Latest / The Indie Hacker Podcast with Fexingo: Solo Developers, SaaS Side Projects, and Independent Tech
How a Solo Dev Built a SaaS That Sells Only via Cold Email
Episode 98 of The Indie Hacker Podcast. Lucas and Luna dive into the story of a solo developer who bootstrapped a SaaS product to 10K monthly recurring revenue using nothing but cold email outreach — no content marketing, no social media presence, no paid ads. They break down the specific tactics: how he sourced leads from niche directories, crafted a three-sentence pitch that got a 40% open rate, and built a product that solved a pain point so acute that recipients actually thanked him for the email. They also discuss the ethical line between useful cold outreach and spam, and why this…
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