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Craig O'Shannessy: Using data to optimize strategy

Craig O'Shannessy is our guest for the third episode of Baseline Intelligence. Craig is the leading strategy analyst for the ATP Tour and most recently spent three years as the strategy and data analyst for Novak Djokovic from 2017-2019. He is also the founder of braingametennis.com, an educational website with multiple courses for the avid tennis player.

We talk:

3:32 - When he learned the value of using video for the first time

8:45 - Focusing on yourself vs. focusing on your opponent

13:45 - How he helped Rajeev Ram get back into the top 100

20:03 - What your strategy should be in the…

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