Getting Your Food Business to Wholesale and Retail Markets ( Part 2 of 3)

"Doing the Do" in Business with Ms. June · Jan 21, 2026 · 30m

Text Ms June at Doing the Do in Business

Wholesalers and retailers play a critical role in helping food products reach the consumer, but they serve very different functions in the marketplace. Wholesalers purchase products in bulk and sell them to businesses such as grocery stores, restaurants, convenience stores, and institutions, allowing food brands to scale through higher volume and broader distribution. Retailers, on the other hand, sell products directly to the consumer through outlets such as independent grocers, specialty food shops, farmers markets, convenience stores, and large…