Trust, Compliance, and the Rise of Partnership Advertising

Digital Marketing Today · May 3, 2026 · 14m

In this episode of Digital Marketing Today, we unpack two important developments shaping the future of digital marketing: the rising legal and reputational risks of aggressive email marketing, and the rapid growth of partnership-led advertising as a performance channel. We begin with the class action case against Temu in California, which raises serious questions about deceptive EDM practices, including misleading subject lines, unclear sender identities, fake discounts, spoofed domains, and tracking pixel use. This story is a timely reminder that email compliance is no longer just a…