Episode #296: How AI Can Optimize Marketing Attribution

The Higher Ed Geek Podcast · Sep 10, 2025 · 34m

In this episode, Dustin sits down with Mike Stratta, CEO of Arcaléa, to unpack how AI is reshaping marketing strategies across industries—and what that means for higher ed. From his frustrations with top-line-only marketing to developing a data-powered product called Galileo, Mike shares how higher ed institutions can finally move beyond assumptions and start measuring what really works. They also reflect on key takeaways from the eduWeb Summit, where curiosity, collaboration, and AI-driven strategies took center stage.

Guest Name: Michael Stratta, CEO, Arcaléa

Guest Social: LinkedIn

Guest…