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Agent Series 11 - The Leads Don't Suck, You Suck: An Unfiltered Guide to Online Lead Conversion
Parker Pemberton and Liz Rein (former attorney) from Pemberton Real Estate share their vulnerable and inspiring journey of failure, comeback, and entrepreneurial bravery. They explain their unconventional decision to move from a massive team to an independent brokerage, breaking down their "elective services" model that keeps agents productive. They share their high-volume metrics $829 million, 2,200 transactions and reveal why agents must focus on becoming "findable on ChatGPT" to succeed in the AI-driven future.
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The skinny
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