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Getting the Data Right - a conversation with TJ Kelly
Why Your Marketing Data Is Letting You Down
Dive into one of the most persistent, and costly, marketing challenges: businesses are making decisions with data that is incomplete, misunderstood, or simply wrong.
Michael Millward speaks with TJ Kelly, a digital sales and marketing practitioner who was with Tier Eleven at the time of recording, but now works with Wicked.
TJ explains, the explosion of devices, platforms, privacy rules, and competing tech ecosystems has fragmented the data marketers rely on. The result? Organisations confidently make decisions based on numbers that only tell half…
The skinny
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