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💸 Stop Burning Tokens: A Marketing Leader’s Playbook for AI Margin 🤖
Episode Overview:
Most AI teams don’t actually have a model problem—they have a token waste problem. In this episode of Marketing in the Age of AI, Emanuel Rose breaks down why AI costs are rising, where marketing teams are quietly burning budget, and what leaders need to understand before their AI bill becomes a serious margin issue.
From token-based pricing and prompt caching to retry loops and context bloat, Emanuel explains why the real issue isn’t vendor pricing—it’s workflow hygiene. He also shares a practical playbook for reducing AI waste while improving productivity, output quality…
The skinny
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