Surviving the New Google: Suspensions & Appeal Delays, AI Overviews, & the Future of Local Marketing
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Greg Sterling and Mike Blumenthal discuss the current state of Google suspensions, the impact of AI overviews on local search traffic, and the evolving landscape of digital marketing strategies. They emphasize the importance of businesses becoming less reliant on Google and exploring alternative marketing channels while navigating the challenges posed by AI and changing search dynamics.
Takeaways
•Google's traffic dynamics are shifting, impacting everyone.
•Suspension isues have been fixed but appeals times for reinstatement have increased significantly.
•AI overviews are…
The skinny
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