Latest / The Platform Economy with Fexingo: Marketplaces, Networks, and Multi-Sided Businesses
How Marketplaces Monetize Search Intent
In this episode of The Platform Economy, Lucas and Luna dissect the hidden economics of search within marketplaces. They explore how platforms like Airbnb and Booking.com have shifted from simple listing aggregators to sophisticated intent-capture engines. The discussion centers on a specific structural shift: the move from organic discovery to paid placement dominance, where visibility is no longer earned through quality but purchased through auction mechanics. We look at the data showing that over forty percent of bookings now originate from sponsored results, fundamentally altering the…
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