Latest / The Joyful Frugalista
141: Selling with Heart, Humour & Humanity with Kate Toon
Serina welcomes back the incomparable Kate Toon: award‑winning author, digital marketing educator, SEO queen, community builder, and now three‑time published author. Kate joins the show to talk about her new book, Six Figures in Sales, which outlines an approach that features selling with heart, humour and humanity.
💡 Key Takeaways
Sales has a bad reputation, but selling doesn't have to be like that
Ethical selling is about helping people make confident decisions
People buy based on emotion, identity, and belonging
Familiarity builds trust (hello, Apple packaging)
Rapport matters more than…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.