Latest / Omni Talk Retail / Confessions Of Supply Chain Executives | The Agentic AI Wake Up Call

Transcript

Confessions Of Supply Chain Executives | The Agentic AI Wake Up Call · Omni Talk Retail

• 0:00
  Here's
• 0:00
  today's
• 0:01
  uncomfortable
• 0:02
  truth.
• 0:02
  Or
• 0:03
  maybe
• 0:03
  not
• 0:03
  so
• 0:03
  much
• 0:03
  an
• 0:04
  uncomfortable
• 0:04
  truth,
• 0:05
  but
• 0:05
  a
• 0:05
  question.
• 0:06
  If
• 0:06
  you're
• 0:07
  a
• 0:07
  retailer,
• 0:08
  should
• 0:08
  you
• 0:08
  have
• 0:08
  a
• 0:08
  clear
• 0:08
  plan
• 0:09
  for
• 0:09
  agentic
• 0:09
  AI
• 0:10
  in
• 0:10
  your
• 0:10
  commerce
• 0:11
  operations?
• 0:12
  If
• 0:12
  you
• 0:12
  don't,
• 0:13
  are
• 0:13
  you
• 0:13
  at
• 0:13
  risk
• 0:13
  of
• 0:14
  already
• 0:14
  being
• 0:15
  behind?
• 0:16
  I
• 0:16
  don't
• 0:16
  know.
• 0:17
  But
• 0:17
  everyone
• 0:18
  sure
• 0:18
  as
• 0:18
  heck
• 0:18
  at
• 0:18
  NRF
• 0:19
  was
• 0:19
  positioning
• 0:20
  things
• 0:20
  with
• 0:20
  that
• 0:20
  degree
• 0:21
  of
• 0:21
  melodrama.
• 0:22
  So
• 0:22
  I
• 0:22
  went
• 0:23
  to
• 0:23
  the
• 0:23
  experts
• 0:23
  for
• 0:23
  today's
• 0:24
  interview,
• 0:25
  one
• 0:25
  of
• 0:25
  whom
• 0:25
  is
• 0:26
  the
• 0:26
  single
• 0:26
  man
• 0:26
  I
• 0:27
  trust
• 0:27
  as
• 0:27
  much
• 0:27
  as
• 0:28
  anyone,
• 0:28
  who
• 0:29
  to
• 0:29
  set
• 0:29
  me
• 0:29
  right
• 0:30
  on
• 0:30
  those
• 0:30
  questions.
• 0:31
  And
• 0:31
  here's
• 0:32
  the
• 0:32
  confession
• 0:32
  you're
• 0:33
  going
• 0:33
  to
• 0:33
  hear
• 0:34
  from
• 0:34
  both
• 0:34
  of
• 0:34
  my
• 0:34
  guests
• 0:35
  today.
• 0:35
  Most
• 0:35
  retailers
• 0:36
  are
• 0:37
  completely
• 0:37
  unprepared
• 0:38
  for
• 0:38
  agentic
• 0:38
  AI.
• 0:39
  They
• 0:39
  don't
• 0:40
  understand
• 0:40
  what
• 0:40
  it
• 0:40
  is.
• 0:41
  They
• 0:41
  don't
• 0:41
  know
• 0:41
  how
• 0:42
  to
• 0:42
  evaluate
• 0:42
  it.
• 0:43
  They
• 0:43
  don't
• 0:43
  have
• 0:43
  the
• 0:43
  data
• 0:43
  infrastructure
• 0:44
  to
• 0:45
  support
• 0:45
  it.
• 0:46
  And
• 0:46
  they're
• 0:46
  making
• 0:46
  the
• 0:46
  same
• 0:47
  mistakes
• 0:47
  they
• 0:47
  made
• 0:47
  with
• 0:48
  previous
• 0:48
  technology
• 0:49
  waves,
• 0:49
  waiting
• 0:50
  too
• 0:50
  long,
• 0:51
  picking
• 0:51
  the
• 0:51
  wrong
• 0:52
  partners,
• 0:52
  or
• 0:53
  worse,
• 0:53
  rushing
• 0:54
  into
• 0:54
  pilots
• 0:54
  without
• 0:55
  a
• 0:55
  real
• 0:55
  strategy.
• 0:56
  But
• 0:56
  here's
• 0:57
  the
• 0:57
  good
• 0:57
  news.
• 0:58
  It's
• 0:58
  not
• 0:59
  too
• 0:59
  late
• 1:00
  if.
• 1:01
  If
• 1:01
  big
• 1:02
  if.
• 1:02
  If
• 1:02
  you
• 1:03
  know
• 1:03
  what
• 1:03
  to
• 1:03
  look
• 1:03
  for.
• 1:04
  So
• 1:04
  today
• 1:05
  we're
• 1:05
  going
• 1:05
  to
• 1:05
  give
• 1:05
  you
• 1:05
  the
• 1:06
  roadmap.
• 1:06
  A
• 1:06
  real
• 1:07
  one
• 1:07
  for
• 1:08
  what
• 1:08
  it
• 1:08
  takes
• 1:08
  to
• 1:08
  succeed
• 1:09
  in
• 1:09
  agentic
• 1:10
  AI
• 1:10
  commerce.
• 1:11
  Welcome
• 1:12
  to
• 1:12
  Confessions
• 1:12
  of
• 1:13
  Supply
• 1:13
  Chain
• 1:13
  Executives,
• 1:14
  the
• 1:14
  podcast
• 1:14
  where
• 1:14
  we
• 1:15
  get
• 1:15
  brutally
• 1:15
  honest
• 1:16
  about
• 1:16
  the
• 1:16
  challenges,
• 1:16
  failures
• 1:17
  and
• 1:17
  celebrate
• 1:18
  the
• 1:18
  victories
• 1:19
  in
• 1:19
  retail
• 1:19
  supply
• 1:20
  chains.
• 1:20
  I'm
• 1:20
  your
• 1:20
  host,
• 1:21
  Chris
• 1:21
  Walton,
• 1:22
  and
• 1:22
  today's
• 1:22
  episode
• 1:23
  is
• 1:23
  different.
• 1:24
  This
• 1:24
  isn't
• 1:24
  a
• 1:24
  product
• 1:24
  pitch.
• 1:25
  It's
• 1:25
  just
• 1:26
  three
• 1:26
  people
• 1:26
  who
• 1:26
  love
• 1:27
  retail
• 1:28
  and
• 1:28
  two
• 1:28
  of
• 1:28
  whom
• 1:29
  know
• 1:29
  far
• 1:29
  more
• 1:30
  about
• 1:30
  the
• 1:30
  nuts
• 1:31
  and
• 1:31
  bolts
• 1:31
  of
• 1:31
  making
• 1:31
  an
• 1:32
  omnichannel
• 1:32
  supply
• 1:33
  chain
• 1:33
  work
• 1:33
  at
• 1:33
  scale
• 1:34
  than
• 1:34
  I
• 1:35
  ever
• 1:35
  will,
• 1:36
  sitting
• 1:36
  around
• 1:37
  discussing
• 1:37
  the
• 1:38
  realities
• 1:38
  of
• 1:38
  agentic
• 1:39
  commerce.
• 1:40
  My
• 1:40
  guests
• 1:40
  today
• 1:40
  are
• 1:41
  Omar
• 1:41
  Akhila,
• 1:42
  the
• 1:42
  SVP
• 1:42
  of
• 1:43
  product
• 1:43
  at
• 1:43
  Infios,
• 1:44
  and
• 1:44
  Adil
• 1:45
  Kazmi,
• 1:45
  the
• 1:45
  head
• 1:46
  of
• 1:46
  AI
• 1:46
  product
• 1:46
  development
• 1:47
  also
• 1:47
  at
• 1:48
  Infios.
• 1:48
  They're
• 1:49
  working
• 1:49
  with
• 1:49
  over
• 1:49
  5,000
• 1:50
  customers
• 1:50
  across
• 1:51
  70
• 1:51
  countries
• 1:52
  and.
• 1:52
  And
• 1:52
  they're
• 1:52
  seeing
• 1:53
  firsthand
• 1:53
  which
• 1:53
  retailers
• 1:54
  are
• 1:54
  getting
• 1:54
  AI
• 1:54
  right
• 1:55
  and
• 1:55
  which
• 1:55
  ones
• 1:56
  are
• 1:56
  setting
• 1:56
  themselves
• 1:57
  up
• 1:57
  for
• 1:57
  failure.
• 1:58
  We're
• 1:58
  going
• 1:59
  to
• 1:59
  talk
• 1:59
  about
• 1:59
  what
• 1:59
  agentic
• 2:00
  AI
• 2:00
  actually
• 2:00
  means
• 2:01
  for
• 2:01
  commerce.
• 2:01
  How
• 2:02
  to
• 2:02
  know
• 2:02
  if
• 2:02
  you're
• 2:02
  ready
• 2:03
  for
• 2:03
  it,
• 2:03
  what
• 2:03
  infrastructure
• 2:04
  you
• 2:04
  need
• 2:04
  in
• 2:04
  place,
• 2:05
  and
• 2:05
  most
• 2:05
  importantly,
• 2:06
  what
• 2:06
  mistakes
• 2:07
  to
• 2:07
  avoid.
• 2:08
  Gentlemen,
• 2:09
  it
• 2:09
  is
• 2:09
  with
• 2:09
  great
• 2:09
  pleasure
• 2:10
  that
• 2:10
  I
• 2:10
  welcome
• 2:10
  you
• 2:10
  both
• 2:11
  to
• 2:11
  Confessions
• 2:12
  of
• 2:12
  Supply
• 2:12
  Chain
• 2:13
  Executives.
• 2:13
  Pleasure
• 2:14
  to
• 2:14
  be
• 2:14
  here.
• 2:14
  Glad
• 2:15
  to
• 2:15
  be
• 2:15
  here,
• 2:15
  Chris.
• 2:15
  Thank
• 2:15
  you.
• 2:16
  Yeah,
• 2:16
  so,
• 2:16
  I
• 2:16
  mean,
• 2:17
  Omar,
• 2:17
  Omar,
• 2:18
  you
• 2:18
  and
• 2:18
  I.
• 2:18
  You
• 2:18
  and
• 2:18
  I,
• 2:19
  I
• 2:19
  was
• 2:19
  telling
• 2:20
  a
• 2:20
  deal
• 2:20
  and
• 2:20
  everybody,
• 2:21
  before
• 2:21
  we
• 2:21
  hit
• 2:21
  record
• 2:21
  here,
• 2:22
  you
• 2:22
  and
• 2:22
  I
• 2:22
  go
• 2:22
  way
• 2:23
  back
• 2:23
  like
• 2:23
  you,
• 2:24
  15
• 2:25
  years
• 2:25
  you've
• 2:25
  managed
• 2:26
  to
• 2:26
  stay
• 2:26
  friends
• 2:26
  with
• 2:26
  me
• 2:26
  for
• 2:27
  like
• 2:27
  15
• 2:27
  years.
• 2:28
  So
• 2:29
  it's
• 2:29
  been
• 2:29
  hard.
• 2:29
  It's
• 2:30
  a
• 2:30
  hard
• 2:30
  thing
• 2:30
  to
• 2:30
  do
• 2:30
  to
• 2:31
  say
• 2:31
  your
• 2:31
  friends
• 2:31
  for
• 2:31
  this
• 2:32
  long.
• 2:32
  But
• 2:32
  yes,
• 2:33
  no,
• 2:33
  I'm
• 2:33
  honored,
• 2:34
  sir.
• 2:34
  Absolutely.
• 2:35
  And
• 2:35
  thank
• 2:36
  you
• 2:36
  for
• 2:36
  having
• 2:36
  me.
• 2:36
  Yeah,
• 2:37
  for
• 2:37
  sure.
• 2:37
  Yeah.
• 2:38
  Well,
• 2:38
  like
• 2:38
  I
• 2:38
  said
• 2:38
  at
• 2:39
  the
• 2:39
  outset,
• 2:39
  and
• 2:39
  it's
• 2:39
  really
• 2:39
  true,
• 2:40
  like,
• 2:40
  you
• 2:40
  know,
• 2:40
  you,
• 2:41
  you
• 2:41
  are
• 2:41
  my
• 2:41
  go
• 2:42
  to
• 2:42
  guy
• 2:42
  whenever
• 2:42
  I
• 2:43
  have
• 2:43
  a
• 2:43
  question
• 2:43
  about
• 2:43
  anything
• 2:44
  like
• 2:44
  this.
• 2:44
  And
• 2:45
  bringing
• 2:45
  a
• 2:45
  deal,
• 2:46
  a
• 2:46
  deal
• 2:46
  into
• 2:46
  the
• 2:46
  conversation
• 2:47
  too
• 2:47
  is
• 2:47
  only
• 2:47
  going
• 2:48
  to
• 2:48
  augment
• 2:49
  the
• 2:49
  knowledge
• 2:49
  that
• 2:49
  you
• 2:49
  can
• 2:50
  provide
• 2:50
  to
• 2:50
  me
• 2:50
  as
• 2:51
  well
• 2:51
  as
• 2:51
  to
• 2:51
  our
• 2:51
  audience.
• 2:52
  So,
• 2:52
  so
• 2:53
  let's
• 2:53
  start
• 2:53
  with
• 2:53
  the
• 2:53
  fundamentals.
• 2:54
  Let's
• 2:54
  get
• 2:54
  the
• 2:54
  fundamentals
• 2:55
  out
• 2:55
  of
• 2:55
  the.
• 2:56
  Because
• 2:57
  I
• 2:57
  think
• 2:57
  when
• 2:57
  most
• 2:57
  retail
• 2:58
  executives
• 2:58
  hear
• 2:59
  a
• 2:59
  genetic
• 3:00
  AI
• 3:00
  in
• 3:00
  air
• 3:01
  quotes,
• 3:01
  either
• 3:02
  one
• 3:02
  of
• 3:02
  two
• 3:02
  things
• 3:02
  happens.
• 3:03
  Either
• 3:04
  they
• 3:04
  glaze
• 3:05
  over
• 3:05
  and
• 3:05
  they
• 3:05
  assume
• 3:06
  that
• 3:06
  it's
• 3:06
  just
• 3:06
  the
• 3:06
  next
• 3:07
  buzzword,
• 3:07
  you
• 3:08
  know,
• 3:08
  after
• 3:08
  machine
• 3:08
  learning
• 3:09
  that
• 3:09
  they
• 3:09
  had
• 3:09
  to
• 3:09
  adjust
• 3:09
  to
• 3:10
  for
• 3:10
  a
• 3:10
  while,
• 3:11
  or
• 3:11
  this
• 3:12
  can
• 3:12
  happen
• 3:12
  too.
• 3:12
  They
• 3:13
  get
• 3:13
  so
• 3:13
  excited
• 3:14
  they
• 3:14
  can't
• 3:14
  contain
• 3:15
  themselves.
• 3:15
  So
• 3:15
  Adil,
• 3:16
  you're
• 3:17
  the,
• 3:17
  you're
• 3:17
  the
• 3:17
  AI
• 3:18
  expert.
• 3:18
  So
• 3:18
  explain
• 3:19
  agentic
• 3:19
  AI
• 3:20
  in
• 3:20
  terms
• 3:20
  that
• 3:21
  a
• 3:21
  retail
• 3:21
  executive
• 3:21
  would
• 3:22
  understand.
• 3:23
  What
• 3:23
  is
• 3:23
  it
• 3:23
  and
• 3:24
  why
• 3:24
  should
• 3:24
  they
• 3:24
  care?
• 3:25
  I
• 3:25
  mean,
• 3:26
  before
• 3:27
  we
• 3:27
  even
• 3:27
  get
• 3:27
  to
• 3:27
  gen
• 3:27
  2
• 3:28
  ki,
• 3:28
  let's
• 3:28
  maybe
• 3:28
  take
• 3:29
  a
• 3:29
  step
• 3:29
  backwards
• 3:29
  and
• 3:30
  just
• 3:30
  define
• 3:31
  what
• 3:31
  is
• 3:31
  AI
• 3:32
  generally
• 3:32
  or
• 3:33
  generative
• 3:33
  AI
• 3:33
  in
• 3:33
  the
• 3:33
  modern
• 3:34
  context.
• 3:34
  AI
• 3:35
  is
• 3:35
  not
• 3:35
  new,
• 3:35
  right?
• 3:36
  We've
• 3:36
  had
• 3:37
  nlp,
• 3:38
  OCR
• 3:39
  and
• 3:39
  multiple
• 3:39
  technologies
• 3:40
  available
• 3:41
  to
• 3:41
  us
• 3:41
  for
• 3:42
  many
• 3:42
  decades.
• 3:43
  The
• 3:43
  key
• 3:43
  unlock
• 3:44
  a
• 3:44
  few
• 3:44
  years
• 3:44
  ago
• 3:44
  was
• 3:45
  that
• 3:45
  up
• 3:45
  until
• 3:46
  that
• 3:46
  point,
• 3:47
  we
• 3:47
  machines
• 3:48
  could
• 3:48
  not
• 3:48
  understand
• 3:49
  unstructured
• 3:50
  data.
• 3:51
  So
• 3:51
  let's
• 3:51
  say
• 3:52
  a
• 3:52
  conversation
• 3:53
  between
• 3:53
  you
• 3:53
  and
• 3:53
  I
• 3:53
  in
• 3:54
  a
• 3:54
  text
• 3:54
  format.
• 3:55
  You
• 3:55
  know,
• 3:56
  a
• 3:56
  good
• 3:56
  analogy
• 3:57
  is
• 3:57
  call
• 3:57
  centers
• 3:58
  have
• 3:58
  been
• 3:58
  automated
• 3:59
  for
• 3:59
  many,
• 3:59
  many
• 4:00
  years.
• 4:00
  I
• 4:00
  remember
• 4:00
  a
• 4:00
  couple,
• 4:01
  you
• 4:01
  know,
• 4:01
  five,
• 4:01
  10
• 4:01
  years
• 4:02
  ago,
• 4:02
  I'd
• 4:02
  call
• 4:02
  in
• 4:03
  to
• 4:03
  my
• 4:03
  local
• 4:03
  retailer
• 4:04
  with
• 4:04
  a,
• 4:05
  with
• 4:05
  an
• 4:05
  issue
• 4:05
  and
• 4:06
  there
• 4:06
  would
• 4:06
  be
• 4:06
  a
• 4:06
  robot
• 4:07
  on
• 4:08
  the
• 4:08
  other
• 4:08
  end.
• 4:08
  But
• 4:09
  that
• 4:09
  robot
• 4:10
  was
• 4:10
  not
• 4:10
  able
• 4:10
  to
• 4:11
  understand
• 4:11
  semantically
• 4:12
  what
• 4:12
  I'm
• 4:13
  looking
• 4:13
  to
• 4:13
  say.
• 4:13
  So
• 4:14
  if
• 4:14
  you
• 4:14
  recall
• 4:14
  a
• 4:15
  few
• 4:15
  years
• 4:15
  ago,
• 4:15
  that
• 4:15
  robot
• 4:16
  would,
• 4:16
  you
• 4:16
  know,
• 4:17
  say
• 4:17
  press
• 4:17
  one
• 4:18
  or
• 4:18
  press
• 4:18
  two
• 4:18
  or
• 4:19
  it
• 4:19
  would
• 4:20
  only
• 4:20
  be
• 4:20
  able
• 4:20
  to
• 4:20
  interpret
• 4:20
  it
• 4:21
  very
• 4:22
  basic
• 4:22
  syntax
• 4:23
  like
• 4:23
  yes
• 4:24
  or
• 4:24
  no
• 4:24
  or
• 4:25
  thank
• 4:25
  you,
• 4:26
  today's
• 4:27
  call
• 4:28
  center
• 4:28
  agents
• 4:28
  as
• 4:29
  an
• 4:29
  example.
• 4:29
  I
• 4:30
  mean,
• 4:30
  I
• 4:30
  can
• 4:30
  speak
• 4:30
  to
• 4:30
  it
• 4:30
  the
• 4:31
  way
• 4:31
  that
• 4:31
  I'm
• 4:31
  speaking
• 4:31
  to
• 4:31
  you,
• 4:31
  Chris,
• 4:32
  and
• 4:32
  it
• 4:32
  will
• 4:33
  totally
• 4:33
  understand
• 4:34
  what
• 4:34
  the
• 4:34
  intent
• 4:35
  is.
• 4:35
  And
• 4:36
  then
• 4:36
  based
• 4:36
  on
• 4:36
  that
• 4:37
  intent,
• 4:37
  it
• 4:38
  can
• 4:38
  reason,
• 4:39
  hey,
• 4:39
  what
• 4:39
  is
• 4:40
  Adil
• 4:41
  looking
• 4:41
  for?
• 4:41
  And
• 4:42
  then
• 4:42
  once
• 4:42
  it's
• 4:43
  identified
• 4:44
  the
• 4:44
  reasoning,
• 4:44
  it
• 4:44
  can
• 4:45
  then
• 4:45
  finally
• 4:45
  act.
• 4:46
  So
• 4:46
  if
• 4:46
  we
• 4:47
  use
• 4:47
  that
• 4:48
  similar
• 4:48
  framework,
• 4:50
  gen
• 4:50
  AI
• 4:50
  is
• 4:51
  the
• 4:51
  ability
• 4:51
  for
• 4:51
  machines
• 4:52
  to
• 4:52
  understand
• 4:53
  unstructured
• 4:54
  text,
• 4:54
  which
• 4:54
  is
• 4:54
  a
• 4:55
  key
• 4:55
  unlock.
• 4:55
  I
• 4:56
  mean,
• 4:56
  for
• 4:56
  millennia
• 4:57
  we
• 4:57
  have
• 4:57
  not
• 4:57
  been
• 4:58
  able
• 4:58
  to
• 4:58
  program
• 4:58
  machines
• 4:59
  to
• 4:59
  be
• 4:59
  able
• 4:59
  to
• 4:59
  understand
• 4:59
  this.
• 5:00
  So
• 5:00
  that
• 5:00
  was
• 5:00
  a
• 5:01
  key
• 5:01
  unlock.
• 5:01
  And
• 5:01
  then
• 5:01
  agentic
• 5:02
  AI
• 5:03
  is
• 5:03
  the
• 5:03
  ability
• 5:04
  to
• 5:04
  augment
• 5:05
  gen
• 5:06
  AI
• 5:06
  with
• 5:07
  actions.
• 5:08
  And
• 5:08
  so,
• 5:08
  you
• 5:09
  know,
• 5:09
  a
• 5:09
  good
• 5:09
  framework
• 5:09
  to
• 5:10
  thinking
• 5:10
  about
• 5:10
  what
• 5:10
  is
• 5:11
  a
• 5:11
  gentech
• 5:11
  AI
• 5:11
  is
• 5:12
  it
• 5:12
  is
• 5:12
  the
• 5:13
  ability
• 5:13
  for
• 5:13
  machines
• 5:14
  or
• 5:14
  generative
• 5:14
  AI
• 5:15
  models
• 5:15
  to
• 5:16
  sense
• 5:16
  and
• 5:17
  listen,
• 5:18
  reason
• 5:19
  on
• 5:19
  their
• 5:19
  own.
• 5:20
  And
• 5:21
  there's
• 5:21
  multiple
• 5:21
  frameworks,
• 5:22
  there's
• 5:22
  looping
• 5:22
  mechanisms,
• 5:23
  et
• 5:23
  cetera,
• 5:23
  et
• 5:23
  cetera,
• 5:24
  there's
• 5:24
  react
• 5:24
  frameworks.
• 5:25
  And
• 5:25
  then
• 5:26
  finally,
• 5:26
  and
• 5:26
  most
• 5:26
  importantly,
• 5:27
  what
• 5:27
  makes
• 5:27
  it
• 5:28
  agentic
• 5:29
  is
• 5:29
  action
• 5:30
  and
• 5:30
  whether
• 5:31
  that
• 5:31
  action
• 5:31
  is
• 5:32
  helping
• 5:33
  a
• 5:34
  customer
• 5:34
  process
• 5:35
  a
• 5:35
  refund
• 5:36
  or
• 5:37
  letting
• 5:38
  the
• 5:38
  customer
• 5:38
  know
• 5:39
  when
• 5:39
  their
• 5:39
  expected
• 5:39
  delivery
• 5:40
  is,
• 5:40
  et
• 5:40
  cetera,
• 5:40
  et
• 5:41
  cetera,
• 5:41
  et
• 5:41
  cetera.
• 5:41
  So
• 5:41
  agentic
• 5:42
  AI
• 5:43
  is
• 5:43
  the
• 5:43
  combination
• 5:43
  of
• 5:44
  listening,
• 5:45
  sensing,
• 5:46
  reasoning
• 5:46
  and
• 5:47
  then
• 5:47
  most
• 5:47
  importantly,
• 5:48
  acting.
• 5:50
  Got
• 5:50
  it.
• 5:50
  That
• 5:50
  makes
• 5:51
  sense.
• 5:51
  So
• 5:51
  it's
• 5:51
  basically
• 5:51
  like
• 5:51
  the
• 5:51
  difference
• 5:52
  between
• 5:52
  recommendations
• 5:53
  and
• 5:54
  taking
• 5:54
  action.
• 5:55
  It's
• 5:55
  the
• 5:56
  ability
• 5:56
  to
• 5:57
  make
• 5:57
  decisions
• 5:57
  on
• 5:58
  unstructured
• 5:58
  data
• 5:59
  too,
• 5:59
  which
• 5:59
  is
• 5:59
  the
• 5:59
  other
• 6:00
  key
• 6:00
  point
• 6:00
  that
• 6:00
  you
• 6:00
  brought
• 6:00
  up.
• 6:02
  So
• 6:02
  when
• 6:02
  we
• 6:02
  start
• 6:02
  talking
• 6:02
  about
• 6:03
  commerce,
• 6:03
  then
• 6:03
  a
• 6:04
  deal
• 6:04
  like,
• 6:04
  you
• 6:05
  know,
• 6:05
  and
• 6:05
  we,
• 6:06
  and
• 6:06
  again
• 6:06
  we
• 6:07
  talk
• 6:07
  about
• 6:07
  agentic
• 6:07
  AI
• 6:08
  and
• 6:08
  its
• 6:08
  impact
• 6:08
  on
• 6:09
  commerce,
• 6:10
  do
• 6:10
  you
• 6:10
  think
• 6:10
  it's
• 6:10
  going
• 6:10
  to
• 6:11
  have
• 6:11
  the
• 6:11
  biggest
• 6:12
  impact
• 6:12
  on
• 6:12
  the
• 6:13
  customer
• 6:13
  facing
• 6:14
  applications
• 6:14
  in
• 6:15
  terms
• 6:15
  of
• 6:15
  what
• 6:15
  you
• 6:15
  just
• 6:15
  described,
• 6:16
  or
• 6:16
  will
• 6:16
  it
• 6:16
  be
• 6:16
  on
• 6:17
  the
• 6:17
  back
• 6:17
  end
• 6:17
  operations
• 6:18
  or
• 6:19
  both?
• 6:19
  And
• 6:20
  which
• 6:20
  comes
• 6:21
  first?
• 6:21
  How
• 6:22
  do
• 6:22
  you
• 6:22
  think
• 6:22
  about
• 6:22
  that?
• 6:23
  It's
• 6:24
  impacting
• 6:24
  everything,
• 6:25
  the
• 6:25
  entire
• 6:26
  value
• 6:26
  chain.
• 6:27
  That's
• 6:27
  going
• 6:27
  to
• 6:27
  be
• 6:27
  everything.
• 6:28
  I'll
• 6:28
  share
• 6:28
  some
• 6:28
  quick
• 6:28
  anecdotes.
• 6:29
  We
• 6:30
  were
• 6:30
  at
• 6:30
  NRF
• 6:30
  just
• 6:30
  a
• 6:31
  few
• 6:31
  months
• 6:31
  ago
• 6:31
  and
• 6:32
  there
• 6:33
  was
• 6:33
  an
• 6:33
  announcement
• 6:34
  of
• 6:34
  a
• 6:34
  ucp,
• 6:35
  a
• 6:35
  unified
• 6:35
  commerce
• 6:36
  protocol
• 6:37
  which
• 6:38
  enables
• 6:38
  retailers
• 6:39
  to
• 6:39
  actually,
• 6:40
  in
• 6:40
  a
• 6:40
  single
• 6:41
  format,
• 6:42
  propagate
• 6:43
  their
• 6:43
  products
• 6:43
  to
• 6:44
  users
• 6:45
  in
• 6:45
  ChatGPT.
• 6:47
  So
• 6:47
  that's,
• 6:47
  you
• 6:47
  know,
• 6:48
  touching.
• 6:48
  That's
• 6:48
  agentic
• 6:49
  AI
• 6:49
  touching
• 6:50
  the
• 6:50
  customers
• 6:51
  and
• 6:51
  the
• 6:51
  retailers
• 6:52
  journeys.
• 6:53
  Right?
• 6:53
  How
• 6:53
  retailers
• 6:55
  meet
• 6:55
  customers,
• 6:55
  where
• 6:56
  they
• 6:56
  are
• 6:56
  and
• 6:56
  how
• 6:56
  customers
• 6:57
  discover
• 6:57
  products.
• 6:58
  Last
• 6:59
  I
• 6:59
  checked,
• 6:59
  you
• 6:59
  know,
• 6:59
  I
• 6:59
  think
• 7:00
  ChatGPT
• 7:00
  has
• 7:01
  over
• 7:01
  800
• 7:02
  million
• 7:03
  users,
• 7:04
  active
• 7:04
  users.
• 7:04
  That's
• 7:05
  a
• 7:05
  massive,
• 7:06
  massive,
• 7:07
  you
• 7:07
  know,
• 7:08
  channel,
• 7:08
  which
• 7:08
  is
• 7:09
  which
• 7:09
  of
• 7:10
  which
• 7:10
  we're
• 7:10
  only.
• 7:10
  Retailers
• 7:11
  are
• 7:11
  only
• 7:11
  touching
• 7:12
  the
• 7:12
  surface
• 7:12
  of,
• 7:14
  you
• 7:14
  know,
• 7:14
  we
• 7:15
  took
• 7:15
  the
• 7:15
  example
• 7:15
  of
• 7:15
  customer
• 7:16
  support
• 7:16
  operations.
• 7:18
  That's
• 7:18
  another
• 7:19
  area
• 7:19
  where
• 7:19
  Gentek
• 7:20
  AI
• 7:21
  is
• 7:21
  already
• 7:22
  being
• 7:22
  applied.
• 7:23
  Forecasting,
• 7:25
  you
• 7:25
  know,
• 7:26
  predicting
• 7:26
  very
• 7:27
  intelligently
• 7:28
  what
• 7:28
  expected
• 7:29
  delivery
• 7:29
  times
• 7:29
  will
• 7:30
  be
• 7:30
  and
• 7:30
  showing
• 7:30
  that
• 7:30
  at
• 7:30
  the
• 7:31
  checkout.
• 7:32
  So
• 7:32
  agentic
• 7:33
  AI,
• 7:34
  it's
• 7:34
  hard
• 7:34
  to
• 7:34
  say
• 7:34
  that
• 7:35
  there's
• 7:35
  only
• 7:35
  one
• 7:35
  place
• 7:36
  the
• 7:37
  entire
• 7:37
  journey
• 7:38
  is
• 7:39
  being
• 7:39
  redefined
• 7:40
  in
• 7:40
  real
• 7:41
  time.
• 7:42
  Right.
• 7:42
  So
• 7:42
  Omar,
• 7:43
  Omar,
• 7:43
  I
• 7:44
  want
• 7:44
  you
• 7:44
  to
• 7:44
  expand
• 7:44
  upon
• 7:44
  that
• 7:45
  then,
• 7:45
  because
• 7:46
  I
• 7:46
  know
• 7:46
  from
• 7:46
  talking
• 7:47
  to
• 7:47
  you
• 7:47
  over
• 7:47
  the
• 7:47
  years,
• 7:48
  as
• 7:48
  I
• 7:48
  have,
• 7:48
  you've
• 7:49
  worked
• 7:49
  with
• 7:49
  a
• 7:49
  lot
• 7:49
  of
• 7:49
  different
• 7:50
  retailers
• 7:50
  and
• 7:50
  brands.
• 7:52
  If
• 7:52
  you
• 7:52
  expand
• 7:53
  on
• 7:53
  what
• 7:53
  he
• 7:53
  just
• 7:53
  said,
• 7:53
  where
• 7:54
  are
• 7:54
  you
• 7:54
  seeing
• 7:55
  people
• 7:56
  run
• 7:56
  to
• 7:56
  or
• 7:57
  try
• 7:57
  to
• 7:57
  implement
• 7:57
  agentic
• 7:58
  AI
• 7:58
  where
• 7:59
  it
• 7:59
  provides
• 7:59
  the
• 7:59
  most
• 8:00
  value
• 8:00
  for
• 8:00
  first?
• 8:01
  Like
• 8:01
  so,
• 8:01
  you
• 8:01
  know,
• 8:01
  if
• 8:01
  I
• 8:01
  said
• 8:02
  that
• 8:02
  another
• 8:02
  way,
• 8:02
  are
• 8:02
  there
• 8:02
  quick
• 8:03
  wins
• 8:03
  versus,
• 8:04
  you
• 8:04
  know,
• 8:04
  longer
• 8:05
  plays
• 8:05
  as,
• 8:05
  as
• 8:06
  people
• 8:06
  are
• 8:06
  grappling
• 8:06
  with
• 8:06
  this,
• 8:07
  you
• 8:07
  know,
• 8:08
  piggybacking
• 8:08
  on
• 8:08
  what
• 8:09
  ADU
• 8:09
  just,
• 8:10
  just
• 8:10
  talked
• 8:10
  about.
• 8:10
  If
• 8:11
  you
• 8:11
  think
• 8:11
  of,
• 8:12
  you
• 8:12
  know,
• 8:12
  the
• 8:12
  old
• 8:13
  days
• 8:13
  and,
• 8:13
  and
• 8:14
  you
• 8:14
  know,
• 8:14
  from
• 8:15
  IVR
• 8:15
  technologies
• 8:16
  where
• 8:16
  people
• 8:17
  would
• 8:17
  basically.
• 8:17
  And
• 8:18
  IVR
• 8:18
  is
• 8:18
  what
• 8:19
  Adida
• 8:19
  was
• 8:20
  talking
• 8:20
  about,
• 8:20
  about
• 8:20
  the
• 8:20
  call
• 8:20
  center
• 8:21
  technologies.
• 8:21
  It
• 8:22
  was
• 8:22
  innovative,
• 8:22
  you
• 8:23
  know,
• 8:23
  integrated
• 8:23
  voice
• 8:24
  recognition
• 8:24
  technology.
• 8:25
  So
• 8:25
  where,
• 8:25
  where
• 8:25
  you'd
• 8:26
  call
• 8:26
  and
• 8:27
  basically
• 8:27
  you,
• 8:27
  you,
• 8:28
  you'd
• 8:28
  get
• 8:28
  a
• 8:28
  robot.
• 8:29
  We
• 8:29
  deal
• 8:29
  with
• 8:29
  it
• 8:30
  with
• 8:30
  Wells
• 8:30
  Fargo,
• 8:30
  with
• 8:30
  Apple,
• 8:31
  with
• 8:31
  all.
• 8:32
  So
• 8:33
  when
• 8:33
  you
• 8:33
  think
• 8:33
  about
• 8:33
  augmenting
• 8:34
  your
• 8:34
  staff
• 8:35
  today
• 8:35
  to
• 8:35
  handle
• 8:36
  calls
• 8:36
  like,
• 8:36
  where's
• 8:37
  my
• 8:37
  order?
• 8:37
  But
• 8:37
  now
• 8:38
  taking
• 8:38
  it
• 8:38
  from
• 8:39
  just
• 8:39
  a
• 8:39
  receiver
• 8:40
  to
• 8:40
  actually
• 8:40
  a
• 8:41
  system
• 8:41
  of
• 8:41
  action
• 8:41
  to
• 8:42
  actually
• 8:42
  help
• 8:42
  you
• 8:43
  do
• 8:43
  things
• 8:43
  like
• 8:44
  placing
• 8:44
  orders,
• 8:45
  changing
• 8:45
  orders,
• 8:46
  right?
• 8:46
  We
• 8:46
  always
• 8:47
  were
• 8:47
  able
• 8:47
  to
• 8:48
  do
• 8:48
  things
• 8:48
  up
• 8:49
  to
• 8:49
  a
• 8:49
  point,
• 8:49
  right?
• 8:50
  So
• 8:50
  we
• 8:50
  can
• 8:50
  say,
• 8:50
  oh
• 8:51
  well,
• 8:51
  we
• 8:51
  could
• 8:51
  provide
• 8:51
  order
• 8:51
  status,
• 8:52
  but
• 8:52
  we
• 8:52
  can't
• 8:53
  do
• 8:53
  order
• 8:53
  modifications.
• 8:54
  That's,
• 8:54
  we
• 8:55
  don't
• 8:55
  have
• 8:55
  the
• 8:55
  integration
• 8:56
  in.
• 8:56
  That's
• 8:57
  too
• 8:57
  hard
• 8:57
  to
• 8:57
  do,
• 8:58
  right?
• 8:58
  We
• 8:58
  can't
• 8:59
  do,
• 8:59
  you
• 9:00
  know,
• 9:01
  book
• 9:02
  a
• 9:02
  new
• 9:02
  order,
• 9:02
  right?
• 9:03
  So
• 9:03
  when,
• 9:04
  when
• 9:04
  you
• 9:04
  start
• 9:04
  thinking
• 9:05
  about
• 9:05
  supply
• 9:06
  chain
• 9:06
  execution
• 9:07
  and
• 9:07
  all
• 9:07
  the
• 9:08
  areas
• 9:08
  and
• 9:08
  all
• 9:08
  the
• 9:09
  amount
• 9:09
  of,
• 9:10
  of
• 9:10
  of,
• 9:11
  you
• 9:11
  know,
• 9:11
  support
• 9:12
  that
• 9:12
  you
• 9:13
  need
• 9:13
  to
• 9:13
  do
• 9:13
  menial
• 9:14
  tasks,
• 9:14
  like
• 9:15
  somebody
• 9:15
  calling
• 9:15
  and
• 9:16
  saying,
• 9:16
  okay,
• 9:16
  hey,
• 9:16
  you
• 9:16
  know,
• 9:17
  where's,
• 9:17
  you
• 9:17
  know,
• 9:17
  whether
• 9:18
  it's
• 9:18
  on
• 9:18
  the
• 9:18
  order
• 9:18
  side
• 9:18
  or
• 9:19
  even
• 9:19
  on
• 9:19
  the
• 9:19
  transport
• 9:20
  side,
• 9:20
  where's
• 9:20
  my
• 9:21
  stuff?
• 9:21
  Right?
• 9:22
  Can
• 9:22
  I
• 9:22
  book
• 9:22
  a
• 9:22
  new
• 9:22
  order?
• 9:24
  You
• 9:24
  know,
• 9:24
  this
• 9:25
  ETA
• 9:26
  that's
• 9:26
  coming
• 9:26
  in,
• 9:27
  right,
• 9:27
  this,
• 9:27
  this
• 9:28
  product
• 9:28
  that's
• 9:28
  coming
• 9:28
  in
• 9:29
  with,
• 9:29
  with
• 9:29
  an
• 9:29
  eta,
• 9:30
  how
• 9:30
  does
• 9:31
  that
• 9:31
  going
• 9:31
  to
• 9:31
  impact,
• 9:32
  right?
• 9:33
  My
• 9:33
  present
• 9:33
  order,
• 9:34
  there's
• 9:34
  a
• 9:34
  lot
• 9:35
  of
• 9:35
  areas,
• 9:36
  you
• 9:36
  know,
• 9:36
  to
• 9:37
  be
• 9:37
  able
• 9:37
  to
• 9:37
  plug
• 9:37
  in
• 9:39
  the
• 9:39
  agentic
• 9:40
  side
• 9:40
  of
• 9:40
  what,
• 9:40
  what
• 9:41
  ADIT
• 9:41
  is
• 9:41
  talking
• 9:42
  about,
• 9:42
  right?
• 9:42
  And
• 9:42
  I
• 9:43
  think
• 9:43
  that,
• 9:43
  you
• 9:43
  know,
• 9:43
  we're,
• 9:44
  we're
• 9:44
  very
• 9:45
  right
• 9:45
  and
• 9:46
  I
• 9:46
  think
• 9:47
  retailers
• 9:48
  across
• 9:49
  the
• 9:49
  board
• 9:50
  need
• 9:50
  to
• 9:50
  be
• 9:50
  very
• 9:51
  purposeful
• 9:52
  about
• 9:53
  the
• 9:53
  problems
• 9:54
  they
• 9:54
  have.
• 9:54
  And
• 9:54
  you've
• 9:55
  heard
• 9:55
  me
• 9:55
  say
• 9:55
  this
• 9:56
  for
• 9:56
  time,
• 9:56
  right?
• 9:57
  So
• 9:57
  a
• 9:57
  lot
• 9:57
  of
• 9:57
  times
• 9:57
  we
• 9:58
  look
• 9:58
  through
• 9:59
  the
• 9:59
  technology
• 10:00
  lens
• 10:00
  as
• 10:01
  opposed
• 10:01
  to
• 10:01
  the
• 10:01
  strategy
• 10:02
  lens.
• 10:02
  Where
• 10:03
  do
• 10:03
  I
• 10:03
  need
• 10:03
  to
• 10:03
  go?
• 10:04
  Where
• 10:04
  do
• 10:04
  I
• 10:04
  have
• 10:04
  a
• 10:04
  problem?
• 10:05
  Do
• 10:05
  I
• 10:05
  have
• 10:05
  a
• 10:05
  problem,
• 10:06
  you
• 10:06
  know,
• 10:06
  with,
• 10:06
  with,
• 10:07
  with
• 10:07
  labor?
• 10:07
  Do
• 10:08
  I
• 10:08
  have
• 10:08
  a
• 10:08
  problem
• 10:08
  with,
• 10:09
  with
• 10:09
  analyzing
• 10:10
  the
• 10:10
  data
• 10:10
  that
• 10:11
  I
• 10:11
  have
• 10:11
  in
• 10:11
  front
• 10:11
  of
• 10:11
  me
• 10:12
  and
• 10:12
  really
• 10:12
  apply
• 10:13
  because
• 10:13
  to
• 10:13
  add
• 10:13
  this
• 10:14
  point,
• 10:14
  it's
• 10:15
  so
• 10:15
  available
• 10:16
  now,
• 10:16
  you
• 10:17
  need
• 10:17
  to
• 10:17
  really
• 10:17
  understand
• 10:18
  what
• 10:18
  your
• 10:19
  strategic
• 10:19
  unlocks
• 10:20
  are
• 10:20
  for
• 10:20
  the
• 10:20
  company
• 10:21
  and
• 10:21
  then
• 10:22
  apply
• 10:22
  it
• 10:22
  to
• 10:22
  that
• 10:23
  area.
• 10:23
  And
• 10:23
  we
• 10:23
  believe
• 10:24
  that
• 10:24
  the
• 10:24
  execution,
• 10:25
  again,
• 10:26
  a
• 10:26
  lot
• 10:26
  of
• 10:26
  it's
• 10:26
  happening
• 10:27
  right
• 10:27
  now
• 10:28
  in
• 10:28
  the
• 10:28
  planning
• 10:28
  world
• 10:29
  as
• 10:29
  well.
• 10:30
  But
• 10:30
  we
• 10:30
  believe,
• 10:30
  but
• 10:31
  I
• 10:31
  think
• 10:31
  that's
• 10:31
  more
• 10:31
  of
• 10:31
  the
• 10:32
  predictive
• 10:32
  side
• 10:33
  when
• 10:33
  you
• 10:33
  talk
• 10:33
  about
• 10:34
  agentic.
• 10:34
  I
• 10:35
  think
• 10:35
  execution
• 10:36
  is,
• 10:36
  is,
• 10:37
  is
• 10:37
  absolutely,
• 10:38
  you
• 10:39
  know,
• 10:39
  ripe
• 10:39
  for
• 10:40
  it
• 10:40
  across,
• 10:41
  you
• 10:41
  know,
• 10:42
  you
• 10:42
  mentioned
• 10:42
  it,
• 10:42
  whether
• 10:43
  it's
• 10:43
  agentic
• 10:43
  commerce,
• 10:44
  right?
• 10:45
  All
• 10:45
  the
• 10:45
  way
• 10:45
  through
• 10:45
  to
• 10:46
  helping
• 10:47
  optimize,
• 10:48
  making
• 10:48
  sure
• 10:48
  you're
• 10:49
  making
• 10:49
  the
• 10:49
  right
• 10:49
  decisions
• 10:50
  to
• 10:50
  tracking
• 10:51
  orders,
• 10:51
  to
• 10:51
  booking
• 10:52
  orders,
• 10:52
  to
• 10:53
  changing
• 10:54
  labor.
• 10:54
  What
• 10:55
  should
• 10:55
  I
• 10:55
  do?
• 10:55
  Something,
• 10:56
  you
• 10:56
  know,
• 10:56
  10
• 10:56
  people
• 10:56
  called
• 10:57
  in
• 10:57
  sick.
• 10:57
  What
• 10:57
  do
• 10:58
  I
• 10:58
  do
• 10:58
  with
• 10:58
  labor?
• 10:58
  There's
• 10:59
  all
• 10:59
  kinds
• 11:00
  of
• 11:00
  great
• 11:01
  use
• 11:01
  cases.
• 11:03
  But
• 11:03
  again,
• 11:04
  to
• 11:04
  me,
• 11:04
  you
• 11:05
  need
• 11:05
  to
• 11:05
  anchor
• 11:06
  in
• 11:06
  the
• 11:07
  strategy
• 11:07
  of
• 11:08
  where
• 11:08
  the
• 11:08
  company
• 11:09
  needs
• 11:09
  to
• 11:09
  go
• 11:09
  and
• 11:09
  use
• 11:10
  it
• 11:10
  as
• 11:10
  an
• 11:10
  unlock
• 11:10
  for
• 11:11
  that
• 11:11
  strategy.
• 11:12
  That's
• 11:12
  a
• 11:13
  great
• 11:13
  point,
• 11:13
  Omar.
• 11:13
  Because,
• 11:14
  you
• 11:14
  know,
• 11:14
  it's
• 11:14
  funny,
• 11:14
  like,
• 11:14
  as
• 11:15
  you're
• 11:15
  saying
• 11:15
  that,
• 11:15
  I'm
• 11:15
  thinking
• 11:15
  back
• 11:15
  to
• 11:16
  all
• 11:16
  the
• 11:16
  conversations
• 11:16
  I've
• 11:17
  had
• 11:17
  recently
• 11:17
  about
• 11:18
  hearing
• 11:18
  that,
• 11:18
  you
• 11:18
  know,
• 11:18
  the
• 11:19
  boards
• 11:19
  are
• 11:19
  even
• 11:19
  saying,
• 11:19
  like,
• 11:20
  what's
• 11:20
  your
• 11:20
  AI
• 11:21
  or
• 11:21
  agentic
• 11:21
  AI
• 11:22
  strategy?
• 11:22
  But
• 11:22
  that's
• 11:23
  the
• 11:23
  wrong
• 11:23
  question.
• 11:24
  The
• 11:24
  right
• 11:24
  question
• 11:24
  should
• 11:25
  be
• 11:25
  what
• 11:25
  is
• 11:26
  the
• 11:26
  strategic
• 11:26
  goal
• 11:27
  that
• 11:27
  you
• 11:27
  want
• 11:27
  to
• 11:27
  achieve
• 11:28
  and
• 11:28
  how
• 11:28
  do
• 11:28
  you
• 11:29
  deploy
• 11:29
  AI
• 11:30
  or
• 11:30
  agentic
• 11:30
  AI
• 11:31
  to
• 11:31
  help
• 11:31
  you
• 11:31
  solve
• 11:31
  that?
• 11:31
  How
• 11:32
  do
• 11:32
  you
• 11:32
  use
• 11:32
  AI?
• 11:33
  And
• 11:33
  I,
• 11:33
  and,
• 11:34
  and
• 11:34
  again,
• 11:34
  I'm
• 11:34
  going
• 11:35
  to
• 11:35
  steal
• 11:35
  what
• 11:35
  I've
• 11:35
  heard
• 11:36
  AD
• 11:36
  say
• 11:36
  and
• 11:36
  I'm
• 11:37
  sorry,
• 11:37
  Aden,
• 11:37
  I'm
• 11:37
  going
• 11:37
  to,
• 11:38
  I'm
• 11:38
  going
• 11:38
  to
• 11:38
  steal
• 11:38
  something.
• 11:38
  You
• 11:39
  said
• 11:41
  too
• 11:41
  often
• 11:41
  in
• 11:41
  the,
• 11:42
  in,
• 11:42
  in
• 11:42
  the
• 11:42
  world
• 11:42
  today,
• 11:43
  folks
• 11:43
  are
• 11:44
  looking
• 11:44
  at
• 11:44
  technology
• 11:45
  to
• 11:45
  solve,
• 11:46
  right?
• 11:46
  And
• 11:46
  they're
• 11:47
  saying,
• 11:47
  okay,
• 11:47
  well
• 11:47
  how
• 11:47
  do
• 11:47
  we
• 11:48
  use
• 11:48
  it
• 11:48
  to.
• 11:49
  No,
• 11:50
  what
• 11:50
  this
• 11:51
  is,
• 11:51
  it's
• 11:51
  an
• 11:52
  enabler
• 11:52
  for
• 11:52
  you.
• 11:53
  At
• 11:53
  the
• 11:53
  end
• 11:53
  of
• 11:53
  the
• 11:53
  day,
• 11:53
  your
• 11:54
  strategy
• 11:54
  is
• 11:54
  still
• 11:54
  your
• 11:55
  strategy.
• 11:55
  You
• 11:56
  now
• 11:56
  have
• 11:56
  more
• 11:56
  robust
• 11:57
  tools
• 11:58
  to
• 11:59
  throw
• 11:59
  at
• 11:59
  that
• 12:00
  strategy,
• 12:01
  to
• 12:01
  throw
• 12:01
  at
• 12:02
  that.
• 12:02
  And
• 12:02
  you
• 12:02
  should
• 12:02
  evolve
• 12:02
  your
• 12:03
  strategy,
• 12:03
  obviously,
• 12:04
  because
• 12:04
  of
• 12:05
  where
• 12:05
  the
• 12:05
  world
• 12:05
  is
• 12:06
  today.
• 12:06
  But
• 12:07
  I
• 12:08
  feel
• 12:08
  like,
• 12:08
  again,
• 12:09
  to
• 12:09
  your
• 12:09
  point,
• 12:09
  people
• 12:10
  are
• 12:10
  looking
• 12:10
  at
• 12:10
  it
• 12:10
  to
• 12:11
  say,
• 12:11
  okay,
• 12:11
  there's
• 12:11
  this
• 12:12
  cool
• 12:12
  shiny
• 12:12
  box
• 12:12
  of
• 12:13
  agentic
• 12:13
  AI.
• 12:14
  What
• 12:14
  are
• 12:14
  all
• 12:14
  the
• 12:15
  things
• 12:15
  we
• 12:15
  can
• 12:15
  do
• 12:15
  with
• 12:15
  it?
• 12:15
  As
• 12:16
  opposed
• 12:16
  to
• 12:17
  let
• 12:17
  me
• 12:17
  look
• 12:17
  at
• 12:18
  my
• 12:18
  strategic
• 12:19
  needs
• 12:19
  across
• 12:20
  my
• 12:20
  company
• 12:20
  that
• 12:20
  I've
• 12:20
  not
• 12:21
  been
• 12:21
  able
• 12:21
  to
• 12:21
  solve.
• 12:22
  Whether
• 12:22
  it's
• 12:22
  been,
• 12:23
  you
• 12:23
  know,
• 12:23
  volatile
• 12:24
  labor,
• 12:24
  you
• 12:25
  know,
• 12:25
  it's
• 12:25
  been,
• 12:25
  you
• 12:26
  know,
• 12:26
  managing
• 12:26
  my
• 12:26
  carriers
• 12:27
  and
• 12:27
  ensuring
• 12:27
  that
• 12:28
  I
• 12:28
  know
• 12:28
  where
• 12:28
  they
• 12:28
  are,
• 12:29
  new
• 12:29
  bookings
• 12:31
  to,
• 12:31
  you
• 12:31
  know,
• 12:31
  etc.
• 12:32
  Look
• 12:32
  at
• 12:33
  your
• 12:33
  supply
• 12:34
  chain
• 12:34
  and
• 12:34
  say,
• 12:34
  okay,
• 12:34
  well,
• 12:35
  how
• 12:35
  can,
• 12:36
  can
• 12:36
  these
• 12:37
  new
• 12:37
  technologies
• 12:38
  that
• 12:38
  are
• 12:38
  here
• 12:39
  and
• 12:39
  even
• 12:39
  though
• 12:40
  I
• 12:40
  was
• 12:40
  saying
• 12:40
  they're
• 12:41
  not
• 12:41
  new,
• 12:41
  their
• 12:41
  application
• 12:42
  is
• 12:42
  new.
• 12:43
  Right.
• 12:43
  That
• 12:44
  we
• 12:44
  should
• 12:44
  now
• 12:44
  look
• 12:44
  at
• 12:45
  and
• 12:45
  say
• 12:45
  now
• 12:46
  I
• 12:46
  have
• 12:46
  a
• 12:46
  big
• 12:46
  unlock
• 12:47
  with
• 12:47
  this,
• 12:48
  you
• 12:48
  know,
• 12:48
  concept
• 12:49
  of
• 12:49
  contextual.
• 12:50
  Right.
• 12:51
  How
• 12:51
  do
• 12:51
  I
• 12:51
  apply
• 12:51
  it?
• 12:52
  Where,
• 12:52
  where,
• 12:52
  where
• 12:52
  can
• 12:53
  I
• 12:53
  apply
• 12:53
  it
• 12:53
  to
• 12:53
  unlock
• 12:54
  my,
• 12:55
  my,
• 12:55
  my,
• 12:56
  my
• 12:56
  strategy?
• 12:57
  Yeah,
• 12:57
  I'm
• 12:57
  having
• 12:57
  beacon
• 12:58
  nightmares
• 12:58
  as
• 12:59
  you're
• 12:59
  talking.
• 12:59
  Like
• 12:59
  remember
• 13:00
  beacons
• 13:00
  when
• 13:00
  beacons
• 13:01
  were
• 13:01
  like
• 13:01
  rage
• 13:02
  for
• 13:02
  like
• 13:02
  15
• 13:03
  or
• 13:03
  15
• 13:03
  years
• 13:03
  ago.
• 13:04
  It's
• 13:04
  the
• 13:04
  same
• 13:04
  issue,
• 13:04
  you
• 13:05
  know,
• 13:05
  but
• 13:05
  you
• 13:05
  know,
• 13:05
  this
• 13:06
  is
• 13:06
  a
• 13:06
  little
• 13:06
  bit
• 13:06
  different
• 13:06
  scale
• 13:07
  and
• 13:07
  scope.
• 13:07
  But,
• 13:07
  but
• 13:08
  I'm
• 13:08
  curious,
• 13:08
  like
• 13:09
  when
• 13:09
  I
• 13:10
  hear
• 13:10
  Omar
• 13:10
  talking,
• 13:10
  I
• 13:10
  hear
• 13:10
  what
• 13:11
  you
• 13:11
  say
• 13:11
  though.
• 13:11
  Like
• 13:11
  the
• 13:11
  one
• 13:12
  thing
• 13:12
  that
• 13:12
  goes,
• 13:12
  that
• 13:12
  comes
• 13:13
  to
• 13:13
  mind
• 13:13
  for
• 13:13
  me
• 13:13
  is
• 13:13
  like
• 13:14
  I
• 13:15
  think
• 13:15
  if
• 13:15
  say
• 13:16
  my
• 13:16
  strategic
• 13:16
  goal,
• 13:16
  and
• 13:16
  I
• 13:16
  think
• 13:17
  everyone
• 13:17
  has
• 13:17
  this
• 13:17
  strategic
• 13:18
  goal
• 13:18
  which
• 13:18
  is
• 13:18
  to
• 13:18
  run
• 13:19
  their
• 13:19
  supply
• 13:19
  chain
• 13:20
  more
• 13:20
  efficiently,
• 13:21
  more
• 13:21
  profitably,
• 13:22
  have
• 13:22
  their
• 13:22
  products
• 13:23
  in
• 13:23
  stock
• 13:23
  more
• 13:24
  often,
• 13:25
  that
• 13:25
  feels
• 13:26
  like
• 13:26
  a
• 13:26
  place
• 13:26
  ripe
• 13:27
  for
• 13:27
  agentic
• 13:27
  AI
• 13:28
  to
• 13:28
  me
• 13:28
  that
• 13:28
  it's
• 13:29
  going
• 13:29
  to
• 13:29
  hit
• 13:29
  that
• 13:29
  area
• 13:29
  first
• 13:30
  because
• 13:32
  not
• 13:32
  only
• 13:32
  is
• 13:32
  there
• 13:32
  a
• 13:32
  need
• 13:33
  there,
• 13:33
  but
• 13:33
  going
• 13:34
  back
• 13:34
  to
• 13:34
  your
• 13:34
  point
• 13:34
  Adil,
• 13:35
  the
• 13:35
  data
• 13:36
  is
• 13:36
  generally
• 13:36
  speaking
• 13:37
  more
• 13:37
  structured
• 13:38
  and
• 13:38
  the
• 13:39
  ROI
• 13:39
  is
• 13:39
  more
• 13:40
  measurable
• 13:41
  in
• 13:41
  supply
• 13:41
  chain
• 13:42
  operations
• 13:42
  and
• 13:42
  it's,
• 13:42
  than
• 13:43
  it
• 13:43
  is
• 13:43
  at
• 13:43
  say
• 13:43
  other
• 13:44
  parts
• 13:44
  of
• 13:44
  the
• 13:44
  business.
• 13:45
  But
• 13:45
  do
• 13:45
  you
• 13:45
  agree
• 13:46
  with
• 13:46
  that
• 13:46
  or
• 13:46
  am
• 13:47
  I
• 13:47
  thinking
• 13:47
  about
• 13:47
  it
• 13:47
  wrong?
• 13:47
  Is
• 13:48
  there
• 13:48
  nuances
• 13:48
  to
• 13:48
  that
• 13:49
  question,
• 13:50
  Chris?
• 13:50
  I
• 13:50
  mean
• 13:50
  I,
• 13:50
  I
• 13:51
  100
• 13:51
  agree
• 13:51
  and
• 13:52
  just.
• 13:52
  You
• 13:52
  do?
• 13:53
  I,
• 13:53
  I
• 13:53
  do.
• 13:53
  And,
• 13:54
  and
• 13:54
  just
• 13:54
  taking,
• 13:55
  you
• 13:55
  know,
• 13:55
  exactly
• 13:55
  what
• 13:56
  Omar
• 13:56
  mentioned,
• 13:56
  he
• 13:57
  mentioned
• 13:57
  something
• 13:57
  really
• 13:57
  interesting
• 13:58
  which
• 13:59
  is
• 13:59
  two
• 13:59
  things.
• 14:00
  One
• 14:00
  is
• 14:01
  that
• 14:01
  agent
• 14:01
  AI
• 14:02
  being
• 14:02
  a
• 14:02
  force
• 14:02
  multiplier
• 14:03
  and
• 14:04
  that
• 14:04
  execution
• 14:05
  or
• 14:05
  supply
• 14:06
  chain
• 14:06
  execution
• 14:07
  is
• 14:07
  the
• 14:07
  prime
• 14:07
  target
• 14:08
  or
• 14:08
  the
• 14:08
  perfect
• 14:09
  fit
• 14:09
  for
• 14:09
  agentic
• 14:09
  AI.
• 14:10
  And
• 14:10
  the
• 14:10
  reason
• 14:10
  for
• 14:11
  that
• 14:11
  is,
• 14:11
  I
• 14:11
  mean,
• 14:12
  so
• 14:12
  let's,
• 14:12
  let's
• 14:12
  maybe
• 14:13
  and
• 14:13
  take
• 14:13
  a
• 14:13
  step
• 14:14
  back
• 14:14
  and
• 14:14
  look
• 14:14
  at
• 14:14
  this
• 14:15
  problem
• 14:15
  from
• 14:15
  first
• 14:15
  principles.
• 14:16
  The
• 14:16
  first
• 14:17
  is
• 14:17
  that
• 14:18
  supply
• 14:18
  chain
• 14:19
  execution
• 14:19
  has
• 14:19
  never
• 14:20
  been
• 14:20
  more
• 14:20
  volatile.
• 14:22
  You
• 14:22
  know,
• 14:22
  everything
• 14:22
  from
• 14:23
  macro
• 14:24
  things
• 14:24
  that
• 14:24
  we
• 14:24
  do
• 14:24
  not
• 14:25
  control,
• 14:25
  tariffs,
• 14:27
  global
• 14:27
  supply
• 14:27
  chains
• 14:28
  being
• 14:28
  disrupted,
• 14:30
  you
• 14:30
  know,
• 14:30
  the
• 14:30
  ports
• 14:31
  closing
• 14:31
  down
• 14:31
  because
• 14:32
  of
• 14:32
  XYZ
• 14:33
  reason
• 14:33
  or
• 14:33
  another,
• 14:34
  and
• 14:34
  then
• 14:35
  even
• 14:35
  micro,
• 14:36
  you
• 14:37
  know,
• 14:37
  Omar
• 14:37
  mentioned
• 14:38
  late
• 14:38
  quoted
• 14:39
  labor
• 14:39
  volatility
• 14:40
  being
• 14:40
  an
• 14:40
  issue,
• 14:42
  stock
• 14:43
  outs.
• 14:43
  Right.
• 14:43
  Where's
• 14:44
  my,
• 14:44
  where,
• 14:44
  where,
• 14:45
  where
• 14:45
  physically
• 14:46
  are
• 14:46
  the
• 14:46
  goods?
• 14:46
  Where
• 14:46
  are
• 14:47
  my
• 14:47
  customers?
• 14:48
  Execution
• 14:49
  for
• 14:49
  supply
• 14:50
  chain
• 14:50
  leaders
• 14:50
  has
• 14:51
  never
• 14:51
  been
• 14:51
  more
• 14:51
  difficult
• 14:52
  to
• 14:52
  operate.
• 14:53
  And
• 14:53
  agentic
• 14:54
  AI
• 14:54
  is
• 14:54
  a
• 14:55
  perfect
• 14:55
  use
• 14:55
  case
• 14:55
  from
• 14:56
  both
• 14:56
  an
• 14:56
  ROI
• 14:57
  and
• 14:57
  an
• 14:57
  application
• 14:57
  perspective
• 14:58
  for
• 14:58
  the
• 14:58
  following
• 14:59
  reasons.
• 14:59
  Number
• 15:00
  one,
• 15:01
  humans
• 15:01
  can
• 15:01
  only
• 15:01
  process
• 15:03
  so
• 15:03
  much
• 15:03
  data,
• 15:04
  right?
• 15:04
  The
• 15:04
  data.
• 15:05
  I
• 15:05
  would
• 15:05
  argue
• 15:05
  the
• 15:05
  data
• 15:06
  is
• 15:06
  already
• 15:06
  there.
• 15:07
  Most
• 15:07
  retailers
• 15:08
  have
• 15:08
  made
• 15:08
  the
• 15:09
  investments
• 15:09
  into
• 15:10
  the
• 15:10
  systems
• 15:10
  and
• 15:11
  to
• 15:11
  the
• 15:11
  applications
• 15:11
  to
• 15:12
  capture
• 15:12
  the
• 15:12
  data.
• 15:13
  But
• 15:13
  now
• 15:13
  the
• 15:14
  next
• 15:14
  leg
• 15:14
  is
• 15:15
  how
• 15:15
  do
• 15:16
  you
• 15:16
  action
• 15:17
  on
• 15:17
  the
• 15:17
  data
• 15:18
  that
• 15:18
  is
• 15:18
  available
• 15:19
  to
• 15:19
  you
• 15:20
  in
• 15:20
  a
• 15:20
  real
• 15:21
  time
• 15:21
  way.
• 15:22
  So
• 15:22
  it's
• 15:22
  one
• 15:23
  thing
• 15:23
  to
• 15:23
  say
• 15:23
  that
• 15:23
  hey,
• 15:23
  I've
• 15:24
  got
• 15:24
  the
• 15:24
  data
• 15:24
  and
• 15:25
  I'm
• 15:25
  looking
• 15:25
  at
• 15:25
  it
• 15:26
  three
• 15:26
  hours
• 15:26
  after
• 15:27
  an
• 15:27
  event.
• 15:28
  Wouldn't
• 15:28
  it
• 15:28
  be
• 15:28
  nicer
• 15:29
  to
• 15:29
  be
• 15:29
  able
• 15:29
  to
• 15:30
  have
• 15:30
  something
• 15:30
  that's
• 15:31
  autonomous,
• 15:32
  always
• 15:32
  on
• 15:33
  listening,
• 15:35
  sensing
• 15:35
  to
• 15:36
  changes
• 15:36
  in
• 15:37
  your
• 15:37
  operation
• 15:38
  and
• 15:38
  then
• 15:38
  based
• 15:39
  on
• 15:39
  your
• 15:40
  processes
• 15:41
  taking
• 15:42
  action.
• 15:42
  And
• 15:43
  that's
• 15:43
  really
• 15:43
  the
• 15:43
  promise
• 15:44
  of
• 15:44
  agentic
• 15:44
  AI
• 15:44
  and
• 15:45
  supply
• 15:45
  chain
• 15:45
  execution.
• 15:46
  Let
• 15:46
  me
• 15:46
  share
• 15:46
  an
• 15:46
  example
• 15:47
  with
• 15:47
  you
• 15:48
  and
• 15:48
  this
• 15:49
  is
• 15:49
  an
• 15:49
  example
• 15:49
  that
• 15:49
  you
• 15:49
  know
• 15:50
  our
• 15:50
  customers,
• 15:50
  we're
• 15:50
  working
• 15:51
  with
• 15:51
  our,
• 15:51
  with,
• 15:51
  with
• 15:51
  our
• 15:52
  own
• 15:52
  customers
• 15:52
  on.
• 15:53
  You
• 15:54
  have
• 15:54
  a
• 15:54
  retailer,
• 15:56
  a
• 15:56
  customer,
• 15:56
  a
• 15:56
  shopper
• 15:57
  like
• 15:57
  myself
• 15:58
  comes
• 15:58
  on
• 15:59
  today's
• 15:59
  Friday
• 16:00
  and
• 16:00
  you
• 16:00
  know
• 16:00
  they
• 16:01
  come.
• 16:02
  A
• 16:02
  shopper
• 16:02
  like
• 16:02
  myself
• 16:03
  arrives
• 16:04
  on
• 16:04
  the
• 16:04
  retailer's
• 16:04
  checkout
• 16:05
  and
• 16:05
  I
• 16:05
  see
• 16:05
  an
• 16:05
  EDD
• 16:06
  of
• 16:07
  Wednesday.
• 16:08
  So
• 16:08
  the
• 16:09
  shop,
• 16:09
  the
• 16:09
  retailer
• 16:10
  is
• 16:10
  now
• 16:10
  promising
• 16:11
  that
• 16:11
  if
• 16:11
  I
• 16:11
  check
• 16:11
  out
• 16:12
  right
• 16:12
  now,
• 16:12
  I'm
• 16:13
  going
• 16:13
  to
• 16:13
  get
• 16:13
  this
• 16:13
  delivery
• 16:13
  on
• 16:14
  Wednesday.
• 16:14
  But
• 16:15
  we
• 16:15
  all
• 16:15
  know
• 16:15
  that
• 16:16
  we
• 16:16
  live
• 16:16
  in
• 16:16
  a
• 16:17
  really
• 16:17
  volatile
• 16:18
  world
• 16:18
  where
• 16:18
  supply
• 16:19
  chain
• 16:19
  is
• 16:19
  now
• 16:19
  being
• 16:19
  disrupted
• 16:20
  daily.
• 16:21
  So
• 16:22
  in
• 16:22
  the
• 16:22
  old
• 16:22
  world
• 16:24
  I
• 16:24
  would
• 16:24
  check
• 16:24
  out
• 16:25
  that
• 16:25
  order,
• 16:26
  that
• 16:26
  promise
• 16:27
  would
• 16:27
  then
• 16:27
  go
• 16:27
  into
• 16:28
  my
• 16:28
  3
• 16:29
  PL
• 16:29
  warehousing
• 16:30
  things
• 16:30
  would
• 16:31
  happen
• 16:31
  inside
• 16:31
  the
• 16:32
  4
• 16:32
  walls
• 16:32
  and
• 16:32
  inside
• 16:33
  the
• 16:33
  warehouse.
• 16:34
  Then
• 16:34
  the
• 16:34
  physical
• 16:35
  good
• 16:35
  would
• 16:35
  be
• 16:36
  handed
• 16:36
  off
• 16:37
  to
• 16:37
  our
• 16:38
  logistics
• 16:39
  partner
• 16:39
  or
• 16:39
  carrier
• 16:40
  partner
• 16:40
  who
• 16:40
  would
• 16:40
  then
• 16:41
  be
• 16:41
  responsible
• 16:41
  for
• 16:42
  doing
• 16:42
  the
• 16:42
  final
• 16:43
  mile
• 16:43
  delivery
• 16:43
  to
• 16:44
  my
• 16:44
  doorstep.
• 16:45
  Supply
• 16:46
  chain
• 16:46
  execution
• 16:46
  and
• 16:46
  operations
• 16:48
  is
• 16:49
  messy
• 16:49
  as
• 16:50
  you
• 16:50
  pointed
• 16:50
  out
• 16:50
  Chris,
• 16:51
  because
• 16:51
  while
• 16:51
  the
• 16:52
  data
• 16:52
  is
• 16:52
  there,
• 16:53
  supply
• 16:54
  chains
• 16:54
  run
• 16:55
  based
• 16:55
  on
• 16:56
  intermediaries.
• 16:57
  Very
• 16:58
  few
• 16:58
  retailers
• 16:59
  are
• 17:00
  vertically
• 17:00
  integrated
• 17:01
  from
• 17:01
  promise
• 17:02
  to
• 17:02
  final
• 17:03
  delivery
• 17:03
  to
• 17:03
  the
• 17:03
  customer.
• 17:04
  There
• 17:04
  are
• 17:05
  multiple
• 17:05
  people,
• 17:06
  multiple
• 17:06
  companies
• 17:07
  that
• 17:07
  are
• 17:08
  involved
• 17:08
  in
• 17:08
  moving
• 17:09
  that
• 17:09
  good
• 17:10
  and
• 17:10
  taking
• 17:10
  the
• 17:10
  order,
• 17:11
  et
• 17:11
  cetera,
• 17:11
  et
• 17:11
  cetera,
• 17:12
  et
• 17:12
  cetera.
• 17:13
  So
• 17:13
  in
• 17:13
  with
• 17:13
  agentic
• 17:14
  AI,
• 17:14
  what
• 17:15
  retailers
• 17:15
  can
• 17:16
  apply
• 17:17
  as
• 17:17
  you
• 17:17
  know,
• 17:18
  real
• 17:18
  use
• 17:18
  case
• 17:19
  today
• 17:19
  is
• 17:20
  you
• 17:20
  could
• 17:21
  have
• 17:21
  a
• 17:22
  real
• 17:22
  time
• 17:22
  visibility
• 17:23
  across
• 17:24
  your
• 17:24
  entire
• 17:24
  order
• 17:25
  life
• 17:25
  cycle.
• 17:26
  So
• 17:26
  once
• 17:26
  that
• 17:27
  order
• 17:27
  is
• 17:27
  picked
• 17:28
  from
• 17:28
  the
• 17:28
  warehouse,
• 17:29
  once
• 17:29
  that
• 17:29
  order
• 17:29
  is
• 17:30
  put
• 17:30
  on
• 17:30
  the
• 17:30
  truck
• 17:31
  and
• 17:31
  it's
• 17:31
  on
• 17:32
  route
• 17:32
  maybe
• 17:33
  in
• 17:33
  the
• 17:33
  middle
• 17:33
  mile,
• 17:34
  let's
• 17:34
  say
• 17:34
  that
• 17:34
  the
• 17:35
  driver,
• 17:35
  the
• 17:36
  freight
• 17:36
  driver
• 17:37
  is
• 17:37
  unable
• 17:38
  to
• 17:38
  make
• 17:38
  their,
• 17:38
  you
• 17:39
  know,
• 17:39
  their
• 17:39
  next
• 17:39
  destination
• 17:40
  to
• 17:41
  New
• 17:41
  York
• 17:41
  City
• 17:41
  on
• 17:42
  Monday.
• 17:42
  Now
• 17:43
  you
• 17:43
  can
• 17:43
  have
• 17:43
  an
• 17:43
  AI
• 17:44
  agent
• 17:44
  that's
• 17:44
  listening,
• 17:45
  acting
• 17:46
  and
• 17:47
  sorry
• 17:47
  sensing
• 17:47
  and
• 17:47
  acting
• 17:48
  it
• 17:48
  sees
• 17:49
  that
• 17:49
  this
• 17:49
  driver
• 17:50
  will
• 17:50
  not
• 17:50
  make
• 17:51
  the
• 17:51
  delivery
• 17:52
  to
• 17:52
  New
• 17:52
  York
• 17:52
  City's
• 17:53
  warehouse
• 17:53
  on
• 17:53
  Monday
• 17:54
  which
• 17:54
  then
• 17:55
  downstream
• 17:55
  will
• 17:56
  affect
• 17:56
  the
• 17:57
  promised
• 17:57
  delivery
• 17:58
  date
• 17:58
  to
• 17:58
  me,
• 17:58
  the
• 17:58
  shopper
• 17:59
  for
• 17:59
  Wednesday.
• 18:00
  Now
• 18:00
  the
• 18:00
  AI
• 18:01
  agent
• 18:01
  can
• 18:01
  see
• 18:01
  that
• 18:02
  anomaly,
• 18:02
  detect
• 18:03
  it,
• 18:04
  reason,
• 18:04
  act
• 18:05
  and
• 18:05
  acting
• 18:05
  in
• 18:06
  this
• 18:06
  scenario
• 18:06
  would
• 18:06
  be,
• 18:07
  could
• 18:08
  be
• 18:08
  dispatching
• 18:08
  an
• 18:09
  email
• 18:09
  to
• 18:09
  me,
• 18:09
  the
• 18:09
  shopper
• 18:10
  and
• 18:10
  saying,
• 18:10
  hey,
• 18:10
  we
• 18:11
  need
• 18:11
  to
• 18:11
  reschedule
• 18:12
  you
• 18:12
  to
• 18:12
  a
• 18:13
  Thursday
• 18:13
  delivery.
• 18:14
  Or
• 18:14
  if
• 18:14
  we
• 18:14
  think
• 18:15
  even
• 18:15
  upstream
• 18:16
  in
• 18:16
  the
• 18:16
  warehouse,
• 18:17
  if
• 18:18
  the
• 18:18
  pickup
• 18:18
  is
• 18:19
  not
• 18:19
  on
• 18:19
  time,
• 18:20
  then
• 18:20
  autonomously,
• 18:21
  agents
• 18:21
  can
• 18:22
  reroute
• 18:23
  that
• 18:23
  order
• 18:23
  or
• 18:24
  pull
• 18:24
  it
• 18:24
  from
• 18:25
  a
• 18:25
  different
• 18:25
  warehouse.
• 18:26
  These
• 18:26
  are
• 18:26
  all
• 18:26
  examples
• 18:27
  of
• 18:28
  how
• 18:28
  retailers
• 18:29
  can
• 18:29
  apply
• 18:29
  Gentech
• 18:29
  AI
• 18:30
  throughout
• 18:30
  the
• 18:30
  order
• 18:31
  lifecycle
• 18:31
  process
• 18:32
  to
• 18:32
  begin
• 18:32
  operating
• 18:33
  more
• 18:33
  autonomously.
• 18:34
  With
• 18:34
  the
• 18:35
  key
• 18:35
  goal
• 18:35
  going
• 18:35
  back
• 18:36
  to
• 18:36
  what
• 18:36
  Omar
• 18:36
  was
• 18:36
  saying.
• 18:37
  Your
• 18:38
  strategic
• 18:38
  objective
• 18:39
  is
• 18:39
  to
• 18:39
  keep
• 18:39
  your
• 18:39
  customers
• 18:40
  happy
• 18:40
  and
• 18:41
  keep
• 18:41
  them
• 18:41
  coming
• 18:41
  back.
• 18:42
  So
• 18:42
  LTVs
• 18:43
  are
• 18:43
  increasing
• 18:43
  and
• 18:44
  the
• 18:44
  customer
• 18:45
  promise
• 18:45
  is
• 18:45
  not
• 18:45
  failing.
• 18:46
  This
• 18:46
  is
• 18:46
  an
• 18:46
  example
• 18:47
  of
• 18:47
  how
• 18:47
  we
• 18:47
  can
• 18:47
  apply
• 18:48
  gentech
• 18:48
  AI
• 18:49
  in
• 18:49
  our
• 18:50
  supply
• 18:50
  chain
• 18:50
  operations
• 18:51
  to
• 18:51
  meet
• 18:51
  the
• 18:52
  promises
• 18:52
  and
• 18:52
  the
• 18:52
  commitments
• 18:53
  that
• 18:53
  we
• 18:53
  made
• 18:53
  to
• 18:53
  our
• 18:53
  customers.
• 18:54
  Yeah,
• 18:55
  that's
• 18:55
  a
• 18:55
  great,
• 18:55
  that's
• 18:56
  a
• 18:56
  great
• 18:56
  example,
• 18:56
  you
• 18:56
  know,
• 18:56
  and
• 18:56
  it
• 18:57
  calls
• 18:57
  to
• 18:57
  mind
• 18:57
  to
• 18:57
  me
• 18:57
  something
• 18:58
  that
• 18:58
  I've,
• 18:58
  that
• 18:58
  I've
• 18:58
  learned
• 18:59
  very
• 18:59
  early
• 18:59
  on
• 18:59
  in
• 18:59
  my
• 18:59
  career
• 18:59
  at
• 19:00
  the
• 19:00
  Gap,
• 19:00
  which
• 19:00
  is
• 19:00
  like
• 19:00
  to
• 19:01
  your
• 19:01
  point,
• 19:01
  there's
• 19:01
  always
• 19:02
  inaccuracies
• 19:03
  along
• 19:03
  every
• 19:03
  step
• 19:04
  of
• 19:04
  that
• 19:04
  process
• 19:04
  too,
• 19:05
  where
• 19:05
  human
• 19:05
  intervention
• 19:06
  has
• 19:06
  to
• 19:06
  come
• 19:06
  into
• 19:07
  play
• 19:07
  or
• 19:07
  some
• 19:07
  type
• 19:07
  of
• 19:08
  decision
• 19:08
  making
• 19:08
  has
• 19:08
  to
• 19:08
  come
• 19:09
  into
• 19:09
  play.
• 19:09
  The
• 19:09
  example
• 19:09
  I
• 19:09
  always
• 19:10
  remember,
• 19:10
  which
• 19:10
  is
• 19:11
  very
• 19:11
  similar
• 19:11
  but
• 19:11
  in
• 19:11
  a
• 19:11
  different
• 19:12
  context
• 19:12
  to
• 19:13
  the
• 19:13
  delivery
• 19:13
  driver,
• 19:13
  is
• 19:14
  like,
• 19:14
  you
• 19:14
  know,
• 19:14
  somebody
• 19:14
  comes
• 19:14
  in
• 19:15
  and
• 19:15
  swipes
• 19:15
  all
• 19:15
  the
• 19:15
  sweaters
• 19:16
  off
• 19:16
  my
• 19:16
  table
• 19:17
  and
• 19:17
  suddenly
• 19:18
  the
• 19:18
  system
• 19:18
  thinks
• 19:18
  I
• 19:19
  have
• 19:19
  12
• 19:19
  sweaters
• 19:19
  sitting
• 19:20
  on
• 19:20
  that
• 19:20
  table.
• 19:20
  But
• 19:20
  I
• 19:20
  don't.
• 19:21
  But,
• 19:21
  you
• 19:21
  know,
• 19:22
  through
• 19:22
  AI,
• 19:22
  you
• 19:23
  could
• 19:23
  understand,
• 19:23
  oh,
• 19:23
  I
• 19:24
  should
• 19:24
  be
• 19:24
  seeing
• 19:24
  sales
• 19:24
  in
• 19:25
  those,
• 19:25
  but
• 19:25
  I'm
• 19:25
  not.
• 19:25
  And
• 19:26
  I
• 19:26
  could
• 19:26
  trigger
• 19:26
  some
• 19:27
  type
• 19:27
  of
• 19:27
  action
• 19:28
  again
• 19:28
  to
• 19:29
  go
• 19:29
  and
• 19:29
  tell
• 19:29
  the
• 19:29
  store,
• 19:30
  look
• 19:30
  and
• 19:30
  tell
• 19:30
  me
• 19:30
  if
• 19:30
  those
• 19:30
  sweaters
• 19:31
  are
• 19:31
  there
• 19:31
  and
• 19:31
  if
• 19:31
  they're
• 19:32
  not,
• 19:32
  then
• 19:32
  let's
• 19:33
  take
• 19:33
  this
• 19:33
  action
• 19:33
  and
• 19:33
  get
• 19:33
  you
• 19:34
  more
• 19:34
  sweaters.
• 19:34
  And
• 19:35
  so
• 19:35
  those
• 19:35
  types
• 19:36
  of
• 19:36
  things,
• 19:36
  like
• 19:37
  whether
• 19:37
  it's
• 19:37
  the
• 19:37
  driver,
• 19:38
  you
• 19:38
  know,
• 19:38
  getting
• 19:38
  sick
• 19:39
  and
• 19:39
  missing,
• 19:39
  you
• 19:40
  know,
• 19:40
  not
• 19:40
  being
• 19:40
  able
• 19:40
  to
• 19:41
  deliver
• 19:41
  the
• 19:41
  product,
• 19:41
  or
• 19:42
  somebody
• 19:42
  stealing
• 19:43
  a
• 19:43
  batch
• 19:43
  of
• 19:43
  sweaters
• 19:44
  that
• 19:44
  makes
• 19:44
  supply
• 19:45
  chain
• 19:45
  complicated
• 19:46
  even
• 19:46
  beyond
• 19:46
  this
• 19:47
  more
• 19:47
  standardized
• 19:48
  data
• 19:48
  that
• 19:48
  it
• 19:48
  has.
• 19:48
  So
• 19:48
  if
• 19:49
  we
• 19:49
  buy
• 19:49
  into
• 19:49
  that,
• 19:49
  like
• 19:49
  what
• 19:50
  kind
• 19:50
  of
• 19:50
  payback
• 19:50
  are
• 19:50
  we
• 19:51
  talking
• 19:51
  about
• 19:51
  financially?
• 19:52
  Like
• 19:52
  to
• 19:52
  make
• 19:52
  in
• 19:53
  roads
• 19:53
  on
• 19:53
  this
• 19:53
  to
• 19:54
  get
• 19:54
  the
• 19:54
  value
• 19:54
  and
• 19:54
  benefits
• 19:55
  of
• 19:55
  the
• 19:55
  gentic
• 19:55
  AI
• 19:56
  ideal.
• 19:57
  What
• 19:57
  type
• 19:58
  of
• 19:58
  payback
• 19:58
  period
• 19:58
  are
• 19:59
  we
• 19:59
  talking
• 19:59
  about
• 19:59
  here?
• 20:00
  Is
• 20:01
  this
• 20:01
  still
• 20:01
  going
• 20:01
  to
• 20:01
  take
• 20:01
  years
• 20:02
  to
• 20:02
  see
• 20:02
  the
• 20:02
  fruits
• 20:03
  of
• 20:03
  this
• 20:03
  or
• 20:04
  can
• 20:04
  we
• 20:05
  shrink
• 20:05
  that
• 20:05
  down?
• 20:05
  Is
• 20:06
  the
• 20:06
  value
• 20:06
  capture
• 20:07
  such
• 20:07
  now
• 20:08
  that
• 20:08
  we
• 20:08
  can
• 20:09
  show
• 20:09
  benefits
• 20:09
  from
• 20:09
  this
• 20:10
  much
• 20:10
  faster
• 20:10
  than
• 20:11
  ever
• 20:11
  before?
• 20:12
  I'll
• 20:12
  share
• 20:13
  live
• 20:13
  anecdotes
• 20:14
  with
• 20:14
  customers
• 20:15
  that
• 20:15
  we
• 20:15
  work
• 20:15
  with.
• 20:16
  And
• 20:17
  again,
• 20:17
  Omar
• 20:18
  mentioned
• 20:18
  it
• 20:18
  perfectly,
• 20:18
  which
• 20:19
  is
• 20:19
  being
• 20:19
  purposeful,
• 20:21
  not
• 20:21
  just
• 20:21
  throwing
• 20:21
  technology
• 20:22
  at
• 20:22
  the
• 20:22
  problem
• 20:23
  for
• 20:23
  the
• 20:23
  sake
• 20:23
  of,
• 20:24
  but
• 20:25
  aligning
• 20:26
  your
• 20:26
  technology
• 20:27
  investments
• 20:28
  with
• 20:28
  your
• 20:28
  strategic
• 20:29
  objectives.
• 20:30
  So
• 20:31
  to
• 20:31
  answer
• 20:31
  your
• 20:31
  question
• 20:31
  directly,
• 20:32
  what
• 20:32
  we're
• 20:33
  seeing
• 20:33
  is
• 20:33
  that
• 20:34
  based
• 20:34
  on
• 20:35
  the
• 20:35
  workflow
• 20:35
  and
• 20:35
  the
• 20:36
  use
• 20:36
  case,
• 20:36
  the
• 20:36
  ROI
• 20:37
  is
• 20:37
  near
• 20:37
  immediate.
• 20:39
  Our
• 20:39
  customers
• 20:40
  really
• 20:40
  approach
• 20:40
  agentic
• 20:41
  AI
• 20:42
  for
• 20:42
  one
• 20:42
  of
• 20:42
  the
• 20:42
  following
• 20:43
  reasons.
• 20:44
  Number
• 20:44
  one,
• 20:44
  they're
• 20:45
  looking
• 20:45
  to
• 20:45
  do
• 20:46
  more
• 20:47
  with
• 20:47
  the
• 20:47
  same.
• 20:48
  And
• 20:48
  an
• 20:48
  example
• 20:49
  of
• 20:49
  that
• 20:50
  is,
• 20:50
  if
• 20:50
  we
• 20:50
  think
• 20:51
  about,
• 20:51
  you
• 20:51
  know,
• 20:51
  retail
• 20:52
  is
• 20:52
  a
• 20:52
  great
• 20:52
  example
• 20:52
  actually
• 20:53
  for
• 20:53
  this.
• 20:53
  Your
• 20:54
  demand
• 20:54
  curve
• 20:54
  is
• 20:54
  very
• 20:55
  cyclical.
• 20:55
  In
• 20:56
  Q4
• 20:56
  you
• 20:56
  have
• 20:57
  peak
• 20:57
  demand
• 20:57
  because
• 20:58
  of,
• 20:58
  you
• 20:58
  know,
• 20:58
  we've
• 20:59
  got
• 20:59
  the
• 20:59
  holidays
• 21:00
  around
• 21:00
  us
• 21:00
  with
• 21:01
  people
• 21:01
  are
• 21:01
  buying.
• 21:02
  And
• 21:02
  then
• 21:03
  in
• 21:03
  Q2
• 21:03
  demand
• 21:04
  kind
• 21:04
  of,
• 21:05
  you
• 21:05
  know,
• 21:05
  cycles
• 21:06
  down
• 21:06
  for
• 21:06
  a
• 21:06
  bit.
• 21:07
  But
• 21:07
  your
• 21:08
  labor,
• 21:09
  the
• 21:09
  people
• 21:09
  who
• 21:10
  are
• 21:10
  responsible
• 21:11
  for
• 21:12
  moving
• 21:13
  your
• 21:13
  orders
• 21:14
  through
• 21:14
  the
• 21:14
  life
• 21:14
  cycle
• 21:15
  is
• 21:15
  very
• 21:15
  much
• 21:15
  so
• 21:16
  a
• 21:16
  fixed,
• 21:17
  a
• 21:18
  fixed
• 21:18
  cost
• 21:19
  and
• 21:19
  it's
• 21:19
  a
• 21:19
  capacity,
• 21:20
  right?
• 21:20
  So
• 21:21
  in
• 21:21
  Q4
• 21:22
  you
• 21:22
  have
• 21:22
  peak
• 21:22
  demand
• 21:23
  up
• 21:23
  here
• 21:23
  and
• 21:24
  your
• 21:24
  capacity
• 21:25
  to
• 21:25
  serve
• 21:26
  is
• 21:26
  very
• 21:27
  much
• 21:27
  so
• 21:27
  fixed
• 21:28
  because
• 21:28
  labor,
• 21:29
  you,
• 21:29
  is,
• 21:29
  is
• 21:29
  treated
• 21:30
  as,
• 21:30
  is
• 21:31
  a
• 21:31
  constant
• 21:32
  in
• 21:32
  many
• 21:32
  ways.
• 21:33
  So
• 21:33
  you
• 21:33
  have
• 21:33
  that
• 21:34
  gap,
• 21:34
  right?
• 21:34
  Demand
• 21:34
  is
• 21:35
  up
• 21:35
  here
• 21:35
  and
• 21:35
  capacity
• 21:36
  is
• 21:36
  over
• 21:36
  here.
• 21:37
  That
• 21:37
  gap
• 21:38
  is
• 21:39
  your
• 21:39
  customer
• 21:40
  experience.
• 21:40
  If
• 21:41
  you're
• 21:41
  not
• 21:41
  able
• 21:41
  to
• 21:41
  provide
• 21:41
  customers
• 21:42
  with
• 21:42
  that
• 21:42
  always
• 21:43
  on
• 21:43
  consistent
• 21:44
  experience,
• 21:45
  they
• 21:46
  may
• 21:46
  not
• 21:46
  come
• 21:46
  back
• 21:46
  to
• 21:47
  you.
• 21:47
  In
• 21:47
  Q2
• 21:48
  when
• 21:48
  demand
• 21:49
  falls
• 21:49
  off,
• 21:50
  your
• 21:50
  capacity
• 21:50
  is
• 21:51
  over
• 21:51
  here.
• 21:51
  So
• 21:51
  now
• 21:52
  you've
• 21:52
  got
• 21:52
  capacity
• 21:53
  here,
• 21:53
  you've
• 21:53
  got
• 21:53
  demand
• 21:53
  down
• 21:54
  over
• 21:54
  here
• 21:54
  and
• 21:55
  that's
• 21:55
  wastage.
• 21:56
  So
• 21:56
  you
• 21:56
  got
• 21:57
  more
• 21:57
  than
• 21:57
  what
• 21:58
  you're
• 21:58
  actually
• 21:58
  consuming.
• 21:59
  So
• 22:00
  the
• 22:00
  first
• 22:00
  way
• 22:01
  to
• 22:01
  think
• 22:01
  about
• 22:01
  ROI
• 22:02
  is
• 22:02
  to
• 22:02
  smooth
• 22:03
  out
• 22:04
  your
• 22:04
  cost
• 22:05
  curve
• 22:05
  or
• 22:06
  align
• 22:06
  your
• 22:06
  cost
• 22:07
  curve
• 22:07
  to
• 22:07
  your
• 22:08
  demand
• 22:08
  curve.
• 22:09
  As
• 22:09
  a
• 22:09
  retail
• 22:10
  operator,
• 22:10
  you
• 22:10
  do
• 22:11
  not
• 22:11
  have
• 22:11
  control
• 22:11
  over
• 22:12
  demand.
• 22:12
  I
• 22:12
  mean,
• 22:13
  in
• 22:13
  many
• 22:13
  ways
• 22:13
  you
• 22:13
  do
• 22:13
  have
• 22:13
  advertising,
• 22:14
  etc.
• 22:14
  But
• 22:15
  demand
• 22:15
  is
• 22:15
  very
• 22:16
  much
• 22:16
  so
• 22:16
  in
• 22:16
  a
• 22:16
  way
• 22:17
  out
• 22:17
  of
• 22:17
  your
• 22:17
  control.
• 22:18
  However,
• 22:19
  your
• 22:19
  capacity
• 22:20
  is
• 22:21
  100%
• 22:22
  in
• 22:23
  your
• 22:23
  control.
• 22:24
  So
• 22:24
  reason
• 22:25
  number
• 22:25
  one,
• 22:25
  why
• 22:25
  customers
• 22:26
  are
• 22:26
  moving
• 22:26
  to
• 22:26
  Gentek
• 22:27
  AI
• 22:27
  is
• 22:28
  to
• 22:28
  be
• 22:28
  able
• 22:28
  to
• 22:28
  do
• 22:29
  more
• 22:29
  with
• 22:29
  the
• 22:30
  same.
• 22:30
  And
• 22:30
  what
• 22:31
  that
• 22:31
  translates
• 22:31
  to,
• 22:32
  you
• 22:32
  know,
• 22:32
  to
• 22:32
  your
• 22:33
  CFO
• 22:33
  is
• 22:34
  being
• 22:34
  able
• 22:34
  to
• 22:34
  align
• 22:35
  your
• 22:35
  cost
• 22:36
  curve
• 22:36
  to
• 22:36
  your
• 22:36
  demand
• 22:37
  curve.
• 22:37
  The
• 22:38
  second
• 22:38
  reason
• 22:39
  is
• 22:39
  actually
• 22:40
  exploring
• 22:41
  and
• 22:42
  doing
• 22:43
  things
• 22:43
  that
• 22:43
  you
• 22:44
  were
• 22:44
  never
• 22:45
  able
• 22:45
  to
• 22:45
  do
• 22:45
  before.
• 22:46
  An
• 22:46
  example
• 22:47
  of
• 22:47
  that
• 22:47
  is,
• 22:48
  you
• 22:48
  know,
• 22:48
  we
• 22:48
  have
• 22:48
  customers
• 22:49
  who
• 22:49
  have
• 22:49
  said
• 22:49
  to
• 22:49
  us
• 22:49
  that
• 22:50
  we
• 22:50
  currently
• 22:51
  have
• 22:52
  visibility
• 22:53
  across
• 22:53
  30%
• 22:54
  of
• 22:54
  our
• 22:54
  orders.
• 22:54
  And
• 22:55
  when
• 22:55
  asked
• 22:55
  why,
• 22:56
  the
• 22:57
  answer
• 22:57
  was
• 22:57
  we
• 22:58
  don't
• 22:58
  have
• 22:58
  the
• 22:59
  tools,
• 22:59
  the
• 23:00
  people,
• 23:00
  the
• 23:01
  processes.
• 23:02
  We'd
• 23:02
  love
• 23:03
  to
• 23:03
  be
• 23:03
  able
• 23:03
  to
• 23:03
  cover
• 23:03
  100%
• 23:05
  of
• 23:05
  our
• 23:05
  orders
• 23:06
  in
• 23:06
  terms
• 23:06
  of
• 23:06
  visibility,
• 23:06
  but
• 23:07
  we
• 23:07
  can't
• 23:07
  get
• 23:07
  there
• 23:08
  in
• 23:08
  a
• 23:08
  cost
• 23:08
  efficient
• 23:09
  way.
• 23:09
  So
• 23:10
  the
• 23:10
  reason
• 23:11
  number
• 23:11
  two
• 23:11
  is
• 23:11
  customers
• 23:12
  are
• 23:12
  looking
• 23:12
  at
• 23:12
  agentic
• 23:13
  AI
• 23:13
  as
• 23:13
  a
• 23:13
  way
• 23:13
  to
• 23:14
  improve
• 23:14
  their
• 23:14
  operations.
• 23:15
  To
• 23:15
  be
• 23:15
  able
• 23:15
  to
• 23:15
  do
• 23:15
  things
• 23:16
  that
• 23:16
  they
• 23:16
  were
• 23:16
  never
• 23:16
  able
• 23:17
  to
• 23:17
  do
• 23:17
  before.
• 23:18
  And
• 23:18
  I
• 23:19
  keep
• 23:19
  going
• 23:19
  back
• 23:19
  to
• 23:19
  visibility
• 23:20
  as
• 23:20
  an
• 23:21
  example,
• 23:21
  but
• 23:21
  there's
• 23:22
  many,
• 23:22
  many
• 23:22
  examples
• 23:23
  throughout
• 23:23
  that
• 23:24
  order
• 23:24
  lifecycle
• 23:24
  journey.
• 23:25
  And
• 23:25
  then
• 23:26
  the
• 23:26
  third
• 23:27
  is
• 23:27
  really
• 23:27
  elevating
• 23:28
  people.
• 23:29
  So
• 23:29
  Omar
• 23:30
  mentioned
• 23:31
  a
• 23:31
  lot
• 23:31
  of
• 23:31
  the
• 23:31
  tasks
• 23:32
  in
• 23:32
  supply
• 23:33
  chain
• 23:33
  execution
• 23:33
  are
• 23:33
  manual.
• 23:34
  They're
• 23:34
  repetitive,
• 23:35
  they're
• 23:35
  tedious.
• 23:36
  Humans
• 23:36
  want
• 23:37
  to.
• 23:37
  Teams
• 23:38
  want
• 23:38
  to
• 23:38
  manage
• 23:38
  exceptions.
• 23:39
  They
• 23:39
  want
• 23:40
  to
• 23:40
  graduate
• 23:41
  to
• 23:41
  being
• 23:41
  able
• 23:41
  to
• 23:42
  make
• 23:42
  decisions.
• 23:43
  And
• 23:43
  that's
• 23:44
  again,
• 23:44
  where
• 23:44
  agentic
• 23:44
  AI
• 23:45
  helps.
• 23:46
  Our
• 23:46
  agentic
• 23:47
  AI
• 23:47
  thesis
• 23:47
  is
• 23:47
  not
• 23:48
  to
• 23:48
  replace
• 23:48
  humans.
• 23:48
  Rather,
• 23:49
  it's
• 23:49
  to
• 23:49
  create
• 23:50
  assistance
• 23:51
  to
• 23:51
  humans
• 23:51
  so
• 23:51
  humans
• 23:52
  can
• 23:52
  elevate
• 23:52
  themselves
• 23:53
  and
• 23:53
  work
• 23:53
  on
• 23:54
  the
• 23:54
  things
• 23:54
  that
• 23:54
  matter
• 23:55
  the
• 23:55
  most.
• 23:56
  You're
• 23:56
  right.
• 23:56
  Nobody
• 23:56
  wants
• 23:56
  to
• 23:56
  be
• 23:56
  a
• 23:57
  button
• 23:57
  pusher.
• 23:57
  You
• 23:58
  know,
• 23:58
  they
• 23:58
  want
• 23:58
  to
• 23:58
  feel
• 23:58
  like
• 23:58
  they're
• 23:59
  making
• 23:59
  a
• 23:59
  difference
• 24:00
  in
• 24:00
  the
• 24:00
  decisions
• 24:01
  they're
• 24:01
  making.
• 24:01
  And
• 24:01
  so
• 24:01
  that's
• 24:02
  a
• 24:02
  really
• 24:02
  interesting
• 24:02
  way
• 24:02
  to
• 24:02
  think
• 24:03
  about
• 24:03
  this
• 24:03
  too.
• 24:04
  All
• 24:04
  right,
• 24:04
  I
• 24:04
  want
• 24:04
  to
• 24:04
  shift
• 24:04
  gears
• 24:05
  a
• 24:05
  little
• 24:05
  bit.
• 24:05
  We've,
• 24:05
  we've
• 24:06
  kind
• 24:06
  of
• 24:06
  talked
• 24:06
  about
• 24:06
  the
• 24:06
  theoretical
• 24:07
  here,
• 24:07
  you
• 24:08
  know,
• 24:08
  so
• 24:08
  far,
• 24:08
  to
• 24:08
  start
• 24:08
  us
• 24:09
  out
• 24:09
  in
• 24:09
  the
• 24:09
  first,
• 24:09
  you
• 24:09
  know,
• 24:09
  10
• 24:09
  minutes
• 24:10
  of
• 24:10
  this
• 24:10
  conversation.
• 24:11
  But
• 24:11
  I
• 24:12
  want
• 24:12
  to
• 24:12
  get
• 24:12
  more
• 24:12
  to
• 24:12
  the
• 24:13
  real
• 24:13
  now
• 24:14
  because,
• 24:14
  you
• 24:14
  know,
• 24:14
  one
• 24:15
  of
• 24:15
  the
• 24:15
  things
• 24:15
  I
• 24:15
  know
• 24:15
  from
• 24:15
  being
• 24:16
  in
• 24:16
  the
• 24:16
  industry
• 24:16
  for
• 24:16
  30
• 24:17
  years
• 24:17
  and
• 24:18
  from
• 24:18
  talking
• 24:18
  to
• 24:18
  companies
• 24:19
  like
• 24:19
  I
• 24:19
  do
• 24:19
  every
• 24:19
  single
• 24:20
  week,
• 24:21
  you
• 24:21
  know,
• 24:21
  there's.
• 24:22
  There's
• 24:22
  somewhat
• 24:22
  a
• 24:22
  feeling,
• 24:23
  and
• 24:23
  I
• 24:24
  don't
• 24:24
  know
• 24:24
  what.
• 24:24
  I
• 24:24
  don't
• 24:24
  know
• 24:24
  if
• 24:24
  I
• 24:24
  want
• 24:24
  to
• 24:25
  put
• 24:25
  a
• 24:25
  label
• 24:25
  on
• 24:25
  it,
• 24:25
  but,
• 24:26
  you
• 24:26
  know,
• 24:26
  I
• 24:26
  feel
• 24:26
  like
• 24:27
  most
• 24:27
  retailers
• 24:28
  dramatically,
• 24:29
  and
• 24:29
  I
• 24:29
  will
• 24:29
  use
• 24:30
  the
• 24:30
  word
• 24:30
  dramatically,
• 24:30
  overestimate
• 24:31
  their
• 24:32
  readiness
• 24:32
  to
• 24:32
  apply
• 24:33
  new
• 24:33
  technologies
• 24:34
  in
• 24:34
  their
• 24:34
  business.
• 24:34
  They
• 24:35
  think
• 24:35
  they're.
• 24:35
  They're
• 24:36
  like,
• 24:36
  many
• 24:36
  of
• 24:37
  them
• 24:37
  think
• 24:37
  they're
• 24:37
  ready
• 24:37
  for
• 24:37
  AI.
• 24:38
  They
• 24:38
  want
• 24:38
  to
• 24:38
  go
• 24:38
  guns
• 24:39
  blaring
• 24:39
  into
• 24:39
  it.
• 24:39
  But,
• 24:40
  you
• 24:40
  know,
• 24:40
  a
• 24:40
  lot
• 24:41
  of
• 24:41
  times
• 24:41
  they're
• 24:41
  still
• 24:41
  struggling
• 24:42
  with
• 24:42
  basic
• 24:42
  data
• 24:42
  hygiene.
• 24:43
  So,
• 24:43
  Omar,
• 24:44
  I
• 24:44
  want
• 24:45
  to
• 24:45
  do
• 24:45
  a
• 24:45
  readiness
• 24:45
  assessment
• 24:46
  with
• 24:46
  you.
• 24:46
  If
• 24:47
  there's
• 24:47
  a
• 24:47
  retailer
• 24:48
  listening,
• 24:49
  what
• 24:49
  are
• 24:49
  the
• 24:49
  prerequisites
• 24:50
  that
• 24:51
  you
• 24:51
  have
• 24:51
  to
• 24:51
  have
• 24:52
  in
• 24:52
  place
• 24:53
  before
• 24:53
  you
• 24:53
  can
• 24:53
  even
• 24:54
  start
• 24:54
  a
• 24:54
  conversation
• 24:55
  inside
• 24:55
  your
• 24:55
  organization
• 24:56
  about
• 24:56
  implementing
• 24:57
  agentic
• 24:57
  AI?
• 24:58
  You
• 24:58
  know
• 24:59
  what's
• 24:59
  pretty
• 25:00
  cool
• 25:00
  is,
• 25:01
  Chris,
• 25:01
  if
• 25:01
  you
• 25:01
  and
• 25:01
  I
• 25:02
  would
• 25:02
  have
• 25:02
  had
• 25:02
  this
• 25:02
  conversation
• 25:04
  maybe
• 25:04
  a
• 25:04
  couple
• 25:04
  years
• 25:05
  ago,
• 25:06
  I
• 25:06
  would
• 25:06
  have
• 25:06
  said
• 25:07
  understanding
• 25:08
  the
• 25:08
  data
• 25:08
  that
• 25:08
  you
• 25:09
  need,
• 25:09
  et
• 25:09
  cetera.
• 25:10
  But
• 25:10
  now
• 25:10
  to
• 25:10
  add
• 25:10
  to
• 25:11
  this
• 25:11
  point,
• 25:11
  because
• 25:12
  now
• 25:12
  with
• 25:13
  agentic
• 25:13
  and
• 25:14
  contextual,
• 25:15
  it's
• 25:15
  really
• 25:16
  about
• 25:17
  understanding
• 25:17
  the
• 25:18
  problem
• 25:18
  you're
• 25:18
  trying
• 25:19
  to
• 25:19
  solve,
• 25:20
  right?
• 25:20
  So
• 25:21
  now
• 25:21
  it's
• 25:22
  actually
• 25:22
  going.
• 25:23
  And
• 25:23
  I
• 25:23
  think
• 25:23
  this
• 25:23
  is
• 25:24
  so
• 25:24
  cool
• 25:24
  that
• 25:24
  this
• 25:25
  is
• 25:25
  where
• 25:25
  we
• 25:25
  are
• 25:25
  as
• 25:26
  somebody
• 25:26
  that's
• 25:26
  been
• 25:27
  in
• 25:28
  retail
• 25:28
  and
• 25:28
  in
• 25:29
  B2B
• 25:29
  for
• 25:29
  years.
• 25:30
  We're
• 25:30
  now
• 25:31
  at
• 25:31
  a
• 25:31
  point
• 25:31
  where
• 25:31
  I
• 25:32
  don't
• 25:32
  need
• 25:32
  to
• 25:32
  think
• 25:32
  about
• 25:33
  the
• 25:33
  technology
• 25:33
  I
• 25:34
  need
• 25:34
  to
• 25:34
  line
• 25:34
  up.
• 25:34
  I
• 25:35
  now
• 25:35
  need
• 25:35
  to
• 25:35
  think
• 25:35
  about
• 25:36
  the
• 25:36
  problems
• 25:37
  I
• 25:37
  need
• 25:37
  to
• 25:37
  solve
• 25:38
  and
• 25:39
  this,
• 25:39
  you
• 25:39
  know,
• 25:39
  and
• 25:40
  be
• 25:40
  very
• 25:40
  crystal
• 25:41
  clear
• 25:41
  that
• 25:42
  they'll
• 25:42
  yield
• 25:42
  the
• 25:42
  most
• 25:43
  benefit.
• 25:43
  And
• 25:43
  I'm
• 25:43
  going
• 25:44
  to
• 25:44
  go
• 25:44
  back
• 25:44
  a
• 25:44
  little
• 25:44
  bit
• 25:45
  to
• 25:45
  what
• 25:45
  you
• 25:45
  and
• 25:45
  Adit
• 25:46
  were
• 25:46
  riffing
• 25:47
  on.
• 25:47
  Yeah.
• 25:48
  You
• 25:48
  remember
• 25:48
  L1,
• 25:49
  L2,
• 25:49
  L3
• 25:50
  support?
• 25:50
  You've
• 25:50
  got
• 25:50
  like,
• 25:51
  you
• 25:51
  know,
• 25:51
  hundreds
• 25:52
  of
• 25:52
  people
• 25:52
  that
• 25:52
  you're
• 25:53
  trying
• 25:53
  to
• 25:53
  screen
• 25:54
  first
• 25:54
  calls
• 25:54
  and
• 25:55
  second
• 25:55
  calls
• 25:55
  and
• 25:55
  third
• 25:56
  calls.
• 25:56
  And
• 25:56
  then
• 25:56
  you
• 25:57
  need
• 25:57
  more
• 25:58
  labor.
• 25:58
  Right.
• 25:59
  I
• 25:59
  need
• 25:59
  a
• 25:59
  different
• 26:00
  type
• 26:00
  of
• 26:00
  labor
• 26:01
  source
• 26:02
  to
• 26:02
  add
• 26:02
  this
• 26:02
  point.
• 26:02
  Now
• 26:03
  you
• 26:03
  have
• 26:03
  assist
• 26:04
  where
• 26:04
  you
• 26:04
  can
• 26:04
  reposition
• 26:05
  your
• 26:06
  best
• 26:06
  people
• 26:07
  to
• 26:07
  doing
• 26:09
  the
• 26:09
  most
• 26:09
  meaningful
• 26:10
  work.
• 26:10
  And
• 26:11
  now
• 26:11
  you
• 26:11
  can
• 26:12
  deploy
• 26:12
  agents,
• 26:13
  scale
• 26:13
  them
• 26:14
  up
• 26:14
  and
• 26:14
  down
• 26:15
  without
• 26:16
  having.
• 26:16
  So
• 26:16
  when
• 26:16
  you
• 26:17
  talk
• 26:17
  about
• 26:17
  roi,
• 26:18
  I
• 26:18
  no
• 26:19
  longer
• 26:19
  have
• 26:19
  to
• 26:20
  have
• 26:21
  a
• 26:22
  complicated,
• 26:23
  you
• 26:24
  know,
• 26:24
  model
• 26:25
  to
• 26:25
  support
• 26:26
  my
• 26:26
  peaks
• 26:27
  and
• 26:27
  valleys
• 26:28
  that
• 26:28
  I
• 26:28
  have
• 26:28
  in
• 26:29
  retail.
• 26:30
  I
• 26:30
  can
• 26:30
  deploy
• 26:31
  agents
• 26:31
  at
• 26:31
  will.
• 26:32
  I
• 26:32
  can
• 26:32
  deploy
• 26:32
  agents
• 26:33
  for
• 26:34
  specific
• 26:34
  problems
• 26:35
  at
• 26:35
  will.
• 26:36
  When
• 26:36
  you
• 26:36
  think
• 26:36
  about,
• 26:36
  you
• 26:37
  know,
• 26:37
  and
• 26:37
  I'll
• 26:38
  talk
• 26:38
  about
• 26:38
  it
• 26:38
  a
• 26:39
  little
• 26:39
  bit
• 26:39
  later,
• 26:39
  but
• 26:40
  like,
• 26:40
  you
• 26:40
  know,
• 26:41
  where
• 26:42
  it's,
• 26:42
  it's,
• 26:43
  it's
• 26:43
  going
• 26:43
  is
• 26:44
  you'll
• 26:44
  be
• 26:44
  able
• 26:44
  to,
• 26:45
  to
• 26:45
  stand
• 26:46
  up
• 26:46
  and,
• 26:47
  you
• 26:48
  know,
• 26:48
  create
• 26:49
  an
• 26:49
  agent
• 26:49
  within
• 26:50
  a
• 26:50
  matter
• 26:50
  of
• 26:50
  minutes,
• 26:51
  not,
• 26:52
  not
• 26:52
  months,
• 26:52
  not
• 26:53
  weeks.
• 26:53
  You'll
• 26:53
  be
• 26:54
  able
• 26:54
  to
• 26:54
  just
• 26:54
  say,
• 26:54
  here's
• 26:55
  the
• 26:55
  problem.
• 26:55
  Go
• 26:56
  solve
• 26:56
  it.
• 26:57
  Right.
• 26:57
  Whereas,
• 26:58
  I
• 26:58
  mean,
• 26:58
  think
• 26:58
  of
• 26:58
  the
• 26:58
  staffing.
• 26:59
  Think
• 26:59
  of
• 26:59
  the
• 26:59
  readiness.
• 27:00
  Think
• 27:00
  of
• 27:00
  the
• 27:00
  things
• 27:01
  you
• 27:01
  have
• 27:01
  to
• 27:01
  do,
• 27:01
  Chris,
• 27:02
  in
• 27:02
  stores
• 27:03
  and
• 27:03
  in,
• 27:03
  in
• 27:04
  call
• 27:04
  centers
• 27:04
  and
• 27:05
  everywhere
• 27:05
  else
• 27:05
  to
• 27:06
  support
• 27:07
  a
• 27:07
  new
• 27:07
  initiative,
• 27:08
  whatever
• 27:08
  it
• 27:08
  may
• 27:08
  be,
• 27:08
  whether
• 27:09
  it's
• 27:09
  seasonality
• 27:10
  or
• 27:10
  peak
• 27:10
  or
• 27:10
  whatever
• 27:11
  else,
• 27:12
  that
• 27:12
  world
• 27:12
  is
• 27:12
  gone.
• 27:13
  So
• 27:14
  now
• 27:14
  the,
• 27:14
  the,
• 27:15
  the,
• 27:15
  the
• 27:15
  real
• 27:16
  kind
• 27:17
  of
• 27:18
  solve
• 27:18
  is
• 27:18
  I
• 27:19
  just
• 27:19
  need
• 27:19
  to
• 27:19
  be
• 27:20
  clear
• 27:20
  on
• 27:20
  the
• 27:20
  problems
• 27:21
  I'm
• 27:21
  trying
• 27:21
  to
• 27:21
  solve.
• 27:22
  And
• 27:22
  that's
• 27:22
  what
• 27:22
  I
• 27:23
  should
• 27:23
  spend
• 27:23
  the
• 27:23
  most
• 27:23
  time
• 27:24
  thinking
• 27:25
  about
• 27:25
  is
• 27:26
  where.
• 27:26
  Where
• 27:27
  am
• 27:27
  I
• 27:28
  hurting
• 27:28
  the
• 27:28
  most?
• 27:29
  And
• 27:30
  what
• 27:30
  would
• 27:30
  I
• 27:30
  like
• 27:31
  it
• 27:31
  to
• 27:32
  go
• 27:32
  and
• 27:32
  solve
• 27:33
  for
• 27:33
  me?
• 27:34
  And
• 27:35
  that's
• 27:36
  a
• 27:36
  different
• 27:36
  conversation
• 27:37
  than
• 27:37
  we've
• 27:37
  ever
• 27:38
  had.
• 27:38
  Right.
• 27:38
  This
• 27:38
  is
• 27:39
  a
• 27:39
  conversation
• 27:39
  that
• 27:40
  we
• 27:40
  would
• 27:40
  have
• 27:41
  loved
• 27:41
  to
• 27:41
  have
• 27:41
  a
• 27:41
  couple
• 27:41
  years
• 27:42
  ago.
• 27:43
  Well,
• 27:43
  yeah,
• 27:43
  I
• 27:43
  mean,
• 27:44
  yeah,
• 27:44
  I'm
• 27:44
  actually
• 27:44
  having
• 27:45
  trouble
• 27:45
  getting
• 27:45
  my
• 27:45
  head
• 27:45
  around
• 27:45
  this
• 27:46
  too.
• 27:46
  That's
• 27:46
  why
• 27:46
  I
• 27:46
  love
• 27:47
  talking
• 27:47
  to
• 27:47
  both
• 27:47
  of
• 27:47
  you.
• 27:48
  So
• 27:49
  you're
• 27:49
  flipping
• 27:49
  the
• 27:49
  script
• 27:49
  on
• 27:50
  me.
• 27:50
  You're
• 27:50
  basically
• 27:50
  saying
• 27:50
  this
• 27:51
  is
• 27:51
  like
• 27:51
  the
• 27:51
  greatest
• 27:52
  gift
• 27:52
  that
• 27:52
  we
• 27:52
  could
• 27:53
  imagine
• 27:53
  from
• 27:53
  a
• 27:54
  technology
• 27:54
  standpoint
• 27:55
  inside
• 27:55
  of
• 27:55
  a
• 27:55
  retail
• 27:55
  operation.
• 27:56
  Because
• 27:57
  if
• 27:57
  I
• 27:57
  hear
• 27:58
  you
• 27:58
  right,
• 27:58
  then
• 27:59
  I
• 27:59
  don't
• 28:00
  have
• 28:00
  to
• 28:00
  adapt
• 28:00
  my
• 28:01
  stack
• 28:01
  that
• 28:01
  much.
• 28:01
  Right.
• 28:02
  Like,
• 28:02
  this
• 28:02
  can
• 28:02
  just
• 28:03
  composably
• 28:04
  fit
• 28:04
  alongside
• 28:04
  whatever
• 28:05
  I'm
• 28:05
  currently
• 28:06
  running
• 28:07
  and
• 28:07
  actually
• 28:07
  make
• 28:08
  it
• 28:08
  better
• 28:08
  if
• 28:08
  I,
• 28:09
  But
• 28:09
  I
• 28:09
  have
• 28:09
  to
• 28:09
  be
• 28:10
  smart
• 28:10
  about
• 28:10
  this
• 28:10
  strategy
• 28:11
  of
• 28:11
  where
• 28:11
  I
• 28:11
  want
• 28:11
  to
• 28:11
  deploy
• 28:12
  it
• 28:12
  first
• 28:12
  and
• 28:12
  foremost.
• 28:13
  Yes.
• 28:13
  And
• 28:13
  let
• 28:14
  me
• 28:14
  just,
• 28:14
  and
• 28:14
  I
• 28:14
  know
• 28:15
  Adil
• 28:15
  will
• 28:15
  chime
• 28:16
  in
• 28:16
  in
• 28:17
  the
• 28:17
  past,
• 28:17
  right,
• 28:17
  And
• 28:18
  I'm
• 28:18
  going
• 28:19
  to
• 28:19
  geek
• 28:19
  out
• 28:19
  with
• 28:19
  you
• 28:19
  a
• 28:20
  little
• 28:20
  bit.
• 28:20
  I
• 28:20
  needed
• 28:20
  to
• 28:21
  make
• 28:21
  sure
• 28:21
  that
• 28:21
  everybody
• 28:22
  had
• 28:22
  the
• 28:22
  same
• 28:22
  definition
• 28:23
  of
• 28:24
  an
• 28:24
  element
• 28:24
  across,
• 28:25
  right.
• 28:25
  So
• 28:26
  order
• 28:26
  meant
• 28:27
  this
• 28:27
  in,
• 28:27
  in
• 28:28
  wms,
• 28:28
  this
• 28:29
  in
• 28:29
  tms
• 28:29
  this
• 28:29
  and
• 28:30
  that
• 28:31
  doesn't,
• 28:31
  that's
• 28:32
  not
• 28:32
  needed
• 28:32
  anymore.
• 28:32
  With
• 28:33
  a
• 28:33
  gentic
• 28:33
  AI,
• 28:34
  you
• 28:34
  just
• 28:34
  need
• 28:34
  to
• 28:34
  set
• 28:35
  the
• 28:35
  context
• 28:35
  to
• 28:36
  say
• 28:36
  these
• 28:36
  two
• 28:36
  systems
• 28:37
  are
• 28:37
  talking
• 28:37
  to
• 28:37
  each
• 28:37
  other.
• 28:38
  So
• 28:38
  an
• 28:38
  order
• 28:39
  means
• 28:39
  this
• 28:39
  when
• 28:39
  it,
• 28:40
  when,
• 28:40
  when
• 28:40
  they're
• 28:40
  talking
• 28:40
  to
• 28:41
  each
• 28:41
  other.
• 28:41
  That's
• 28:42
  where,
• 28:42
  when
• 28:43
  you
• 28:43
  start
• 28:43
  going
• 28:44
  into.
• 28:44
  So
• 28:45
  again
• 28:45
  there
• 28:45
  will
• 28:46
  be
• 28:46
  a
• 28:46
  lot
• 28:46
  of
• 28:46
  people
• 28:46
  that
• 28:47
  will
• 28:47
  be
• 28:47
  like,
• 28:47
  well,
• 28:47
  but
• 28:47
  you
• 28:48
  need,
• 28:48
  you
• 28:48
  still
• 28:48
  need
• 28:48
  the
• 28:49
  data.
• 28:49
  Yes.
• 28:49
  If
• 28:49
  you
• 28:49
  have
• 28:49
  a
• 28:50
  common
• 28:50
  data
• 28:50
  like
• 28:50
  it's,
• 28:51
  it's
• 28:51
  even
• 28:51
  better.
• 28:52
  But
• 28:52
  at
• 28:52
  the
• 28:52
  end
• 28:52
  of
• 28:52
  the
• 28:52
  day,
• 28:53
  if
• 28:53
  you
• 28:53
  have
• 28:54
  a
• 28:54
  data
• 28:54
  of
• 28:54
  orders
• 28:54
  and
• 28:55
  a
• 28:55
  data
• 28:55
  of,
• 28:56
  you
• 28:57
  know,
• 28:57
  the
• 28:57
  shipments
• 28:57
  that
• 28:58
  match
• 28:58
  those
• 28:58
  orders,
• 28:59
  now
• 28:59
  it's,
• 29:00
  you
• 29:00
  know,
• 29:00
  just
• 29:00
  like
• 29:00
  you
• 29:00
  were
• 29:01
  doing
• 29:01
  in
• 29:01
  Excel
• 29:01
  with
• 29:02
  these
• 29:02
  drawings
• 29:02
  and
• 29:03
  analysts
• 29:03
  were
• 29:04
  trying
• 29:04
  to
• 29:04
  figure
• 29:04
  it
• 29:04
  out.
• 29:05
  You
• 29:05
  can
• 29:05
  actually
• 29:05
  have
• 29:05
  an
• 29:06
  agent
• 29:06
  just
• 29:06
  do
• 29:06
  that
• 29:07
  for
• 29:07
  you
• 29:08
  and
• 29:08
  now
• 29:09
  figure
• 29:09
  out
• 29:09
  all
• 29:10
  kinds
• 29:10
  of
• 29:10
  analytics
• 29:11
  about
• 29:11
  it,
• 29:11
  right.
• 29:11
  And
• 29:12
  ask
• 29:13
  a
• 29:13
  bunch
• 29:13
  of
• 29:13
  questions
• 29:14
  about
• 29:14
  ETAs.
• 29:15
  And
• 29:15
  then
• 29:15
  to
• 29:16
  add
• 29:16
  this
• 29:16
  point,
• 29:17
  go
• 29:17
  from
• 29:17
  those
• 29:18
  questions
• 29:18
  to
• 29:18
  actual
• 29:19
  actions
• 29:20
  that,
• 29:20
  that
• 29:20
  you
• 29:20
  want
• 29:21
  to
• 29:21
  perform.
• 29:22
  That
• 29:22
  is,
• 29:23
  is,
• 29:23
  is,
• 29:24
  you
• 29:24
  know,
• 29:24
  again,
• 29:25
  you'll
• 29:25
  get
• 29:26
  challenges,
• 29:26
  I'll
• 29:26
  be
• 29:27
  challenged
• 29:27
  quite
• 29:27
  a
• 29:27
  bit.
• 29:28
  But
• 29:28
  I
• 29:28
  think
• 29:28
  what
• 29:29
  you
• 29:29
  are
• 29:29
  seeing
• 29:29
  in
• 29:30
  the
• 29:30
  world
• 29:30
  is,
• 29:31
  is
• 29:31
  this,
• 29:32
  it's
• 29:32
  not
• 29:32
  about
• 29:33
  needing
• 29:33
  to
• 29:34
  set
• 29:34
  up
• 29:34
  this
• 29:34
  tremendous
• 29:35
  infrastructure
• 29:35
  to
• 29:36
  support
• 29:36
  within
• 29:36
  the
• 29:37
  company.
• 29:37
  Now
• 29:38
  your
• 29:38
  Googles,
• 29:39
  your
• 29:39
  Amazons,
• 29:40
  everybody's
• 29:40
  doing
• 29:40
  that
• 29:41
  for
• 29:41
  you,
• 29:41
  right?
• 29:41
  That's,
• 29:42
  that's,
• 29:42
  that's
• 29:42
  where
• 29:42
  they're
• 29:43
  gonna.
• 29:43
  But
• 29:43
  in
• 29:43
  terms
• 29:44
  of
• 29:44
  you
• 29:44
  as
• 29:44
  a
• 29:44
  company
• 29:44
  and
• 29:45
  adopting
• 29:45
  it,
• 29:46
  right,
• 29:46
  it's
• 29:47
  really
• 29:47
  more
• 29:48
  about
• 29:48
  making
• 29:48
  sure
• 29:49
  that
• 29:49
  you're
• 29:49
  clear
• 29:49
  on
• 29:50
  the
• 29:50
  problems
• 29:50
  you're
• 29:50
  trying
• 29:51
  to
• 29:51
  solve
• 29:51
  and
• 29:52
  having
• 29:52
  the
• 29:52
  right
• 29:52
  providers
• 29:53
  to
• 29:53
  help
• 29:53
  you
• 29:53
  do
• 29:53
  it.
• 29:54
  I
• 29:55
  mean,
• 29:55
  I
• 29:55
  couldn't
• 29:55
  agree
• 29:55
  with
• 29:55
  you
• 29:55
  more,
• 29:56
  Omar.
• 29:57
  The
• 29:58
  only
• 29:58
  two
• 29:58
  things
• 29:58
  I
• 29:59
  would
• 29:59
  add
• 29:59
  then,
• 30:00
  one,
• 30:00
  exactly
• 30:01
  what
• 30:01
  you
• 30:01
  said,
• 30:01
  like
• 30:02
  we
• 30:02
  don't
• 30:02
  actually
• 30:03
  need
• 30:03
  a
• 30:04
  single
• 30:04
  data
• 30:04
  lake,
• 30:04
  a
• 30:05
  single
• 30:05
  data
• 30:05
  model
• 30:06
  anymore
• 30:07
  to
• 30:07
  work
• 30:07
  with
• 30:07
  agentic
• 30:08
  AI
• 30:08
  from
• 30:08
  a
• 30:09
  readiness
• 30:09
  perspective.
• 30:12
  Exactly
• 30:12
  what
• 30:12
  Omar
• 30:13
  said.
• 30:13
  You
• 30:14
  modern
• 30:15
  LLMs
• 30:16
  are
• 30:17
  so
• 30:17
  capable.
• 30:17
  And
• 30:17
  look,
• 30:18
  here's
• 30:18
  another
• 30:18
  thing.
• 30:18
  They're
• 30:19
  only
• 30:19
  going
• 30:19
  to
• 30:19
  get
• 30:19
  better.
• 30:20
  What
• 30:20
  gets
• 30:20
  released
• 30:21
  in
• 30:21
  2021,
• 30:22
  next
• 30:22
  year
• 30:22
  and
• 30:22
  the
• 30:23
  year
• 30:23
  after
• 30:23
  will
• 30:24
  be
• 30:24
  even
• 30:24
  more
• 30:24
  powerful
• 30:25
  than
• 30:25
  what
• 30:25
  we
• 30:25
  have
• 30:26
  Today.
• 30:26
  And
• 30:26
  I
• 30:26
  can
• 30:26
  tell
• 30:27
  you
• 30:27
  that
• 30:27
  what
• 30:27
  we
• 30:28
  have
• 30:28
  today
• 30:29
  can
• 30:30
  make
• 30:30
  sense
• 30:31
  of,
• 30:31
  you
• 30:32
  know,
• 30:32
  what
• 30:32
  order
• 30:32
  status
• 30:33
  means
• 30:33
  in
• 30:34
  this
• 30:34
  table
• 30:34
  and
• 30:34
  this
• 30:35
  table
• 30:35
  and
• 30:35
  that
• 30:35
  table
• 30:35
  and
• 30:36
  this
• 30:36
  table.
• 30:36
  Exactly
• 30:36
  what
• 30:36
  Omar
• 30:37
  is
• 30:37
  saying.
• 30:39
  I
• 30:40
  think
• 30:40
  from
• 30:40
  a
• 30:40
  readiness
• 30:41
  perspective,
• 30:41
  it's
• 30:42
  actually
• 30:42
  more
• 30:42
  so
• 30:43
  internal,
• 30:43
  it's
• 30:43
  more
• 30:43
  so
• 30:44
  culture
• 30:45
  change
• 30:45
  management.
• 30:46
  And
• 30:47
  I'm
• 30:47
  going
• 30:47
  to
• 30:47
  piggyback.
• 30:48
  Exactly.
• 30:49
  Piggyback
• 30:49
  off
• 30:49
  exactly
• 30:50
  what
• 30:50
  Omar
• 30:50
  said.
• 30:51
  What
• 30:51
  problems
• 30:51
  are
• 30:51
  we
• 30:51
  solving?
• 30:52
  What
• 30:53
  is
• 30:53
  the
• 30:53
  process
• 30:53
  to
• 30:54
  solve
• 30:54
  these
• 30:54
  problems?
• 30:55
  How
• 30:55
  do
• 30:55
  we
• 30:55
  leverage
• 30:55
  AI
• 30:56
  in
• 30:56
  the
• 30:56
  right
• 30:56
  parts
• 30:57
  of
• 30:57
  this
• 30:57
  process?
• 30:57
  I
• 30:57
  think
• 30:57
  those
• 30:58
  are
• 30:58
  the
• 30:58
  biggest
• 30:59
  impediments
• 31:00
  to
• 31:00
  be
• 31:00
  actually
• 31:00
  adopting
• 31:01
  AI.
• 31:02
  Because
• 31:02
  I
• 31:02
  would
• 31:02
  make
• 31:03
  the
• 31:03
  argument
• 31:03
  exactly
• 31:03
  as
• 31:03
  Omar
• 31:04
  did,
• 31:04
  that
• 31:04
  the
• 31:04
  models
• 31:05
  are
• 31:05
  so
• 31:05
  good,
• 31:07
  I'm
• 31:08
  going
• 31:08
  to
• 31:08
  say,
• 31:08
  you
• 31:08
  know,
• 31:08
  verbatim,
• 31:09
  if
• 31:09
  you
• 31:09
  have
• 31:09
  a
• 31:09
  data
• 31:09
  lake,
• 31:10
  fantastic.
• 31:11
  If
• 31:11
  you
• 31:11
  don't
• 31:12
  have
• 31:12
  a
• 31:12
  data
• 31:12
  lake,
• 31:12
  you
• 31:13
  don't
• 31:13
  need
• 31:13
  it.
• 31:13
  You
• 31:13
  can
• 31:14
  still
• 31:14
  adopt
• 31:15
  gen
• 31:15
  AI,
• 31:15
  agentic
• 31:16
  AI.
• 31:16
  Both
• 31:17
  controversial,
• 31:17
  Chris,
• 31:18
  because
• 31:18
  everybody's
• 31:18
  going
• 31:18
  to
• 31:19
  be
• 31:19
  like,
• 31:19
  I
• 31:19
  need
• 31:19
  data
• 31:19
  lake.
• 31:20
  These
• 31:20
  guys
• 31:20
  don't
• 31:20
  know
• 31:20
  what
• 31:20
  they're
• 31:20
  talking
• 31:21
  about.
• 31:21
  The
• 31:21
  reality
• 31:22
  is
• 31:22
  you
• 31:22
  don't.
• 31:23
  And
• 31:24
  you
• 31:24
  just
• 31:24
  need
• 31:25
  the
• 31:25
  right
• 31:25
  context.
• 31:26
  And
• 31:26
  that's
• 31:26
  the
• 31:27
  power
• 31:27
  of
• 31:27
  this
• 31:27
  technology.
• 31:28
  Right?
• 31:30
  But.
• 31:30
  And
• 31:30
  there's
• 31:30
  always
• 31:31
  a
• 31:31
  but,
• 31:31
  right?
• 31:32
  There's
• 31:32
  always
• 31:32
  a
• 31:32
  but.
• 31:33
  But
• 31:33
  this,
• 31:33
  That's
• 31:33
  a
• 31:33
  really
• 31:34
  good
• 31:34
  point
• 31:34
  that
• 31:34
  I
• 31:35
  think
• 31:35
  is
• 31:35
  going
• 31:35
  to
• 31:36
  be,
• 31:36
  you
• 31:36
  know,
• 31:36
  very
• 31:37
  interesting
• 31:37
  for
• 31:37
  most
• 31:38
  of
• 31:38
  the
• 31:38
  listeners.
• 31:38
  But
• 31:39
  to
• 31:40
  Dill's
• 31:40
  point,
• 31:41
  you've
• 31:41
  got
• 31:41
  to
• 31:42
  have
• 31:42
  great
• 31:42
  talent
• 31:42
  and
• 31:43
  you've
• 31:43
  got
• 31:43
  to
• 31:43
  have
• 31:43
  a
• 31:43
  great
• 31:43
  organizational
• 31:44
  structure
• 31:44
  around
• 31:45
  this
• 31:45
  that
• 31:45
  knows
• 31:46
  how
• 31:46
  to
• 31:46
  strategically
• 31:47
  operate
• 31:48
  in
• 31:49
  this
• 31:49
  way.
• 31:49
  Right?
• 31:50
  And
• 31:50
  so
• 31:50
  that's
• 31:50
  my
• 31:51
  question
• 31:51
  for
• 31:51
  you.
• 31:51
  Adil
• 31:52
  is
• 31:52
  like,
• 31:52
  you
• 31:53
  know,
• 31:53
  what
• 31:53
  does
• 31:53
  this
• 31:53
  mean
• 31:54
  from
• 31:54
  a
• 31:54
  talent
• 31:54
  standpoint?
• 31:55
  Like,
• 31:55
  do
• 31:55
  I
• 31:56
  need
• 31:56
  to
• 31:56
  hire
• 31:56
  more
• 31:56
  data
• 31:57
  scientists?
• 31:57
  Can
• 31:58
  my
• 31:58
  existing
• 31:58
  teams
• 31:59
  generally
• 31:59
  handle
• 32:00
  this?
• 32:00
  Do
• 32:00
  I
• 32:00
  need
• 32:01
  to
• 32:01
  bring
• 32:01
  in
• 32:01
  vendor
• 32:01
  support?
• 32:02
  Like
• 32:03
  what?
• 32:03
  Let's
• 32:03
  get
• 32:03
  into
• 32:04
  that,
• 32:04
  like
• 32:04
  organization.
• 32:05
  What
• 32:05
  are,
• 32:05
  how
• 32:05
  do
• 32:06
  you
• 32:06
  answer
• 32:06
  that
• 32:06
  question?
• 32:07
  I'll
• 32:07
  share
• 32:07
  another
• 32:07
  spicy
• 32:08
  take.
• 32:08
  You
• 32:08
  know,
• 32:08
  I
• 32:08
  come
• 32:08
  from,
• 32:09
  I
• 32:09
  come
• 32:09
  from
• 32:09
  startups.
• 32:10
  I've
• 32:11
  spent
• 32:11
  most
• 32:11
  of
• 32:11
  my
• 32:12
  career
• 32:12
  actually
• 32:13
  building
• 32:13
  startups,
• 32:14
  being
• 32:14
  inside
• 32:15
  startups
• 32:16
  and
• 32:18
  like
• 32:19
  let's
• 32:19
  kind
• 32:20
  of,
• 32:20
  you
• 32:20
  know,
• 32:20
  align
• 32:20
  on
• 32:21
  what's
• 32:21
  happening
• 32:21
  today.
• 32:23
  Startups
• 32:24
  are,
• 32:24
  everyone
• 32:25
  has
• 32:25
  access
• 32:25
  to
• 32:26
  the
• 32:26
  same
• 32:26
  models.
• 32:26
  Everyone.
• 32:27
  Whether
• 32:27
  you're
• 32:27
  Google
• 32:28
  or
• 32:28
  you're,
• 32:29
  you
• 32:29
  know,
• 32:29
  a
• 32:29
  two
• 32:29
  person
• 32:30
  startup
• 32:30
  that
• 32:30
  was
• 32:30
  just
• 32:30
  founded
• 32:31
  in
• 32:31
  dad's
• 32:32
  garage
• 32:32
  yesterday.
• 32:33
  We
• 32:33
  all
• 32:33
  have
• 32:34
  access
• 32:34
  to
• 32:34
  the
• 32:34
  exact
• 32:35
  same
• 32:35
  models.
• 32:36
  But
• 32:37
  for
• 32:37
  enterprises
• 32:38
  to
• 32:38
  adopt
• 32:39
  AI,
• 32:40
  they
• 32:40
  need
• 32:41
  way
• 32:41
  more
• 32:41
  than
• 32:42
  just,
• 32:42
  you
• 32:42
  know,
• 32:42
  a
• 32:43
  wrapper
• 32:43
  around
• 32:44
  a
• 32:44
  model.
• 32:45
  They
• 32:45
  need
• 32:46
  workflow,
• 32:47
  redefinition
• 32:48
  support,
• 32:49
  implementation
• 32:51
  training,
• 32:53
  you
• 32:53
  know,
• 32:54
  model
• 32:54
  guidance.
• 32:55
  How
• 32:55
  do
• 32:55
  we
• 32:55
  fine
• 32:55
  tune
• 32:56
  these
• 32:56
  models
• 32:56
  to
• 32:56
  the
• 32:56
  unique
• 32:57
  processes
• 32:57
  and
• 32:57
  to
• 32:58
  the,
• 32:58
  to
• 32:58
  the
• 32:59
  specifics
• 33:00
  of
• 33:00
  your
• 33:00
  business.
• 33:01
  And
• 33:02
  so
• 33:02
  I
• 33:02
  would
• 33:02
  say
• 33:02
  that,
• 33:03
  you
• 33:03
  know,
• 33:03
  from
• 33:03
  the
• 33:03
  perspective
• 33:04
  of
• 33:04
  a
• 33:04
  retailer,
• 33:05
  you
• 33:05
  really
• 33:05
  have
• 33:06
  three
• 33:06
  options.
• 33:07
  Option
• 33:08
  number
• 33:08
  one
• 33:08
  is
• 33:09
  that
• 33:09
  you
• 33:09
  do
• 33:09
  exactly
• 33:10
  as
• 33:10
  you
• 33:10
  mentioned,
• 33:10
  Chris.
• 33:11
  You
• 33:11
  do
• 33:11
  invest
• 33:12
  internally
• 33:12
  to
• 33:13
  stand
• 33:13
  up
• 33:13
  the
• 33:13
  team
• 33:14
  to
• 33:14
  build
• 33:15
  that,
• 33:15
  to
• 33:15
  build
• 33:15
  that
• 33:16
  muscle
• 33:17
  memory
• 33:17
  that
• 33:18
  can
• 33:18
  take
• 33:18
  you
• 33:18
  upwards
• 33:19
  of
• 33:19
  12
• 33:19
  months
• 33:19
  realistically,
• 33:21
  and
• 33:22
  it's
• 33:22
  costly.
• 33:23
  That's
• 33:23
  option
• 33:24
  one.
• 33:24
  You
• 33:24
  stand
• 33:24
  it
• 33:25
  up
• 33:25
  internally.
• 33:26
  Option
• 33:27
  number
• 33:27
  two
• 33:28
  is
• 33:28
  that
• 33:28
  you
• 33:28
  buy
• 33:29
  off
• 33:30
  the
• 33:30
  Shelf
• 33:30
  AI
• 33:31
  Agentic
• 33:31
  AI
• 33:32
  tools
• 33:32
  which
• 33:33
  will
• 33:33
  deliver
• 33:34
  immediate
• 33:34
  ROI,
• 33:35
  but
• 33:35
  only
• 33:35
  at
• 33:35
  the
• 33:36
  surface
• 33:36
  level.
• 33:36
  The
• 33:37
  moment
• 33:37
  you
• 33:37
  want
• 33:37
  to
• 33:38
  start
• 33:38
  thinking
• 33:38
  about
• 33:39
  that
• 33:39
  entire,
• 33:39
  you
• 33:40
  know,
• 33:40
  that
• 33:40
  retail
• 33:41
  order
• 33:41
  journey
• 33:42
  and
• 33:42
  the
• 33:42
  examples
• 33:42
  we
• 33:42
  just
• 33:43
  shared
• 33:43
  with
• 33:43
  you,
• 33:43
  where
• 33:44
  one
• 33:44
  agent
• 33:45
  is
• 33:45
  responsible
• 33:46
  for
• 33:46
  looking
• 33:46
  at
• 33:46
  the
• 33:46
  transport
• 33:47
  journey,
• 33:47
  another
• 33:48
  is
• 33:48
  looking
• 33:49
  always
• 33:49
  on
• 33:49
  looking
• 33:50
  at
• 33:50
  the
• 33:50
  fulfillment
• 33:51
  journey,
• 33:51
  another
• 33:52
  one
• 33:52
  is
• 33:52
  looking
• 33:52
  at
• 33:52
  the
• 33:52
  promise
• 33:53
  and
• 33:53
  fulfill
• 33:53
  journey.
• 33:56
  Off
• 33:56
  the
• 33:56
  shelf
• 33:56
  solutions
• 33:57
  were
• 33:57
  not
• 33:58
  customized.
• 33:58
  They're
• 33:59
  very
• 33:59
  horizontal,
• 34:00
  they're
• 34:00
  very
• 34:00
  generic
• 34:00
  and
• 34:01
  by
• 34:01
  nature
• 34:02
  they're
• 34:02
  easy,
• 34:03
  you
• 34:03
  know,
• 34:03
  quick
• 34:04
  deployment
• 34:04
  cycles,
• 34:05
  but
• 34:05
  they
• 34:05
  won't
• 34:05
  let
• 34:05
  you
• 34:06
  autonomously
• 34:07
  operate
• 34:07
  your
• 34:08
  supply
• 34:08
  chain.
• 34:09
  And
• 34:09
  then
• 34:09
  the
• 34:09
  third
• 34:09
  option
• 34:10
  is
• 34:10
  really
• 34:10
  where
• 34:11
  you
• 34:11
  partner
• 34:11
  with
• 34:11
  the
• 34:12
  right
• 34:12
  vendor
• 34:12
  that
• 34:13
  not
• 34:13
  only
• 34:14
  brings
• 34:14
  the
• 34:14
  agentic
• 34:15
  AI
• 34:15
  tooling,
• 34:16
  but
• 34:17
  partners
• 34:17
  with
• 34:18
  you
• 34:18
  and
• 34:18
  in
• 34:18
  many
• 34:19
  ways
• 34:19
  acts
• 34:20
  as
• 34:20
  an
• 34:20
  internal
• 34:21
  team
• 34:21
  member
• 34:22
  to
• 34:22
  do
• 34:22
  two
• 34:23
  things.
• 34:23
  The
• 34:23
  first
• 34:24
  is
• 34:24
  helping
• 34:25
  you
• 34:26
  with
• 34:26
  the
• 34:27
  strategy,
• 34:27
  which
• 34:27
  is
• 34:27
  what
• 34:28
  problems
• 34:28
  are
• 34:28
  we
• 34:28
  solving?
• 34:29
  How
• 34:29
  are
• 34:29
  we
• 34:29
  going
• 34:29
  to
• 34:29
  solve
• 34:30
  it?
• 34:30
  What
• 34:30
  is
• 34:30
  the
• 34:30
  roi?
• 34:31
  And
• 34:31
  then
• 34:31
  second,
• 34:32
  which
• 34:32
  is
• 34:33
  implementation.
• 34:34
  And
• 34:34
  implementation
• 34:35
  consists
• 34:35
  of
• 34:35
  the
• 34:35
  following.
• 34:36
  One
• 34:37
  is
• 34:37
  looking
• 34:38
  at
• 34:38
  the
• 34:38
  workflow.
• 34:39
  You
• 34:39
  know,
• 34:39
  how
• 34:39
  did
• 34:40
  we
• 34:40
  do
• 34:40
  this
• 34:41
  job
• 34:42
  yesterday?
• 34:43
  How
• 34:43
  do
• 34:43
  we
• 34:44
  want
• 34:44
  to
• 34:44
  do
• 34:44
  this
• 34:44
  job
• 34:45
  tomorrow?
• 34:46
  In
• 34:46
  a
• 34:46
  world
• 34:47
  where
• 34:47
  agents
• 34:48
  and
• 34:48
  humans
• 34:48
  are
• 34:49
  working
• 34:49
  alongside
• 34:50
  with
• 34:50
  one
• 34:50
  another.
• 34:51
  Evaluations,
• 34:53
  training
• 34:53
  the
• 34:53
  models,
• 34:54
  making
• 34:55
  these
• 34:55
  models
• 34:55
  specific
• 34:56
  to
• 34:57
  your
• 34:57
  operation,
• 34:58
  to
• 34:58
  your
• 34:58
  needs
• 34:59
  so
• 34:59
  that
• 34:59
  they
• 34:59
  deliver
• 35:00
  a
• 35:00
  higher
• 35:00
  roi.
• 35:01
  And
• 35:01
  third,
• 35:02
  connecting.
• 35:03
  So
• 35:03
  having
• 35:04
  agents,
• 35:04
  it's
• 35:05
  great
• 35:05
  to
• 35:05
  have
• 35:05
  individual
• 35:06
  agents,
• 35:06
  you
• 35:06
  know,
• 35:07
  touching
• 35:07
  your,
• 35:08
  your
• 35:08
  order
• 35:08
  execution
• 35:09
  journey
• 35:09
  at
• 35:10
  the
• 35:10
  surface
• 35:10
  level.
• 35:11
  But
• 35:11
  it's
• 35:11
  amazing
• 35:12
  to
• 35:12
  have
• 35:12
  your
• 35:12
  agents
• 35:13
  not
• 35:13
  only
• 35:14
  automate
• 35:14
  work
• 35:15
  vertically
• 35:15
  but
• 35:16
  then
• 35:16
  horizontally
• 35:17
  speak
• 35:18
  to
• 35:18
  each
• 35:18
  other
• 35:18
  so
• 35:19
  that
• 35:19
  you
• 35:19
  can
• 35:19
  actually
• 35:19
  run
• 35:20
  your
• 35:20
  supply
• 35:21
  chains
• 35:21
  intelligently.
• 35:22
  So
• 35:22
  those
• 35:22
  are
• 35:23
  the
• 35:23
  three
• 35:23
  models,
• 35:23
  the
• 35:24
  three,
• 35:24
  you
• 35:24
  know,
• 35:24
  from
• 35:24
  a
• 35:25
  retailer's
• 35:25
  perspective,
• 35:26
  do
• 35:26
  it
• 35:26
  yourself
• 35:26
  by
• 35:27
  hiring
• 35:27
  a
• 35:27
  team
• 35:28
  could
• 35:28
  take
• 35:28
  you
• 35:28
  12
• 35:28
  months
• 35:29
  or
• 35:29
  more
• 35:29
  and
• 35:29
  very
• 35:29
  expensive.
• 35:30
  Two
• 35:30
  is
• 35:31
  purchase
• 35:31
  off
• 35:32
  the
• 35:32
  off
• 35:32
  the
• 35:32
  shelf
• 35:33
  solutions
• 35:33
  which
• 35:34
  only
• 35:34
  allow
• 35:34
  you
• 35:34
  to
• 35:35
  attack
• 35:35
  the
• 35:35
  surface
• 35:36
  level
• 35:36
  of
• 35:36
  problems.
• 35:37
  Or
• 35:37
  three,
• 35:37
  select
• 35:38
  the
• 35:38
  right
• 35:38
  vendor
• 35:38
  that
• 35:38
  not
• 35:39
  only
• 35:39
  brings
• 35:39
  that
• 35:39
  gentic
• 35:40
  tooling
• 35:40
  but,
• 35:40
  but
• 35:41
  brings
• 35:41
  a
• 35:41
  deep
• 35:41
  domain
• 35:42
  expertise
• 35:42
  to
• 35:42
  help
• 35:42
  you
• 35:43
  implement
• 35:43
  it,
• 35:44
  redesign
• 35:44
  your
• 35:44
  workflows
• 35:45
  and
• 35:45
  then
• 35:45
  get
• 35:45
  to
• 35:46
  better
• 35:46
  outcomes.
• 35:47
  My
• 35:47
  fear
• 35:47
  with
• 35:47
  option
• 35:48
  two
• 35:48
  is
• 35:48
  I
• 35:48
  feel
• 35:48
  like,
• 35:48
  and
• 35:49
  given
• 35:49
  the
• 35:49
  fact
• 35:49
  that
• 35:49
  you
• 35:49
  guys
• 35:49
  said
• 35:50
  you
• 35:50
  don't
• 35:50
  need
• 35:50
  a
• 35:50
  data
• 35:50
  lake
• 35:51
  anymore
• 35:51
  too.
• 35:51
  I
• 35:51
  feel
• 35:51
  like
• 35:52
  you
• 35:52
  end
• 35:52
  up
• 35:52
  in,
• 35:52
  in
• 35:53
  pilot
• 35:53
  purgatory
• 35:54
  if
• 35:54
  you're
• 35:54
  not
• 35:54
  careful
• 35:55
  with
• 35:55
  that
• 35:55
  approach
• 35:55
  as
• 35:56
  well.
• 35:56
  When
• 35:56
  we
• 35:57
  talk
• 35:57
  about
• 35:57
  the
• 35:57
  transformation
• 35:58
  of
• 35:58
  AI
• 35:59
  in,
• 35:59
  in,
• 36:00
  in
• 36:00
  the
• 36:00
  strategy,
• 36:01
  it's
• 36:01
  also
• 36:01
  transforming
• 36:02
  the
• 36:02
  team
• 36:03
  that
• 36:03
  supports
• 36:03
  it,
• 36:04
  right?
• 36:05
  So
• 36:05
  you
• 36:05
  know,
• 36:06
  to
• 36:06
  add
• 36:06
  this
• 36:07
  point,
• 36:07
  the
• 36:07
  type
• 36:08
  of
• 36:08
  skills
• 36:08
  that
• 36:08
  you
• 36:08
  need,
• 36:09
  right,
• 36:09
  are
• 36:09
  actually
• 36:10
  in
• 36:10
  your
• 36:10
  product
• 36:10
  people
• 36:11
  and
• 36:11
  your
• 36:11
  people
• 36:11
  that
• 36:12
  actually
• 36:12
  understand
• 36:12
  your
• 36:13
  business
• 36:13
  operations,
• 36:14
  etc.
• 36:15
  But
• 36:15
  now
• 36:15
  to
• 36:16
  get
• 36:16
  them
• 36:16
  to
• 36:16
  a
• 36:16
  point
• 36:16
  where
• 36:17
  they
• 36:17
  can
• 36:17
  actually,
• 36:18
  you
• 36:18
  know,
• 36:18
  have,
• 36:19
  you
• 36:19
  know,
• 36:20
  a
• 36:20
  gentic
• 36:21
  outcome,
• 36:21
  right?
• 36:22
  To
• 36:22
  have
• 36:22
  this
• 36:22
  point,
• 36:23
  it's
• 36:23
  going
• 36:23
  to
• 36:23
  take
• 36:24
  close
• 36:24
  to
• 36:24
  11
• 36:24
  to
• 36:25
  12
• 36:25
  months
• 36:25
  to
• 36:25
  upskill
• 36:26
  your
• 36:26
  team
• 36:26
  to
• 36:26
  get
• 36:27
  you
• 36:27
  there.
• 36:27
  So
• 36:28
  you
• 36:28
  know,
• 36:28
  the
• 36:29
  key
• 36:29
  is
• 36:29
  we're
• 36:29
  not
• 36:29
  just
• 36:30
  seeing
• 36:30
  the
• 36:30
  transformation
• 36:32
  across
• 36:33
  the
• 36:33
  technology,
• 36:34
  we're
• 36:34
  seeing
• 36:34
  the
• 36:34
  transformation
• 36:35
  also
• 36:36
  in
• 36:36
  how
• 36:37
  organizations
• 36:38
  need
• 36:38
  to
• 36:38
  realign
• 36:39
  to
• 36:39
  support
• 36:39
  it.
• 36:40
  So
• 36:41
  what
• 36:41
  ad
• 36:41
  and
• 36:42
  mentioned
• 36:42
  in
• 36:42
  terms
• 36:42
  of
• 36:43
  how
• 36:43
  you
• 36:43
  support
• 36:43
  is
• 36:43
  absolutely
• 36:44
  essential,
• 36:45
  right?
• 36:45
  To
• 36:45
  look
• 36:46
  at
• 36:46
  it
• 36:46
  very
• 36:46
  closely
• 36:47
  and
• 36:48
  say
• 36:48
  what
• 36:48
  is
• 36:48
  the
• 36:48
  fastest
• 36:49
  way
• 36:49
  for
• 36:49
  me
• 36:49
  to
• 36:50
  get
• 36:50
  there?
• 36:50
  And
• 36:51
  you
• 36:51
  know,
• 36:51
  in
• 36:51
  most
• 36:51
  cases
• 36:52
  it's
• 36:52
  option,
• 36:53
  it's
• 36:53
  option
• 36:53
  three.
• 36:54
  Okay,
• 36:54
  so
• 36:54
  let's
• 36:54
  put
• 36:55
  that
• 36:55
  to
• 36:55
  the
• 36:55
  test
• 36:55
  then.
• 36:56
  So
• 36:56
  Adil,
• 36:57
  again
• 36:57
  back
• 36:57
  to
• 36:58
  you.
• 36:58
  Like,
• 36:59
  if
• 36:59
  I'm
• 36:59
  going
• 36:59
  to
• 37:00
  take
• 37:00
  that
• 37:00
  third
• 37:00
  approach,
• 37:02
  what
• 37:02
  are
• 37:02
  the
• 37:02
  questions
• 37:03
  I
• 37:03
  should
• 37:03
  be
• 37:03
  asking
• 37:04
  to
• 37:04
  determine
• 37:05
  that
• 37:05
  if
• 37:06
  the
• 37:06
  partner
• 37:06
  that
• 37:06
  I'm
• 37:07
  choosing
• 37:07
  actually
• 37:07
  has
• 37:08
  true
• 37:08
  agentic
• 37:09
  AI
• 37:09
  understanding
• 37:10
  and
• 37:10
  capabilities
• 37:10
  versus
• 37:11
  just
• 37:11
  trying
• 37:11
  to
• 37:12
  spin
• 37:12
  up
• 37:12
  some
• 37:12
  good
• 37:12
  marketing?
• 37:13
  That
• 37:13
  sounds
• 37:13
  good.
• 37:14
  The
• 37:14
  first
• 37:14
  would
• 37:15
  be
• 37:15
  domain
• 37:15
  expertise.
• 37:16
  Does
• 37:16
  this
• 37:16
  vendor
• 37:17
  understand
• 37:18
  the
• 37:18
  industry
• 37:19
  that
• 37:19
  I
• 37:19
  operate
• 37:19
  in?
• 37:20
  What
• 37:20
  is
• 37:20
  their
• 37:21
  longevity
• 37:22
  here?
• 37:22
  And
• 37:22
  that's
• 37:22
  why
• 37:23
  incumbent
• 37:24
  SaaS
• 37:25
  has
• 37:25
  an
• 37:26
  incredible
• 37:27
  opportunity
• 37:27
  to
• 37:28
  adopt,
• 37:29
  modernize
• 37:30
  and
• 37:30
  in
• 37:30
  many
• 37:30
  ways
• 37:31
  take
• 37:31
  advantage
• 37:31
  of
• 37:33
  Gentek
• 37:33
  AI.
• 37:34
  And
• 37:34
  the
• 37:34
  reasons
• 37:34
  for
• 37:34
  that
• 37:35
  are
• 37:35
  the
• 37:35
  following.
• 37:37
  SaaS,
• 37:39
  your
• 37:39
  SaaS
• 37:40
  provider,
• 37:40
  SaaS
• 37:41
  providers
• 37:41
  in
• 37:41
  your
• 37:42
  industry,
• 37:42
  they
• 37:43
  have
• 37:43
  access
• 37:43
  to
• 37:43
  contextual
• 37:44
  data.
• 37:45
  They
• 37:45
  have
• 37:46
  teams
• 37:46
  that
• 37:47
  have
• 37:47
  deep
• 37:47
  domain
• 37:48
  experience,
• 37:49
  they
• 37:49
  can
• 37:49
  speak
• 37:50
  your
• 37:50
  language,
• 37:50
  right?
• 37:51
  When
• 37:51
  you
• 37:51
  say
• 37:52
  you
• 37:52
  know
• 37:53
  fifo,
• 37:54
  when
• 37:54
  you
• 37:54
  talk
• 37:54
  about
• 37:55
  your
• 37:55
  warehousing
• 37:56
  operations,
• 37:56
  they
• 37:57
  can
• 37:57
  understand
• 37:57
  what
• 37:58
  you
• 37:58
  mean.
• 37:59
  Omar
• 37:59
  alluded
• 37:59
  to
• 38:00
  it
• 38:00
  many,
• 38:00
  many
• 38:00
  times,
• 38:00
  which
• 38:01
  is
• 38:01
  what
• 38:01
  is
• 38:01
  our
• 38:01
  strategy?
• 38:02
  What
• 38:02
  problem
• 38:03
  are
• 38:03
  we
• 38:03
  looking
• 38:03
  to
• 38:04
  solve?
• 38:05
  You
• 38:05
  can
• 38:06
  reduce
• 38:07
  the
• 38:07
  time
• 38:07
  to
• 38:08
  value
• 38:08
  by
• 38:09
  working
• 38:09
  with
• 38:09
  vendors
• 38:10
  that
• 38:10
  have
• 38:11
  expertise
• 38:12
  in
• 38:12
  your
• 38:13
  domain.
• 38:13
  And
• 38:14
  that's
• 38:14
  why
• 38:15
  I
• 38:15
  go
• 38:15
  back
• 38:15
  to
• 38:16
  vertical.
• 38:17
  AI
• 38:18
  is,
• 38:19
  you
• 38:19
  know,
• 38:19
  the
• 38:19
  key
• 38:19
  opportunity
• 38:20
  from
• 38:21
  a
• 38:21
  vendor's
• 38:21
  perspective.
• 38:22
  That's
• 38:23
  why
• 38:23
  we
• 38:23
  focus,
• 38:24
  we
• 38:24
  hyper
• 38:25
  focus
• 38:25
  on
• 38:25
  supply
• 38:26
  chain
• 38:26
  execution,
• 38:27
  the
• 38:28
  promise
• 38:28
  fulfill
• 38:29
  and
• 38:29
  transport
• 38:30
  order
• 38:31
  life
• 38:31
  cycles.
• 38:32
  So
• 38:32
  Omar,
• 38:33
  then
• 38:33
  like
• 38:34
  when
• 38:34
  we
• 38:34
  go
• 38:35
  into
• 38:35
  that
• 38:35
  type
• 38:35
  of
• 38:35
  relationship
• 38:36
  then
• 38:36
  like
• 38:36
  what
• 38:37
  should,
• 38:37
  what
• 38:37
  should
• 38:37
  retailers
• 38:38
  expect
• 38:38
  in
• 38:38
  terms
• 38:39
  of
• 38:40
  partnership,
• 38:41
  ongoing
• 38:41
  support
• 38:42
  like
• 38:42
  you
• 38:43
  know,
• 38:43
  because
• 38:43
  if
• 38:43
  you're
• 38:44
  going
• 38:44
  to
• 38:44
  go
• 38:44
  down
• 38:44
  that
• 38:44
  third
• 38:44
  model,
• 38:45
  you
• 38:45
  know,
• 38:46
  there's
• 38:46
  a
• 38:46
  lot
• 38:46
  of,
• 38:46
  there's
• 38:46
  a
• 38:46
  lot
• 38:47
  of
• 38:47
  puts
• 38:47
  and
• 38:47
  takes
• 38:47
  that
• 38:48
  come
• 38:48
  with
• 38:48
  that
• 38:48
  model
• 38:48
  too
• 38:48
  in
• 38:49
  terms
• 38:49
  of
• 38:49
  like
• 38:49
  wanting
• 38:49
  to
• 38:49
  make
• 38:49
  sure
• 38:50
  you're
• 38:50
  partnering
• 38:50
  with
• 38:50
  people
• 38:50
  that
• 38:50
  are
• 38:51
  going
• 38:51
  to
• 38:51
  stick
• 38:51
  around
• 38:51
  for
• 38:51
  a
• 38:51
  while.
• 38:52
  So
• 38:52
  like,
• 38:53
  so
• 38:53
  what
• 38:54
  should
• 38:54
  the
• 38:54
  retailers
• 38:54
  expect
• 38:55
  on
• 38:55
  that
• 38:55
  side
• 38:55
  of
• 38:55
  things
• 38:56
  and
• 38:56
  how
• 38:57
  do
• 38:57
  you
• 38:57
  structure
• 38:57
  those
• 38:58
  relationships
• 38:58
  financially?
• 38:59
  Because
• 38:59
  you've
• 38:59
  worked
• 38:59
  on
• 39:00
  both
• 39:00
  sides.
• 39:00
  You've
• 39:00
  worked
• 39:00
  for
• 39:01
  the
• 39:01
  retail,
• 39:01
  you've
• 39:01
  worked
• 39:02
  for
• 39:02
  the
• 39:02
  technology
• 39:02
  solutions
• 39:03
  provider.
• 39:03
  How
• 39:04
  do
• 39:04
  you
• 39:04
  think
• 39:04
  about
• 39:04
  that?
• 39:05
  That's
• 39:05
  a
• 39:05
  loaded
• 39:05
  question,
• 39:06
  Chris.
• 39:06
  I
• 39:06
  think
• 39:06
  it's,
• 39:07
  it's
• 39:07
  two,
• 39:07
  it's
• 39:08
  two
• 39:08
  sides
• 39:09
  at
• 39:09
  this
• 39:09
  point.
• 39:10
  You
• 39:10
  need
• 39:10
  a
• 39:11
  vendor
• 39:11
  that,
• 39:11
  that
• 39:12
  is
• 39:12
  very
• 39:14
  clear
• 39:14
  and
• 39:14
  has
• 39:15
  deep
• 39:16
  domain
• 39:16
  expertise
• 39:18
  in
• 39:18
  the
• 39:18
  areas
• 39:19
  you're
• 39:19
  trying
• 39:19
  to
• 39:20
  solve.
• 39:20
  Right.
• 39:20
  So
• 39:20
  that's
• 39:21
  the
• 39:21
  first
• 39:21
  is
• 39:22
  I'm
• 39:22
  looking
• 39:22
  at
• 39:22
  somebody
• 39:23
  that,
• 39:23
  that,
• 39:24
  that
• 39:24
  again,
• 39:26
  especially
• 39:26
  in
• 39:26
  today's
• 39:27
  landscape
• 39:27
  with
• 39:27
  what's
• 39:28
  happening,
• 39:28
  you're
• 39:29
  getting
• 39:29
  a
• 39:29
  lot
• 39:29
  of
• 39:30
  folks
• 39:30
  popping
• 39:30
  up
• 39:30
  and
• 39:31
  they're
• 39:31
  solving
• 39:31
  one
• 39:31
  particular
• 39:32
  thing,
• 39:32
  but
• 39:32
  they're
• 39:32
  not
• 39:33
  necessarily
• 39:33
  seeing
• 39:33
  the
• 39:34
  intersection
• 39:34
  and
• 39:34
  the
• 39:34
  connection
• 39:35
  between
• 39:36
  the
• 39:37
  function.
• 39:37
  So
• 39:37
  you
• 39:37
  need
• 39:37
  someone
• 39:38
  that
• 39:38
  understands
• 39:38
  the
• 39:39
  domain
• 39:39
  well
• 39:40
  and
• 39:40
  understands
• 39:41
  that
• 39:41
  it's
• 39:41
  not
• 39:41
  just
• 39:41
  about
• 39:42
  one
• 39:42
  particular
• 39:43
  agent
• 39:43
  that
• 39:43
  can
• 39:44
  do
• 39:44
  one
• 39:44
  particular
• 39:44
  thing.
• 39:45
  It's
• 39:45
  about
• 39:46
  something
• 39:46
  that's
• 39:47
  looking
• 39:47
  at
• 39:47
  the
• 39:47
  area.
• 39:48
  Right.
• 39:48
  As
• 39:48
  we
• 39:49
  talk
• 39:49
  about
• 39:49
  supply
• 39:49
  chain
• 39:49
  execution
• 39:50
  from
• 39:51
  orders
• 39:51
  all
• 39:51
  the
• 39:52
  way
• 39:52
  through
• 39:52
  to
• 39:52
  delivery
• 39:52
  and
• 39:53
  actually
• 39:53
  has
• 39:53
  a
• 39:54
  perspective
• 39:54
  on,
• 39:55
  on
• 39:56
  helping.
• 39:57
  Right.
• 39:59
  Firm
• 40:00
  out
• 40:00
  and
• 40:01
  complete
• 40:01
  your
• 40:02
  strategy.
• 40:02
  Right.
• 40:03
  That's
• 40:03
  one.
• 40:04
  To
• 40:04
  your
• 40:04
  point.
• 40:05
  I
• 40:05
  don't,
• 40:05
  you
• 40:06
  know,
• 40:06
  again,
• 40:07
  as
• 40:07
  somebody
• 40:08
  coming
• 40:08
  from
• 40:08
  the
• 40:08
  software
• 40:09
  industry.
• 40:10
  Right.
• 40:10
  And,
• 40:10
  and
• 40:11
  from
• 40:11
  a
• 40:11
  retail
• 40:12
  background,
• 40:13
  you
• 40:13
  know,
• 40:13
  I
• 40:13
  also
• 40:14
  need
• 40:14
  to
• 40:14
  be
• 40:14
  cognizant
• 40:15
  of
• 40:15
  the
• 40:15
  fact
• 40:16
  that,
• 40:16
  you
• 40:16
  know,
• 40:16
  the
• 40:17
  landscapes
• 40:17
  do
• 40:17
  change.
• 40:18
  So
• 40:18
  at
• 40:18
  the
• 40:18
  same
• 40:19
  time
• 40:19
  I
• 40:19
  pair
• 40:19
  them
• 40:20
  with
• 40:20
  some
• 40:20
  of
• 40:20
  my
• 40:21
  best
• 40:21
  within
• 40:22
  my
• 40:22
  company
• 40:22
  as
• 40:23
  a
• 40:23
  retailer
• 40:23
  so
• 40:24
  that
• 40:24
  they
• 40:24
  understand
• 40:26
  how
• 40:26
  and
• 40:26
  what.
• 40:27
  Right.
• 40:27
  Like,
• 40:27
  because
• 40:28
  again
• 40:29
  I,
• 40:29
  because
• 40:30
  to
• 40:30
  add
• 40:30
  this
• 40:30
  point
• 40:30
  on
• 40:31
  the,
• 40:31
  the
• 40:31
  three
• 40:31
  options,
• 40:33
  I
• 40:33
  do
• 40:33
  fundamentally
• 40:34
  believe
• 40:34
  that
• 40:34
  you're
• 40:35
  going
• 40:35
  to
• 40:35
  see
• 40:36
  an
• 40:36
  upskill
• 40:36
  of
• 40:36
  the,
• 40:37
  of,
• 40:37
  of
• 40:37
  the
• 40:38
  workforce.
• 40:38
  You
• 40:38
  hear
• 40:39
  people
• 40:39
  and
• 40:39
  we
• 40:40
  see
• 40:40
  them
• 40:40
  on
• 40:40
  LinkedIn
• 40:40
  and
• 40:40
  everywhere
• 40:41
  else
• 40:41
  that
• 40:41
  people
• 40:41
  are
• 40:41
  taking
• 40:42
  courses,
• 40:42
  they're
• 40:43
  trying
• 40:43
  to
• 40:43
  figure
• 40:43
  all
• 40:43
  this
• 40:44
  out.
• 40:44
  So
• 40:45
  you
• 40:45
  know,
• 40:45
  I
• 40:45
  would
• 40:45
  look
• 40:46
  at
• 40:46
  it
• 40:46
  as
• 40:46
  an
• 40:46
  acceleration
• 40:47
  path,
• 40:48
  right,
• 40:48
  where,
• 40:48
  where
• 40:49
  you're
• 40:49
  partnering
• 40:49
  with,
• 40:50
  with,
• 40:50
  with
• 40:50
  vendors
• 40:50
  that
• 40:51
  have
• 40:51
  deep
• 40:52
  expertise,
• 40:52
  that
• 40:53
  have
• 40:53
  the
• 40:53
  longevity.
• 40:54
  But
• 40:54
  at
• 40:54
  the
• 40:54
  same
• 40:55
  time
• 40:55
  you're
• 40:55
  also
• 40:56
  upskilling
• 40:56
  your
• 40:57
  team
• 40:57
  in
• 40:58
  the
• 40:58
  time.
• 40:58
  Right.
• 40:58
  That
• 40:59
  12
• 40:59
  month
• 40:59
  ramp
• 40:59
  that
• 41:00
  Andrew
• 41:00
  was
• 41:00
  talking
• 41:00
  about,
• 41:01
  you're
• 41:01
  upskilling
• 41:02
  so
• 41:02
  that
• 41:03
  they're
• 41:03
  working
• 41:04
  hand
• 41:04
  in
• 41:04
  hand.
• 41:05
  Whereas
• 41:05
  best
• 41:05
  case
• 41:06
  scenario
• 41:06
  is,
• 41:07
  you
• 41:07
  know,
• 41:07
  you're
• 41:08
  continuing
• 41:08
  along
• 41:08
  the
• 41:08
  path
• 41:09
  together.
• 41:09
  Worst
• 41:10
  case
• 41:10
  scenario,
• 41:10
  you
• 41:10
  now
• 41:11
  have
• 41:11
  the
• 41:11
  skills
• 41:11
  and
• 41:11
  the
• 41:12
  teams
• 41:12
  to
• 41:12
  be
• 41:12
  able
• 41:12
  to
• 41:12
  do
• 41:12
  it
• 41:13
  in
• 41:13
  house
• 41:13
  as
• 41:14
  well.
• 41:14
  Right.
• 41:15
  Which
• 41:15
  is
• 41:15
  something
• 41:15
  I
• 41:15
  think
• 41:16
  you
• 41:16
  and
• 41:16
  I
• 41:16
  have
• 41:17
  done
• 41:17
  quite
• 41:18
  a
• 41:18
  bit
• 41:18
  in
• 41:18
  previous
• 41:19
  lives.
• 41:19
  Yeah.
• 41:20
  Yeah,
• 41:20
  that
• 41:20
  makes
• 41:21
  sense.
• 41:21
  Yeah.
• 41:21
  Yeah,
• 41:22
  that,
• 41:22
  that,
• 41:22
  that
• 41:23
  is
• 41:23
  so
• 41:23
  obvious
• 41:23
  of
• 41:24
  an
• 41:24
  answer
• 41:24
  when
• 41:24
  you
• 41:24
  actually
• 41:25
  say
• 41:25
  it
• 41:25
  that
• 41:25
  way.
• 41:25
  Yes,
• 41:26
  that's
• 41:26
  really
• 41:26
  well
• 41:27
  said.
• 41:27
  I,
• 41:27
  yeah,
• 41:28
  thanks
• 41:28
  for
• 41:28
  reminding
• 41:28
  me
• 41:29
  of
• 41:29
  that.
• 41:29
  I,
• 41:29
  I'm
• 41:30
  kind
• 41:30
  of
• 41:30
  like
• 41:31
  shaking
• 41:31
  my
• 41:31
  head
• 41:31
  like,
• 41:32
  yep,
• 41:32
  that's
• 41:32
  just
• 41:32
  pretty
• 41:33
  much
• 41:33
  how
• 41:33
  you
• 41:33
  should
• 41:33
  do
• 41:33
  it.
• 41:34
  Yeah.
• 41:34
  All
• 41:35
  right,
• 41:35
  well
• 41:35
  then
• 41:35
  with
• 41:35
  that
• 41:36
  said,
• 41:36
  I'm
• 41:36
  going
• 41:36
  to
• 41:36
  put
• 41:36
  your
• 41:36
  feet
• 41:36
  to
• 41:37
  the
• 41:37
  fire
• 41:37
  then.
• 41:37
  Since
• 41:37
  you
• 41:38
  just
• 41:38
  flipped
• 41:38
  my
• 41:38
  head
• 41:38
  again
• 41:39
  the
• 41:39
  second
• 41:39
  time
• 41:39
  in
• 41:40
  this
• 41:40
  podcast.
• 41:41
  Sam
• 41:41
  a.
• 41:42
  Sam
• 41:42
  a
• 41:42
  CEO
• 41:43
  and
• 41:43
  or
• 41:44
  Sam
• 41:44
  even
• 41:44
  a
• 41:44
  chief
• 41:45
  supply
• 41:45
  chain
• 41:45
  officer.
• 41:45
  Whatever
• 41:46
  you
• 41:46
  want.
• 41:46
  I'm
• 41:46
  listening
• 41:46
  to
• 41:47
  this
• 41:47
  episode
• 41:48
  as
• 41:48
  many
• 41:48
  of
• 41:48
  them
• 41:48
  do
• 41:50
  what
• 41:51
  And
• 41:51
  I'm,
• 41:51
  I'm
• 41:51
  align
• 41:52
  on
• 41:52
  my
• 41:52
  strategy.
• 41:53
  I
• 41:53
  want
• 41:53
  to
• 41:53
  get
• 41:53
  going.
• 41:54
  What
• 41:54
  step
• 41:55
  should
• 41:55
  I
• 41:55
  take,
• 41:55
  Omar
• 41:56
  in
• 41:56
  the
• 41:56
  next
• 41:57
  30
• 41:57
  days?
• 41:57
  First
• 41:58
  step,
• 41:58
  be
• 41:59
  clear
• 41:59
  about
• 41:59
  the
• 42:00
  objectives
• 42:00
  and
• 42:00
  the
• 42:00
  outcomes.
• 42:01
  Right.
• 42:01
  Objectives
• 42:02
  and
• 42:02
  outcomes.
• 42:03
  Right.
• 42:03
  So,
• 42:04
  you
• 42:04
  know,
• 42:05
  again,
• 42:05
  I
• 42:05
  think
• 42:06
  number
• 42:06
  one,
• 42:07
  we
• 42:07
  go
• 42:07
  back
• 42:07
  to
• 42:08
  what
• 42:08
  we
• 42:08
  said
• 42:08
  previously.
• 42:10
  It's
• 42:10
  not
• 42:10
  about
• 42:11
  applying
• 42:11
  technology
• 42:12
  to
• 42:12
  apply
• 42:12
  technology
• 42:13
  to
• 42:13
  stand
• 42:13
  up.
• 42:13
  And
• 42:14
  in
• 42:14
  some
• 42:14
  cases
• 42:14
  it
• 42:14
  is
• 42:15
  like,
• 42:15
  let's
• 42:15
  be
• 42:15
  clear.
• 42:16
  Some,
• 42:16
  a
• 42:16
  lot
• 42:16
  of
• 42:16
  our
• 42:17
  retailers
• 42:17
  have
• 42:17
  boards
• 42:18
  where,
• 42:18
  you
• 42:19
  know,
• 42:19
  you
• 42:19
  need
• 42:19
  to
• 42:19
  say,
• 42:19
  hey,
• 42:20
  I've
• 42:20
  got
• 42:20
  these
• 42:20
  four
• 42:21
  agentic
• 42:21
  use
• 42:22
  cases
• 42:22
  because
• 42:22
  it's
• 42:22
  the,
• 42:23
  it's
• 42:23
  the
• 42:23
  buzzword
• 42:24
  of
• 42:24
  the
• 42:24
  day.
• 42:25
  Right.
• 42:25
  But
• 42:26
  at
• 42:26
  the
• 42:26
  same
• 42:26
  time,
• 42:27
  we
• 42:27
  also
• 42:27
  have
• 42:28
  the
• 42:28
  responsibility
• 42:28
  to
• 42:29
  make
• 42:29
  sure
• 42:29
  that
• 42:29
  it's
• 42:29
  meaningful
• 42:29
  towards
• 42:30
  the
• 42:30
  organization.
• 42:31
  So
• 42:31
  be
• 42:31
  very
• 42:31
  clear
• 42:32
  about
• 42:32
  your
• 42:33
  strategic
• 42:33
  outcomes.
• 42:34
  Right.
• 42:34
  Identify
• 42:35
  the
• 42:35
  areas
• 42:35
  you
• 42:35
  want
• 42:36
  to
• 42:36
  go
• 42:36
  after
• 42:37
  and
• 42:37
  be
• 42:37
  clear
• 42:38
  about.
• 42:38
  Again,
• 42:39
  you
• 42:39
  know,
• 42:39
  we
• 42:39
  hit
• 42:40
  about,
• 42:41
  you
• 42:41
  know,
• 42:42
  we
• 42:42
  hit
• 42:42
  on
• 42:42
  it
• 42:42
  quite
• 42:43
  a
• 42:43
  bit.
• 42:43
  The
• 42:44
  ROI
• 42:44
  of
• 42:44
  what
• 42:44
  I'm
• 42:45
  trying
• 42:45
  to
• 42:45
  solve.
• 42:45
  Right.
• 42:46
  And
• 42:46
  look
• 42:47
  at
• 42:47
  what
• 42:47
  I
• 42:48
  would
• 42:48
  say
• 42:49
  the
• 42:49
  lowest
• 42:50
  hanging
• 42:50
  fruit
• 42:50
  first.
• 42:51
  Right.
• 42:51
  So
• 42:52
  where's
• 42:52
  my
• 42:52
  order?
• 42:53
  The
• 42:53
  things
• 42:53
  that
• 42:53
  the
• 42:53
  address
• 42:54
  talking
• 42:54
  about,
• 42:54
  these
• 42:55
  are
• 42:55
  menial
• 42:56
  tasks
• 42:56
  that
• 42:56
  people
• 42:56
  are
• 42:57
  doing.
• 42:57
  You
• 42:58
  can
• 42:58
  get
• 42:58
  quite
• 42:58
  a
• 42:59
  bit
• 42:59
  of
• 42:59
  benefit
• 43:00
  just
• 43:00
  out
• 43:00
  of
• 43:01
  looking
• 43:01
  at
• 43:01
  the
• 43:01
  lowest
• 43:02
  hanging
• 43:02
  fruit.
• 43:02
  First,
• 43:03
  I
• 43:03
  think
• 43:03
  we
• 43:04
  all
• 43:04
  have
• 43:04
  a
• 43:04
  problem.
• 43:05
  The
• 43:05
  first
• 43:05
  problem
• 43:05
  is
• 43:06
  applying
• 43:06
  technology
• 43:07
  for
• 43:07
  technology
• 43:07
  sake.
• 43:08
  Second
• 43:09
  is
• 43:09
  we
• 43:10
  have
• 43:10
  a
• 43:10
  tendency
• 43:10
  to
• 43:10
  over
• 43:11
  complicate
• 43:11
  what
• 43:12
  we
• 43:12
  need
• 43:12
  to
• 43:13
  do.
• 43:13
  Right.
• 43:14
  And
• 43:14
  in
• 43:14
  many
• 43:14
  cases
• 43:15
  the
• 43:15
  answers
• 43:15
  are
• 43:16
  right
• 43:16
  in
• 43:16
  front
• 43:16
  of
• 43:16
  us.
• 43:17
  And
• 43:17
  so
• 43:17
  I
• 43:18
  think
• 43:18
  the
• 43:18
  biggest
• 43:19
  thing
• 43:19
  for
• 43:19
  a
• 43:20
  supply
• 43:20
  chain
• 43:20
  executive
• 43:20
  is
• 43:21
  take
• 43:21
  a
• 43:21
  step
• 43:21
  back
• 43:22
  and
• 43:23
  look
• 43:23
  at
• 43:23
  the
• 43:23
  end
• 43:23
  to
• 43:24
  end
• 43:24
  and
• 43:24
  say,
• 43:24
  okay,
• 43:24
  look,
• 43:25
  where
• 43:25
  are
• 43:25
  my
• 43:25
  big
• 43:26
  problem
• 43:26
  points
• 43:27
  relative
• 43:27
  to.
• 43:28
  Again,
• 43:28
  I
• 43:28
  go
• 43:29
  back
• 43:29
  to
• 43:29
  what
• 43:29
  I
• 43:29
  was
• 43:30
  saying.
• 43:30
  Labor.
• 43:31
  Right.
• 43:31
  Status.
• 43:34
  The
• 43:34
  connection
• 43:35
  points
• 43:35
  between
• 43:37
  that
• 43:37
  are
• 43:38
  disconnected
• 43:38
  today.
• 43:39
  What
• 43:39
  if
• 43:39
  I
• 43:39
  could
• 43:39
  connect?
• 43:40
  Right.
• 43:41
  So,
• 43:41
  you
• 43:42
  know,
• 43:42
  I
• 43:42
  think
• 43:42
  they
• 43:42
  need
• 43:43
  to
• 43:43
  really
• 43:44
  do
• 43:44
  an
• 43:44
  introspection
• 43:45
  to
• 43:45
  say,
• 43:45
  look,
• 43:46
  you
• 43:46
  know,
• 43:46
  how
• 43:46
  do,
• 43:47
  how
• 43:47
  would
• 43:47
  I
• 43:47
  really
• 43:48
  like
• 43:48
  this
• 43:48
  to
• 43:48
  work
• 43:49
  and
• 43:50
  remove
• 43:50
  some
• 43:50
  of
• 43:50
  the
• 43:51
  constraints
• 43:51
  that
• 43:51
  we've
• 43:52
  had
• 43:52
  over
• 43:52
  ourselves,
• 43:54
  right.
• 43:54
  At
• 43:54
  least
• 43:54
  from
• 43:55
  a
• 43:55
  strategy
• 43:56
  perspective
• 43:57
  and
• 43:57
  then
• 43:57
  get
• 43:57
  into
• 43:58
  okay,
• 43:59
  right.
• 44:01
  What,
• 44:01
  what
• 44:02
  are
• 44:02
  the
• 44:02
  key
• 44:03
  kind
• 44:03
  of
• 44:03
  metrics
• 44:03
  that
• 44:04
  are
• 44:04
  always,
• 44:05
  that
• 44:05
  I
• 44:05
  can
• 44:05
  achieve
• 44:06
  if
• 44:06
  I
• 44:06
  connect
• 44:07
  these
• 44:07
  two
• 44:07
  things
• 44:07
  together?
• 44:08
  How,
• 44:08
  you
• 44:09
  know,
• 44:10
  you
• 44:10
  got
• 44:11
  where
• 44:11
  I'm
• 44:11
  going,
• 44:11
  right?
• 44:12
  To
• 44:12
  me,
• 44:12
  I
• 44:12
  think
• 44:12
  the,
• 44:13
  the
• 44:13
  key
• 44:13
  is
• 44:14
  really
• 44:15
  looking
• 44:15
  at
• 44:16
  the
• 44:16
  supply
• 44:17
  chain
• 44:17
  end
• 44:17
  to
• 44:17
  end,
• 44:19
  looking
• 44:19
  at
• 44:19
  your,
• 44:19
  your
• 44:20
  lowest
• 44:20
  hanging
• 44:20
  fruit
• 44:21
  because
• 44:21
  in
• 44:21
  many
• 44:21
  cases
• 44:22
  it's
• 44:22
  right
• 44:22
  in
• 44:22
  front
• 44:22
  of
• 44:22
  you
• 44:23
  and
• 44:23
  then
• 44:23
  being
• 44:24
  able
• 44:24
  to
• 44:24
  kind
• 44:24
  of
• 44:25
  align
• 44:26
  again,
• 44:27
  you
• 44:28
  know,
• 44:28
  three
• 44:28
  to
• 44:29
  four
• 44:29
  objectives,
• 44:30
  right.
• 44:30
  That,
• 44:31
  that
• 44:31
  you're
• 44:31
  going
• 44:31
  to,
• 44:32
  to,
• 44:32
  to,
• 44:33
  to
• 44:33
  hit
• 44:33
  in
• 44:33
  the
• 44:34
  near
• 44:34
  term
• 44:35
  and
• 44:35
  then
• 44:35
  focus
• 44:36
  the
• 44:36
  entire
• 44:36
  organization
• 44:37
  around
• 44:37
  them.
• 44:37
  Right.
• 44:38
  All
• 44:38
  right,
• 44:39
  well,
• 44:39
  let's
• 44:39
  close
• 44:39
  with
• 44:39
  this.
• 44:40
  This
• 44:40
  has
• 44:40
  been
• 44:40
  a
• 44:41
  really
• 44:41
  riveting
• 44:42
  discussion.
• 44:42
  I
• 44:42
  wish
• 44:43
  I
• 44:43
  could
• 44:43
  spend
• 44:43
  even
• 44:43
  more
• 44:43
  time
• 44:44
  with
• 44:44
  both
• 44:44
  of
• 44:44
  you.
• 44:45
  Final
• 44:46
  question
• 44:46
  for
• 44:46
  both
• 44:47
  of
• 44:47
  you.
• 44:48
  Now
• 44:48
  I
• 44:49
  want
• 44:49
  specifics
• 44:49
  here.
• 44:50
  This
• 44:50
  is
• 44:50
  my
• 44:50
  kind
• 44:51
  of
• 44:51
  confession
• 44:51
  question.
• 44:54
  If
• 44:54
  I
• 44:54
  could
• 44:54
  only
• 44:54
  do
• 44:55
  one
• 44:55
  thing
• 44:56
  as
• 44:57
  a
• 44:57
  retail
• 44:57
  executive
• 44:57
  after
• 44:58
  listening
• 44:58
  to
• 44:58
  this
• 44:58
  episode,
• 45:00
  if
• 45:01
  I
• 45:01
  could
• 45:01
  only
• 45:01
  implement
• 45:01
  one
• 45:02
  single
• 45:03
  highest
• 45:03
  impact
• 45:04
  action,
• 45:06
  what
• 45:07
  would
• 45:07
  it
• 45:07
  be?
• 45:07
  Is
• 45:07
  there
• 45:08
  an
• 45:08
  area
• 45:08
  I
• 45:08
  should
• 45:08
  focus
• 45:09
  on
• 45:09
  first?
• 45:10
  Is
• 45:10
  there
• 45:11
  a
• 45:11
  way
• 45:11
  I
• 45:11
  should
• 45:12
  structure
• 45:12
  my
• 45:13
  team?
• 45:13
  What
• 45:13
  is
• 45:13
  it?
• 45:13
  Adil,
• 45:14
  why
• 45:14
  don't
• 45:14
  you
• 45:14
  go
• 45:14
  first?
• 45:15
  I
• 45:16
  would
• 45:16
  say
• 45:16
  automate
• 45:17
  visibility.
• 45:18
  You
• 45:18
  know,
• 45:18
  if
• 45:18
  you
• 45:18
  can't
• 45:19
  meet
• 45:19
  promises
• 45:19
  to
• 45:19
  your
• 45:20
  tier
• 45:20
  shoppers,
• 45:21
  that's
• 45:22
  your
• 45:22
  first
• 45:22
  line
• 45:22
  of
• 45:22
  defense.
• 45:23
  And
• 45:23
  that's
• 45:24
  actually
• 45:24
  one
• 45:24
  of
• 45:24
  the
• 45:24
  highest
• 45:25
  ROI
• 45:25
  use
• 45:25
  cases
• 45:26
  for
• 45:26
  agentic
• 45:26
  AI
• 45:27
  Automate
• 45:27
  visibility.
• 45:28
  Explain
• 45:28
  more
• 45:28
  about
• 45:29
  what
• 45:29
  that
• 45:29
  means
• 45:29
  for
• 45:29
  those
• 45:29
  maybe
• 45:30
  that
• 45:30
  are
• 45:30
  unfamiliar
• 45:31
  thinking
• 45:32
  about
• 45:32
  that
• 45:32
  order
• 45:32
  Lifecycle
• 45:33
  Journey.
• 45:33
  So
• 45:34
  the
• 45:34
  moment
• 45:34
  the
• 45:34
  shopper
• 45:35
  checks
• 45:35
  out
• 45:35
  to
• 45:35
  the
• 45:36
  point
• 45:36
  that
• 45:36
  they're,
• 45:36
  they
• 45:37
  receive
• 45:37
  the
• 45:38
  final
• 45:38
  delivery,
• 45:39
  mapping
• 45:39
  out
• 45:40
  what
• 45:40
  are
• 45:40
  all
• 45:40
  the
• 45:41
  steps
• 45:41
  involved
• 45:42
  in
• 45:42
  here?
• 45:43
  Who's
• 45:43
  touching
• 45:44
  the
• 45:44
  product?
• 45:44
  Both
• 45:45
  digitally,
• 45:46
  physically,
• 45:47
  what
• 45:48
  are
• 45:48
  the
• 45:48
  dependencies?
• 45:49
  And
• 45:49
  then
• 45:49
  deploying
• 45:50
  AI
• 45:51
  agents
• 45:51
  at
• 45:52
  each
• 45:52
  of
• 45:52
  those
• 45:53
  dependent
• 45:53
  steps
• 45:54
  and
• 45:54
  then
• 45:55
  exactly
• 45:55
  as
• 45:55
  I
• 45:56
  mentioned
• 45:56
  before,
• 45:56
  connecting
• 45:57
  them
• 45:57
  together
• 45:58
  into
• 45:59
  a
• 45:59
  unified
• 45:59
  way
• 46:00
  for
• 46:00
  you
• 46:00
  to
• 46:00
  act.
• 46:01
  So
• 46:01
  when
• 46:01
  your
• 46:01
  shopper
• 46:02
  comes
• 46:02
  in
• 46:02
  through
• 46:03
  any
• 46:03
  channel,
• 46:03
  voice,
• 46:04
  email,
• 46:05
  text,
• 46:06
  your,
• 46:07
  your,
• 46:07
  your
• 46:08
  website,
• 46:08
  chat
• 46:08
  and
• 46:09
  says,
• 46:09
  where
• 46:10
  is
• 46:10
  that
• 46:10
  order?
• 46:11
  You
• 46:11
  have
• 46:11
  an
• 46:12
  answer.
• 46:12
  Oh
• 46:13
  my
• 46:13
  God,
• 46:13
  so
• 46:13
  good.
• 46:14
  Omar?
• 46:15
  Me
• 46:15
  too,
• 46:16
  right?
• 46:16
  For
• 46:17
  sure.
• 46:17
  And
• 46:17
  I
• 46:17
  think
• 46:17
  again,
• 46:18
  the
• 46:18
  second
• 46:18
  part
• 46:18
  of
• 46:19
  that
• 46:19
  is
• 46:20
  think
• 46:20
  of
• 46:21
  all
• 46:21
  of
• 46:21
  the
• 46:22
  configuration
• 46:22
  and
• 46:23
  management
• 46:23
  that
• 46:23
  you
• 46:23
  need
• 46:24
  to
• 46:24
  do
• 46:24
  around
• 46:24
  that,
• 46:25
  right.
• 46:25
  To
• 46:25
  keep
• 46:26
  the
• 46:26
  systems
• 46:27
  right.
• 46:27
  So
• 46:27
  that
• 46:27
  you're
• 46:28
  promising
• 46:28
  the
• 46:28
  right
• 46:29
  promises
• 46:29
  and
• 46:30
  you're
• 46:30
  so
• 46:31
  again,
• 46:31
  think
• 46:32
  about
• 46:33
  all
• 46:33
  of
• 46:33
  the,
• 46:34
  when
• 46:34
  you're
• 46:34
  trying
• 46:34
  to
• 46:35
  connect
• 46:35
  the
• 46:36
  ecosystem,
• 46:36
  right.
• 46:37
  Whether
• 46:37
  it's
• 46:37
  supply
• 46:37
  chain
• 46:38
  execution
• 46:38
  or
• 46:38
  whether
• 46:38
  it's
• 46:39
  around
• 46:39
  the
• 46:39
  customer,
• 46:39
  etc.
• 46:40
  All
• 46:40
  of
• 46:41
  the
• 46:41
  data
• 46:41
  that
• 46:42
  is
• 46:42
  required
• 46:43
  to
• 46:43
  configure.
• 46:44
  You
• 46:44
  remember
• 46:44
  Chris,
• 46:45
  in
• 46:45
  our
• 46:45
  old
• 46:46
  days
• 46:46
  of
• 46:46
  you
• 46:47
  know,
• 46:47
  hey,
• 46:47
  I
• 46:47
  need
• 46:48
  to
• 46:48
  change
• 46:48
  this
• 46:48
  eligibility
• 46:49
  and
• 46:49
  that
• 46:49
  eligibility
• 46:50
  and
• 46:50
  I
• 46:50
  need
• 46:50
  to
• 46:50
  change
• 46:50
  this.
• 46:51
  Oh
• 46:51
  no,
• 46:51
  this
• 46:51
  thing
• 46:51
  is
• 46:52
  going
• 46:52
  viral
• 46:52
  now.
• 46:53
  I
• 46:53
  need
• 46:53
  to
• 46:53
  be
• 46:53
  able
• 46:53
  to
• 46:53
  do
• 46:54
  this,
• 46:54
  that
• 46:55
  look
• 46:55
  across
• 46:56
  your
• 46:56
  workflows
• 46:57
  and
• 46:57
  configurations.
• 46:59
  And
• 46:59
  I
• 46:59
  think
• 46:59
  that
• 47:00
  to
• 47:00
  me
• 47:01
  is,
• 47:01
  you
• 47:01
  know,
• 47:01
  I
• 47:02
  think
• 47:02
  add
• 47:02
  this
• 47:02
  spot
• 47:03
  on.
• 47:03
  And
• 47:03
  me
• 47:03
  too,
• 47:04
  that's
• 47:04
  probably
• 47:04
  where
• 47:04
  I
• 47:04
  would
• 47:05
  start.
• 47:05
  Where,
• 47:05
  where's
• 47:06
  my
• 47:06
  stuff
• 47:06
  deploying
• 47:07
  agents
• 47:07
  and
• 47:08
  not
• 47:08
  just
• 47:08
  where's
• 47:09
  my
• 47:09
  stuff
• 47:09
  being
• 47:09
  able
• 47:09
  to
• 47:10
  actually
• 47:10
  action
• 47:11
  them
• 47:11
  and,
• 47:12
  and,
• 47:12
  and
• 47:13
  do
• 47:13
  things
• 47:13
  like
• 47:14
  replacing
• 47:14
  an
• 47:14
  order,
• 47:15
  changing
• 47:15
  an
• 47:16
  order,
• 47:17
  you
• 47:17
  know,
• 47:18
  doing
• 47:19
  cool
• 47:19
  things
• 47:19
  through
• 47:19
  the
• 47:19
  lifecycle
• 47:20
  to
• 47:20
  make
• 47:20
  the
• 47:20
  customer
• 47:21
  and
• 47:21
  the
• 47:21
  company
• 47:21
  whole.
• 47:22
  The
• 47:22
  second
• 47:22
  part
• 47:23
  that
• 47:23
  I
• 47:23
  would
• 47:23
  come
• 47:23
  in
• 47:23
  with
• 47:24
  is
• 47:24
  also
• 47:25
  how
• 47:25
  do
• 47:26
  you
• 47:26
  actually
• 47:26
  set
• 47:27
  the
• 47:27
  right
• 47:27
  data
• 47:28
  so
• 47:28
  that
• 47:28
  those
• 47:28
  promises
• 47:29
  are
• 47:29
  being
• 47:29
  set
• 47:29
  the
• 47:29
  right
• 47:30
  way
• 47:30
  so
• 47:31
  the
• 47:31
  configurations,
• 47:32
  the
• 47:32
  workflows,
• 47:34
  the
• 47:34
  connective
• 47:34
  tissues
• 47:35
  that
• 47:35
  you
• 47:35
  want
• 47:35
  to
• 47:36
  be
• 47:36
  connected.
• 47:37
  I
• 47:37
  think
• 47:37
  that's
• 47:38
  something
• 47:38
  that
• 47:38
  companies
• 47:39
  spend
• 47:40
  a
• 47:40
  lot
• 47:40
  of
• 47:40
  time,
• 47:41
  money
• 47:41
  and
• 47:41
  resources
• 47:42
  on.
• 47:43
  And
• 47:43
  that's
• 47:43
  an
• 47:44
  area
• 47:44
  again,
• 47:44
  you
• 47:45
  know,
• 47:45
  whether
• 47:45
  you
• 47:45
  think
• 47:46
  of
• 47:46
  it
• 47:46
  as
• 47:46
  cost
• 47:46
  to
• 47:46
  serve.
• 47:47
  Right.
• 47:47
  Like
• 47:48
  how,
• 47:48
  how
• 47:48
  much
• 47:49
  labor
• 47:49
  does
• 47:49
  it
• 47:49
  take
• 47:50
  me
• 47:50
  to,
• 47:50
  to
• 47:50
  serve
• 47:51
  my
• 47:51
  channel.
• 47:52
  If
• 47:52
  I
• 47:52
  can
• 47:53
  actually
• 47:53
  deploy
• 47:54
  agents
• 47:54
  to
• 47:54
  help
• 47:54
  reduce
• 47:55
  that
• 47:55
  cost
• 47:55
  to
• 47:55
  serve
• 47:56
  by
• 47:56
  automating
• 47:57
  workflows,
• 47:58
  automating
• 47:59
  configurations,
• 48:00
  ensuring
• 48:01
  I'm
• 48:01
  putting
• 48:01
  the
• 48:01
  right
• 48:01
  promises
• 48:02
  in
• 48:02
  play
• 48:02
  and
• 48:02
  I
• 48:03
  can
• 48:03
  deploy
• 48:03
  agents
• 48:03
  to
• 48:04
  do
• 48:04
  all
• 48:04
  those.
• 48:05
  That
• 48:06
  would
• 48:06
  be
• 48:06
  a
• 48:06
  game
• 48:06
  changer.
• 48:07
  Yeah.
• 48:07
  As
• 48:07
  I'm
• 48:08
  sitting
• 48:08
  back
• 48:08
  here,
• 48:08
  I'm
• 48:08
  kind
• 48:08
  of
• 48:08
  like,
• 48:09
  yeah,
• 48:09
  that's
• 48:09
  definitely
• 48:09
  the
• 48:10
  answer.
• 48:10
  It's
• 48:10
  like
• 48:10
  you're
• 48:10
  available
• 48:11
  to
• 48:11
  promise
• 48:11
  the
• 48:11
  visibility
• 48:12
  because
• 48:12
  you
• 48:12
  humble
• 48:13
  things
• 48:13
  are
• 48:14
  triggered
• 48:14
  off
• 48:15
  of
• 48:15
  that.
• 48:15
  But
• 48:16
  I'm
• 48:16
  curious
• 48:16
  too.
• 48:16
  Is
• 48:17
  there
• 48:18
  one
• 48:18
  follow
• 48:18
  up,
• 48:18
  quick
• 48:19
  follow
• 48:19
  up
• 48:19
  question.
• 48:19
  Is
• 48:19
  there
• 48:20
  a
• 48:20
  metric
• 48:20
  that
• 48:21
  people
• 48:21
  should
• 48:21
  be
• 48:21
  tracking
• 48:22
  in
• 48:22
  their
• 48:22
  day
• 48:23
  to
• 48:23
  day
• 48:23
  progress
• 48:23
  against
• 48:25
  that
• 48:25
  area
• 48:25
  of
• 48:27
  specification?
• 48:28
  So
• 48:29
  let
• 48:29
  me,
• 48:29
  let
• 48:29
  me
• 48:29
  go
• 48:30
  and
• 48:30
  I'm
• 48:30
  going
• 48:30
  to
• 48:30
  hand
• 48:30
  it
• 48:30
  to
• 48:30
  you.
• 48:31
  I
• 48:31
  think
• 48:31
  first
• 48:32
  think
• 48:32
  about
• 48:33
  the
• 48:33
  number
• 48:33
  of
• 48:33
  hours
• 48:34
  that
• 48:34
  people
• 48:35
  spend
• 48:35
  today
• 48:36
  on
• 48:36
  answering
• 48:37
  those
• 48:37
  phone
• 48:38
  calls
• 48:38
  and
• 48:38
  then
• 48:39
  with
• 48:39
  these
• 48:39
  agents,
• 48:40
  you
• 48:40
  know,
• 48:40
  the
• 48:41
  reduction
• 48:41
  that
• 48:41
  that
• 48:41
  will
• 48:42
  resulted.
• 48:43
  That's
• 48:43
  the
• 48:44
  first.
• 48:44
  Number
• 48:45
  two,
• 48:45
  think
• 48:46
  about
• 48:46
  all
• 48:46
  of
• 48:47
  the
• 48:47
  ratings
• 48:47
  that
• 48:48
  customers
• 48:48
  will
• 48:49
  provide
• 48:49
  about
• 48:50
  delivery
• 48:51
  and
• 48:51
  service,
• 48:52
  etc.
• 48:53
  And
• 48:53
  how
• 48:53
  that
• 48:53
  could
• 48:53
  increase
• 48:54
  by,
• 48:54
  by
• 48:54
  making
• 48:54
  it
• 48:55
  better.
• 48:55
  Number
• 48:56
  three,
• 48:56
  think
• 48:57
  about,
• 48:57
  you
• 48:57
  know,
• 48:58
  the
• 48:58
  number
• 48:58
  of
• 48:58
  hours
• 48:59
  and
• 48:59
  the
• 48:59
  staff
• 49:00
  and,
• 49:00
  and,
• 49:00
  and,
• 49:01
  and
• 49:01
  the
• 49:01
  people
• 49:01
  that
• 49:02
  you
• 49:02
  need
• 49:02
  to
• 49:02
  do
• 49:02
  all
• 49:03
  of
• 49:03
  these
• 49:03
  configurations.
• 49:04
  Right.
• 49:04
  That
• 49:05
  you
• 49:05
  now
• 49:06
  potentially
• 49:07
  you
• 49:07
  know,
• 49:08
  can,
• 49:08
  can,
• 49:08
  can
• 49:08
  reposition
• 49:09
  to,
• 49:09
  to
• 49:10
  better,
• 49:11
  you
• 49:11
  know,
• 49:12
  and
• 49:12
  more,
• 49:12
  More,
• 49:12
  more
• 49:13
  skill
• 49:13
  tasks.
• 49:14
  So
• 49:14
  I,
• 49:15
  I
• 49:15
  think
• 49:15
  the
• 49:15
  roi,
• 49:16
  when
• 49:16
  you
• 49:17
  start
• 49:17
  putting
• 49:17
  this
• 49:17
  all
• 49:18
  together,
• 49:18
  starts
• 49:19
  to
• 49:19
  present
• 49:19
  itself,
• 49:19
  and
• 49:19
  the
• 49:20
  metrics,
• 49:20
  the
• 49:20
  dashboards
• 49:21
  become
• 49:22
  also
• 49:23
  something
• 49:23
  that,
• 49:24
  frankly,
• 49:25
  you
• 49:25
  know,
• 49:25
  we
• 49:25
  can,
• 49:25
  we
• 49:26
  can
• 49:26
  make
• 49:26
  into
• 49:26
  a
• 49:26
  reality
• 49:27
  with
• 49:27
  this
• 49:28
  new
• 49:28
  technology
• 49:28
  to
• 49:29
  actually
• 49:29
  measure
• 49:30
  your
• 49:30
  customer
• 49:31
  experience,
• 49:32
  measure
• 49:32
  your
• 49:33
  internal
• 49:33
  experience,
• 49:34
  and
• 49:34
  measure,
• 49:35
  you
• 49:35
  know,
• 49:35
  the
• 49:36
  cycle
• 49:36
  time
• 49:36
  that
• 49:36
  it
• 49:37
  takes
• 49:37
  to
• 49:37
  do
• 49:37
  things
• 49:38
  right.
• 49:38
  Couldn't
• 49:39
  agree
• 49:39
  more.
• 49:40
  All
• 49:40
  right,
• 49:40
  well,
• 49:41
  so
• 49:41
  I
• 49:41
  imagine
• 49:42
  there's
• 49:42
  going
• 49:42
  to
• 49:42
  be
• 49:42
  a
• 49:42
  lot
• 49:42
  of
• 49:43
  folks
• 49:43
  listening
• 49:43
  that
• 49:43
  are
• 49:43
  going
• 49:44
  to
• 49:44
  want
• 49:44
  to
• 49:44
  pick
• 49:44
  both
• 49:45
  your
• 49:45
  brains,
• 49:45
  as
• 49:46
  I
• 49:46
  do
• 49:46
  actually
• 49:46
  want
• 49:47
  to
• 49:47
  have
• 49:47
  you
• 49:47
  back
• 49:47
  on
• 49:48
  to
• 49:48
  continue
• 49:48
  this
• 49:49
  conversation
• 49:49
  at
• 49:50
  some
• 49:50
  stage,
• 49:50
  because
• 49:50
  it
• 49:50
  was
• 49:51
  really
• 49:51
  enlightening
• 49:51
  for
• 49:52
  me.
• 49:52
  There
• 49:52
  were
• 49:52
  a
• 49:52
  couple
• 49:52
  aha
• 49:53
  moments
• 49:53
  where
• 49:53
  if
• 49:53
  you're
• 49:53
  watching
• 49:53
  this
• 49:54
  on
• 49:54
  video,
• 49:54
  you
• 49:55
  could
• 49:55
  probably
• 49:55
  see
• 49:55
  them
• 49:55
  on
• 49:56
  my
• 49:56
  face.
• 49:58
  So
• 49:58
  if
• 49:58
  people
• 49:58
  want
• 49:58
  to
• 49:58
  get
• 49:59
  in
• 49:59
  touch
• 49:59
  with
• 49:59
  either
• 49:59
  of
• 49:59
  you,
• 50:00
  what's
• 50:00
  the
• 50:00
  best
• 50:00
  way
• 50:00
  for
• 50:00
  them
• 50:01
  to
• 50:01
  do
• 50:01
  that?
• 50:01
  Adil,
• 50:02
  find
• 50:02
  us
• 50:02
  at
• 50:02
  NPS
• 50:03
  on
• 50:03
  our
• 50:04
  website,
• 50:05
  www.infios.com
• 50:08
  or
• 50:09
  reach
• 50:09
  your
• 50:10
  reach
• 50:10
  your
• 50:10
  favorite
• 50:11
  sales
• 50:11
  rep.
• 50:11
  Well,
• 50:12
  like
• 50:12
  I
• 50:12
  said
• 50:12
  before,
• 50:14
  thank
• 50:15
  you
• 50:15
  both
• 50:15
  for
• 50:15
  this
• 50:16
  wonderful
• 50:16
  conversation.
• 50:17
  It's
• 50:17
  been
• 50:17
  incredibly
• 50:18
  valuable,
• 50:18
  and
• 50:18
  I
• 50:19
  appreciate
• 50:19
  your
• 50:19
  time.
• 50:20
  And
• 50:20
  Omar,
• 50:20
  it's
• 50:21
  always
• 50:21
  good
• 50:21
  getting
• 50:21
  to
• 50:21
  rap
• 50:22
  with
• 50:22
  you
• 50:22
  in
• 50:22
  front
• 50:23
  of
• 50:23
  our
• 50:23
  audience
• 50:23
  as
• 50:23
  well,
• 50:24
  because
• 50:24
  you've
• 50:24
  really
• 50:24
  educated
• 50:25
  our
• 50:25
  audience
• 50:25
  on.
• 50:26
  On
• 50:26
  what
• 50:26
  I
• 50:26
  think
• 50:27
  it
• 50:27
  takes
• 50:27
  to
• 50:27
  at
• 50:28
  least
• 50:28
  think
• 50:28
  about,
• 50:28
  if
• 50:29
  not
• 50:29
  succeed
• 50:29
  in
• 50:30
  this
• 50:30
  new
• 50:30
  era
• 50:30
  of
• 50:30
  agentic
• 50:31
  AI
• 50:31
  in
• 50:32
  commerce.
• 50:33
  Of
• 50:33
  course,
• 50:33
  today's
• 50:33
  podcast
• 50:34
  has
• 50:34
  been
• 50:34
  produced
• 50:35
  by
• 50:35
  the
• 50:35
  great
• 50:35
  Ella
• 50:36
  Sirjord.
• 50:36
  I
• 50:37
  am
• 50:37
  Chris
• 50:37
  Walton.
• 50:37
  This
• 50:37
  has
• 50:38
  been
• 50:38
  Confessions
• 50:38
  of
• 50:38
  a
• 50:39
  supply
• 50:39
  chain
• 50:39
  executive.
• 50:39
  And
• 50:40
  never
• 50:40
  forget
• 50:40
  Omnitalk
• 50:41
  fans,
• 50:42
  Confessions
• 50:42
  are
• 50:43
  almost
• 50:43
  always
• 50:43
  good
• 50:44
  for
• 50:44
  the
• 50:44
  soul.
• 50:45
  Be
• 50:45
  careful
• 50:45
  out
• 50:46
  there.