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76: Kathleen Eisenhardt (Stanford) on the Intersection of Business and Engineering, and Suerte Tequila
Our penultimate episode from the Reversing the Arrow conference features a classic sit-down interview with Kathy Eisenhardt, Stanford W. Ascherman, M.D., Professor in the School of Engineering at Stanford. Kathy, as you’ll hear, is a legend in entrepreneurship education. Her trailblazing approach to researching how entrepreneurship really works makes her one of Jeff’s heroes. And the Eisenhardt Method, which she developed, deeply impresses Brad with its common sense approach. We think it’ll impress you too. Kathy was also the PhD advisor for Bob Eberhart, Creative Distillation’s most frequent…
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