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Customer Choice and Smarter Parking with Trent Prior
Episode Overview
In this episode, Krista Olien and Leigh Thomas sit down with Trent Prior, Manager of Business Services for the Town of Victoria Park in Western Australia, to discuss innovation, customer choice, and the future of municipal parking.
Trent shares how Vic Park transitioned away from cash payments, introduced dual pay by phone platforms, and reduced reliance on parking meters while improving the customer experience. The conversation explores how vendor partnerships, staff buy-in, data, and long-term planning helped modernize the town’s parking program.
From payment technology to…
The skinny
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