Episode 340: Pricing Pushback: What Studio Owners Ask After This Conversation
What We Cover In This Episode:
What's really happening when a client says "I can't commit to a membership" [4:08]
How the pressure of paying for a membership creates consistency [8:15]
Why class packs shouldn't be on your public menu, but can still work as a sales tool in certain circumstances [9:39]
The importance of positioning memberships as a structured plan to achieve an objective [20:05]
Why you shouldn't base your pricing decisions on your competitors' menus [21:57]
Quotes:
"This idea of wanting to cater to people who enjoy using the 5-pack? Those people that buy the 5-pack are not…
The skinny
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