of
• 6:34
  Speaker 1: like what do I actually like and how do I
• 6:37
  Speaker 1: want to show up in my personal life.
• 6:39
  Speaker 2: I don't always have to be.
• 6:40
  Speaker 1: Wearing the baggy clothes and covering myself up because people
• 6:43
  Speaker 1: can respect you if you show up more feminine, I guess.
• 6:48
  Speaker 1: But it's just like our community, our society, as soon
• 6:53
  Speaker 1: as you show any kind of curves in a woman's body,
• 6:56
  Speaker 1: she's sexualized.
• 6:57
  Speaker 2: And I just never wanted to fall into that.
• 7:00
  Speaker 3: No, I mean, I totally understand. I've never liked cooking.
• 7:03
  Speaker 3: I learned because I got married and, you know, I
• 7:07
  Speaker 3: grew up in an Italian home. there was always cooking happening.
• 7:10
  Speaker 3: I just never cared about it. I wanted to eat it.
• 7:13
  Speaker 3: I really did. I loved eating it, but I was
• 7:15
  Speaker 3: just never interested in learning. And honestly, like I've never
• 7:20
  Speaker 3: been into baking. Um, like there were so many things
• 7:26
  Speaker 3: and honestly, I felt uncomfortable in more sexualized. If you
• 7:31
  Speaker 3: want to say that clothing, even for a nice event, um,
• 7:35
  Speaker 3: because I just always would associate that with something bad.
• 7:41
  Speaker 3: Like that's just in my mind. Like I would be like,
• 7:43
  Speaker 3: that's not real femininity. Like it was just, it was,
• 7:49
  Speaker 3: I struggle with the exact same things. And I think,
• 7:52
  Speaker 3: and like, I really like big sweaters and I like
• 7:56
  Speaker 3: big sweatshirts and I really enjoy no makeup. And it's
• 8:03
  Speaker 3: interesting to see that it's a mix of insecurities, but
• 8:07
  Speaker 3: also I just don't like it. I don't want to
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  Speaker 3: put the work into it. It takes a lot of time.
• 8:16
  Speaker 3: But I want to look presentable. But I think that's... Yeah,
• 8:21
  Speaker 3: I agree with you, though. It's really hard to even.
• 8:28
  Speaker 3: Sort through that. Cause I feel like it's a mix
• 8:30
  Speaker 3: of insecurities and a mix of just, what if I
• 8:33
  Speaker 3: just don't like it, you know, like other people do. Yeah.
• 8:36
  Speaker 2: So like, um,