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Chris Quin: Foodstuffs North Island chief executive says the company is trying to help customers find value

The chain that owns PaknSave, Four Square and New World says it's doing everything to help customers in the face of high inflation.

Many economists are predicting the Consumer Price Index will be more than seven percent, when it's released this morning.

Foodstuffs North Island chief executive Chris Quin told Tim Dower the company is trying to help customers find value.

He says pricing's being simplified, promotions are based around everyday prices, and there's unit pricing so people can compare value on shelves.

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