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What Makes a Brand Special? | Ep. #463

In Episode #463, Eric and Neil discuss what makes the brand special. Tune in to learn how the big brands become a permanent mark in people’s homes and memories. Eric and Neil discuss how you, too, can make this impression on your customers.

Time Stamped Show Notes:

00:27 – Today’s topic: What Makes a Brand Special?

00:35 – Eric shares what makes the iPhone special

00:55 – A brand becomes special when it can make those special connections with their audience

01:10 – Everybody has a different story for Coca-Cola—this shows how the product touches people’s lives

01:51 – The easiest way to find…

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