Latest / Brand Storytelling with Fexingo: Narrative, Mission, and Stories That Sell
How Patagonias Worn Wear Program Rewrote Brand Loyalty
In this episode, Lucas and Luna unpack how Patagonia's Worn Wear program turned repair and resale into a marketing powerhouse, not just a sustainability initiative. They trace the program's launch in 2013, its growth to over 45,000 repairs annually by 2025, and how it drives customer retention and brand trust. The hosts contrast Patagonia's approach with fast-fashion competitors, discuss the economics of repair versus new sales, and explore how Worn Wear's storytelling—like the documentary 'Worn Wear' and the 'Don't Buy This Jacket' campaign—forges…
The skinny
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