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How Tim Cook Quietly Built the World's Most Profitable Supply Chain
We all know Apple makes great products. But what if the real competitive advantage isn't the silicon or the software — it's the supply chain? In this episode of CEO Diary, Lucas and Luna dig into how Tim Cook transformed Apple from a company that couldn't ship its own computers on time into a logistics machine that moves hundreds of billions in inventory with near-zero waste. They trace Cook's early days at Compaq, his first brutal audit of Apple's warehouses in 1998, and the key decisions that created the 'Apple supply chain playbook' — including the…
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