Latest / The CEO Diary with Fexingo: Leadership Lessons, Executive Decisions, and Corner Office Stories
How Howard Schultz Returned to Starbucks and Changed the Playbook
In Episode 5 of The CEO Diary, Lucas and Luna revisit Howard Schultz's third stint as CEO of Starbucks in 2022. They drill into one specific decision: the closure of 16 US stores for mandatory anti-bias training after a high-profile incident in Philadelphia. The conversation examines how Schultz handled the reputational crisis, the financial cost of the closures (estimated at $12 million in lost revenue), and the broader lesson about CEO courage in moments of public accountability. They also touch on how Schultz's return shifted Starbucks' labor relations and store strategy…
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