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NJBankers Podcast #4: Marketing 101 for Banks
NJBankers Podcast #4: Marketing 101, recorded Thursday, October 5, 2006 (120.9 mb mono MP3 file, 1:26:00)
In this fourth in a series of podcast recordings, produced for NJBankers by Lubetkin & Co. Communications LLC and its subsidiary, Professional Podcasts LLC of Cherry Hill, NJ, you will follow the process of launching a new product from research through product definition, pricing, target markets, to meeting with an agency for advertising. Then advertising experts will explain how the agency rolls out the program from client input to creative, targets, media, budget, in-house…
The skinny
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