137 | The Importance Of Investing In Product Photography

The Resilient Retail Game Plan - retail insights, retail trends and best practices · Mar 16, 2023 · 37m

Product photography has changed a lot since the days of a single image on a white background in a 500-page catalogue. As the advertising and marketing worlds have evolved, we’ve seen increasing complexity in the way businesses present their products to their audience, such as through multi-layered storytelling and creating cultural context around their products, and with the continuing growth of online retail, good imagery has never been more important in communicating the qualities and value of products outside of a traditional physical retail space.

In episode 137 of The Resilient Retail…