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SBP 217: The PostPod - Lessons from James Hurman. Ads Don't Persuade People to Buy.
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What if marketing's biggest challenge isn't proving its value—but explaining it? Following our conversation with James Hurman, we reflect on one of the most practical frameworks we've encountered in years: Future Demand.
Rather than revisiting every topic from the interview, this Post-Pod explores what the ideas actually mean for marketers trying to influence leadership, defend budgets, and build long-term growth inside their organizations.
In this episode:
Why "future demand" may be better language than "brand awareness"
Why leadership teams naturally prioritize demand…
The skinny
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