1783: RetailTech and how Retail is Preparing for the Holiday Season
Dan Wallace-Brewster, Senior Vice President Marketing at Scalefast, joins me in a conversation on the state of the retail industry as we continue to navigate more waves of COVID and face the upcoming holiday season. Dan leads the content and lead generation engines for Scalefast as it accelerates an already-exponential growth curve. He has mechanized custom content throughput by enabling internal and external creative teams and focused messaging on defined ICPs and products in collaboration with sales leaders. Under his leadership, a new marketing technology stack has been deployed to ensure…
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