Stop Copying Your Competition | Ep. #632

Marketing School - Digital Marketing and Online Marketing Tips · Apr 24, 2018 · 9m

In episode #632, Eric and Neil discuss why you shouldn’t copy your competition. Tune in to see why past techniques may not work for you today.

TIME-STAMPED SHOW NOTES:

[00:27] Today’s Topic: Stop Copying Your Competition

[00:38] What worked for your competition won’t necessarily work for you.

[01:17] The problem with content marketing is that there is now a lot more competition.

[01:40] Whereas Neil had success within the first three months, it would take people a year to do the same today.

[02:18] Costs of paid ads have gone up and bigger brands drive prices even higher.

[03:00] What people…