Latest / Eating While Broke / PEN KEN - Player Potatoes to Penning Legends
Transcript
- 0:13Speaker 1: Hey, guys, welcome to another episode of Eating While Broke.
- 0:16Speaker 1: I'm your host, Coney Witt, and today we have very
- 0:19Speaker 1: special guest, Kenneth Monroe, also known as penn Ken in
- 0:23Speaker 1: the building. Very excited to have you. Oh, I forgot
- 0:27Speaker 1: to introduce guys. He is an author of children's books
- 0:31Speaker 1: and many more a long time over twenty years as
- 0:34Speaker 1: an entrepreneur. But what caught my eye is your books
- 0:39Speaker 1: Legends of Hip Hop dedicated to children. We got Tupac,
- 0:43Speaker 1: Queen Latifa, Kid and Play, and we have Biggie And
- 0:47Speaker 1: before they started taping day, I was grilling you because
- 0:51Speaker 1: he does not have jay Z. And if everyone who
- 0:54Speaker 1: knows me knows that I am a huge jay Z
- 0:57Speaker 1: fan and I would have loved to see a jay Z.
- 1:00Speaker 1: There's next one.
- 1:02Speaker 2: It's more they're doing well, so it's more to come.
- 1:04Speaker 1: Yes, they're all and that's even better to hair. So
- 1:07Speaker 1: before we get started into your story, what are you
- 1:09Speaker 1: gonna have me eating today?
- 1:10Speaker 3: So what I'm gonna have you eat is a meal
- 1:13Speaker 3: that one of my mentors taught me years ago in Oakland, California,
- 1:16Speaker 3: five to one over the town. And these are called
- 1:19Speaker 3: player potatoes. Player potatoes is something that gets you by.
- 1:23Speaker 3: It don't cost a lot, but it's enough ingredients in
- 1:26Speaker 3: there to get it's fulfilling. You have your potatoes, you
- 1:29Speaker 3: have your cut up garlic, you have your cut up carrots, bell, pepper,
- 1:35Speaker 3: and it's something that you can make that you can
- 1:39Speaker 3: eat it two three times with one server.
- 1:41Speaker 1: So and it's very affordable, extremely affordable because this is
- 1:44Speaker 1: like under five dollars in this economy, and you can
- 1:48Speaker 1: eat you get survived. Yeah, yeah, you can survive. It
- 1:50Speaker 1: will keep you.
- 1:50Speaker 3: Bulky absolutely when you loan funds and stuff like that.
- 1:53Speaker 3: When you grinding, you can make a part of this
- 1:56Speaker 3: and you can eat it twice in one day and
- 1:57Speaker 3: still have a little bit left over for the next day.
- 1:59Speaker 1: Nice. So how long on average does it take to
- 2:01Speaker 1: make this dish?
- 2:04Speaker 2: About twenty twenty twenty five minutes.
- 2:09Speaker 1: Okay, go ahead, start cooking it.
- 2:11Speaker 2: Do it.
- 2:11Speaker 1: This will be my I eat cereal in the morning.
- 2:13Speaker 1: Now I'm like a little kid. I eat fruity pebbles
- 2:17Speaker 1: or Captain crunch. No healthy cereals here. When you have
- 2:19Speaker 1: a little kid, you know that you become a little
- 2:21Speaker 1: kid again. I did not know that's the thing. When
- 2:23Speaker 1: you become an adult and you have kids, you get
- 2:26Speaker 1: to become a kid again.
- 2:28Speaker 2: That's the fall part, yes, and.
- 2:29Speaker 1: One of the things not trying to sidetrack at all,
- 2:32Speaker 1: but as becoming a new mom, I did do by
- 2:36Speaker 1: a lot of kid books, and I started to realize,
- 2:38Speaker 1: like some of the publishers I liked when I was
- 2:40Speaker 1: a kid, I was like, why Doctor Zeus was one
- 2:43Speaker 1: of them. Ah, I can't do it with these classes
- 2:48Speaker 1: talking to me thank you while we're taping. They're like
- 2:52Speaker 1: sending me messages and I'm like, oh no, I can't
- 2:54Speaker 1: do it. I am terrible. I'm multitasking. But I will
- 2:57Speaker 1: say I do read these children's books, and some of
- 2:59Speaker 1: them they're either long winded or for Doctor Zeus in
- 3:03Speaker 1: the case Doctor Zeus was like too arithmatic. It was like,
- 3:06Speaker 1: you're not even making sense. And nowadays so you see
- 3:08Speaker 1: these cartoons and they don't really have an underlining. In
- 3:12Speaker 1: my opinion, they don't make sense. Like a lion falling
- 3:15Speaker 1: in love with.
- 3:15Speaker 3: A dear we can't relate to that, we can't resonate with.
- 3:18Speaker 3: And that's one of the things where I wanted to
- 3:19Speaker 3: do the books because we didn't have nothing for the
- 3:21Speaker 3: culture for us. Hip hop is a big part of
- 3:24Speaker 3: us in the culture. And when I was doing my
- 3:26Speaker 3: research before I started the books, I'm like, when I
- 3:28Speaker 3: first sign with my agent, the first thing I told her,
- 3:30Speaker 3: I said, I don't want.
- 3:31Speaker 2: To do them, no cute bedtime stories.
- 3:33Speaker 3: I'm like, if I want to if I'm gonna get
- 3:35Speaker 3: into this industry, you have to be books that's going
- 3:37Speaker 3: to touch the culture, the kids to parents, something that
- 3:40Speaker 3: we all can resonate with that we grew up on.
- 3:43Speaker 3: So I'm like, it's nothing touching on music. Music is
- 3:45Speaker 3: such a big part of our world and our culture.
- 3:48Speaker 3: Why aren't kids learning about our hip hop he ros?
- 3:50Speaker 3: When we in school, we learn about presidents all these
- 3:54Speaker 3: type of holidays, but we don't learn about hip hop
- 3:56Speaker 3: and where it started in the origins of it. So
- 3:58Speaker 3: I told my agent, said, I want to do a
- 4:00Speaker 3: hip hop series and this is before hip hop fifty.
- 4:04Speaker 1: And I love this too because kids are seeing kids
- 4:06Speaker 1: that are reflections of themselves, which you know, you have
- 4:09Speaker 1: people of color in the book. Obviously it's hip hop,
- 4:11Speaker 1: but we don't really have a lot of that going
- 4:13Speaker 1: on either.
- 4:14Speaker 3: And everything comes back for a circle. Imagine when Wese
- 4:17Speaker 3: kids think about it. What was we listening to around
- 4:19Speaker 3: the house, the old school, the seventies music. So these
- 4:22Speaker 3: kids in this generation, they need to know about the
- 4:24Speaker 3: legends that we grew up on exactly.
- 4:26Speaker 1: Let's get into Take me back to what was going
- 4:29Speaker 1: on during the time of potatoes, and this you said
- 4:32Speaker 1: came from your mentors.
- 4:33Speaker 2: And they called play a potatoes potatoes.
- 4:36Speaker 1: Take me back to what was going on when you
- 4:38Speaker 1: got advice to make play of potatoes to survive.
- 4:41Speaker 3: So this was a time we experienced different things in
- 4:45Speaker 3: our life, different hardships that we have to persevere through,
- 4:47Speaker 3: but we always remember our first time experiencing hardship for real.
- 4:51Speaker 3: Even if we have different hardships throughout our life, you
- 4:53Speaker 3: will never forget the first time you really experience like
- 4:57Speaker 3: what it means to be.
- 4:58Speaker 2: Low and down.
- 5:00Speaker 3: I grew up in EA, Chicago, Indiana, a two parent household,
- 5:03Speaker 3: my parents two two jobs, great jobs, my whole like
- 5:06Speaker 3: me and my little brother, I didn't struggle growing up.
- 5:09Speaker 3: I could not have asked for a better childhood. My
- 5:12Speaker 3: mother and father, they just from what they taught us
- 5:15Speaker 3: and how they raised us. They just raised us the
- 5:17Speaker 3: right way, and we was grateful that they could be
- 5:20Speaker 3: able to afford things and do things with us to
- 5:23Speaker 3: provide a great childhood for us. I went to school.
- 5:25Speaker 3: I went to school in Arizona's where I went to
- 5:27Speaker 3: college at and after my second major of communications, and
- 5:30Speaker 3: after my second year, I was like, I don't want
- 5:33Speaker 3: to go to school no more. I knew I wanted
- 5:34Speaker 3: to get into the entertainment. I knew the corporate life
- 5:36Speaker 3: wasn't going to be for me. I never worked a
- 5:38Speaker 3: corporate job in my life. It was like I fifty, say,
- 5:41Speaker 3: get rich of Doe, Tryne. For me, it was entertainment
- 5:43Speaker 3: of that trine. So after my second year, I told
- 5:45Speaker 3: my parents, I said, I know who I am. I
- 5:47Speaker 3: know what I want to be. Some kids just know
- 5:49Speaker 3: who they want to be early. I knew in high
- 5:50Speaker 3: school what I wanted to be. It was just about
- 5:52Speaker 3: waiting for the opportunities.
- 5:53Speaker 1: And what did you want to do in high school?
- 5:55Speaker 3: In high school? In high school, I was like, one day,
- 5:58Speaker 3: I want to go to LA. In high school, go
- 6:01Speaker 3: to LA and see what the entertainment industry is about.
- 6:03Speaker 3: I was always in high school. I was popular. I
- 6:06Speaker 3: was known a lot of my personality of the classes
- 6:09Speaker 3: and stuff that I was.
- 6:10Speaker 2: In was like communication classes and TV classes.
- 6:13Speaker 3: I played sports, so I knew that sitting behind the
- 6:15Speaker 3: desk wasn't just gonna be my journey. So after my
- 6:18Speaker 3: second year in college, I told my parents. I said,
- 6:20Speaker 3: I don't want to waste no more time to do
- 6:22Speaker 3: another two years, knowing this is not what I want
- 6:23Speaker 3: to do. They teach us to go get your degree,
- 6:27Speaker 3: go work for something for thirty years, get your pension.
- 6:29Speaker 1: How did your parents take the news.
- 6:32Speaker 2: I have some very supportive parents, and that's one thing
- 6:35Speaker 2: I've learned through other feings.
- 6:37Speaker 1: Parents sound amazing.
- 6:38Speaker 3: Yeah, I have very supportive parents. You got parents that
- 6:40Speaker 3: try to hold their kids back from what they want
- 6:42Speaker 3: to do. My parents was like, we don't know nothing
- 6:44Speaker 3: about Hollywood. My mother was scared to death. She said,
- 6:47Speaker 3: but if this is what you want to do, we
- 6:49Speaker 3: can hold you back. And so they said, this is
- 6:51Speaker 3: what we're gonna do. We're gonna go out here to
- 6:54Speaker 3: La We're gonna get your apartment. We ain't gonna get
- 6:57Speaker 3: your apartment in the hood and nothing. We're gonna get
- 6:59Speaker 3: you apartment, a nice apartment where it's happened in that.
- 7:02Speaker 3: We're gonna pay your first year rent. No, absolutely, we
- 7:10Speaker 3: don't pay your We don't want you to be in
- 7:12Speaker 3: the hood and the sketchy areas, gangs out there, we
- 7:14Speaker 3: don't want you to be. We want to put you
- 7:15Speaker 3: in the white area where everything happened. And so they
- 7:17Speaker 3: put me in the Valley studio city absolutely, so it
- 7:22Speaker 3: was like I found the roommate. It said, for this
- 7:25Speaker 3: first year, we want you to hustle, we want you
- 7:28Speaker 3: to network, we want you to find your way, meet people, this,
- 7:30Speaker 3: and that. After the first year, you should be good
- 7:35Speaker 3: enough to start hustling and making a couple of dollars
- 7:37Speaker 3: to start funding your apartment, whatever you need to do.
- 7:40Speaker 3: So that whole first year I did nothing. But I'm
- 7:43Speaker 3: a people person. I call myself I'm a master in networking.
- 7:47Speaker 3: That's just who I was my whole life growing up.
- 7:49Speaker 3: So that first year I was just getting into different
- 7:51Speaker 3: things and just I started working for MTV and doing
- 7:54Speaker 3: re member of dismissing all them shows. That was back
- 7:56Speaker 3: in the day. It was a lot of shows on TV.
- 7:59Speaker 3: I started working doing shows for.
- 8:00Speaker 1: MTV and you were doing intern level or what No.
- 8:03Speaker 2: I was doing TV shows like talent you know what
- 8:05Speaker 2: I mean, like.
- 8:06Speaker 1: Bucking the talent or I was the talent. Okay, oh
- 8:09Speaker 1: you were getting paid and stuff.
- 8:12Speaker 3: Yeah, I was getting paid back in them days, like
- 8:13Speaker 3: the reality shows, they pay you I think five hundred
- 8:16Speaker 3: dollars or a few hundred dollars.
- 8:17Speaker 2: They want nothing.
- 8:17Speaker 3: But I was doing like different shows. And then I
- 8:20Speaker 3: started working for a playboy and doing different things. And
- 8:23Speaker 3: that whole year, I was just meeting a lot of
- 8:25Speaker 3: people and I was just building my network. And long
- 8:28Speaker 3: story short, after that first year was over, or around
- 8:31Speaker 3: towards the first year, that's when I met my mentor.
- 8:34Speaker 3: He had came to my apartment complex. He was he
- 8:37Speaker 3: did real estate, He did a lot of the music industry.
- 8:39Speaker 3: He is a guy that taught me a lot just
- 8:41Speaker 3: about life. And when he met me, he took a
- 8:43Speaker 3: liking to me and said, you're really talented.
- 8:45Speaker 2: I believe in you. He said, if you ever get
- 8:47Speaker 2: in the buying or something like that, just let me know.
- 8:50Speaker 3: This guy had I called him pimping because he had
- 8:53Speaker 3: so many women he like. When I met him, he
- 8:56Speaker 3: was in a drop top baby blue Rolls Royce when
- 8:59Speaker 3: he came to the like, he had limos. He was
- 9:01Speaker 3: just like but he was a good guy. But he
- 9:02Speaker 3: took care of the hood.
- 9:03Speaker 2: He was that guy.
- 9:05Speaker 3: But he was around a lot of dope heads and
- 9:08Speaker 3: drug dealers and alcoholics and just from trying to help
- 9:10Speaker 3: people and put people on.
- 9:11Speaker 1: So what did he do for work?
- 9:13Speaker 2: Real estate?
- 9:14Speaker 1: He did real estate, and he did while you go ahead,
- 9:16Speaker 1: start cooking.
- 9:17Speaker 3: While he did he did real estate, and he did
- 9:19Speaker 3: a lot in the music industry.
- 9:22Speaker 2: Yeah, I'm good.
- 9:23Speaker 3: He did real estate and a lot in the music industry.
- 9:25Speaker 3: After the first year, I had met a woman and
- 9:28Speaker 3: she had a small daughter. She had a small daughter,
- 9:31Speaker 3: she was like two three years old, and she had
- 9:33Speaker 3: just got out of a divorce with a big TV producer,
- 9:36Speaker 3: and the TV world, it was a lot of long
- 9:38Speaker 3: hours and stuff like that. So when I met her,
- 9:41Speaker 3: she was fifteen years older than me, and that was
- 9:43Speaker 3: my first time dating a older woman. And she had
- 9:45Speaker 3: a small kid, and we got really close, and I
- 9:48Speaker 3: became really close with the kid. So we started dating
- 9:51Speaker 3: and got in a serious relationship. And after that first
- 9:54Speaker 3: she was older than fifteen years older than me, had
- 9:57Speaker 3: her own money all the time, said I'm a young kid.
- 9:59Speaker 3: And and after that first year, I stopped telling my
- 10:03Speaker 3: mother and father things because I wanted to show them
- 10:05Speaker 3: that I was growing up, and I just didn't want
- 10:07Speaker 3: to use them for a crutch every time I needed
- 10:09Speaker 3: something or to bail me out.
- 10:10Speaker 2: So I went and got a little job at office depot,
- 10:15Speaker 2: you know what I mean.
- 10:15Speaker 3: Didn't want to do it, but I wanted to show
- 10:17Speaker 3: my woman that I got my all money.
- 10:19Speaker 2: I'm gonna get a few dollars.
- 10:20Speaker 3: I'm not about to be taking you out to dinner,
- 10:23Speaker 3: panding on my parents' allowance. Like fifteen years old than me.
- 10:25Speaker 3: I'm like, I got to grow up at some point.
- 10:27Speaker 3: I didn't want that job, but I went and so
- 10:28Speaker 3: I was stocking the shelves. I think it was twelve
- 10:30Speaker 3: dollars hour.
- 10:31Speaker 2: It want nothing. I got a job.
- 10:33Speaker 3: After five months, I said, I'm not doing it. I said,
- 10:36Speaker 3: this ain't me. I'm not about to force myself to
- 10:38Speaker 3: do this. Things start getting hard. I wasn't telling my
- 10:40Speaker 3: parents what I was going through. They had called me
- 10:42Speaker 3: a check on me and how I'm doing this, and
- 10:44Speaker 3: that I was lying the whole time. I'm doing this,
- 10:46Speaker 3: I'm doing that. I'm getting some money, but I'm struggling
- 10:49Speaker 3: the whole time. I'm behind. I'm behind on my rent.
- 10:53Speaker 3: I had a roommate I'm behind on my rent. Things
- 10:55Speaker 3: was going on. I got so deep that I got evicted.
- 10:58Speaker 1: Oh wow, and you still ain't.
- 11:00Speaker 3: I had to at that point because they had to
- 11:03Speaker 3: help me bail me out.
- 11:04Speaker 1: And was their name on the apartment too?
- 11:08Speaker 2: Yeah?
- 11:08Speaker 1: Oh wow? So you was did they handle that? Did
- 11:11Speaker 1: you get in trouble?
- 11:13Speaker 3: I didn't get I didn't get like in real trouble.
- 11:15Speaker 3: But they gave me a long talk. They gave me
- 11:17Speaker 3: a long talk.
- 11:19Speaker 2: And I got it. I got evicted.
- 11:21Speaker 3: I had just recently, me and my girls together about
- 11:23Speaker 3: a year and a half. We had just recently broke
- 11:26Speaker 3: up because we was going into two different directions and
- 11:28Speaker 3: she wanted to get married again. I'm like twenty one
- 11:30Speaker 3: years old. Yeah I'm vib and that's not what I
- 11:32Speaker 3: wanted to do. And the thing that hurt me the
- 11:35Speaker 3: most is that me and her daughter was very close,
- 11:37Speaker 3: and it's like walking out of a kid's life when
- 11:40Speaker 3: they three four years old, walking out of kids like
- 11:42Speaker 3: when they're three four years old.
- 11:44Speaker 2: And that kind of messed me up mentally. That hurt me.
- 11:46Speaker 3: My mentor in Oakland, he was like, you either gonna
- 11:50Speaker 3: go home or you can come out here until you
- 11:52Speaker 3: get on your feet.
- 11:54Speaker 1: So he said, come out where to Oakland.
- 11:58Speaker 2: He had this big house.
- 11:59Speaker 3: He was the only he he was the only black
- 12:01Speaker 3: person in the hills of Oakland, waterfalls, all his backyard.
- 12:04Speaker 3: He was like, like the only black all white people around,
- 12:07Speaker 3: the only black person in the hills of Oakland.
- 12:09Speaker 2: It was crazy.
- 12:10Speaker 3: So when I went out there, that was the first
- 12:12Speaker 3: time when I learned real life. He was like, I
- 12:14Speaker 3: ain't gonna I ain't gonna treat you like your mama.
- 12:16Speaker 3: You're about to grow up. He was like, you've been
- 12:17Speaker 3: spoiled too much. He was like, you like you're facing
- 12:19Speaker 3: hardships and this is what real life is about. And
- 12:22Speaker 3: he used to like he used to have me around
- 12:27Speaker 3: a whole bunch of like drug addicts and alcoholics and
- 12:30Speaker 3: people that he dealt with, just to show me like
- 12:34Speaker 3: this could be you if you don't clean up this Hollywood,
- 12:36Speaker 3: this this California.
- 12:37Speaker 2: This ain't like backing your hometown.
- 12:39Speaker 3: If you want to survive and make it out, hear,
- 12:40Speaker 3: you gotta grow up and you gotta start understanding the game.
- 12:43Speaker 3: So he when he did that, he used to take
- 12:46Speaker 3: me around a lot of meetings and stuff. He was like,
- 12:48Speaker 3: I'm gonna take you around all these meetings with me
- 12:49Speaker 3: unless you see how you conduct business, how you do things. Now,
- 12:53Speaker 3: one thing, one valuable thing that he taught me, and
- 12:55Speaker 3: I appreciate him to this day. He said, the people
- 12:59Speaker 3: that's gonna end up helping you in your life is
- 13:01Speaker 3: going to be women.
- 13:02Speaker 2: He said, yeah, shut out to the women.
- 13:06Speaker 3: Ninety percent of the people that was in his life
- 13:09Speaker 3: that he was doing business was women. He was like, look,
- 13:12Speaker 3: you got charisma, you good looking, you got a good
- 13:15Speaker 3: head on your shoulders. He said, a lot of guys
- 13:17Speaker 3: is gonna hate that. A lot of guys that can't
- 13:18Speaker 3: give you opportunity not going on to get an opportunity.
- 13:21Speaker 3: A lot of guy's not even going with you around
- 13:22Speaker 3: a woman, you know what I mean. And at the time,
- 13:24Speaker 3: I'm like, what do all this mean? And so he
- 13:27Speaker 3: started taking me around all these means and started letting
- 13:29Speaker 3: me see, like how he was conducting business with women.
- 13:32Speaker 3: Shark women I'm talking about. He had sharp women, entrepreneur women,
- 13:35Speaker 3: this and that. So he was like, use your gifts.
- 13:37Speaker 3: He was like, you have to use your gifts to
- 13:40Speaker 3: get ahead in life. He was like, women is more responsible.
- 13:43Speaker 3: They don't procrastinate like men. He was like, they don't
- 13:47Speaker 3: have no reason to hate on you. A guy hate
- 13:48Speaker 3: on you before a woman will in a second. He
- 13:50Speaker 3: was like, get some sharp woman on your team. He
- 13:52Speaker 3: was like, I'm not talking about just like on dating.
- 13:55Speaker 3: He was like, I'm talking about handling business. Learn how
- 13:57Speaker 3: to do business with smart business like women, and you're
- 14:00Speaker 3: gonna see how your life donna change. So I was
- 14:02Speaker 3: in Oakland like a year, and after that lesson, when
- 14:06Speaker 3: I went back to LA, I kept my network the
- 14:10Speaker 3: whole time. When I went back to LA.
- 14:13Speaker 1: Where you were out there for a whole year, year,
- 14:14Speaker 1: I was out there.
- 14:14Speaker 2: For a year. I was out there for the year.
- 14:16Speaker 3: And it was times I was out there I was
- 14:18Speaker 3: at my breaking point, but I just said, I'm not
- 14:21Speaker 3: going to give up.
- 14:21Speaker 2: I'm not going home. It's not no option.
- 14:23Speaker 3: And when I went back to LA, I started gathering
- 14:28Speaker 3: my network and I started throwing the biggest parties in Hollywood.
- 14:31Speaker 2: I'm talking about not clubs.
- 14:34Speaker 3: I'm talking about like Manches, hotels, yachts, like from bel Air,
- 14:38Speaker 3: Beverly Hills. I was doing it in like Miami, South
- 14:41Speaker 3: Beach Vegas. The women I was dealing with used to
- 14:45Speaker 3: give me their homes to throw parties in, and they
- 14:48Speaker 3: didn't want no money.
- 14:48Speaker 2: They was like, we're gonna give you our house throw
- 14:52Speaker 2: a party in.
- 14:53Speaker 3: And that's how like my network started when I started
- 14:56Speaker 3: throwing all these big parties. But I wasn't making no
- 14:59Speaker 3: money at first, because you gotta fake it until you
- 15:00Speaker 3: make it.
- 15:01Speaker 2: Of course, the type of.
- 15:02Speaker 3: Parties, yeah, the type of parties I was throwing was
- 15:06Speaker 3: they was celebrity parties and high level parties.
- 15:09Speaker 2: So you can't really asking people.
- 15:10Speaker 3: For no money when they're giving you they homes and
- 15:14Speaker 3: different things to throw parties in. And even the people
- 15:16Speaker 3: that's coming, you can't really ask them for money. You
- 15:20Speaker 3: gotta do the parties and build your network. So I'm
- 15:21Speaker 3: still struggling, but I'm faking until I make it. I
- 15:24Speaker 3: got all these rich people, Hollywood people in all these rooms,
- 15:27Speaker 3: but and we party. I'm building my network. But I'm like,
- 15:29Speaker 3: I'm betting on myself. If they liked me, they're gonna
- 15:32Speaker 3: want to help me down the line. So when my
- 15:34Speaker 3: mother used to call me and say how you get money?
- 15:36Speaker 2: What is you doing? I used to tell my mom
- 15:38Speaker 2: I had a job.
- 15:39Speaker 3: I used to always tell her my work for the
- 15:41Speaker 3: move of companies that help people move out their homes,
- 15:43Speaker 3: like the moving trucks. I'm lying the whole time, but
- 15:47Speaker 3: you know how I really was getting money until I
- 15:49Speaker 3: was able to make some money. I hate to say it,
- 15:53Speaker 3: but I'm gonna be real. I was getting money because
- 15:57Speaker 3: the drug dealers. I used to have people, but they
- 16:00Speaker 3: used to come in and serve rich people like to
- 16:03Speaker 3: get high. They liked when they party that they liked
- 16:05Speaker 3: to get high. So I had the drug dealers coming
- 16:08Speaker 3: in serving ecstssy, cocaine, weed, all that just for the party.
- 16:13Speaker 2: I never touched it. I wasn't driving around the car
- 16:15Speaker 2: with it because I wasn't taking them type of chances.
- 16:16Speaker 1: Yeah.
- 16:17Speaker 3: So they used to come in and supply whatever they
- 16:20Speaker 3: needed at my parties. And by the end of the night,
- 16:24Speaker 3: I get a bankroll. I get a bank roll, just
- 16:29Speaker 3: hand it to me, put in your pocket.
- 16:31Speaker 2: I leave. It's three four five thousand dollars.
- 16:35Speaker 3: That's how I'm paying rent off drug money, you know,
- 16:38Speaker 3: because I wasn't getting paid from the parties at first
- 16:40Speaker 3: until I started building my name. Yeah, so how I
- 16:42Speaker 3: was surviving was getting a commission on that's the drugs
- 16:48Speaker 3: that they was hustling at my party. Yeah, So that's
- 16:52Speaker 3: how I was. That's how I was getting money at first.
- 16:54Speaker 3: And then once I started building my network and stuff
- 16:57Speaker 3: like that, then I was able to start getting sponsors
- 16:59Speaker 3: and different things start happening as far as where I
- 17:01Speaker 3: was able to make money. But that's how I started
- 17:03Speaker 3: throwing a party, and that's how I was making money
- 17:05Speaker 3: until I was able to start making the real money.
- 17:08Speaker 3: Drug money was paying my rent and my survival.
- 17:12Speaker 1: You survival instincts, and your mentor sounds like he did
- 17:16Speaker 1: a very good It sounds like he left a lot
- 17:18Speaker 1: of golden seeds in your head because even if you
- 17:21Speaker 1: think of it about it from a business perspective, if
- 17:23Speaker 1: you're catering to a certain audience and this is what
- 17:25Speaker 1: they're into, and you cater to them in total capacity,
- 17:28Speaker 1: they're going to keep coming back. So you did exactly
- 17:31Speaker 1: what brilliant. I thought you were gonna say sponsors from
- 17:34Speaker 1: the jump, But you're right, it does take time. So
- 17:36Speaker 1: after you're throwing these parties, what I'm trying to inch
- 17:39Speaker 1: all the way to the end to where you're at
- 17:40Speaker 1: today when it comes to being an author in twenty years,
- 17:43Speaker 1: being an entrepreneur. So I see you started in your
- 17:46Speaker 1: twenties as an entrepreneur.
- 17:47Speaker 3: Yeah, I moved to LA when I was like nineteen.
- 17:50Speaker 3: After my second year, cops real young and start throwing
- 17:52Speaker 3: the parties. My run and the parties from was from
- 17:54Speaker 3: like twenty one to about thirty one. I had about
- 17:57Speaker 3: a decade run while I was woll I was really.
- 17:59Speaker 1: Your dad, amazing. I want to go, but you're done.
- 18:03Speaker 1: You're not doing it anymore.
- 18:04Speaker 3: I had my daughter and she got me out the game.
- 18:06Speaker 3: When I have my daughter, I got off social media.
- 18:08Speaker 3: I stopped throwing parties. When I became a father, A
- 18:10Speaker 3: lot of changed for me. But before I had it,
- 18:12Speaker 3: from like twenty one to thirty one, I had a
- 18:14Speaker 3: decade run where I was throwing the biggest parties in Hollywood, Miami,
- 18:18Speaker 3: South Beach, Vegas, New York. Like my network became to
- 18:21Speaker 3: a certain point where I was throwing parties all around
- 18:23Speaker 3: the country where.
- 18:24Speaker 2: Like it was, but I got caught up.
- 18:26Speaker 3: It was a lifestyle that I would never go back
- 18:27Speaker 3: to because I definitely got caught up. And you spending
- 18:29Speaker 3: as fast as you're getting it, and you're seeing a
- 18:32Speaker 3: lot is happening at there's parties, and you can't keep
- 18:34Speaker 3: a relationship like that as well. So it was cause
- 18:36Speaker 3: of issues with my relationships.
- 18:37Speaker 1: And you mean like your personal relationship.
- 18:39Speaker 3: Absolutely, because my parties was like eighty percent women my parties.
- 18:43Speaker 3: You walk one of my parties. I was doing parties,
- 18:46Speaker 3: Playboy Mansion I was doing. It was like eighty percent women,
- 18:49Speaker 3: all the parties I was doing. Because that's when my
- 18:51Speaker 3: mentor taught me, get the women on your team. That's
- 18:54Speaker 3: how you're gonna get money.
- 18:56Speaker 1: That's why he's nicknamed.
- 18:57Speaker 2: I name him that because that's how i'm him.
- 19:00Speaker 1: Is he still around.
- 19:02Speaker 3: Yeah, I haven't talked to him, and I haven't talked
- 19:04Speaker 3: to him in a while. We lost touch a little
- 19:05Speaker 3: bit throughout the years when I had my daughter, when
- 19:07Speaker 3: I became a dad. But he's about he about eighty
- 19:09Speaker 3: years old.
- 19:10Speaker 1: Now, wow, he's still doing the lifestyle that he was
- 19:13Speaker 1: when you met him.
- 19:14Speaker 2: No, you can't be doing that at that age.
- 19:15Speaker 1: It's not an eighty I'm just saying, I don't know
- 19:18Speaker 1: if he's just a retired pick.
- 19:20Speaker 3: No, he's still gonna beat him. He's still gonna get
- 19:22Speaker 3: money with women. But he didn't slowed down from that
- 19:24Speaker 3: lifestyle because he eighty Now.
- 19:26Speaker 1: Okay, did he ever settle down and have kids or
- 19:28Speaker 1: not trying to do.
- 19:30Speaker 2: He do have a kid, He do have a kid
- 19:31Speaker 2: that I was really close with.
- 19:32Speaker 3: But his lifestyle was just always he wasn't selling down
- 19:35Speaker 3: Mary type.
- 19:36Speaker 1: God.
- 19:36Speaker 3: He always had women around him like all the time
- 19:39Speaker 3: ever since I known him, So that that won his personality.
- 19:43Speaker 1: Now, all right, so what happens at thirty one where
- 19:47Speaker 1: you start to take another pivot?
- 19:50Speaker 2: Thirty one? That changed my life because.
- 19:52Speaker 1: You did that. You did the party scene for thirty
- 19:54Speaker 1: or for ten years, right, Yeah, so then what happens
- 19:57Speaker 1: for Yeah, tell me what happens at thirty one?
- 19:59Speaker 3: I was with my girlfriend that held me down. She
- 20:02Speaker 3: she was like seven years older than me, and all
- 20:04Speaker 3: throughout the Yeah, no, she held me down. She was
- 20:08Speaker 3: somebody that my journey wouldn't be my journey without the
- 20:11Speaker 3: role that she played in my life.
- 20:13Speaker 2: I'm talking about Ride or Die.
- 20:15Speaker 3: And we were together for years throughout the whole party scene.
- 20:19Speaker 3: We had separated and broke up, and when we had separated,
- 20:24Speaker 3: I mess someone else and she got pregnant fast and
- 20:28Speaker 3: I had a daughter and.
- 20:29Speaker 2: I had a kid.
- 20:30Speaker 3: So when that happened, we were still maybe talking about
- 20:34Speaker 3: getting back together and whatnot. But once I knew I
- 20:36Speaker 3: had a kid on the way, that was over. I
- 20:39Speaker 3: had to leave La move to Chicago because she was
- 20:41Speaker 3: from Chicago, and she was like, I don't want to
- 20:42Speaker 3: get a birth in La.
- 20:44Speaker 1: Oh the girl that you hooked up with.
- 20:47Speaker 2: My daughter's mom.
- 20:48Speaker 3: Great girl, great family. I appreciate like her family, like
- 20:52Speaker 3: we're still close today. Great person, great family. And I
- 20:55Speaker 3: come from a father that was in my life. So
- 20:57Speaker 3: I wanted about to do no raising, no child long distance.
- 21:00Speaker 3: I moved to Chicago. I was depressed for a while
- 21:03Speaker 3: because I got a baby on the way. I don't
- 21:05Speaker 3: know what that's I'm leaving in La, I'm leaving my network,
- 21:07Speaker 3: I'm leaving my lifestyle, and I'm coming out to Chicago
- 21:10Speaker 3: for the unknown. But thank god for family, thank god
- 21:13Speaker 3: for family support, because I never knew how hard it
- 21:16Speaker 3: was to have a child as far as just like
- 21:17Speaker 3: babysitting and just raising a child.
- 21:19Speaker 2: I just never knew.
- 21:20Speaker 1: So it's like a culture shock.
- 21:22Speaker 2: Yeah, it's a culture shock. So it's a.
- 21:25Speaker 1: It's like jumping into a cold water plunge. You like, wait,
- 21:28Speaker 1: what differ, don't you?
- 21:31Speaker 2: Yeah?
- 21:31Speaker 3: Absolutely absolutely. It was a culture shock to me. So
- 21:35Speaker 3: when I when she was pregnant. I was at every
- 21:38Speaker 3: doctor visitor, I was involved the whole thing. And I
- 21:40Speaker 3: said to myself, I said, bro, you got to change
- 21:42Speaker 3: your ways. I said, you're about to become a dead
- 21:44Speaker 3: just the lifestyle that you've had the past ten years.
- 21:46Speaker 3: You can't do that no more. Your father now I
- 21:48Speaker 3: had to become responsible from a mindset perspective. That was
- 21:53Speaker 3: when she told me she was pregnant. A couple months later,
- 21:55Speaker 3: that's when I got on social media. I ain't been
- 21:57Speaker 3: on social media in a decade. And I know what
- 22:00Speaker 3: you're gonna say. People always asking how do you do
- 22:02Speaker 3: what you're doing not being on social media when the
- 22:04Speaker 3: whole world is about social media?
- 22:05Speaker 1: You know what You're right, because I think I did
- 22:07Speaker 1: try to look you up on social I know I
- 22:09Speaker 1: found you on LinkedIn.
- 22:11Speaker 3: I don't call that social media like a business profile,
- 22:14Speaker 3: but TikTok, Facebook, Instagram, Twitter.
- 22:16Speaker 2: I got off that about close about ten years ago.
- 22:19Speaker 3: And people ask me all the time, how do you
- 22:21Speaker 3: do everything you're doing and know the people are doing
- 22:24Speaker 3: what you're doing and you're not on social media?
- 22:25Speaker 2: And that's the way the world works.
- 22:27Speaker 3: And I tell people all the time, if you knew
- 22:29Speaker 3: how to hustle and get money and do your thing
- 22:32Speaker 3: before social media, you can do it now. Life is
- 22:36Speaker 3: about relationship.
- 22:37Speaker 1: Really, ten years is a long time of relationships that
- 22:40Speaker 1: are solid.
- 22:40Speaker 3: My relationships is strong, and that's why I tell people
- 22:43Speaker 3: I don't need to be on social media because my
- 22:45Speaker 3: relationships I'm talking about twenty years in the game.
- 22:47Speaker 2: People.
- 22:48Speaker 3: A lot of people that's on social media, they force
- 22:49Speaker 3: themselves to be on social media.
- 22:51Speaker 2: If you really think about.
- 22:51Speaker 1: Me, we do. You're watching this.
- 22:53Speaker 3: Clip absolutely, but you don't need social media because if
- 22:57Speaker 3: your relationship. That's why I tell people I don't cross people.
- 23:00Speaker 3: I don't cross people for no money. I don't cross
- 23:03Speaker 3: I do everything with good intention, of good character in
- 23:05Speaker 3: my karma good because everything every business, when I do
- 23:08Speaker 3: business is all good intention. I do things the right way.
- 23:11Speaker 3: So I got relationships that I've had fifteen twenty years ago.
- 23:13Speaker 3: We still getting money, We're still doing things. So social
- 23:16Speaker 3: media is not needed for me because people hitting my
- 23:18Speaker 3: line out the time.
- 23:19Speaker 2: It's all referral.
- 23:20Speaker 3: So I'm the type of person that I know that
- 23:23Speaker 3: if I don't have no money, my phone gonna ring.
- 23:26Speaker 3: Like you gotta have that mindset it's the work that
- 23:30Speaker 3: you've put in throughout the years.
- 23:31Speaker 2: It's then people still gonna ring your phone.
- 23:33Speaker 1: Yeah, I agree. So you and just you and this
- 23:37Speaker 1: young lady, do you guys settle down officially as like
- 23:40Speaker 1: a family.
- 23:41Speaker 3: We did, and unfortunately we broke up when she was
- 23:43Speaker 3: like four years old. But we do a great job
- 23:46Speaker 3: of co parenting, and it took me a long time
- 23:49Speaker 3: to She has a new boyfriend that she's been with
- 23:51Speaker 3: for a few years, and as a father, you don't
- 23:53Speaker 3: want no man around your child, around your daughter. So
- 23:56Speaker 3: he's a great guy. He treats my daughter with nothing
- 23:58Speaker 3: but love. So it's something that I had to get
- 24:00Speaker 3: over and accept. But we do a great job of
- 24:02Speaker 3: co parenting. And but my daughter's the one that changed
- 24:05Speaker 3: my mindset while I got off social media the way
- 24:07Speaker 3: I need to start moving and doing things differently. And
- 24:09Speaker 3: she the one that inspired me to get into children's books.
- 24:12Speaker 1: And now the backtrack, the getting off social media, why
- 24:15Speaker 1: was it so crucial for your growth?
- 24:18Speaker 2: I had to.
- 24:19Speaker 3: I had no choice. I was in the party scene
- 24:20Speaker 3: so tough. I had so many girls that if you're
- 24:24Speaker 3: trying to settle down and have a kid and be
- 24:25Speaker 3: a father, you got to get out the spotlight. I'm
- 24:28Speaker 3: not gonna I'm like, I'm not gonna say names are
- 24:30Speaker 3: going to I don't do that. But it was getting
- 24:33Speaker 3: It was to a point where I was having relationships
- 24:35Speaker 3: with a lot of celebrity women, high level executive whatever
- 24:37Speaker 3: was coming to my parties. I'm talking about full on relationships.
- 24:41Speaker 3: And my lifestyle was real wild around the time, full.
- 24:44Speaker 1: On relationships as in like on the personal side, Oh
- 24:47Speaker 1: so you was.
- 24:49Speaker 3: He was really a lot of sexual relationships with a
- 24:53Speaker 3: lot of celebrity women and influencer women and socialites.
- 24:56Speaker 2: I mean they was coming to my parties. And it
- 24:59Speaker 2: got to a point where like I was and demand
- 25:00Speaker 2: and you know how it go.
- 25:01Speaker 3: So I had to get off social media because that
- 25:04Speaker 3: won the lifestyle that I needed coming to Yeah tonight.
- 25:06Speaker 1: I would imagine you go into your phone and three,
- 25:09Speaker 1: four or five ten messages from hey you want to
- 25:11Speaker 1: and you're like trying to turn your life around.
- 25:13Speaker 3: Yeah, that's why my relationships didn't work out when I
- 25:15Speaker 3: was in a party scene, because like it got to
- 25:18Speaker 3: a point where it just the lifestyle I was living.
- 25:22Speaker 3: You can't have a relationship and have a family doing that.
- 25:24Speaker 3: It's never gonna work. So that's why I got off
- 25:26Speaker 3: social media because I want to focus on being a father.
- 25:30Speaker 1: So you become this dad and you're reading children's story,
- 25:34Speaker 1: I would pay me the scene of how you know,
- 25:37Speaker 1: becoming a dad morphs into a children's author per se
- 25:42Speaker 1: without skipping a beat. So if I'm moving too fast,
- 25:44Speaker 1: slow me account.
- 25:46Speaker 3: So I give the whole story to run down. So
- 25:49Speaker 3: what was the biggest thing to have happened in our
- 25:52Speaker 3: life these last few years?
- 25:53Speaker 2: I'm talking about the whole world? What changed the whole
- 25:55Speaker 2: world a few years ago?
- 25:57Speaker 1: Pandemic.
- 25:58Speaker 3: When that came, nobody a lot of people stopped making money.
- 26:02Speaker 3: Productions were shut down. You couldn't go nowhere. So the
- 26:05Speaker 3: pandemic came. And the person that's now my agent and
- 26:09Speaker 3: my business partner for the books, we was talking about
- 26:12Speaker 3: some business, some toy business, a toy deal for one
- 26:15Speaker 3: of my clients at the time.
- 26:17Speaker 1: And well clients at the time, what were you doing
- 26:19Speaker 1: at the time.
- 26:20Speaker 3: I was doing a lot of different music stuff, sports stuff.
- 26:24Speaker 3: And one of my clients at the time, she was
- 26:26Speaker 3: like fifteen years old. Once she's one of the biggest
- 26:28Speaker 3: shout out Brooklyn Queen. She's one of the biggest influences
- 26:31Speaker 3: on TikTok and stuff like that. But she had a
- 26:32Speaker 3: massive following and we was talking about doing different business
- 26:36Speaker 3: with her. So that transpired into have you ever thought
- 26:39Speaker 3: about she's an author, she's an agent, she's a very
- 26:43Speaker 3: successful person in the publishing industry. She said, with your
- 26:46Speaker 3: resume and your background, have you ever thought about doing books?
- 26:49Speaker 3: Because you just had a daughter at the time, My
- 26:51Speaker 3: daughter was three years old, have you ever thought about
- 26:53Speaker 3: doing children's books? I'm like, not really, I ain't never
- 26:55Speaker 3: thought about doing anything for children of books in my life.
- 26:58Speaker 2: Unless you have a kid, you ain't.
- 26:59Speaker 3: Really thinking about children's But she was like, you know what,
- 27:01Speaker 3: that's a big industry. That's something you need to think about.
- 27:04Speaker 3: You have the network, you have to create the vision
- 27:07Speaker 3: to create your writer.
- 27:08Speaker 2: She was like, think about it.
- 27:09Speaker 3: So I'm like, she was like, ah, you can make
- 27:12Speaker 3: some money during the pandemic when ain't nobody making the
- 27:15Speaker 3: money right now? Yeah. Shout out Karen Kilpatrick. Thank you
- 27:20Speaker 3: for everything you did for me. I wouldn't be in
- 27:22Speaker 3: this book industry without her. She taught me the game.
- 27:24Speaker 3: She taught me everything I need to know. My success
- 27:26Speaker 3: in publishing is because of her, and I think her
- 27:28Speaker 3: for it all the time, because it changed my life.
- 27:30Speaker 2: It took me, these books took me around the world.
- 27:32Speaker 1: These books are just so you know, for all the listeners,
- 27:34Speaker 1: these books are so beautiful, like the animation the Professionals.
- 27:39Speaker 1: It's distributed published by HarperCollins, which is a bit. That
- 27:42Speaker 1: was another reason why I wanted you on the show
- 27:45Speaker 1: to like walk me to how do you get this?
- 27:46Speaker 1: But I see how it's working. Okay, okay, you got
- 27:49Speaker 1: this long resume.
- 27:51Speaker 2: Yeah. So she was like, let's start creating.
- 27:53Speaker 3: So I told her, I said, you know what, if
- 27:55Speaker 3: I get into this game, I don't want to do
- 27:57Speaker 3: the cute bedtime stories. I don't want to do stories
- 28:00Speaker 3: that don't mean nothing. I want to do stories that
- 28:02Speaker 3: I think is cool and I think that kids and
- 28:03Speaker 3: their parents think it's cool. So I started doing my research.
- 28:06Speaker 3: I said, you know what, I see all these books
- 28:10Speaker 3: and stories, but I don't see nothing that's talking about
- 28:12Speaker 3: hip hop. Now keep in mind, this is before Hip
- 28:13Speaker 3: Hop fifty. I signed my deals already when I had
- 28:16Speaker 3: even before I even knew Hip Hop fifty fifty was coming.
- 28:19Speaker 2: It just fell in line and the books released doing
- 28:21Speaker 2: hip Hop fifty.
- 28:21Speaker 3: So I said, I'm gonna create a hip hop series
- 28:25Speaker 3: that's going to teach kids about the legends and the
- 28:29Speaker 3: history of hip hop, but through education. So once I
- 28:33Speaker 3: started creating it, I said, she said, you got to
- 28:37Speaker 3: create it where like the education part is very fluid,
- 28:42Speaker 3: you know what I mean. Through it's books, teaching you
- 28:43Speaker 3: how to count, teaching your numbers, Biggie as the opposites.
- 28:46Speaker 3: So we're teaching them about these hip hop legends lives.
- 28:48Speaker 3: But while they're learning how to count and the alphabets
- 28:51Speaker 3: and opposites and whatnot. We created the Tupac first, and
- 28:56Speaker 3: shout out to Luana Or she's my publisher. She's my
- 28:59Speaker 3: editor at HarperCollins. She did Lebron James book, she did
- 29:01Speaker 3: Dwyane Wade, Gabrielle you and book, big time editor there.
- 29:04Speaker 3: We created Park first and she loved it. She loved
- 29:07Speaker 3: a poc one. She was like, I love this. It's
- 29:10Speaker 3: nothing on the market for this. This can be big.
- 29:12Speaker 3: I give you a deal for four, I give you
- 29:14Speaker 3: a I give you a series.
- 29:15Speaker 2: Wow.
- 29:15Speaker 1: And now didn't now you you at this point are
- 29:19Speaker 1: you pitching the actual book or are you pitching the concept?
- 29:22Speaker 3: I'm pitching the concept. I'm pitching the concept. But she
- 29:26Speaker 3: was like, this concept is so big. She was like,
- 29:29Speaker 3: this is not a one off. She's like, this is
- 29:30Speaker 3: a series. She was like, if the Tupac one is
- 29:33Speaker 3: good the manuscript, I give you a deal for four.
- 29:36Speaker 3: We turned into Tupac one.
- 29:37Speaker 2: She saw.
- 29:38Speaker 3: She said, we want to sign the deal for four.
- 29:41Speaker 3: Pick what other three three you want now?
- 29:42Speaker 1: And you didn't pick jay Z. Just want to point
- 29:44Speaker 1: that out one more time.
- 29:45Speaker 2: But I had the pie.
- 29:46Speaker 1: I know, I know. Why explain to the listeners why
- 29:48Speaker 1: you did not go with jay Z because I think
- 29:50Speaker 1: your explanation was made a lot of sense, even though
- 29:53Speaker 1: I'm a hater because you don't have jay Z. But
- 29:55Speaker 1: go ahead, explain to everyone why you chose who you
- 29:57Speaker 1: chose for the books.
- 29:58Speaker 3: Okay, So I chose pacbecause Pocket is my favorite hip
- 30:01Speaker 3: hop artist of all time. He always won't be number
- 30:03Speaker 3: one for me, just from his music, from his movies,
- 30:06Speaker 3: just his personality, who he was.
- 30:07Speaker 2: It's just who he was. He was just like the
- 30:10Speaker 2: realist rapper ever.
- 30:11Speaker 3: So I chose Pac them Mama my favorite song of
- 30:14Speaker 3: all time. When I chose Pac, I said, I have
- 30:16Speaker 3: to choose Biggie because their lives go together. You can't
- 30:20Speaker 3: talk about Pac without talking about Biggie as far as
- 30:22Speaker 3: what they went through on the street level and the music.
- 30:25Speaker 3: So that's why I picked Biggie because they go together.
- 30:27Speaker 3: I'm like, if you have Pac, you can't tell the
- 30:29Speaker 3: story of Tupac and don't tell the story of Biggie
- 30:31Speaker 3: the kids because their lives go together.
- 30:33Speaker 2: So I picked them too.
- 30:35Speaker 3: And then they was like, you gotta pick a woman
- 30:37Speaker 3: because we need a woman and enough women in pot
- 30:39Speaker 3: and I'm like, of course. So they gave me different
- 30:41Speaker 3: options to choose. They gave me Queen Latifa, they gave
- 30:44Speaker 3: me Missy Elliott, they gave me em c Light, Laurren Hill,
- 30:47Speaker 3: Salt and Pepper shout out to Sartin Pepper my Homegirl
- 30:50Speaker 3: Mannered Salt, and they want to do a book too.
- 30:52Speaker 1: But wait the books, dybody.
- 30:55Speaker 3: Yeah, So I picked Queen Latifah because Miss Queen Latifah
- 30:59Speaker 3: Unity is my favor a female empowerment.
- 31:01Speaker 2: Record of all time.
- 31:02Speaker 3: And then they was like for the last one, I'm like,
- 31:04Speaker 3: for the last one, I want to pick a group.
- 31:06Speaker 3: I'm like, kidd and plays my favorite group of all time,
- 31:08Speaker 3: House Party so I said, yeah, that comes out later
- 31:12Speaker 3: this year, the Kid and Play joint. Now, keep in mind,
- 31:14Speaker 3: I'm the story, the story about to get even. But
- 31:17Speaker 3: at the same time, I'm working with one of the
- 31:20Speaker 3: top female music artists in Africa. I'm working with one
- 31:23Speaker 3: of the top female music artists in the Caribbean. Her
- 31:25Speaker 3: grandfather created the music genre Soaka. Rod Shorty created the
- 31:28Speaker 3: music genre Soaka Nola black Men. It's his granddaughter and
- 31:32Speaker 3: ms V was my music artist in Africa. I said,
- 31:36Speaker 3: there's never been no mainstream children's book talking about Soaka
- 31:40Speaker 3: and Carnival. There's never been no mainstream children's book with
- 31:45Speaker 3: a deal from a music arts in Africa.
- 31:47Speaker 2: So I said, I want to bring them in and
- 31:49Speaker 2: get them deals. So mss V.
- 31:51Speaker 3: She has a big song called natural Girl. It's about
- 31:53Speaker 3: teaching black girls how to embrace theirself in their natural
- 31:56Speaker 3: skin and who they are.
- 31:58Speaker 2: So I created the book title.
- 32:00Speaker 3: Natural Me, Me and My Partner, and it's a spin
- 32:03Speaker 3: off of her song.
- 32:04Speaker 2: And that's what HarperCollins as well.
- 32:07Speaker 3: Nyla Blackman's book is about Carnival and Soca called Love
- 32:11Speaker 3: La La, where he's teaching her the sights and sounds
- 32:14Speaker 3: of Carnival. Why he's teaching her Soca all this was
- 32:17Speaker 3: going on doing my hip hop series. I got all
- 32:19Speaker 3: them deals within the same month.
- 32:21Speaker 1: Wow. And then just curious for all listeners out there
- 32:28Speaker 1: that are wanting to get into becoming an author. When
- 32:31Speaker 1: you're doing a book on a tupole of Queen Latifa,
- 32:33Speaker 1: is there some kind of clearing of rights? How does
- 32:35Speaker 1: that whole part of the deal work?
- 32:37Speaker 3: Thankfully, when you sign to them big companies, the legal
- 32:39Speaker 3: department take you all that. I'm not responsible for any
- 32:42Speaker 3: of that. They legal team get all those rights and
- 32:44Speaker 3: whatever needs to be done legally. That's the pros of
- 32:47Speaker 3: working with a big publisher. Wow, they do all of that.
- 32:49Speaker 1: When you got your publishing deal off concept, what did
- 32:53Speaker 1: that moment feel like for you?
- 32:55Speaker 3: It was a crazy moment for me, as I never forget.
- 32:57Speaker 3: It was April twenty twenty one and I had got
- 33:00Speaker 3: six book deals within the same week. We had been
- 33:04Speaker 3: pitching them since like January, and when the deals all
- 33:08Speaker 3: came in, they all came in at the same time.
- 33:10Speaker 3: I got six book deals. My agent called me within
- 33:13Speaker 3: the same week.
- 33:14Speaker 1: How did you backtrack? How did you have an agent
- 33:16Speaker 1: to begin with?
- 33:17Speaker 2: My partner. I was telling you about Kara Patrick.
- 33:19Speaker 1: She was your partner agent.
- 33:21Speaker 3: Yeah, she's a big agent in the publishing industry, so
- 33:23Speaker 3: she's my agent.
- 33:25Speaker 1: But she was the one that also pitched you to
- 33:26Speaker 1: write books. So what were you doing to have an
- 33:28Speaker 1: agent prior?
- 33:31Speaker 2: Oh, you mean to have her?
- 33:32Speaker 3: No, she just she asked me if I wanted to
- 33:34Speaker 3: get into the children's books and what I thought about it,
- 33:36Speaker 3: and she and I said, she said, we're gonna need
- 33:38Speaker 3: an agent. She said, I'll represent you because she's a
- 33:40Speaker 3: big agent and represent a lot of authors.
- 33:42Speaker 1: So she was like a friend slash partners.
- 33:45Speaker 2: No, she won friend we had at the time. Obviously
- 33:47Speaker 2: she's a friend now.
- 33:48Speaker 3: But at the time we had met and it was
- 33:49Speaker 3: like like business from the about the books?
- 33:53Speaker 1: So were you pitching her the books? Because I'm missing something, Okay,
- 33:58Speaker 1: So she was. She was on the phone with you
- 34:02Speaker 1: and she was like, have you ever thought about publishing?
- 34:04Speaker 1: What were you guys doing for her or even what
- 34:07Speaker 1: kind of business were you doing.
- 34:08Speaker 2: We had met on LinkedIn.
- 34:09Speaker 3: We had met on LinkedIn and when we met on LinkedIn,
- 34:12Speaker 3: it was about the toy business for one of my
- 34:14Speaker 3: for one of my clients at the time because she
- 34:16Speaker 3: had she was a she used to be a VP
- 34:18Speaker 3: at a big toy company, so she was That's when
- 34:21Speaker 3: she was like, have you ever thought about doing books?
- 34:23Speaker 1: But you keep saying your client at the time, what
- 34:25Speaker 1: were you doing to have these types of clients?
- 34:27Speaker 3: Oh, just music, sports. I was doing a lot of
- 34:31Speaker 3: stuff came for my parties.
- 34:32Speaker 1: But that's what I'm saying. What were you doing for
- 34:34Speaker 1: these people for them to be your clients? Were you
- 34:36Speaker 1: managing them?
- 34:37Speaker 3: Okay, okay, I was producing music, I was managing them.
- 34:40Speaker 3: I was doing pr from them. I was doing a
- 34:42Speaker 3: lot of different things. So for the client of the time, Brooklyn,
- 34:45Speaker 3: I was producing music own her. I was doing PR
- 34:48Speaker 3: WAE for different networks and companies and stuff like that.
- 34:50Speaker 3: So we were doing a lot same thing. For Nyla
- 34:53Speaker 3: and ms V, I was producing music. We was doing
- 34:55Speaker 3: a lot of different things. So I was like, what
- 34:57Speaker 3: you think about children's books?
- 34:58Speaker 1: So this makes a lot more sense going back to
- 35:01Speaker 1: why you got off social media. No matter what, clients
- 35:03Speaker 1: were always hitting your phone or opportunities were always coming
- 35:06Speaker 1: to you.
- 35:06Speaker 2: All the time. Almost done cooking, I'm almost done.
- 35:08Speaker 1: We got we're gonna, We're gonna We're gonna end the
- 35:10Speaker 1: episode with absolutely shout outs to pin Bin for this mail.
- 35:16Speaker 1: So now that So go back to April twenty first,
- 35:20Speaker 1: you said, yeah, you have six published book deals, and
- 35:25Speaker 1: why did you choose a publishing offers? Why did you
- 35:28Speaker 1: choose Harper Collins and don't you could obviously it could
- 35:32Speaker 1: also be the money, but why did you choose them?
- 35:35Speaker 3: I chose them and then my other one through Penguin
- 35:36Speaker 3: Random House. I chose HarperCollins because.
- 35:39Speaker 1: Oh, you have two publishing deals at the same time,
- 35:42Speaker 1: House and HarperCollins. Would you tell them up front?
- 35:46Speaker 3: So when the offers came in, we decided, like who
- 35:48Speaker 3: we want to go with and HarperCollins. So Luana that
- 35:52Speaker 3: gave me my deal for that. She comes from producing
- 35:54Speaker 3: Lebron James children's book Wayne, all these big children's books
- 35:58Speaker 3: about the culture. So I'm like, for hip hop series,
- 36:01Speaker 3: this is the right this is the right one to
- 36:03Speaker 3: go and then shout out Sackston More.
- 36:05Speaker 2: He is the illustrator of Legends of.
- 36:07Speaker 1: Hip Hop Amazing, illustration amazing, three time.
- 36:09Speaker 3: Three time Emmy director from Nickelodeon Cartoon That with.
- 36:13Speaker 1: The Guys Amazing, his first book.
- 36:16Speaker 2: He's been doing things.
- 36:18Speaker 1: His artwork is absolutely stunning. Continue sorry, continue with your story.
- 36:24Speaker 1: So why did you choose Random House? What publishing deals
- 36:27Speaker 1: does Random House have with you?
- 36:28Speaker 3: The love La La not a Blackman's book because the
- 36:31Speaker 3: editor that gave me that deal is big in the
- 36:34Speaker 3: Caribbean culture, and I wanted the book to I wanted
- 36:36Speaker 3: the book to be authentic. So I remember one day,
- 36:38Speaker 3: me and my business partner, we was writing it. We
- 36:41Speaker 3: was sitting up all night thinking of like their language.
- 36:44Speaker 3: We was like looking at the dictionary like in Trinidad
- 36:47Speaker 3: and Soka's it is different language. So we wanted our
- 36:49Speaker 3: books are very authentic and that's why they're doing well,
- 36:52Speaker 3: Like however they talk in their country.
- 36:54Speaker 2: That's how the children's books are. So we had to
- 36:56Speaker 2: study all of that.
- 36:57Speaker 3: Like I'm a real nerd when it comes to being
- 36:58Speaker 3: great and having a vision and doing something like I
- 37:01Speaker 3: really study this.
- 37:02Speaker 1: Now. What did your daughter say when she first saw
- 37:05Speaker 1: your bucks?
- 37:05Speaker 3: She couldn't believe it was me. She she couldn't believe it.
- 37:08Speaker 3: She was like, you wrote these. She was like, I
- 37:10Speaker 3: inspired you to get into this. I said, babe, you
- 37:12Speaker 3: inspire you changed my life. You inspired me to and
- 37:14Speaker 3: shout out to my daughter's birthday today. Happy ninth birthday
- 37:18Speaker 3: to my daughter Gianna.
- 37:19Speaker 2: But she was shocked. She couldn't believe that I had
- 37:21Speaker 2: did that. And for her to learn.
- 37:22Speaker 3: About people that we grew up off of that was
- 37:24Speaker 3: pretty pretty different from me.
- 37:26Speaker 1: Now, just this is sidebar. Since you had your internship
- 37:32Speaker 1: opportunity with pimping.
- 37:33Speaker 2: And oak play potatoes with these.
- 37:35Speaker 1: Play potatoes, I am genuinely curious here burme. Does it
- 37:41Speaker 1: make you look at women differently when you are dating
- 37:43Speaker 1: them versus like just dating for looks or cuteness or
- 37:46Speaker 1: what have you. I don't know why I have so
- 37:47Speaker 1: many on my plate. Hold on, hold up, I'm already.
- 37:51Speaker 1: I'm already big. You're gonna eat somebody.
- 37:53Speaker 2: Okay, okay, okay, come see.
- 37:55Speaker 1: It, watch it taste great?
- 37:56Speaker 2: Oh huh, you may need some of this. Now.
- 37:59Speaker 1: Let's see why you didn't put seasons on. I did.
- 38:01Speaker 2: I did love it more.
- 38:03Speaker 1: All right, guys, pull a chair up or pretty much
- 38:07Speaker 1: at the end of the episode, which kind of sucks
- 38:08Speaker 1: because I have so much more. So turn off that stove.
- 38:11Speaker 1: You you don't cook at home, do you?
- 38:14Speaker 2: I don't.
- 38:14Speaker 1: Okay, come closer, come closer. This will be your mic. Okay,
- 38:19Speaker 1: so let's try. Oh did you answer my question? Do
- 38:22Speaker 1: you look at women differently since no one pimping?
- 38:26Speaker 2: Absolutely?
- 38:27Speaker 1: So like where you date? Do you date for more
- 38:30Speaker 1: than just looks?
- 38:30Speaker 2: And absolutely?
- 38:32Speaker 3: And I like dating just educated women and women that
- 38:35Speaker 3: have goals and it's always bigger than looks for me.
- 38:39Speaker 1: Oh no, I'm good on the potato right there.
- 38:41Speaker 3: Yeah, No, it gotta you gotta have. You gotta have goals,
- 38:44Speaker 3: you gotta have morals, you gotta have just a mindset
- 38:48Speaker 3: that that you want to be great and you're looking
- 38:50Speaker 3: for more. He taught me that shark women. I love
- 38:53Speaker 3: shark women. Nothing is sexy than a shark woman. Yes,
- 38:56Speaker 3: I don't date women that look for dudes.
- 38:59Speaker 2: To be tricks.
- 39:00Speaker 3: And I don't associate with the type of women women
- 39:03Speaker 3: that's looking for dudes for come ups and tricks and
- 39:06Speaker 3: dudes flying girls around around the country and taking them shopping.
- 39:08Speaker 3: And some type of girls can't get my attention on whatsoever?
- 39:12Speaker 2: Yeah, whatsoever?
- 39:14Speaker 1: Let's see what pimping? Do you lived on this in Oakland?
- 39:18Speaker 1: I'm guessing yes, Yes, it's a great dish. It's a
- 39:24Speaker 1: great dish. And mm hmm, I love that it's colorful.
- 39:29Speaker 1: Shout outs to pimping for trajectory of your life. I
- 39:36Speaker 1: love that this mentor played such a pivotal role, and
- 39:38Speaker 1: just to see where you are at today. And I
- 39:41Speaker 1: love that you came from a two parent household, because
- 39:43Speaker 1: I think the assumption on the show can be if
- 39:45Speaker 1: you didn't come from nothing, But no, your pivotal journey
- 39:49Speaker 1: started right there in the middle, and your parents did
- 39:51Speaker 1: a great job. Shout outs to your daughter for leading
- 39:54Speaker 1: us to legends of hip hop the series. And when
- 39:58Speaker 1: you get your jay Z version, Yes, yes, yes, Can
- 40:02Speaker 1: I at least get the first text or email like Hey,
- 40:05Speaker 1: what's happening? Or can I get like some input? Can
- 40:08Speaker 1: I see one of the drafts? But i'd be allowed
- 40:12Speaker 1: to see like a draft like before you send it
- 40:14Speaker 1: to your agent.
- 40:15Speaker 3: Like absolutely, so I could be like, oh, let's do it,
- 40:18Speaker 3: let's get one on whole.
- 40:20Speaker 1: But this right here is spectacular.
- 40:23Speaker 2: Thank you.
- 40:24Speaker 3: I eat this from time to time just just to reflect.
- 40:26Speaker 3: Time to time, I'll still I'm not a cooker. I
- 40:28Speaker 3: don't cook, but from time to time I'll still do
- 40:31Speaker 3: this just to remember, like where I came from and
- 40:33Speaker 3: the struggle in the journey and persevering and life lessons
- 40:36Speaker 3: that I learned while I was eating this dish.
- 40:38Speaker 1: This dish is really great, really great seasoning did a
- 40:42Speaker 1: good job.
- 40:43Speaker 2: I appreciate it.
- 40:44Speaker 1: Thank you so much for responding to me, and you
- 40:46Speaker 1: were right. But when it comes to your network, I
- 40:49Speaker 1: saw you on LinkedIn. I was very like, Wow, this
- 40:51Speaker 1: is amazing, legends of hip hop, unique black author. It's
- 40:55Speaker 1: nice to see people of color in different industries. But
- 40:59Speaker 1: I did, of course reach out to some other people.
- 41:01Speaker 1: I try to see who you knew, and everyone came
- 41:04Speaker 1: back saying really great stuff about you that I did.
- 41:08Speaker 1: I always have to. I'm like, I literally picked up
- 41:10Speaker 1: the phone call someone I hadn't talked to like almost
- 41:12Speaker 1: a year, Oh wow, and asked about you and there's
- 41:15Speaker 1: great things and they were like, yeah, you'd be great
- 41:17Speaker 1: if you could get them on the show. And I
- 41:18Speaker 1: was like, that's when I hit you up. So yes,
- 41:21Speaker 1: and I rarely checked my LinkedIn right it was Haley.
- 41:25Speaker 3: Shout out to Haley.
- 41:27Speaker 1: Yeah, she has been on the show. She has her
- 41:31Speaker 1: hair care products in all Walmarts. And I did ask
- 41:33Speaker 1: her about like d I and how all that was
- 41:35Speaker 1: affected her.
- 41:36Speaker 2: They're doing great and her daughter that they're great.
- 41:38Speaker 1: They're great when it comes to your book sales. I
- 41:40Speaker 1: just have a couple of last questions. Is there any
- 41:42Speaker 1: pressure to sell a certain quantity or market a certain quantity.
- 41:46Speaker 2: No, it's not pressure.
- 41:47Speaker 3: You know, when you sign deals with the publishers, they
- 41:49Speaker 3: give you a real nice advance to do your thing,
- 41:52Speaker 3: and there's no pressure because when they signed you because
- 41:55Speaker 3: they love the product, and the books have been performing well,
- 41:58Speaker 3: so I'm thankful for that they perform a real well.
- 42:00Speaker 3: A lot of celebrities been doing things with them. One
- 42:02Speaker 3: of the things that took me back about this book
- 42:04Speaker 3: is when Ludacris shout out to Luda he's my favorite,
- 42:07Speaker 3: one of my favorites all time.
- 42:10Speaker 2: And when he did it, when he.
- 42:11Speaker 3: Was talking about him and taking photos and stuff with him,
- 42:14Speaker 3: that did it for me because he was He's like
- 42:17Speaker 3: top three all time for me. So a lot of
- 42:19Speaker 3: celebrities been taking pictures with the books, buying the books
- 42:22Speaker 3: for their kids. It's been these books been circulating a
- 42:25Speaker 3: lot in the celebrity world.
- 42:26Speaker 1: So it's humbling and now we know a lot of
- 42:29Speaker 1: what you've shared, a lot of the knowledge that really
- 42:32Speaker 1: helps you grow outside of that knowledge. For people like
- 42:35Speaker 1: I have a girlfriend and I told you that's trying
- 42:37Speaker 1: to get into writing children's books. What kind of advice
- 42:41Speaker 1: would you give that person? You could say, right into that.
- 42:44Speaker 3: Camera, advice for getting to the children's book industry. Create
- 42:50Speaker 3: Always make sure your story has depth to it. Have
- 42:52Speaker 3: a beginning, have a middle, half an end, Have something
- 42:55Speaker 3: that the character has to persevere through, have to learn from,
- 42:59Speaker 3: and that that's what agents look for, that's what publishers
- 43:01Speaker 3: look for. It's not just about writing a cool story,
- 43:04Speaker 3: but your story has to have depth to it. It
- 43:06Speaker 3: has to have something that a challenge that they're trying
- 43:08Speaker 3: to get over, because that's how kids relate because life
- 43:11Speaker 3: is not perfect. So if you write a children's book
- 43:13Speaker 3: that it's just like all cool, but it's no lesson
- 43:16Speaker 3: in it.
- 43:17Speaker 2: It's just like these books.
- 43:18Speaker 3: It's yeah, we're teaching you about hip hop, but what
- 43:19Speaker 3: else are we teaching you how to learn how to
- 43:21Speaker 3: counter opposites? We teaching you things that you're going to
- 43:23Speaker 3: learn in school, you know. So always start with a
- 43:26Speaker 3: great story that has to beginning, a middle or end.
- 43:29Speaker 3: You know, you have to have an agent if you
- 43:31Speaker 3: want to get into the big publishers because theyre the
- 43:33Speaker 3: ones that negotiates you get you the best deals.
- 43:35Speaker 2: You can't do this alone at all.
- 43:37Speaker 3: So it's create a great story, get an agent, and
- 43:40Speaker 3: really just you know, put your foot on the gas.
- 43:41Speaker 3: You got a network, You got to hustle. If you
- 43:43Speaker 3: really want to get into the children's book industry, let
- 43:45Speaker 3: it be known.
- 43:46Speaker 1: Yeah, let it be known. And then just from one parent,
- 43:49Speaker 1: I don't know how you feel about when you read
- 43:51Speaker 1: children's stories. After I had my daughter, I didn't. I'm
- 43:54Speaker 1: very picky when it comes to children's books now. The
- 43:58Speaker 1: books that have the most words like drive me nuts,
- 44:01Speaker 1: especially at bed time. I love that you balance that
- 44:04Speaker 1: in the book because there are people that will write
- 44:06Speaker 1: like a whole novel and I'm like, lady, we're trying
- 44:09Speaker 1: to get through bedtime. I don't want to have to
- 44:11Speaker 1: just start making up the story because I don't want
- 44:13Speaker 1: to read these words in the semi dark, trying to
- 44:16Speaker 1: set this mood right.
- 44:17Speaker 2: Keep it simple, keep it simple.
- 44:18Speaker 1: And you did a really good job about that. And
- 44:20Speaker 1: that's the only thing I would say. If you're gonna
- 44:21Speaker 1: get into children's books, please not only have a great story,
- 44:25Speaker 1: but please don't do too much with the work.
- 44:27Speaker 3: And then when you're doing like I did a lot
- 44:29Speaker 3: of tours, like all over the country. So when you're
- 44:32Speaker 3: doing stuff at libraries and schools and things like that,
- 44:34Speaker 3: you want to keep it simple because the classrooms only
- 44:36Speaker 3: have so much time before they got to get to
- 44:38Speaker 3: the next one. So you want something that the kids
- 44:39Speaker 3: can gather real quick when you're doing like tours especially helps.
- 44:43Speaker 1: Yeah, thank you so much. Penn can in the building
- 44:46Speaker 1: appreciate you. Thank you so much for fitting us in
- 44:50Speaker 1: your schedule. Shout outs to your baby girl. Happy birthday.
- 44:52Speaker 3: Yes, happy birthday, Gianna Kennedy Monroe. And once again, this
- 44:56Speaker 3: is the dish that I was eating while I was
- 44:59Speaker 3: bro From time to time I still come back to
- 45:01Speaker 3: just to reflecting.
- 45:02Speaker 1: It's a great dish. I would eat this on a
- 45:04Speaker 1: This will be a staple. And if you're a mom
- 45:06Speaker 1: at Homi, you want to make something under twenty minutes
- 45:08Speaker 1: that's hardy and feeling. This is absolutely superb and you
- 45:11Speaker 1: can throw it with some chicken in your gut. Absolutely
- 45:13Speaker 1: shout out to that, Yes, he's out, guys later for
- 45:21Speaker 1: more eating while broke from iHeartRadio and The Black Effect,
- 45:25Speaker 1: visit the iHeartRadio app Apple Podcast or wherever you listen
- 45:28Speaker 1: to your favorite shows.