Latest / The Scene Projects / Gallo Locknez on Sync Licensing, Community Impact, and Navigating the Music Industry

Transcript

Gallo Locknez on Sync Licensing, Community Impact, and Navigating the Music Industry · The Scene Projects

• 0:24
  Welcome in to Real Biz.
• 0:26
  I am your host Bubba Starts, and with me today, youth educator and sync pro, Gallo Lochness.
• 0:32
  Gallo, welcome to the show, brother.
• 0:33
  Yeah.
• 0:34
  Thanks for having me on, man.
• 0:35
  I'm excited.
• 0:36
  I'm excited.
• 0:37
  Yeah.
• 0:38
  This one's gonna be a fun one because we're digging into something on this platform that I
• 0:42
  care a lot about.
• 0:43
  It's the music world.
• 0:44
  It's sync licensing.
• 0:45
  It's helping young artists, do what, it has struggle for a a lot of musicians and and
• 0:54
  people in the business to really get a hold of, which is how do you make money in the music
• 0:59
  business.
• 1:00
  But before we get into all that and really dive deep on everything you're doing right now, one
• 1:05
  of established a little bit of your backstory and kinda give you the floor, to to give us
• 1:10
  some of that.
• 1:11
  So we'll pick it up from there.
• 1:13
  Yeah.
• 1:13
  Absolutely.
• 1:14
  Gallo Lochniz.
• 1:15
  I'm a music producer.
• 1:17
  I'm an artist.
• 1:18
  I'm a songwriter.
• 1:19
  I'm a a mixing engineer.
• 1:21
  I'm a mastering engineer.
• 1:22
  I'm a youth educator.
• 1:24
  I'm an entrepreneur.
• 1:26
  Yeah, man.
• 1:26
  I do I try to do a little bit of it all.
• 1:28
  That's why the website is called gallowsworld.com.
• 1:31
  You know what I mean?
• 1:32
  It's a lot going on, but it all, you know, connects.
• 1:37
  Yeah.
• 1:37
  I've been doing it for a while.
• 1:38
  I've been doing single licensing maybe about six years now.
• 1:42
  I've got placements on ESPN, Nickelodeon, Cartoon Network, on a on a few shows, networks,
• 1:50
  Netflix, Peacock.
• 1:52
  I mean, anything you could think of pretty much been on.
• 1:55
  I'm on a lot of cooking shows for some reason, and I I really don't like going in the kitchen,
• 1:59
  but I'm on tons of cooking shows.
• 2:01
  So I don't know.
• 2:02
  Figure that one out.
• 2:03
  But, yeah, this is what I do.
• 2:05
  I love it.
• 2:05
  And then as of recently, I'm a youth educator, spent a lot of time with high school students,
• 2:11
  all the way up to adults.
• 2:12
  You know what mean?
• 2:13
  So the age range, pretty much from 14 to as long as you can go.
• 2:18
  You know what I mean?
• 2:19
  So I love it.
• 2:20
  I have a passion for teaching people.
• 2:22
  I have a passion for being a mentor, and that's that's Gallo all in a nutshell.
• 2:27
  You know?
• 2:30
  Yeah.
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  And and we featured you on on the scene projects.
• 2:33
  We got to really dig into your music.
• 2:35
  You're a fantastic producer.
• 2:37
  But Thank I think for you as for a lot of us in the music industry, songwriters like ourselves,
• 2:43
  that it's easy to get burnt out in that world.
• 2:46
  And and you were very fortunate to find sync and to have some success in that world, And
• 2:52
  it's kind of put a a huge pause on, you know, what would be a typical artist career and
• 2:57
  performing live and, you know, creating merch and, like, that whole life that that so many of
• 3:02
  us live out there.
• 3:03
  But kinda describe to me kind of the early successes in sync that you had and and how that
• 3:11
  kind of took over in your artist career.
• 3:14
  Yeah.
• 3:14
  Ultimately, man, I went to I'll tell you the the the the point for me.
• 3:18
  I went on a European tour.
• 3:20
  Right?
• 3:20
  And, you know, it was a great experience.
• 3:23
  I loved it.
• 3:24
  But I didn't come home with a lot of money.
• 3:26
  Right?
• 3:27
  At that same time, I got one of my biggest placements was paid about $12,000.
• 3:33
  You know what I mean?
• 3:34
  And I didn't need to go anywhere for that.
• 3:36
  You know what I mean?
• 3:36
  They were not related.
• 3:38
  And it was like, you know what?
• 3:39
  I feel like it's cool to to to perform and I love that.
• 3:43
  Right?
• 3:43
  That dopamine and you know what I mean?
• 3:45
  Getting the excitement of people rocking with you and all that stuff.
• 3:48
  But listen, man, that that feeling of of that bank account filling up with 5 figures, you
• 3:53
  know what I'm saying, off of off of one track that I created and that I you know, that people
• 3:57
  love, that was just a that that was a a breaking point for me where it was like, yo,
• 4:03
  you know what?
• 4:04
  This makes more sense to kind of put more energy into.
• 4:08
  And there's very little overhead if there is any overhead at all.
• 4:13
  So, that was kind of the thing.
• 4:16
  And so I kind of slowly you know, broke away from the live performance stuff and putting out
• 4:22
  my own music where I was just kind of focusing on sync music and writing raps for shows and
• 4:28
  movies and commercials and producing, and then getting other people involved.
• 4:32
  You know what I mean?
• 4:32
  Collaborating and opening the minds of other people like, yeah, that's cool.
• 4:36
  You could be an artist and produce and sell your music on Beastars, or you can go over to
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  sync, you know what I mean, and and and make way more money.
• 4:47
  You know what I mean?
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  So, you know, it's once I realize how much money could be made and not for nothing, I'm
• 4:54
  getting more Shazam.
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  So people are following me on my streams.
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  People are, like, hearing me on music I'm excuse me.
• 5:00
  Hearing me on TV and like, yo, who's this guy?
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  And now they're going over to my Spotify.
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  They're going over to my Apple, and I'm still getting streams.
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  I'm actually getting more streams as a sync artist than actual, you know, recording artist
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  and stuff.
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  So yeah.
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  Yeah.
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  Which is just a brilliant avenue to get there.
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  One sync can be better than thousands of dollars spent on trying to drive people off of
• 5:21
  social media to your Spotify account.
• 5:22
  Yeah.
• 5:23
  Yep.
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  Not only is it, you know, yes, you get paid, but the level of marketing that you're getting
• 5:30
  out of it Mhmm.
• 5:31
  At time is massive.
• 5:33
  I think it's so that, like and and moving into what you're doing now with the use, know,
• 5:40
  education, tech 25, everything you're doing on-site, online, all the stuff that you're
• 5:45
  doing is you're not keeping this to yourself.
• 5:47
  And and you were never like, oh, Gallo's gonna sit here in the studio, make all the money, and
• 5:52
  I'm not gonna share with you that knowledge.
• 5:54
  You've really been an open book from the get go, and that speaks to who you are.
• 5:58
  We've had a couple of conversations now.
• 6:00
  For sure.
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  To know you, man.
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  You're just a good dude.
• 6:03
  Right?
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  And and I think that there's not enough of that in the music industry or at least there wasn't.
• 6:08
  I I feel like that culture is changing, because that rising tide raises all ships.
• 6:14
  Right?
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  You never know when somebody that you helped out might get some big placement or or have a
• 6:19
  situation that now they might need a little bit more guidance or they might need a beat
• 6:23
  produced on there, And you actually, you know, kinda cash a check on the backside of that.
• 6:27
  Not that that's the the, you know, purpose for what you're doing, but you never know what all
• 6:31
  these relationships, what's going to come with that.
• 6:33
  Yeah.
• 6:34
  Absolutely.
• 6:34
  And you spoke on being an open book and not being a you know, so much not being a
• 6:39
  gatekeeper.
• 6:40
  Right?
• 6:41
  Very big on not being a gatekeeper.
• 6:43
  I've I've I've actually worked hard.
• 6:45
  Not only do I work hard to teach people, but if I feel people deserve deals, I will reach out
• 6:50
  to my connections and try to get them their own deals so that they can do their own work.
• 6:54
  They don't always have to go through me.
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  You know what I mean?
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  I want them especially if they're at that level.
• 6:58
  So anybody I work with, I'm I'm listen.
• 7:01
  I tell you, hey.
• 7:03
  You have an opportunity to get your own deals.
• 7:05
  Let's get you up to a level where where you can where you can do this on your own, and then I
• 7:10
  will make the connection, and then I don't have to be in the picture anymore.
• 7:13
  Now if we collab, that's cool, but ultimately, now you're making your own money.
• 7:17
  You're doing your own thing, and you're your own name and stuff.
• 7:20
  And, yeah, I do that a lot.
• 7:22
  I I I think over the past week, I think I I think I got, like, three people deals.
• 7:28
  You know what I mean?
• 7:29
  So, and I'm off I'm often trying to do that.
• 7:32
  And then myself, I've got two new deals with two because there's tons of companies in sync.
• 7:37
  So, I'm often signing contracts.
• 7:39
  I'm often looking at people's contracts for them and often holding meetings for other
• 7:44
  people so that they can make a living off of sync themselves.
• 7:46
  So yeah.
• 7:47
  Well and I think by the example that you're setting, these people that you're helping are
• 7:52
  inevitably going to help others as well.
• 7:54
  Right?
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  And, like, teaching, you know, the the the teach a man to fish.
• 7:58
  Right?
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  Like, look.
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  I could do something for you, but I could also teach you.
• 8:02
  And then you can teach others once you know.
• 8:04
  And the effect on the lives that you're having for the music world is just incredible, man.
• 8:10
  I I think it's so awesome what you've been doing and building.
• 8:13
  Talk to me a little bit about Tech twenty five, and let's share something about them.
• 8:18
  Yeah.
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  Tech twenty five is a a organization a nonprofit organization based out of Pittsburgh,
• 8:24
  Pennsylvania.
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  They are a their main focus is to teach youth and adults to a skill, whether it's lighting,
• 8:34
  you know, live audio, DJing, music production, and and other production avenues to teach them
• 8:41
  the skills so that they can go out and get jobs.
• 8:44
  Right?
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  So they can make money from those skills.
• 8:47
  Tech twenty five brought me on as a as a music producer, teacher, and also, a sync educator.
• 8:54
  So it's been beautiful, man.
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  I've been learning.
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  I've been learn I'm actually starting to learn to DJ myself, which is cool because I'm really
• 9:00
  excited about that.
• 9:02
  I'm learning live audio.
• 9:03
  We actually are going out to a Juneteenth gig, tomorrow, because today is Juneteenth.
• 9:09
  Right?
• 9:10
  Yeah.
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  So we're going out to a Juneteenth gig tomorrow, and that's another thing that Tech
• 9:15
  twenty five does.
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  If a if a if a community event is happening, they will make themselves available to provide
• 9:21
  the sound and provide you know, if they need a DJ, then we'll use one of our students to DJ
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  the event, and the community doesn't have to pay for it.
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  It's all free.
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  You know what I mean?
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  So yeah.
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  Yeah.
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  That's incredibly impactful on the community.
• 9:35
  I think it's really cool what what tech twenty five is.
• 9:38
  Appreciate you introducing us to the platform.
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  Obviously, we're not in the, the same region and in the same location.
• 9:45
  That way, won't get a chance to work together often.
• 9:48
  But I I definitely look forward to getting a chance to work together.
• 9:51
  Yeah.
• 9:51
  Yeah.
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  Not yet.
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  We're we're working on doing things online.
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  So we're looking to advance it into the online sector so that we could get more people
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  involved.
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  Of course, we love our community, Pittsburgh.
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  Right?
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  We love our Pittsburgh community, but we also know that there's a lot of value in expanding
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  as well.
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  So yeah.
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  It's huge.
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  It's huge what y'all are doing for the youth.
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  So many people I mean, I got the bug as a teenager, right, where I was like, you know, I
• 10:16
  wanna be a rock star.
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  Right?
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  I wanna play music, and I wanna I wanna do this, and I wanna create.
• 10:20
  And and that fire inside of you, with age kinda fades.
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  Right?
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  Like, Gallo, if you did your European tour at 18, 19 years old, you'd probably never stop
• 10:31
  doing it.
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  You put all your money into performing, but probably doing that is a little bit older, you
• 10:36
  know, older gentleman and coming in.
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  Coming home with no money is just like, look.
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  This ain't this ain't working, man.
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  Like, I got a I got a family.
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  I got I got kids to feed.
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  I got whatever.
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  Right?
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  I I wanna build a life for myself.
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  I can't do that by just going out and having experiences that aren't putting money back in
• 10:51
  my pocket.
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  So it's it's really awesome that, like, you got to live a little bit of that life and then have
• 10:59
  the opportunity, in very short succession, right, to to have the experience and the
• 11:04
  success in sync to go, okay.
• 11:06
  There's a pivot that needs to happen here.
• 11:08
  And now you've used that pivot to change the lives of so many other people.
• 11:12
  Right?
• 11:13
  Like, I I haven't the only time I've ever made money in my life in music has been performing
• 11:17
  live.
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  I've had to show up.
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  I've had to set up.
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  I've had to tear down.
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  When you equate the hourly, I'm probably making, like, 7¢ an hour, right, of of that I
• 11:27
  get to do.
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  But one sync placement on a song that, you know, I I got to create with my friends and and
• 11:33
  create that, one sync placement paying something on top of that would be mind blowing
• 11:37
  to me.
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  Right?
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  That would be that would open up a whole new world for me as well.
• 11:41
  So as someone who, is in music that I'm looking and going, man, I wanna work with Gallo.
• 11:47
  Right?
• 11:47
  Like, I'd I'd love to see a a 4 figure check.
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  Hell, a 3 figure check-in
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  my face.
• 11:53
  Yeah.
• 11:53
  Yeah.
• 11:54
  That I spent a lot of money creating and having a little bit of ROI on that would be massive.
• 11:59
  And you're able to help now, you know, hundreds and eventually thousands of people over the
• 12:04
  course of your life, man.
• 12:06
  I just find that incredibly inspiring.
• 12:08
  Thank you.
• 12:08
  Thank you, man.
• 12:09
  Bro, I love it, and I appreciate that a lot, man.
• 12:12
  I you know, one thing that I am learning, though, because I do make myself available, I'm
• 12:16
  I'm human.
• 12:17
  So I I'd say yes to so many people, and then, you know, I they end up waiting, and I feel bad
• 12:24
  for that.
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  So that's one thing that I am trying to figure out as well is just, you know, work out the
• 12:29
  time management and working out a better schedule.
• 12:31
  But, you know, I am a father.
• 12:33
  You're right.
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  I'm a I'm a youth educator.
• 12:35
  I'm a creative.
• 12:36
  You know what I mean?
• 12:36
  And just trying to, you know, make all of that work and all of that come together without
• 12:42
  being overwhelmed is something that I'm just working on.
• 12:45
  You know what I mean?
• 12:46
  So
• 12:46
  Yeah.
• 12:47
  Well and that's the challenge of this.
• 12:49
  And in much the same way that I am, when I started this podcast, it was very much of,
• 12:54
  like, I'm just gonna do interviews.
• 12:56
  And now it's expanded into you know, we have a a dozen or more shows.
• 13:00
  I'm supporting the other hosts.
• 13:02
  I'm creating.
• 13:02
  I'm producing.
• 13:03
  But I also need to make sure that, you know, I'm feeding my family as well.
• 13:07
  So it's finding that balance between, okay.
• 13:09
  Yes.
• 13:10
  We can help and we can mentor along and we can do a lot of those things and we can do the
• 13:14
  things that, you know, are making money.
• 13:16
  But where is that balance at?
• 13:17
  It's not that I wanna it's not that I wanna sacrifice one for the other.
• 13:21
  It's just finding that balance and then being able to help as many people as possible in this
• 13:27
  world and finding ways to do it one to many is something that gets talked about a lot in the,
• 13:32
  you know, coaching platform world and and what we're doing.
• 13:35
  So talk a little bit about, like, the online stuff that you're doing and being able to host
• 13:39
  some some groups and to teach at a high level, but not necessarily having to do it on a one to
• 13:45
  one basis.
• 13:46
  Yeah.
• 13:46
  Yeah.
• 13:46
  Yeah.
• 13:48
  It's fun, man.
• 13:49
  It's fun.
• 13:49
  You get to meet a lot of different people.
• 13:51
  Right?
• 13:51
  You get to meet I'm big on meeting people where they are.
• 13:55
  Right?
• 13:55
  So that's why one on one is a lot simpler because, like, I can adjust to, like, what you
• 14:01
  you know, where you are in in the process.
• 14:04
  With a group, it's like, alright.
• 14:06
  I want everybody to take from this, but sometimes it's a little bit harder because not
• 14:10
  everybody's at the same level.
• 14:12
  You know what I'm saying?
• 14:13
  So, that has been a little bit of challenging, but it's also been fun and, you know, it's also
• 14:19
  been dope because, you know, a lot a lot of people that come in so Tech twenty five markets
• 14:23
  it and I market it too.
• 14:25
  Right?
• 14:25
  And obviously, I market it to my people, but Tech twenty five markets it markets it to
• 14:30
  people that I don't know.
• 14:32
  You know what I'm saying?
• 14:32
  So I'll get people that have never heard of me and, you know, then I'll get to teach them and
• 14:38
  I'm like, wait a minute.
• 14:38
  This guy knows what he's talking about.
• 14:40
  You know what I'm saying?
• 14:41
  And then they'll come up to me and we'll we'll we'll start a relate you know, we'll start a
• 14:45
  conversation and before you know it, we have a relationship.
• 14:47
  Right?
• 14:47
  And then they're hitting me up and then I'm helping them with like, hey, you know, looking
• 14:51
  at their contracts or checking out a company that they they you know, that they're, you
• 14:56
  know, curious about, that they might wanna get with, their music, helping them with their
• 15:00
  music.
• 15:01
  So there's a lot that, comes with the group, and, and it's cool.
• 15:06
  It's it's it's cool.
• 15:07
  It is a lot more challenging because I I really do care.
• 15:11
  You know what I'm saying?
• 15:12
  So, like, I wanna make sure everybody that comes into that room leaves with something.
• 15:17
  And sometimes, you know, I'd at the same time, I just have to accept that, you know, I can't
• 15:24
  touch every person in the in that room the way I want to, but I will you know, it may take a
• 15:30
  little bit longer sometimes, or I I might, you know, inspire them in a way and I might not be
• 15:36
  able to see that.
• 15:37
  You know what I'm saying?
• 15:38
  So I'm learning to accept that because, again, that's new.
• 15:42
  Right?
• 15:42
  One zero one, you can see it.
• 15:43
  Right?
• 15:44
  When somebody gets hits that light bulb and it's like, oh, okay.
• 15:46
  Cool.
• 15:46
  You can see that.
• 15:47
  But when you got a group of people, you can't see everybody getting that light bulb at that
• 15:52
  time.
• 15:52
  You know what I'm saying?
• 15:53
  So yeah.
• 15:54
  But it's fun.
• 15:55
  I love it.
• 15:55
  I absolutely love it.
• 15:56
  And well, and you're gonna get better at this.
• 15:58
  Right?
• 15:58
  Like, you've learned all the other things in your in your life to do.
• 16:02
  You're gonna figure this out just like you figured all the rest of it out as well.
• 16:06
  You're gonna continue to get better at it.
• 16:07
  I know this is a relatively new adventure for you, what, two and a half months or so.
• 16:11
  Yeah.
• 16:12
  Oh, yeah.
• 16:12
  Kinda stepping into that educator space.
• 16:14
  So a year from now, we're gonna come back.
• 16:16
  We're gonna have another conversation.
• 16:18
  We're gonna talk about all the things you learned in that, you're gonna continue to to
• 16:22
  keep sharing, with our community and putting it out there.
• 16:25
  Gallo, just to kind of establish a a little bit of the, you know, the success that you have
• 16:30
  had, what was your biggest placement, dollar wise?
• 16:35
  Dollar wise?
• 16:36
  Man, it's a I've had a lot of, let me see.
• 16:39
  I've had a lot of 5 figure placements.
• 16:43
  I've got a a few $12,000 ones.
• 16:47
  I wanna say I wanna say 17.
• 16:53
  I think I think it was 7 no.
• 16:56
  No.
• 16:56
  No.
• 16:56
  No.
• 16:56
  No.
• 16:56
  I got a $25,000 one.
• 16:58
  I got a $25,000 placement, and that was for a movie.
• 17:04
  That was a movie out in Germany.
• 17:07
  I can't remember the name of the Dame movie, but it was in German.
• 17:13
  It was cool.
• 17:14
  Worked with Charlie.
• 17:18
  The way I got that was I got in contact with the music supervisor.
• 17:21
  The music supervisor happened to be working on this movie, and, I did the music for it, and
• 17:27
  she was like, hey.
• 17:28
  They love it, but the director has some more requests.
• 17:31
  So the director came, I started talking to the director, and he was like, hey.
• 17:37
  I need you to do this and this and this.
• 17:38
  I'll pay you x x x x.
• 17:40
  You know what I mean?
• 17:41
  And it all equivolated to $25,000 in in in total.
• 17:45
  So, yeah, it was dope.
• 17:47
  It was it was six it was four tracks, and it was it was six no.
• 17:53
  It was three tracks.
• 17:54
  Wait.
• 17:54
  6, 12, 18.
• 17:55
  Yeah.
• 17:55
  It was three tracks, and and that was for 18,000.
• 17:59
  And then it was another, all the adjustments.
• 18:02
  He was like, hey.
• 18:02
  I'll pay you another $6,000.
• 18:04
  And that that no.
• 18:05
  7,000.
• 18:06
  And that that, came up to 25,000.
• 18:09
  Yeah.
• 18:11
  And and that's something that I feel like a lot of really talented producers and artists that
• 18:16
  are able to make them and no doubt that you know, I I know you're an artist.
• 18:20
  We we've heard you, you know, doing your thing there.
• 18:23
  But it is you're really the benefit in being able to produce your own music so that you can
• 18:28
  make adjustments.
• 18:30
  Yeah.
• 18:30
  Yeah.
• 18:31
  I mean, it's more work.
• 18:33
  So you know what I mean?
• 18:35
  There's it's, you know, it's bittersweet.
• 18:37
  Right?
• 18:37
  It's like, yeah.
• 18:38
  I'm a get paid, but I gotta work more.
• 18:39
  You know what I mean?
• 18:40
  But, but, you know man, I'm a be honest with you, man.
• 18:43
  Also, really dope thing is working with a producer that knows what they're doing.
• 18:47
  You know what mean?
• 18:48
  So, like, I can I can I am one of those producers, but I also work with other producers
• 18:54
  that know what they're doing?
• 18:55
  You know what I mean?
• 18:56
  And, that just amaze me sometimes.
• 18:58
  You know what I mean?
• 18:59
  I work with this one producer by the name of Jason Payne, and we've gotten tons of
• 19:03
  placements together.
• 19:05
  But I'll send I'll top line his music.
• 19:07
  And top lining means, you know, you add in vocals on top of the music.
• 19:10
  So, I'll top line the music, whatever.
• 19:12
  I have my vocals or whatever, and then I'll send them like maybe I'll send them a lead
• 19:16
  track.
• 19:17
  I'll send them a background track.
• 19:18
  I'll send them the, ad lib track, but with different energy.
• 19:23
  And he'll cut and paste certain parts of my vocals and added a different part to the track.
• 19:28
  It's just like you know, not every producer takes the time to do that.
• 19:31
  You know what I'm saying?
• 19:33
  And it and it's wonderful.
• 19:35
  And and and the end result is just amazing.
• 19:37
  And that's why we get so many placements because, you know, we take a little bit more
• 19:41
  time.
• 19:42
  You know, you produce it like you care, like you want to win, and and that's what it's
• 19:47
  about.
• 19:47
  So, yeah, being that type of producer it's cool that I make beats and I can do that, but I
• 19:52
  learned that over time.
• 19:53
  Like, yo, sometimes we gotta put four or five hours and suggest the beat.
• 19:57
  You know what I'm saying?
• 19:58
  And or the post production.
• 20:00
  You know what I'm saying?
• 20:01
  So, to make it work.
• 20:03
  Yeah.
• 20:03
  Well, and especially when you're talking about some of these placements for the NBA or or, you
• 20:08
  know, all these other time.
• 20:09
  I you're talking about massive, massive viewership.
• 20:12
  You can't be putting out garbage product, but the product is only part of it.
• 20:16
  And I feel like so much of your success has come from the relationships that you've built.
• 20:21
  Can you kinda talk about that side for for an artist that's looking to get in?
• 20:26
  Like, where do you build relationships?
• 20:28
  Who are you building relationships with that's actually going to help you?
• 20:31
  Yeah, man.
• 20:32
  So, ultimately, first and foremost, from the ground level I'll start from the bottom.
• 20:36
  From the ground level, you wanna build a relationship with a with a very talented
• 20:39
  producer.
• 20:40
  Right?
• 20:41
  Somebody that you can trust.
• 20:43
  Sometimes they may charge.
• 20:44
  Especially in the beginning, if they don't really know you, yo.
• 20:47
  Yeah, I might charge this much for beats and we can work together.
• 20:50
  But when you show up and you and and you're effective, you're you're you're, not only is it
• 20:56
  quantity, but it's it's quality and you're efficient with time and you're dependable,
• 21:01
  that's what matters the most.
• 21:03
  So they might send you like yesterday, I had a producer send me six beats and was like, yo, I
• 21:08
  need this done in like a week and a half.
• 21:10
  My line of people are going to be like, yo, what?
• 21:13
  But for me, that's that's that's first of all, that's the reputation I've I've created.
• 21:18
  Right?
• 21:18
  So I can do that.
• 21:19
  I can knock that out in in a week and a half.
• 21:22
  You know what I'm saying?
• 21:23
  So that's first and foremost, the producer.
• 21:25
  The second thing is, you know, maybe a library owner or a library curator or sync, ANR, you
• 21:32
  know, you wanna build a relationship with these people.
• 21:35
  You know, find out who they are.
• 21:36
  Find if you like a library and you see a library is active, find that person find out
• 21:41
  who the sync ANR is or the creative director is.
• 21:44
  Find them on LinkedIn, find them on IG.
• 21:47
  You know what I mean?
• 21:48
  Build with that person, see what they're what type of music they're working with.
• 21:52
  And if you make that type of music, build with that person, ask them, you know, maybe go to
• 21:56
  the library, see what type of music they don't have in the library that you're good at.
• 22:01
  Or reach out to them.
• 22:02
  Hey, I know I noticed you guys are getting on a lot of stuff.
• 22:05
  I see you guys work on this much.
• 22:07
  How can I help you?
• 22:08
  I also do this type of music, or what have you noticed that people are looking for?
• 22:13
  I, you know, I can create that type of music and help, you know, the library make more
• 22:18
  better relationships with other companies.
• 22:21
  Right?
• 22:22
  So again, being dependable, being assertive.
• 22:25
  Right?
• 22:25
  Just being on top of it.
• 22:27
  And then the next thing, of course, is music supervisors.
• 22:30
  Right?
• 22:30
  Music supervisors are the people that select the music.
• 22:33
  So if you are somebody that can actually reach a music supervisor, get the opportunity to get
• 22:40
  their attention, you wanna keep their attention.
• 22:42
  So you wanna send them everything that they that they want.
• 22:45
  Yeah.
• 22:46
  They want the music, but they want to make sure the paperwork is good, the split sheets, the
• 22:50
  the, everything's registered, the metadata.
• 22:53
  You you know, all of that is important.
• 22:55
  And on top of all of that, you have to be nice.
• 22:58
  You have to be kind.
• 23:00
  You have to be respect you know, respect respectable, respectful.
• 23:04
  Excuse me.
• 23:05
  You have to be respectful, to them.
• 23:07
  So, when you when you when you when you have all of those qualities and you're dependable
• 23:12
  and they know that they can rely on you, they'll continuously come to you and hit you
• 23:17
  up.
• 23:17
  I can't tell you how many so every day I get an email from a library owner or a supervisor.
• 23:23
  Hey.
• 23:23
  We're working on this.
• 23:24
  We're working on this show.
• 23:25
  Do you have anything for this?
• 23:27
  Hey.
• 23:27
  Can you knock this out?
• 23:28
  Hey.
• 23:28
  We got searches for this.
• 23:30
  We need a top line for this.
• 23:31
  Can you do that?
• 23:32
  You know what I mean?
• 23:32
  So it's all about building a reputation and being nice and being kind and dependable.
• 23:40
  Yeah.
• 23:41
  Absolutely love it, Gallo.
• 23:42
  It's always such an incredible time getting to spend a a few minutes with you.
• 23:47
  Everybody can check out gallowsworld.com, galloswroworld.com.
• 23:58
  It's just incredible, man.
• 23:59
  You're such a wealth of knowledge in this space, and I appreciate you spending some time
• 24:04
  with me.
• 24:04
  Hope I get the chance to work with you in the future.
• 24:07
  We will.
• 24:07
  We will.
• 24:08
  Few minutes.
• 24:08
  I might play you one of my tracks when we get off live here and see what you think about what
• 24:13
  we got going on.
• 24:14
  Now we come from obviously different worlds musically, but you never know when an
• 24:17
  opportunity might come along for anyone in any genre.
• 24:21
  Right?
• 24:21
  And I think I wanna really drive that home with everybody who's listening and and will hear
• 24:26
  this and see this that it is it doesn't matter what genre you're in.
• 24:30
  The knowledge that Gallo is giving you is going to help you in your career, and and the the
• 24:36
  relationships are ubiquitous.
• 24:38
  Right?
• 24:39
  Mhmm.
• 24:39
  These people are working with all different kinds of projects.
• 24:41
  So, Gallo, appreciate you, brother.
• 24:43
  Great to catch up with you again.
• 24:45
  Thank you for spending some time with me today, and thank you for being part of the scene.
• 24:49
  Yeah.
• 24:49
  Thanks for having me, bro.