
How Experienced Buyers Actually Make M&A Work with Carlos Cesta
Carlos Cesta, Partner at Makanta Services
"Inexperienced teams design structures to win negotiations. Experienced teams design structures to make the business work after the deal closes."
Carlos Cesta has worked on about 125 deals across Verizon, Dentsu, Presidio, and NP Digital. Here he lays out the deal spiral: deal structure, diligence findings, and integration strategy, three spokes you keep revisiting as you learn more. A forecast you don't trust becomes an earn-out, and that earn-out changes how fast you can integrate.
He also explains reverse diligence. Put the real post-close changes…
The skinny
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