Eddie Bauer: 20 Years of Rewards, Zero Purchase History
Twenty years of rewards. Zero purchase history.
Brian takes a parka with a broken zipper to a closing Eddie Bauer store. He has no receipt, but he has a rewards account he has held for almost twenty years. The system says he has never bought anything from Eddie Bauer. Nobody at the counter can override it.
From there, Brian and Eve trace how a brand built on a lifetime guarantee got to that counter. In Clark v. Eddie Bauer, an Oregon outlet shopper alleges the outlet stores ran a permanent sale against "list prices" the goods were never actually sold at, then swapped the tags to an…
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