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Retail Growth Through Data: Email & SMS Marketing Secrets with Intuit Mailchimp
If you're sending the same email to everyone on your list and wondering why it's not driving the sales you expected, this episode is for you.
I'm Catherine Erdly, and this is Resilient Retail Game Plan — practical product business advice with a healthy dose of reality.
In this episode I'm sitting down with Ali Wood from Intuit Mailchimp to get practical about how independent retailers and e-commerce brands can get dramatically more from their email and SMS marketing — using data they already have.
We talk about why fragmented data is costing retailers real money, how segmentation can…
The skinny
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