How to Acquire & Grow an FBA Business
Alex Michael bought a wallet brand doing $650k on Amazon. Alex delves into how FBA works & what the growth levers are.
Themes from Alex's interview:
Why ecommerce?
Difficulty competing to buy an ecommerce business
Process of a ecommerce acquisition with a Quiet Light listing
Anatomy of the first call with a seller
How to be a good buyer
What to say to a seller in a competitive environment
Diligencing an ecommerce business
Cost breakdown of an FBA business
Supply chain risk in ecommerce
Promoting an FBA business on Amazon
Amazon's PPC flywheel
ACoS and TACoS
Daily ad spend, net margins…
The skinny
The skinny isn't ready yet — notes appear once the transcript is processed.