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BOMBSHELL: Big 12 Adding SACRAMENTO STATE In Football Expansion Move Would Be MASSIVE NIL Boost
As of February 2026, the case for Sacramento State joining the Big 12 centers on a "California Gold Rush" strategy: the chance for the conference to plant its flag in the nation’s 20th-largest media market while capitalizing on an unprecedented surge of local financial and political backing.
Tapping the 20th Media Market
Sacramento remains the largest U.S. media market without a Power Four football program. For the Big 12, adding the Hornets isn't just about the school; it’s about capturing a region of 2.4 million people and securing a recruiting foothold in Northern California. With the…
The skinny
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