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#607 - How to Turn Every Sales Pilot Into a Closed Deal | Shaun Crimmins
Shaun Crimmins breaks down how to run pilots and POCs that prove measurable value and actually convert into paid contracts. Learn how to define success upfront, build the right champions, and engineer value throughout the entire pilot.
📈 Pick metrics you can move: Start with measurable upstream metrics you can impact during the pilot, then connect them to larger business outcomes.
🤝 Build two champions: Win over both the business champion responsible for the outcome and the technical champion living in the workflow every day.
🎯 Agree on the conversion upfront: Define success criteria before…
The skinny
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